- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.91 | 14.59 | -3.49 | 1.81 | 14.56 | -3.72 | 0.24 | 0.0 | -14.29 | 0.04 | 33.33 | -66.67 | 26.19 | -0.03 | -0.24 | 3.47 | -12.74 | -11.18 | 0.58 | 16.35 | -65.46 | 0 | 0 | 0 |
| 23Q3 (19) | 6.03 | 1.86 | -6.8 | 1.58 | -10.73 | -1.86 | 0.24 | 14.29 | 20.0 | 0.03 | 0.0 | -76.92 | 26.20 | -12.36 | 5.3 | 3.98 | 12.2 | 28.76 | 0.50 | -1.82 | -75.24 | 0 | 0 | 0 |
| 23Q2 (18) | 5.92 | 21.31 | -1.66 | 1.77 | 18.79 | 13.46 | 0.21 | 5.0 | 5.0 | 0.03 | 0.0 | -62.5 | 29.90 | -2.08 | 15.38 | 3.55 | -13.45 | 6.77 | 0.51 | -17.57 | -61.87 | 0 | 0 | 0 |
| 23Q1 (17) | 4.88 | -31.84 | 4.5 | 1.49 | -20.74 | 27.35 | 0.2 | -28.57 | 25.0 | 0.03 | -75.0 | -50.0 | 30.53 | 16.28 | 21.87 | 4.10 | 4.8 | 19.62 | 0.61 | -63.32 | -52.15 | 0 | 0 | 0 |
| 22Q4 (16) | 7.16 | 10.66 | 3.77 | 1.88 | 16.77 | 20.51 | 0.28 | 40.0 | 33.33 | 0.12 | -7.69 | 20.0 | 26.26 | 5.52 | 16.14 | 3.91 | 26.51 | 28.49 | 1.68 | -16.59 | 15.64 | 0 | 0 | 0 |
| 22Q3 (15) | 6.47 | 7.48 | 9.29 | 1.61 | 3.21 | 0.62 | 0.2 | 0.0 | -13.04 | 0.13 | 62.5 | 62.5 | 24.88 | -3.97 | -7.93 | 3.09 | -6.96 | -20.44 | 2.01 | 51.2 | 48.69 | 0 | 0 | 0 |
| 22Q2 (14) | 6.02 | 28.91 | 8.08 | 1.56 | 33.33 | 1.3 | 0.2 | 25.0 | -13.04 | 0.08 | 33.33 | 100.0 | 25.91 | 3.43 | -6.27 | 3.32 | -3.03 | -19.54 | 1.33 | 3.43 | 85.05 | 0 | 0 | 0 |
| 22Q1 (13) | 4.67 | -32.32 | 6.62 | 1.17 | -25.0 | -13.33 | 0.16 | -23.81 | -11.11 | 0.06 | -40.0 | 0 | 25.05 | 10.81 | -18.72 | 3.43 | 12.57 | -16.63 | 1.28 | -11.35 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 6.9 | 16.55 | 4.39 | 1.56 | -2.5 | -0.64 | 0.21 | -8.7 | -8.7 | 0.1 | 25.0 | 900.0 | 22.61 | -16.35 | -4.81 | 3.04 | -21.66 | -12.53 | 1.45 | 7.25 | 857.97 | 0 | 0 | 0 |
| 21Q3 (11) | 5.92 | 6.28 | -1.17 | 1.6 | 3.9 | 0.63 | 0.23 | 0.0 | 0.0 | 0.08 | 100.0 | 700.0 | 27.03 | -2.25 | 1.82 | 3.89 | -5.91 | 1.18 | 1.35 | 88.18 | 709.46 | 0 | 0 | 0 |
| 21Q2 (10) | 5.57 | 27.17 | 6.5 | 1.54 | 14.07 | 10.0 | 0.23 | 27.78 | 9.52 | 0.04 | 0 | 300.0 | 27.65 | -10.3 | 3.29 | 4.13 | 0.48 | 2.84 | 0.72 | 0 | 275.58 | 0 | 0 | 0 |
| 21Q1 (9) | 4.38 | -33.74 | 43.14 | 1.35 | -14.01 | 4.65 | 0.18 | -21.74 | 5.88 | 0 | -100.0 | -100.0 | 30.82 | 29.77 | -26.89 | 4.11 | 18.11 | -26.03 | 0.00 | -100.0 | -100.0 | 0 | 0 | 0 |
| 20Q4 (8) | 6.61 | 10.35 | -11.16 | 1.57 | -1.26 | -22.28 | 0.23 | 0.0 | -11.54 | 0.01 | 0.0 | -92.31 | 23.75 | -10.52 | -12.52 | 3.48 | -9.38 | -0.43 | 0.15 | -9.38 | -91.34 | 0 | 0 | 0 |
