玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)26.90-33.0227.0715.76-44.99-10.4-44.16-281.5-459.32-29.60-254.97-400.51-1.97-241.73-177.56-0.74-197.37-162.180.030.0-70.0-19.66-143.59-209.04124.684.49-16.41-35.92-130.51-125.24135.92866.11414.1312.21-14.62137.55
23Q3 (19)40.1637.44160.7828.6523.07131.9824.335.78102.0819.101.92102.551.39-50.53-56.150.76-41.54-48.990.03-50.0-78.5745.1037.17174.67119.32-12.21-22.37117.7415.7814.96-17.74-1993.55-633.3314.3061.95228.74
23Q2 (18)29.2224.5147.8423.2832.73202.3423.0055.62344.0218.7460.31343.032.8161.49202.151.3052.94136.360.060.0-40.032.8833.12185.91135.91-8.384.38101.69-13.5-31.51-0.8595.5298.258.831.7344.05
23Q1 (17)23.4710.86183.1117.54-0.28260.9114.7820.26328.4111.6918.68316.011.74-31.5128.950.85-28.5777.080.06-40.0-45.4524.7036.99181.0148.34-0.5511.74117.57-17.38-17.38-18.9256.2855.288.6868.8771.54
22Q4 (16)21.1737.47147.3117.5942.43253.2112.292.08223.429.854.45104.362.54-19.87100.01.19-20.1367.610.10-28.57-9.0918.039.8184.36149.16-2.958.52142.3138.956.73-43.27-1688.46-46.035.1418.16-0.96
22Q3 (15)15.4030.62-46.812.3560.39-41.3312.04132.43-29.39.43122.93-33.223.17240.8681.141.49170.9158.510.1440.0180.016.4242.78-44.07153.7018.0411.98102.42-31.02-16.88-2.4295.0189.584.35-29.04-62.37
22Q2 (14)11.7942.22-55.767.7058.44-59.325.1850.14-66.824.2350.53-68.290.9322.37-40.380.5514.58-38.890.10-9.0966.6711.5030.83-57.97130.21-1.928.54148.484.3422.88-48.48-14.6-132.736.1321.15-48.62
22Q1 (13)8.29-3.15-62.614.86-2.41-50.413.45-9.21-50.642.81-41.7-47.960.76-40.1685.370.48-32.3937.140.110.0175.08.79-10.12-61.45132.76-3.4132.38142.316.73-2.63-42.31-42.79-10.05.06-2.5-73.49
21Q4 (12)8.56-70.43-66.684.98-76.34-70.33.80-77.69-71.214.82-65.86-55.941.27-27.43-20.130.71-24.47-19.320.11120.083.339.78-66.69-54.45137.450.1412.99133.338.215.26-29.63-27.64-11.115.19-55.1-54.47
21Q3 (11)28.958.6340.1921.0511.225.2217.039.14.7414.125.851.071.7512.18-72.610.944.44-66.190.05-16.67-73.6829.367.3151.26137.2614.424.92123.211.9719.36-23.21-11.43-619.6411.56-3.1125.78
21Q2 (10)26.6520.2146.9918.9393.1644.2815.61123.329.0113.34147.045.451.56280.49-61.760.90157.14-50.00.0650.0-53.8527.3620.044.08119.9619.61-27.85120.83-17.3231.41-20.8345.83-358.9311.93-37.5158.85
21Q1 (9)22.17-13.7-25.19.80-41.56-45.46.99-47.05-32.05.40-50.64-38.360.41-74.21-51.190.35-60.23-38.60.04-33.330.022.806.19-7.8100.29-17.56-30.46146.1515.38-15.85-38.46-44.2347.819.0967.46-3.93
20Q4 (8)25.6924.419.9316.77-0.242.8813.20-18.82-12.6410.94-21.69-25.171.59-75.12-40.00.88-68.35-34.810.06-68.42-25.021.4710.61-5.75121.65-7.01-11.36126.6722.7117.45-26.67-726.67-240.011.40122.663.73
