玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)20.220.75-4.9813.299.11-5.012.27-18.6312.2610.00-17.973.522.77-18.052.591.86-14.6810.710.195.5611.7627.04-9.2615.0647.93-6.02-19.53108.5134.04-15.25-8.51-144.6869.6428.30-4.71-0.42
23Q3 (19)20.07-2.1-23.1912.18-1.69-33.5915.08-19.62-43.9212.19-14.58-42.773.38-16.34-52.732.18-8.02-46.70.185.88-5.2629.80-10.67-20.3251.00-15.24-20.9480.9522.3318.3919.05-43.69-40.2729.70-0.918.37
23Q2 (18)20.50-20.02-5.1412.39-33.71-14.6718.76-0.48-19.6214.27-4.8-26.824.042.8-42.042.372.16-35.770.1713.33-10.5333.36-0.570.5160.17-26.23-30.2966.18-33.166.7533.823299.26-10.2729.97-2.033.7
23Q1 (17)25.6320.44-4.0818.6933.6-3.2618.8572.46-23.6514.9955.18-24.93.9345.56-38.792.3238.1-36.440.15-11.76-16.6733.5542.77-1.981.5636.94-12.0799.00-22.6726.481.00103.55-95.4230.597.6412.34
22Q4 (16)21.28-18.56-21.9713.99-23.72-31.1210.93-59.35-43.259.66-54.65-38.862.70-62.24-46.951.68-58.92-48.150.17-10.53-15.023.50-37.17-13.7359.56-7.67-3.48128.0387.2421.68-28.03-187.89-398.5428.4213.276.28
22Q3 (15)26.1320.92-13.118.3426.31-23.1326.8915.213.921.309.231.777.152.583.624.0910.84-5.760.190.0-9.5237.4012.6810.6864.51-25.2722.9968.3810.3-25.8731.89-15.39310.7725.09-13.182.24
22Q2 (14)21.61-19.12-29.6814.52-24.84-39.2223.34-5.4711.1419.50-2.314.986.978.5726.733.691.18.530.195.56-5.033.19-2.9513.2886.32-6.9431.2761.99-20.8-45.4237.6973.51377.5728.906.1314.68
22Q1 (13)26.72-2.02-12.4519.32-4.87-17.8624.6928.199.8819.9626.337.546.4226.1319.333.6512.65-1.350.18-10.0-10.034.2025.5510.6492.7650.3259.7978.27-25.61-25.4821.73486.4570.0627.231.834.61
21Q4 (12)27.27-9.31-14.320.31-14.88-18.519.26-25.58-14.2515.80-24.51-11.395.09-26.235.823.24-25.35-10.740.20-4.760.027.24-19.38-12.1361.7117.6582.47105.2214.08-5.22-5.62-172.4248.9526.748.964.9
21Q3 (11)30.07-2.15-11.7123.86-0.13-10.925.8823.2416.5820.9323.4119.266.9025.4539.114.3427.6521.570.215.05.033.7915.3210.1452.45-20.2466.7292.24-18.79-23.547.76157.17137.6424.54-2.620.86
21Q2 (10)30.730.69-10.2223.891.57-9.8221.00-6.54-15.5616.96-8.62-13.345.502.23-6.783.40-8.11-16.460.200.0-4.7629.30-5.21-10.7865.7613.2840.24113.588.136.4-13.58-193.83-113.8925.20-3.190
21Q1 (9)30.52-4.0914.1823.52-5.6230.4522.470.042.6518.564.093.115.3811.8543.473.701.9334.550.200.033.3330.91-0.29-6.2258.0571.6432.9105.04-5.3826.86-4.6258.03-125.9226.032.12-9.68
20Q4 (8)31.82-6.58-1.724.92-6.952.1722.461.177.6717.831.63.124.81-3.0211.63.631.6811.350.200.05.2631.001.044.6633.827.511.32111.01-7.97-5.36-11.0146.6134.2825.494.77-5.63
