- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 26.85 | 11.27 | 6.34 | 0.58 | 0.0 | 20.83 | 1.14 | 12.87 | 8.57 | 1.1 | 107.55 | 17.02 | 2.16 | -10.13 | 13.63 | 4.25 | 1.44 | 2.1 | 4.10 | 86.52 | 10.05 | 826 | 0.0 | 0.0 |
| 23Q3 (19) | 24.13 | -2.51 | -4.55 | 0.58 | 41.46 | 65.71 | 1.01 | -7.34 | 3.06 | 0.53 | 55.88 | 76.67 | 2.40 | 45.1 | 73.61 | 4.19 | -4.96 | 7.97 | 2.20 | 59.89 | 85.09 | 826 | 0.0 | 13.77 |
| 23Q2 (18) | 24.75 | 57.95 | 32.92 | 0.41 | 13.89 | 46.43 | 1.09 | 21.11 | 51.39 | 0.34 | -39.29 | -22.73 | 1.66 | -27.89 | 10.16 | 4.40 | -23.32 | 13.89 | 1.37 | -61.56 | -41.87 | 826 | 0.0 | 13.77 |
| 23Q1 (17) | 15.67 | -37.94 | -6.62 | 0.36 | -25.0 | 33.33 | 0.9 | -14.29 | 7.14 | 0.56 | -40.43 | 27.27 | 2.30 | 20.85 | 42.78 | 5.74 | 38.12 | 14.73 | 3.57 | -4.0 | 36.29 | 826 | 0.0 | 13.77 |
| 22Q4 (16) | 25.25 | -0.12 | 15.93 | 0.48 | 37.14 | 65.52 | 1.05 | 7.14 | -5.41 | 0.94 | 213.33 | 74.07 | 1.90 | 37.31 | 42.77 | 4.16 | 7.27 | -18.41 | 3.72 | 213.71 | 50.15 | 826 | 13.77 | 13.77 |
| 22Q3 (15) | 25.28 | 35.77 | 53.4 | 0.35 | 25.0 | 40.0 | 0.98 | 36.11 | 50.77 | 0.3 | -31.82 | 20.0 | 1.38 | -7.93 | -8.73 | 3.88 | 0.25 | -1.71 | 1.19 | -49.78 | -21.77 | 726 | 0.0 | 46.37 |
| 22Q2 (14) | 18.62 | 10.97 | 12.99 | 0.28 | 3.7 | 7.69 | 0.72 | -14.29 | 7.46 | 0.44 | 0.0 | 2.33 | 1.50 | -6.54 | -4.68 | 3.87 | -22.76 | -4.89 | 2.36 | -9.88 | -9.43 | 726 | 0.0 | 46.37 |
| 22Q1 (13) | 16.78 | -22.96 | 113.49 | 0.27 | -6.9 | 35.0 | 0.84 | -24.32 | 75.0 | 0.44 | -18.52 | 76.0 | 1.61 | 20.85 | -36.76 | 5.01 | -1.77 | -18.03 | 2.62 | 5.76 | -17.56 | 726 | 0.0 | 46.37 |
| 21Q4 (12) | 21.78 | 32.16 | 139.87 | 0.29 | 16.0 | 61.11 | 1.11 | 70.77 | 131.25 | 0.54 | 116.0 | 80.0 | 1.33 | -12.23 | -32.83 | 5.10 | 29.21 | -3.59 | 2.48 | 63.44 | -24.96 | 726 | 46.37 | 46.37 |
| 21Q3 (11) | 16.48 | 0.0 | 85.79 | 0.25 | -3.85 | 47.06 | 0.65 | -2.99 | 47.73 | 0.25 | -41.86 | -30.56 | 1.52 | -3.85 | -20.85 | 3.94 | -2.99 | -20.49 | 1.52 | -41.86 | -62.62 | 496 | 0.0 | 3.55 |
| 21Q2 (10) | 16.48 | 109.67 | 44.56 | 0.26 | 30.0 | 52.94 | 0.67 | 39.58 | 28.85 | 0.43 | 72.0 | 65.38 | 1.58 | -38.0 | 5.8 | 4.07 | -33.43 | -10.87 | 2.61 | -17.97 | 14.4 | 496 | 0.0 | 3.55 |
| 21Q1 (9) | 7.86 | -13.44 | -16.56 | 0.2 | 11.11 | 25.0 | 0.48 | 0.0 | 14.29 | 0.25 | -16.67 | -3.85 | 2.54 | 28.36 | 49.81 | 6.11 | 15.52 | 36.97 | 3.18 | -3.73 | 15.24 | 496 | 0.0 | 12.47 |
| 20Q4 (8) | 9.08 | 2.37 | -17.53 | 0.18 | 5.88 | 20.0 | 0.48 | 9.09 | -5.88 | 0.3 | -16.67 | 25.0 | 1.98 | 3.43 | 45.51 | 5.29 | 6.57 | 14.12 | 3.30 | -18.59 | 51.57 | 496 | 3.55 | 12.47 |