20Q3 (7)20.6513.9-22.7516.8128.12-16.4916.2613.55-4.6313.9710.43-5.866.3956.62153.572.7854.44113.850.1946.15171.4319.412.21-23.1130.82-21.322.27103.2312.26-11.76-3.23-140.0982.95.12-31.82-57.48
20Q2 (6)18.13-38.75-25.2413.12-26.91-31.0914.3239.3-13.5812.6544.41-8.934.08385.7132.91.80215.7918.420.13225.044.4418.99-23.21-16.53166.2715.321.0191.95-47.06-20.158.05110.92153.17.51-62.2-24.6
20Q1 (5)29.6026.6648.4517.9510.1219.6710.28-31.97-18.678.76-40.08-21.510.84-68.3-73.990.57-57.78-64.810.04-50.0-66.6724.738.5641.07144.215.087.8173.6861.0546.96-73.68-839.47-305.2619.8780.8180.25
19Q4 (4)23.37-12.570.016.30-19.030.015.11-11.380.014.62-1.480.02.655.160.01.353.850.00.0814.290.022.78-9.750.0137.247.290.0107.84-7.810.0-7.8458.430.010.99-8.720.0
19Q3 (3)26.7310.230.020.135.720.017.052.90.014.846.840.02.52-17.920.01.30-14.470.00.07-22.220.025.2410.950.0127.92-6.90.0116.981.590.0-18.87-24.530.012.0420.880.0
19Q2 (2)24.2521.610.019.0426.930.016.5731.090.013.8924.460.03.07-4.950.01.52-6.170.00.09-25.00.022.7529.780.0137.402.710.0115.15-2.560.0-15.1516.670.09.9640.480.0
19Q1 (1)19.940.00.015.000.00.012.640.00.011.160.00.03.230.00.01.620.00.00.120.00.017.530.00.0133.780.00.0118.180.00.0-18.180.00.07.090.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)28.8198.2821.1291.1310.05188.2810.0314.378.9327.753.94-47.612.26-39.570.19-56.8224.0370.43124.68-16.41209.9366.9-110.6000.014.7410.24102.37
2022 (9)14.53-20.0811.05-6.043.49-46.198.77-6.26.99-18.347.5246.873.7429.410.4469.2314.10-25.98149.168.52125.780.07-26.1300.01-20.335.06-47.35
2021 (8)18.18-15.5211.76-25.716.48111.139.35-36.268.56-32.225.12-58.412.89-53.310.26-39.5319.05-5.22137.4512.99125.6916.55-25.6900.02-19.19.6118.06
2020 (7)21.52-6.9215.83-8.63.07-10.9814.67-2.5212.63-5.2512.317.516.197.470.4316.2220.10-6.6121.65-11.36107.84-6.08-7.8400.02-15.788.14-15.56
2019 (6)23.123.7217.32-0.063.4526.3215.053.9413.335.8811.45-20.65.76-10.970.37-15.9121.527.28137.244.17114.83-4.0-15.2500.02-8.749.6410.93
2018 (5)22.2925.3717.3346.242.73-27.614.48110.4712.59114.1214.42158.896.47125.440.4437.520.0638.82131.75-34.91119.62-30.29-19.6200.0208.69-24.83
2017 (4)17.7811.6111.8503.77-30.96.8805.8805.5702.8700.3223.0814.45241.61202.425.35171.59679.96-71.5900.00011.56-32.56
2016 (3)15.93-4.04-1.2305.4673.68-5.520-6.320-4.400-0.7300.26-50.04.23-67.71192.1437.1122.00-82.376.0000.00017.1430.44
2015 (2)16.60-6.539.81-22.273.147.337.91-27.896.57-31.997.71-47.834.23-45.490.52-27.7813.10-14.66140.1426.06124.277.96-24.2700.00013.146.31
2014 (1)17.76012.6202.93-10.8310.9709.66014.7807.7600.725.8815.35-0.32111.17-4.43115.116.54-15.1100.00012.360

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