玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)34.73-9.63-8.924.37-60.7-74.173.36-74.72-77.952.73-81.4-78.380.67-83.17-85.110.54-79.07-80.650.170.0-22.739.00-50.39-51.5645.03-5.08-21.73128.5754.2915.71-28.57-271.43-157.1426.962.6731.51
23Q3 (19)38.43-1.46-4.1611.12-29.84-48.2113.29-27.5-47.4514.68-0.81-32.233.98-22.72-65.92.58-15.13-55.520.17-15.0-34.6218.14-18.21-34.747.44-33.08-36.0883.33-5.3-1.5216.6719.058.3326.2620.1336.77
23Q2 (18)39.00-0.385.1515.85-0.0614.9418.3324.5215.7214.8021.7119.845.1550.58-7.043.0442.7218.290.2017.650.022.1816.4314.5170.89-6.49-51.9288.00-19.140.5714.00258.6712.021.86-6.14-6.38
23Q1 (17)39.152.6820.815.86-6.2640.1114.72-3.417.9212.16-3.7210.753.42-24.0-21.22.13-23.66-4.910.17-22.73-15.019.052.5311.3475.8131.77-23.89108.82-2.0629.75-8.8220.59-154.7123.2913.6111.81
22Q4 (16)38.13-4.9110.9116.92-21.1915.115.24-39.74-1.112.63-41.69-4.254.50-61.44-29.252.79-51.9-11.990.22-15.38-4.3518.58-33.12-1.0157.53-22.49-43.09111.1131.3116.96-11.11-172.22-322.2220.506.774.7
22Q3 (15)40.108.1214.3821.4755.6930.0425.2959.6650.8121.6675.3854.9411.67110.6581.495.80125.6884.130.2630.018.1827.7843.4236.0474.22-49.66-32.7784.62-3.3-15.3815.3823.08515.3819.20-17.77-0.05
22Q2 (14)37.0914.449.913.7921.82-0.6515.8416.1317.7712.3512.4811.365.5427.6517.872.5714.7311.740.200.00.019.3713.2113.08147.4348.0236.3887.504.33-15.4212.50-22.5462.523.3512.117.57
22Q1 (13)32.41-5.73-3.0511.32-22.9932.8613.64-11.4918.5110.98-16.769.154.34-31.7635.622.24-29.3441.770.20-13.0433.3317.11-8.842.6499.60-1.47-13.8183.87-11.7116.1316.13222.58-41.9420.836.38-17.86
21Q4 (12)34.38-1.9414.7514.70-10.96197.5715.41-8.11775.8813.19-5.652486.276.36-1.093875.03.170.631568.420.234.5535.2918.77-8.08484.74101.09-8.43-12.495.00-5.0147.55.00100.0-98.1819.581.93-19.42
21Q3 (11)35.063.883.1816.5118.95144.5916.7724.68259.8713.9826.06225.876.4336.81365.943.1536.96250.00.2210.010.020.4219.21109.65110.402.1385.14100.00-3.33-30.02.50172.5105.8319.21-3.27-24.96
21Q2 (10)33.750.96-6.0913.8862.9156.4813.4516.85-3.7911.0910.24-4.894.7046.8829.482.3045.57-3.360.2033.330.017.132.76-10.83108.10-6.4671.91103.4543.2467.11-3.45-112.41-109.0519.86-21.690
21Q1 (9)33.4311.58-5.388.5272.4719.6611.51604.8245.5110.061872.5559.433.201900.068.421.58731.5818.80.15-11.76-25.016.67419.3123.39115.560.14126.5972.22136.11-21.2127.78-89.9233.3325.364.36-6.73
20Q4 (8)29.96-11.83-24.084.94-26.81-56.01-2.28-148.93-121.510.51-88.11-95.140.16-88.41-96.250.19-78.89-93.260.17-15.0-34.623.21-67.04-77.75115.4093.53129.42-200.00-240.0-290.91275.00741.675875.024.30-5.088.19