| 20Q3 (7) | 8.87 | -22.19 | -16.87 | 0.17 | 0.0 | -10.53 | 0.44 | -15.38 | -10.2 | 0.36 | 38.46 | 33.33 | 1.92 | 28.52 | 7.63 | 4.96 | 8.75 | 8.02 | 4.06 | 77.96 | 60.39 | 479 | 0.0 | 8.62 |
| 20Q2 (6) | 11.4 | 21.02 | 12.65 | 0.17 | 6.25 | -15.0 | 0.52 | 23.81 | 30.0 | 0.26 | 0.0 | -23.53 | 1.49 | -12.2 | -24.54 | 4.56 | 2.31 | 15.4 | 2.28 | -17.37 | -32.12 | 479 | 8.62 | 8.62 |
| 20Q1 (5) | 9.42 | -14.44 | -23.16 | 0.16 | 6.67 | -30.43 | 0.42 | -17.65 | -17.65 | 0.26 | 8.33 | 8.33 | 1.70 | 24.67 | -9.46 | 4.46 | -3.75 | 7.18 | 2.76 | 26.62 | 40.99 | 441 | 0.0 | 0.0 |
| 19Q4 (4) | 11.01 | 3.19 | 0.0 | 0.15 | -21.05 | 0.0 | 0.51 | 4.08 | 0.0 | 0.24 | -11.11 | 0.0 | 1.36 | -23.49 | 0.0 | 4.63 | 0.87 | 0.0 | 2.18 | -13.86 | 0.0 | 441 | 0.0 | 0.0 |
| 19Q3 (3) | 10.67 | 5.43 | 0.0 | 0.19 | -5.0 | 0.0 | 0.49 | 22.5 | 0.0 | 0.27 | -20.59 | 0.0 | 1.78 | -9.9 | 0.0 | 4.59 | 16.19 | 0.0 | 2.53 | -24.68 | 0.0 | 441 | 0.0 | 0.0 |
| 19Q2 (2) | 10.12 | -17.46 | 0.0 | 0.2 | -13.04 | 0.0 | 0.4 | -21.57 | 0.0 | 0.34 | 41.67 | 0.0 | 1.98 | 5.34 | 0.0 | 3.95 | -4.98 | 0.0 | 3.36 | 71.62 | 0.0 | 441 | 0.0 | 0.0 |
| 19Q1 (1) | 12.26 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 1.88 | 0.0 | 0.0 | 4.16 | 0.0 | 0.0 | 1.96 | 0.0 | 0.0 | 441 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 91.4 | 6.37 | 1.94 | 40.58 | 4.14 | 15.0 | 2.53 | 19.34 | 2.12 | 32.17 | 4.53 | 8.12 | 2.77 | 12.2 | 826 | 0.0 |
| 2022 (9) | 85.93 | 37.27 | 1.38 | 38.0 | 3.6 | 23.29 | 2.12 | 44.22 | 1.61 | 0.53 | 4.19 | -10.18 | 2.47 | 5.06 | 826 | 13.77 |
| 2021 (8) | 62.6 | 61.47 | 1.0 | 47.06 | 2.92 | 56.99 | 1.47 | 24.58 | 1.60 | -8.92 | 4.66 | -2.77 | 2.35 | -22.85 | 726 | 46.37 |
| 2020 (7) | 38.77 | -12.01 | 0.68 | -12.82 | 1.86 | -3.12 | 1.18 | 9.26 | 1.75 | -0.93 | 4.80 | 10.09 | 3.04 | 24.17 | 496 | 3.55 |
| 2019 (6) | 44.06 | -9.47 | 0.78 | 4.0 | 1.92 | -8.13 | 1.08 | -6.9 | 1.77 | 14.88 | 4.36 | 1.48 | 2.45 | 2.84 | 479 | 8.62 |
| 2018 (5) | 48.67 | 45.59 | 0.75 | 44.23 | 2.09 | 4.5 | 1.16 | 41.46 | 1.54 | -0.93 | 4.29 | -28.22 | 2.38 | -2.83 | 441 | 10.25 |
| 2017 (4) | 33.43 | 26.1 | 0.52 | -11.86 | 2.0 | 44.93 | 0.82 | 36.67 | 1.56 | -30.11 | 5.98 | 14.93 | 2.45 | 8.38 | 400 | 19.4 |
| 2016 (3) | 26.51 | 1.03 | 0.59 | 37.21 | 1.38 | 12.2 | 0.6 | -9.09 | 2.23 | 35.81 | 5.21 | 11.05 | 2.26 | -10.02 | 335 | 4.36 |
| 2015 (2) | 26.24 | 60.98 | 0.43 | -25.86 | 1.23 | 35.16 | 0.66 | 88.57 | 1.64 | -53.95 | 4.69 | -16.04 | 2.52 | 17.14 | 321 | 126.06 |
| 2014 (1) | 16.3 | 107.64 | 0.58 | 190.0 | 0.91 | 44.44 | 0.35 | 0 | 3.56 | 0 | 5.58 | 0 | 2.15 | 0 | 142 | 0.0 |
