- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.31 | 29.7 | 25.96 | 0.22 | 37.5 | 15.79 | 0.33 | 17.86 | 50.0 | 0.08 | 14.29 | 60.0 | 16.79 | 6.01 | -8.08 | 25.19 | -9.13 | 19.08 | 6.11 | -11.89 | 27.02 | 0 | 0 | -100.0 |
| 23Q3 (19) | 1.01 | -44.81 | -26.28 | 0.16 | -50.0 | -5.88 | 0.28 | -39.13 | 0.0 | 0.07 | -41.67 | 40.0 | 15.84 | -9.41 | 27.66 | 27.72 | 10.29 | 35.64 | 6.93 | 5.69 | 89.9 | 0 | 0 | -100.0 |
| 23Q2 (18) | 1.83 | 0 | -57.34 | 0.32 | 0 | 6.67 | 0.46 | 0 | -2.13 | 0.12 | 0 | 50.0 | 17.49 | -4.29 | 150.05 | 25.14 | 18.83 | 129.44 | 6.56 | 36.39 | 251.64 | 0 | 0 | -100.0 |
| 23Q1 (17) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 18.27 | 0.0 | 74.79 | 21.15 | 0.0 | 87.21 | 4.81 | 0.0 | 41.83 | 0 | -100.0 | 0 |
| 22Q4 (16) | 1.04 | -24.09 | -70.62 | 0.19 | 11.76 | -48.65 | 0.22 | -21.43 | -45.0 | 0.05 | 0.0 | -58.33 | 18.27 | 47.23 | 74.79 | 21.15 | 3.5 | 87.21 | 4.81 | 31.73 | 41.83 | 60 | 0.0 | 0.0 |
| 22Q3 (15) | 1.37 | -68.07 | 0 | 0.17 | -43.33 | 0 | 0.28 | -40.43 | 0 | 0.05 | -37.5 | 0 | 12.41 | 77.45 | 39.32 | 20.44 | 86.55 | 86.97 | 3.65 | 95.71 | -9.85 | 60 | 0.0 | 0 |
| 22Q2 (14) | 4.29 | 0 | 73.68 | 0.3 | 0 | 36.36 | 0.47 | 0 | 74.07 | 0.08 | 0 | -20.0 | 6.99 | -33.09 | -21.49 | 10.96 | -3.04 | 0.22 | 1.86 | -44.99 | -53.94 | 60 | 0 | 0.0 |
| 22Q1 (13) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 10.45 | 0.0 | 0 | 11.30 | 0.0 | 0 | 3.39 | 0.0 | 0 | 0 | -100.0 | 0 |
| 21Q4 (12) | 3.54 | 0 | 0 | 0.37 | 0 | 0 | 0.4 | 0 | 0 | 0.12 | 0 | 0 | 10.45 | 17.35 | 0 | 11.30 | 3.37 | 0 | 3.39 | -16.27 | 0 | 60 | 0 | 0 |
| 21Q3 (11) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 8.91 | 0.0 | 0 | 10.93 | 0.0 | 0 | 4.05 | 0.0 | 0 | 0 | -100.0 | 0 |
| 21Q2 (10) | 2.47 | 0 | 0 | 0.22 | 0 | 0 | 0.27 | 0 | 0 | 0.1 | 0 | 0 | 8.91 | 0 | 0 | 10.93 | 0 | 0 | 4.05 | 0 | 0 | 60 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.15 | -38.15 | 0.71 | 7.58 | 1.07 | 11.46 | 0.27 | 42.11 | 17.11 | 73.94 | 25.78 | 80.21 | 6.51 | 129.77 | 0 | 0 |
| 2022 (9) | 6.71 | 11.65 | 0.66 | 13.79 | 0.96 | 43.28 | 0.19 | -13.64 | 9.84 | 1.92 | 14.31 | 28.34 | 2.83 | -22.65 | 60 | 0.0 |
| 2021 (8) | 6.01 | 98.35 | 0.58 | 45.0 | 0.67 | 45.65 | 0.22 | -18.52 | 9.65 | -26.9 | 11.15 | -26.57 | 3.66 | -58.92 | 60 | 0.0 |
| 2020 (7) | 3.03 | 11.81 | 0.4 | 14.29 | 0.46 | 15.0 | 0.27 | 42.11 | 13.20 | 2.22 | 15.18 | 2.85 | 8.91 | 27.1 | 60 | 0.0 |
| 2019 (6) | 2.71 | 16.81 | 0.35 | 29.63 | 0.4 | 8.11 | 0.19 | 18.75 | 12.92 | 10.97 | 14.76 | -7.45 | 7.01 | 1.66 | 60 | 0.0 |
| 2018 (5) | 2.32 | -12.12 | 0.27 | 28.57 | 0.37 | 8.82 | 0.16 | 220.0 | 11.64 | 46.31 | 15.95 | 23.83 | 6.90 | 264.14 | 60 | 0.0 |
| 2017 (4) | 2.64 | 0.76 | 0.21 | 10.53 | 0.34 | 41.67 | 0.05 | -16.67 | 7.95 | 9.69 | 12.88 | 40.59 | 1.89 | -17.3 | 60 | 22.45 |
| 2016 (3) | 2.62 | -2.24 | 0.19 | 0.0 | 0.24 | 26.32 | 0.06 | 20.0 | 7.25 | 2.29 | 9.16 | 29.21 | 2.29 | 22.75 | 49 | 0 |
| 2015 (2) | 2.68 | 0 | 0.19 | 0 | 0.19 | 0 | 0.05 | 0 | 7.09 | 0 | 7.09 | 0 | 1.87 | 0 | 0 | 0 |
