玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)41.1117.5924.3520.4961.2135.0719.61-7.986.1715.26-12.9-2.684.44-3.48-21.03.221.58-18.890.2116.67-16.021.38-7.536.2634.70-24.09-14.11104.7175.9927.34-4.71-111.62-126.4714.38-19.48-0.62
23Q3 (19)34.96-7.8332.7812.71-9.86150.221.31-4.9515.1317.52-7.1510.054.60-3.5610.583.17-5.9313.620.180.05.8823.12-4.8612.5645.71-4.59-1.1959.49-4.81116.9840.518.02-44.1917.86-6.05-3.72
23Q2 (18)37.9311.5931.4714.1047.95130.7722.4222.18107.0218.8710.35113.224.7721.6894.693.3718.66109.320.1812.50.024.3018.9488.5247.9126.21-14.5562.5020.9710.837.50-22.41-13.9719.01-7.670.8
23Q1 (17)33.992.8119.189.53-37.1822.6518.35-0.6550.6617.109.0672.553.92-30.2511.362.84-28.4625.660.16-36.0-27.2720.431.5442.6737.96-6.04-27.751.67-37.16-20.1548.33171.8836.9420.5942.2913.32
22Q4 (16)33.0625.56-2.0415.17198.62-5.0118.47-0.22-6.1515.68-1.51-10.715.6235.1-25.663.9742.29-14.620.2547.06-3.8520.12-2.04-7.240.40-12.67-37.3482.22199.870.117.78-75.51-6.6714.47-21.99-3.92
22Q3 (15)26.33-8.73-4.325.08-16.8610260.018.5170.91191.9615.9279.89143.054.1669.8144.712.7973.29168.270.17-5.5613.3320.5459.35120.6246.26-17.5-29.927.42-51.39072.5866.51-27.4218.55-1.64-22.55
22Q2 (14)28.851.167.336.11-21.36523.4710.83-11.0822.378.85-10.721.92.45-30.434.621.61-28.7634.170.18-18.1812.512.89-9.9911.9956.076.8-24.3456.41-12.82520.5143.5923.5-52.0518.863.8-21.22
22Q1 (13)28.52-15.5-6.187.77-51.35484.2112.18-38.1188.259.91-43.5662.463.52-53.44124.22.26-51.491.530.22-15.3815.7914.32-33.9562.9152.50-18.5849.8364.71-21.23191.1835.2985.29-54.6218.1720.65-18.85
21Q4 (12)33.7522.64-6.1515.9732040.0-11.1819.68210.410.217.56168.0910.727.56344.7111.834.65347.12-9.180.2673.33-18.7521.68132.871.1764.48-2.2999.4482.140-10.4919.05-80.95131.2915.06-37.123.72
21Q3 (11)27.522.38-16.33-0.05-105.1-100.556.34-28.36-56.616.55-9.78-49.151.70-6.59-56.631.04-13.33-62.590.15-6.25-31.829.31-19.11-45.4365.99-10.96105.70.00-100.0-100.0100.0010.0168.7523.950.0418.45
21Q2 (10)26.88-11.58-23.680.98-26.32-93.618.8536.79-54.877.2619.02-53.11.8215.92-68.571.201.69-71.010.16-15.79-40.7411.5130.94-47.274.11111.547.699.09-59.09-88.3190.9116.88309.0923.946.920
21Q1 (9)30.40-15.46-6.41.33-92.6704.556.47-67.06567.016.10-61.541009.091.57-76.781021.431.18-76.95972.730.19-40.620.08.79-58.98121.4135.048.3814.8122.22-75.78144.4477.78844.44-48.1522.3954.2-1.45
20Q4 (8)35.969.335.2117.9896.9330.6719.6434.4321.6115.8623.1418.546.7672.4539.385.1284.1744.230.3245.4523.0821.4325.6218.9932.330.78-8.191.7646.146.458.24-77.87-46.9314.52-28.19-4.91
20Q3 (7)32.89-6.62-12.629.13-40.48-27.614.61-25.5-2.2112.88-16.81.53.92-32.33.72.78-32.855.70.22-18.5210.017.06-21.74-2.7432.08-36.07-17.2662.79-19.27-25.037.2167.44128.5720.2205.81