| 20Q3 (7) | 5.99 | 14.53 | -16.57 | 1.59 | 13.57 | -23.92 | 0.23 | 9.52 | 4.55 | 0.01 | 0.0 | 0.0 | 26.54 | -0.84 | -8.81 | 3.84 | -4.37 | 25.31 | 0.17 | -12.69 | 19.87 | 0 | 0 | 0 |
| 20Q2 (6) | 5.23 | 70.92 | -15.78 | 1.4 | 8.53 | -33.33 | 0.21 | 23.53 | -4.55 | 0.01 | 0.0 | -75.0 | 26.77 | -36.5 | -20.84 | 4.02 | -27.72 | 13.34 | 0.19 | -41.49 | -70.32 | 0 | 0 | 0 |
| 20Q1 (5) | 3.06 | -58.87 | -37.93 | 1.29 | -36.14 | -36.76 | 0.17 | -34.62 | -34.62 | 0.01 | -92.31 | -75.0 | 42.16 | 55.27 | 1.88 | 5.56 | 58.97 | 5.34 | 0.33 | -81.3 | -59.72 | 0 | 0 | 0 |
| 19Q4 (4) | 7.44 | 3.62 | 0.0 | 2.02 | -3.35 | 0.0 | 0.26 | 18.18 | 0.0 | 0.13 | 1200.0 | 0.0 | 27.15 | -6.73 | 0.0 | 3.49 | 14.05 | 0.0 | 1.75 | 1154.57 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 7.18 | 15.62 | 0.0 | 2.09 | -0.48 | 0.0 | 0.22 | 0.0 | 0.0 | 0.01 | -75.0 | 0.0 | 29.11 | -13.92 | 0.0 | 3.06 | -13.51 | 0.0 | 0.14 | -78.38 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 6.21 | 25.96 | 0.0 | 2.1 | 2.94 | 0.0 | 0.22 | -15.38 | 0.0 | 0.04 | 0.0 | 0.0 | 33.82 | -18.28 | 0.0 | 3.54 | -32.83 | 0.0 | 0.64 | -20.61 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 4.93 | 0.0 | 0.0 | 2.04 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 41.38 | 0.0 | 0.0 | 5.27 | 0.0 | 0.0 | 0.81 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 23.75 | -2.38 | 6.64 | 6.75 | 0.9 | 7.14 | 0.13 | -65.79 | 27.96 | 9.36 | 3.79 | 9.76 | 0.55 | -64.95 | 0 | 0 |
| 2022 (9) | 24.33 | 6.85 | 6.22 | 2.81 | 0.84 | 0.0 | 0.38 | 72.73 | 25.57 | -3.78 | 3.45 | -6.41 | 1.56 | 61.65 | 0 | 0 |
| 2021 (8) | 22.77 | 9.05 | 6.05 | 3.77 | 0.84 | 1.2 | 0.22 | 450.0 | 26.57 | -4.84 | 3.69 | -7.2 | 0.97 | 404.35 | 0 | 0 |
| 2020 (7) | 20.88 | -18.94 | 5.83 | -29.16 | 0.83 | -14.43 | 0.04 | -81.82 | 27.92 | -12.61 | 3.98 | 5.57 | 0.19 | -77.57 | 0 | 0 |
| 2019 (6) | 25.76 | 1.18 | 8.23 | -8.45 | 0.97 | -11.82 | 0.22 | -51.11 | 31.95 | -9.52 | 3.77 | -12.85 | 0.85 | -51.68 | 0 | 0 |
| 2018 (5) | 25.46 | 36.51 | 8.99 | 51.09 | 1.1 | 0.0 | 0.45 | 7.14 | 35.31 | 10.68 | 4.32 | -26.75 | 1.77 | -21.52 | 0 | 0 |
| 2017 (4) | 18.65 | 15.34 | 5.95 | 32.52 | 1.1 | 2.8 | 0.42 | 13.51 | 31.90 | 14.9 | 5.90 | -10.87 | 2.25 | -1.58 | 0 | 0 |
| 2016 (3) | 16.17 | 6.94 | 4.49 | 9.25 | 1.07 | 18.89 | 0.37 | 19.35 | 27.77 | 2.15 | 6.62 | 11.17 | 2.29 | 11.6 | 0 | 0 |
| 2015 (2) | 15.12 | 21.84 | 4.11 | 5.66 | 0.9 | 52.54 | 0.31 | 210.0 | 27.18 | -13.28 | 5.95 | 25.2 | 2.05 | 154.44 | 0 | 0 |
| 2014 (1) | 12.41 | 0 | 3.89 | 0 | 0.59 | 0 | 0.1 | 0 | 31.35 | 0 | 4.75 | 0 | 0.81 | 0 | 0 | 0 |
