玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)3.997.84-10.140.160.0-5.880.13-23.53-40.910.1587.5150.04.01-7.274.733.26-29.09-34.243.7673.87178.25470.00.0
23Q3 (19)3.79.47-26.880.160.0-20.00.176.25-34.620.080.014.294.32-8.659.414.59-2.94-10.582.16-8.6556.295470.00.0
23Q2 (18)3.38-28.69-46.520.16-11.11-38.460.16-36.0-44.830.0814.2914.294.7324.6515.074.73-10.253.162.3760.27113.695470.00.0
23Q1 (17)4.746.76-21.780.185.88-40.00.2513.64-19.350.0716.670.03.80-0.82-23.295.276.443.11.489.2827.855470.00.0
22Q4 (16)4.44-12.25-7.690.17-15.0-29.170.22-15.3837.50.06-14.29-14.293.83-3.13-23.264.95-3.5748.961.35-2.32-7.145470.00.0
22Q3 (15)5.06-19.945.420.2-23.08-4.760.26-10.3462.50.070.0-12.53.95-3.92-9.665.1411.9854.151.3824.9-17.05470.00.0
22Q2 (14)6.324.2915.120.26-13.3330.00.29-6.4545.00.070.00.04.11-16.912.934.59-10.325.961.11-4.11-13.135470.00.0
22Q1 (13)6.0625.9920.240.325.050.00.3193.7540.910.070.0-30.04.95-0.7824.755.1253.7917.191.16-20.63-41.785470.00.0
21Q4 (12)4.810.2144.440.2414.2971.430.160.06.670.07-12.5-22.224.9914.0518.683.33-0.21-26.151.46-12.68-46.155470.00.0
21Q3 (11)4.8-12.5739.130.215.031.250.16-20.0-5.880.0814.29-20.04.3820.09-5.663.33-8.5-32.351.6730.71-42.55470.00.0
21Q2 (10)5.498.9338.990.20.017.650.2-9.0911.110.07-30.0-22.223.64-8.2-15.353.64-16.54-20.061.28-35.74-44.045470.0-3.53
21Q1 (9)5.0451.35-5.260.242.8611.110.2246.67-8.330.111.1111.113.97-5.6117.284.37-3.1-3.241.98-26.5917.285470.0-8.53
20Q4 (8)3.33-3.48-27.290.14-12.5-26.320.15-11.76-16.670.09-10.0-10.04.20-9.351.344.50-8.5914.612.70-6.7623.785470.0-8.53
20Q3 (7)3.45-12.66-27.670.16-5.88-20.00.17-5.56-22.730.111.110.04.647.7610.614.938.136.842.9027.2138.26547-3.53-11.2
20Q2 (6)3.95-25.75-31.660.17-5.56-19.050.18-25.0-28.00.090.0-30.774.3027.218.464.561.015.362.2834.681.3567-5.18-4.71
20Q1 (5)5.3216.16-5.00.18-5.26-10.00.2433.330.00.09-10.012.53.38-18.44-5.264.5114.795.261.69-22.5218.425980.02.93
19Q4 (4)4.58-3.980.00.19-5.00.00.18-18.180.00.10.00.04.15-1.060.03.93-14.790.02.184.150.0598-2.920.0
19Q3 (3)4.77-17.470.00.2-4.760.00.22-12.00.00.1-23.080.04.1915.40.04.616.630.02.10-6.790.06163.530.0
19Q2 (2)5.783.210.00.215.00.00.254.170.00.1362.50.03.631.730.04.330.920.02.2557.440.05952.410.0
19Q1 (1)5.60.00.00.20.00.00.240.00.00.080.00.03.570.00.04.290.00.01.430.00.05810.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)15.81-27.710.66-29.030.71-34.860.3840.744.17-1.834.49-9.92.4094.695470.0
2022 (9)21.878.640.9310.711.0947.30.27-12.94.251.914.9835.581.23-19.835470.0
2021 (8)20.1325.420.8429.230.741.370.31-16.224.173.043.68-19.181.54-33.25470.0
2020 (7)16.05-22.580.65-18.750.73-17.980.37-7.54.054.944.555.942.3119.47547-8.53
2019 (6)20.73-4.780.82.560.89-10.10.448.153.867.714.29-5.591.9355.585986.98
2018 (5)21.771.160.78-7.140.992.060.2717.393.58-8.214.550.891.2416.0455913.62
2017 (4)21.525.960.846.330.975.430.2315.03.900.354.51-0.491.078.5349210.31
2016 (3)20.313.360.798.220.9210.840.211.113.894.74.537.240.987.54467.73
2015 (2)19.651.450.730.00.8333.870.1812.53.72-1.424.2231.960.9210.941420.7
2014 (1)19.379.990.7310.610.628.770.160.03.7703.2000.83034330.42

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