20Q3 (7)33.98-5.45-12.856.75-23.9-23.034.66-66.67-46.684.29-63.21-40.171.38-61.98-42.740.90-62.18-41.180.200.0-16.679.74-49.3-20.2959.63-5.17-1.7142.86130.7742.86-42.86-212.5025.600-0.85
20Q2 (6)35.941.73-7.828.8724.58-40.7113.9876.74-11.5711.6684.79-2.023.6391.05-36.322.3878.95-34.250.200.0-28.5719.2142.193.4562.8823.29-5.661.90-32.47-34.138.10357.14528.570.00-100.0-100.0
20Q1 (5)35.33-10.47-7.787.12-36.6-52.097.91-25.38-50.096.31-39.9-49.281.90-55.5-61.771.33-52.84-59.570.20-23.08-23.0813.51-6.38-29.4551.001.39-3.2491.67-12.5-1.798.33275.025.027.1921.0615.02
19Q4 (4)39.461.210.011.2328.050.010.6021.280.010.5046.440.04.2777.180.02.8284.310.00.268.330.014.4318.090.050.30-17.080.0104.764.760.0-4.7600.022.46-13.010.0
19Q3 (3)38.990.00.08.77-41.380.08.74-44.720.07.17-39.750.02.41-57.720.01.53-57.730.00.24-14.290.012.22-34.190.060.66-8.930.0100.006.450.0-0.00-100.00.025.8224.850.0
19Q2 (2)38.991.770.014.960.670.015.81-0.250.011.90-4.340.05.7014.690.03.6210.030.00.287.690.018.57-3.030.066.6126.370.093.940.650.06.06-9.090.020.68-12.520.0
19Q1 (1)38.310.00.014.860.00.015.850.00.012.440.00.04.970.00.03.290.00.00.260.00.019.150.00.052.710.00.093.330.00.06.670.00.023.640.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)37.941.512.15-26.544.0347.6412.89-29.3311.42-24.3712.49-48.048.55-39.320.72-20.8817.48-18.5545.03-21.7394.263.795.74-37.490.56669.2124.4117.41
2022 (9)37.389.1716.5419.082.73-17.8318.2424.9315.1022.4724.0416.314.0937.060.9112.3521.4616.557.53-43.0990.82-3.929.1895.810.07-17.6320.791.02
2021 (8)34.241.4213.89101.33.32-30.4314.60143.7412.33118.6220.67192.3610.28149.510.8117.3918.4262.29101.09-12.494.53-18.974.6900.09020.58-20.88
2020 (7)33.76-13.36.90-45.064.7767.375.99-53.425.64-46.697.07-59.164.12-64.480.69-35.5111.35-29.89115.40129.42116.6719.07-16.6700.00026.0112.89
2019 (6)38.948.0512.5632.212.85100.4312.8624.7310.5824.0317.3142.5911.6042.681.0715.0516.1933.1450.30-8.4197.986.142.02-73.740.14-3.0123.04-4.04
2018 (5)36.040.929.5031.581.42-10.2710.3170.418.5357.3812.1458.698.1346.750.93-8.8212.1650.1254.926.4892.31-23.457.6900.14024.01-1.64
2017 (4)35.71-5.537.22-23.681.58-1.236.05-37.185.42-26.767.65-37.75.54-41.931.02-20.938.10-32.1651.58117.82120.5922.86-20.5900.00024.413.92
2016 (3)37.80-4.49.469.241.6047.069.63-2.537.40-2.7612.28-17.589.54-12.151.29-9.1511.944.2823.68-32.4298.1510.421.85-85.710.00023.49-1.72
2015 (2)39.541.938.66-6.481.092.989.88-5.737.61-9.6214.90-20.4510.86-19.21.42-10.1311.45-6.8335.04-13.0788.89-1.0112.965.860.00023.9011.37
2014 (1)38.7909.2601.0618.6410.4808.42018.73013.4401.582.612.2952.8640.31-0.1589.80-0.2312.2422.450.00021.46-7.66

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