- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.57 | -29.22 | 14.85 | 0.41 | -45.33 | 41.38 | 0.1 | -16.67 | 11.11 | 0.17 | -26.09 | 21.43 | 7.36 | -22.76 | 23.1 | 1.80 | 17.74 | -3.25 | 3.05 | 4.43 | 5.73 | 0 | 0 | 0 |
| 23Q3 (19) | 7.87 | 11.47 | 57.72 | 0.75 | 7.14 | 53.06 | 0.12 | 100.0 | 20.0 | 0.23 | 9.52 | 4.55 | 9.53 | -3.88 | -2.95 | 1.52 | 79.42 | -23.91 | 2.92 | -1.75 | -33.71 | 0 | 0 | 0 |
| 23Q2 (18) | 7.06 | 48.01 | 83.38 | 0.7 | 89.19 | 118.75 | 0.06 | -25.0 | -14.29 | 0.21 | 5.0 | 0.0 | 9.92 | 27.82 | 19.29 | 0.85 | -49.33 | -53.26 | 2.97 | -29.06 | -45.47 | 0 | 0 | 0 |
| 23Q1 (17) | 4.77 | -1.65 | -7.56 | 0.37 | 27.59 | -26.0 | 0.08 | -11.11 | 0.0 | 0.2 | 42.86 | 11.11 | 7.76 | 29.73 | -19.95 | 1.68 | -9.62 | 8.18 | 4.19 | 45.25 | 20.2 | 0 | 0 | 0 |
| 22Q4 (16) | 4.85 | -2.81 | -23.14 | 0.29 | -40.82 | -42.0 | 0.09 | -10.0 | 28.57 | 0.14 | -36.36 | -33.33 | 5.98 | -39.11 | -24.54 | 1.86 | -7.4 | 67.28 | 2.89 | -34.53 | -13.26 | 0 | 0 | 0 |
| 22Q3 (15) | 4.99 | 29.61 | 5.27 | 0.49 | 53.12 | 63.33 | 0.1 | 42.86 | 66.67 | 0.22 | 4.76 | 37.5 | 9.82 | 18.14 | 55.15 | 2.00 | 10.22 | 58.32 | 4.41 | -19.17 | 30.61 | 0 | 0 | 0 |
| 22Q2 (14) | 3.85 | -25.39 | 22.22 | 0.32 | -36.0 | 18.52 | 0.07 | -12.5 | 0.0 | 0.21 | 16.67 | 40.0 | 8.31 | -14.22 | -3.03 | 1.82 | 17.27 | -18.18 | 5.45 | 56.36 | 14.55 | 0 | 0 | 0 |
| 22Q1 (13) | 5.16 | -18.23 | 58.77 | 0.5 | 0.0 | 92.31 | 0.08 | 14.29 | 0.0 | 0.18 | -14.29 | 12.5 | 9.69 | 22.29 | 21.12 | 1.55 | 39.76 | -37.02 | 3.49 | 4.82 | -29.14 | 0 | 0 | 0 |
| 21Q4 (12) | 6.31 | 33.12 | 57.36 | 0.5 | 66.67 | 127.27 | 0.07 | 16.67 | -41.67 | 0.21 | 31.25 | 600.0 | 7.92 | 25.2 | 44.43 | 1.11 | -12.36 | -62.93 | 3.33 | -1.41 | 344.85 | 0 | 0 | -100.0 |
| 21Q3 (11) | 4.74 | 50.48 | -3.27 | 0.3 | 11.11 | 11.11 | 0.06 | -14.29 | -33.33 | 0.16 | 6.67 | -23.81 | 6.33 | -26.16 | 14.86 | 1.27 | -43.04 | -31.08 | 3.38 | -29.11 | -21.24 | 0 | 0 | -100.0 |
| 21Q2 (10) | 3.15 | -3.08 | -31.37 | 0.27 | 3.85 | -30.77 | 0.07 | -12.5 | 0.0 | 0.15 | -6.25 | -37.5 | 8.57 | 7.14 | 0.88 | 2.22 | -9.72 | 45.71 | 4.76 | -3.27 | -8.93 | 0 | 0 | -100.0 |
| 21Q1 (9) | 3.25 | -18.95 | -22.99 | 0.26 | 18.18 | -10.34 | 0.08 | -33.33 | -11.11 | 0.16 | 433.33 | -20.0 | 8.00 | 45.82 | 16.41 | 2.46 | -17.74 | 15.42 | 4.92 | 558.05 | 3.88 | 0 | -100.0 | -100.0 |
| 20Q4 (8) | 4.01 | -18.16 | -23.76 | 0.22 | -18.52 | -42.11 | 0.12 | 33.33 | -14.29 | 0.03 | -85.71 | -86.36 | 5.49 | -0.43 | -24.06 | 2.99 | 62.93 | 12.43 | 0.75 | -82.54 | -82.11 | 177 | 0.0 | 0.0 |