20Q3 (7)34.06-0.54.7726.781.0912.0522.20-10.74-17.8717.55-10.32-17.954.96-15.93-14.633.57-12.29-13.560.20-4.765.2630.68-6.58-13.3631.46-32.91-10.06120.6313.036.31-20.63-224.89-279.2524.330-6.57
20Q2 (6)34.2328.0611.1426.4946.9214.2324.8713.61-10.4119.578.72-8.985.9057.3313.684.0748.09.120.2140.023.5332.84-0.36-10.7446.897.35-1.43106.7528.9227.34-6.35-135.6-138.260.00-100.0-100.0
20Q1 (5)26.73-17.42-8.7418.03-26.08-9.8521.894.944.6418.004.1110.293.75-12.993.592.75-15.640.360.15-21.05-11.7632.9611.2811.9943.6843.7836.1682.80-29.41-13.5517.83206.43322.9328.826.7-3.58
19Q4 (4)32.37-0.430.024.392.050.020.86-22.830.017.29-19.170.04.31-25.820.03.26-21.070.00.190.00.029.62-16.350.030.38-13.150.0117.3032.550.0-16.76-245.610.027.013.730.0
19Q3 (3)32.515.550.023.903.060.027.03-2.630.021.39-0.510.05.8111.950.04.1310.720.00.1911.760.035.41-3.750.034.98-26.470.088.495.560.011.51-30.660.026.04-12.150.0
19Q2 (2)30.805.160.023.1915.950.027.7632.70.021.5031.740.05.1943.370.03.7336.130.00.170.00.036.7925.010.047.5748.290.083.83-12.480.016.60293.560.029.64-0.840.0
19Q1 (1)29.290.00.020.000.00.020.920.00.016.320.00.03.620.00.02.740.00.00.170.00.029.430.00.032.080.00.095.780.00.04.220.00.029.890.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)21.56-10.0214.10-14.9114.6239.7916.17-25.6212.81-28.1113.32-39.348.68-36.690.68-11.6930.84-4.5547.93-19.5387.1314.3312.87-45.910.07125.5129.628.18
2022 (9)23.96-18.9716.57-27.4210.4629.1921.74-1.8117.82-1.2221.962.0913.71-5.510.77-3.7532.316.759.56-3.4876.21-26.123.7900.03-51.8327.386.83
2021 (8)29.57-7.8522.83-6.898.10-7.1722.14-3.4518.04-1.221.5117.2214.514.310.805.2630.28-4.5761.7182.47103.13-3.59-3.1300.06-38.2825.631.02
2020 (7)32.092.4624.526.798.721.6722.93-5.3718.26-4.918.35-1.8713.91-2.390.762.731.73-3.6133.8211.32106.9812.9-6.9800.1014.325.37-9.59
2019 (6)31.322.4222.963.528.5836.1124.23-13.6219.20-15.4218.70-21.114.25-20.570.74-6.3332.92-4.3330.38-7.8894.7619.795.24-74.910.0897.6628.06-0.39
2018 (5)30.58-10.6422.18-16.026.3020.3528.0513.6122.7011.9923.7011.4217.9412.050.790.034.4114.8532.986.0179.10-26.0320.9000.04028.174.6
2017 (4)34.2213.9926.4124.45.243.8824.690.5320.274.8621.27-6.1816.01-4.070.79-8.1429.960.9831.11-10.06106.9423.82-6.9400.00026.93-11.56
2016 (3)30.02-4.9721.23-1.265.04-27.5224.56-2.1919.33-2.9622.67-20.7916.69-16.090.86-14.029.67-7.6934.59-7.9186.360.9313.64-5.510.00030.456.54
2015 (2)31.5915.8821.5034.126.95-27.1125.1134.5719.9217.6628.62-15.9219.89-1.781.00-14.5332.149.0637.56-29.0585.57-0.214.432.650.00028.585.42
2014 (1)27.26016.0309.54-28.9418.66016.93034.04020.2501.1717.029.4715.6152.94-46.5585.74-17.5714.0600.00027.114.03

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