20Q2 (6)35.228.44-10.2215.347072.73-23.6119.611921.65-26.7215.482714.55-27.735.794035.71-43.074.143663.64-40.350.2742.11-15.6221.80449.12-23.2750.1864.42-5.4377.78255.563.4222.22-85.19-10.370.00-100.0-100.0
20Q1 (5)32.48-4.97-7.12-0.22-101.6-101.410.97-93.99-94.50.55-95.89-96.090.14-97.11-97.530.11-96.9-97.380.19-26.92-36.673.97-77.96-79.7230.52-13.25-24.77-50.00-158.0-156.67150.00866.671175.022.7248.7967.06
19Q4 (4)34.18-9.190.013.769.120.016.158.10.013.385.440.04.8528.310.03.5534.980.00.2630.00.018.012.680.035.18-9.260.086.212.970.015.52-4.680.015.27-20.090.0
19Q3 (3)37.64-4.050.012.61-37.20.014.94-44.170.012.69-40.760.03.78-62.830.02.63-62.10.00.20-37.50.017.54-38.260.038.77-26.930.083.7211.320.016.28-34.340.019.1141.660.0
19Q2 (2)39.2312.180.020.0828.470.026.7651.70.021.4252.460.010.1779.370.06.9465.240.00.326.670.028.4145.10.053.0630.790.075.21-14.770.024.79110.740.013.49-0.810.0
19Q1 (1)34.970.00.015.630.00.017.640.00.014.050.00.05.670.00.04.200.00.00.300.00.019.580.00.040.570.00.088.240.00.011.760.00.013.600.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)37.2526.2314.6160.731.47-5.6920.4335.1217.0934.6717.474.7412.8614.510.74-14.9422.3031.1834.70-14.1171.4819.2928.52-28.840.20-35.9717.722.55
2022 (9)29.51-2.519.0946.611.56-24.8715.1229.6712.6920.5116.6837.6211.2335.140.8711.5417.0020.2340.40-37.3459.9211.8540.08-14.980.313.8317.28-15.38
2021 (8)30.27-12.116.20-47.992.08-3.3911.66-22.4710.53-13.9712.12-23.828.31-30.340.78-19.5914.14-18.2764.4899.4453.57-32.4547.14127.860.29-18.1620.4212.38
2020 (7)34.44-5.8811.92-25.312.1518.2515.04-23.0712.24-22.9215.91-34.3411.93-34.840.97-15.6517.30-19.5732.33-8.179.31-2.9520.6913.210.36394.9718.1720.89
2019 (6)36.5912.215.9625.181.8299.5719.5522.1915.8818.2424.2313.618.3111.511.15-5.7421.5126.6835.1815.5781.722.3818.28-9.420.07-12.6215.031.35
2018 (5)32.61-2.812.753.160.917.4816.0044.9313.4350.2221.3361.5916.4264.041.228.9316.9842.9330.442.879.82-28.6620.1800.08014.83-5.84
2017 (4)33.55-22.9112.36-33.760.85-13.0411.04-37.988.94-38.5613.20-51.5810.01-48.591.12-16.4211.88-36.8429.61-13.4111.897.09-11.8900.00015.75-5.52
2016 (3)43.5221.1218.6622.520.98-16.8617.8010.2914.5514.2127.26-36.7719.47-28.581.34-37.3818.818.7934.19-39.42104.4810.32-4.9800.00016.676.38
2015 (2)35.9313.0915.2327.131.17-16.6516.1421.4412.7417.9643.110.427.267.372.14-8.9417.2918.4256.44-6.7694.704.785.30-44.90.00015.6711.61
2014 (1)31.77011.9801.4116.213.29010.80042.94025.3902.35-2.8914.6052.8860.53-26.4790.38-6.29.6276.280.00014.0413.5

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