| 20Q3 (7) | 4.9 | 6.75 | 5.15 | 0.27 | -30.77 | -37.21 | 0.09 | 28.57 | 12.5 | 0.21 | -12.5 | -4.55 | 5.51 | -35.15 | -40.28 | 1.84 | 20.44 | 6.99 | 4.29 | -18.04 | -9.22 | 177 | 0.0 | 0.0 |
| 20Q2 (6) | 4.59 | 8.77 | 6.25 | 0.39 | 34.48 | 5.41 | 0.07 | -22.22 | -12.5 | 0.24 | 20.0 | 33.33 | 8.50 | 23.64 | -0.79 | 1.53 | -28.49 | -17.65 | 5.23 | 10.33 | 25.49 | 177 | 0.0 | 0.0 |
| 20Q1 (5) | 4.22 | -19.77 | -6.43 | 0.29 | -23.68 | -3.33 | 0.09 | -35.71 | -10.0 | 0.2 | -9.09 | 0.0 | 6.87 | -4.88 | 3.31 | 2.13 | -19.87 | -3.82 | 4.74 | 13.31 | 6.87 | 177 | 0.0 | 0.0 |
| 19Q4 (4) | 5.26 | 12.88 | 0.0 | 0.38 | -11.63 | 0.0 | 0.14 | 75.0 | 0.0 | 0.22 | 0.0 | 0.0 | 7.22 | -21.71 | 0.0 | 2.66 | 55.04 | 0.0 | 4.18 | -11.41 | 0.0 | 177 | 0.0 | 0.0 |
| 19Q3 (3) | 4.66 | 7.87 | 0.0 | 0.43 | 16.22 | 0.0 | 0.08 | 0.0 | 0.0 | 0.22 | 22.22 | 0.0 | 9.23 | 7.74 | 0.0 | 1.72 | -7.3 | 0.0 | 4.72 | 13.3 | 0.0 | 177 | 0.0 | 0.0 |
| 19Q2 (2) | 4.32 | -4.21 | 0.0 | 0.37 | 23.33 | 0.0 | 0.08 | -20.0 | 0.0 | 0.18 | -10.0 | 0.0 | 8.56 | 28.76 | 0.0 | 1.85 | -16.48 | 0.0 | 4.17 | -6.04 | 0.0 | 177 | 0.0 | 0.0 |
| 19Q1 (1) | 4.51 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 6.65 | 0.0 | 0.0 | 2.22 | 0.0 | 0.0 | 4.43 | 0.0 | 0.0 | 177 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 25.28 | 34.04 | 2.22 | 38.75 | 0.37 | 8.82 | 0.82 | 10.81 | 8.78 | 3.51 | 1.46 | -18.81 | 3.24 | -17.33 | 0 | 0 |
| 2022 (9) | 18.86 | 8.02 | 1.6 | 20.3 | 0.34 | 17.24 | 0.74 | 8.82 | 8.48 | 11.37 | 1.80 | 8.54 | 3.92 | 0.75 | 0 | 0 |
| 2021 (8) | 17.46 | -1.41 | 1.33 | 13.68 | 0.29 | -21.62 | 0.68 | 1.49 | 7.62 | 15.3 | 1.66 | -20.5 | 3.89 | 2.95 | 0 | 0 |
| 2020 (7) | 17.71 | -5.5 | 1.17 | -20.95 | 0.37 | -7.5 | 0.67 | -18.29 | 6.61 | -16.35 | 2.09 | -2.12 | 3.78 | -13.54 | 177 | 0.0 |
| 2019 (6) | 18.74 | -0.95 | 1.48 | -9.2 | 0.4 | -6.98 | 0.82 | 6.49 | 7.90 | -8.33 | 2.13 | -6.08 | 4.38 | 7.52 | 177 | 0.0 |
| 2018 (5) | 18.92 | 2.99 | 1.63 | 12.41 | 0.43 | 2.38 | 0.77 | -8.33 | 8.62 | 9.15 | 2.27 | -0.6 | 4.07 | -11.0 | 177 | 0.0 |
| 2017 (4) | 18.37 | 9.8 | 1.45 | 9.85 | 0.42 | 23.53 | 0.84 | 10.53 | 7.89 | 0.04 | 2.29 | 12.5 | 4.57 | 0.66 | 177 | 0.0 |
| 2016 (3) | 16.73 | 1.27 | 1.32 | 0.0 | 0.34 | 54.55 | 0.76 | 11.76 | 7.89 | -1.26 | 2.03 | 52.61 | 4.54 | 10.36 | 177 | 0.0 |
| 2015 (2) | 16.52 | 0.92 | 1.32 | 8.2 | 0.22 | 10.0 | 0.68 | 15.25 | 7.99 | 7.21 | 1.33 | 9.0 | 4.12 | 14.21 | 177 | 21.23 |
| 2014 (1) | 16.37 | 182.24 | 1.22 | 171.11 | 0.2 | 81.82 | 0.59 | 180.95 | 7.45 | 0 | 1.22 | 0 | 3.60 | 0 | 146 | 4.29 |
