- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 189.19 | 8.79 | -42.33 | 2.08 | 49.64 | -19.07 | 7.82 | 22.38 | -1.14 | 7.73 | -6.08 | -48.36 | 1.10 | 37.55 | 40.35 | 4.13 | 12.49 | 71.43 | 4.09 | -13.67 | -10.46 | 14333 | 0.0 | 0.0 |
| 23Q3 (19) | 173.9 | -15.84 | -51.03 | 1.39 | 2.96 | -9.15 | 6.39 | -0.16 | -20.42 | 8.23 | -4.3 | -39.35 | 0.80 | 22.34 | 85.51 | 3.67 | 18.63 | 62.49 | 4.73 | 13.7 | 23.84 | 14333 | 0.0 | -36.44 |
| 23Q2 (18) | 206.62 | 43.74 | -28.78 | 1.35 | 10.66 | -6.9 | 6.4 | 2.4 | -9.73 | 8.6 | -16.1 | -27.55 | 0.65 | -23.01 | 30.72 | 3.10 | -28.76 | 26.74 | 4.16 | -41.63 | 1.73 | 14333 | 0.0 | -36.44 |
| 23Q1 (17) | 143.75 | -56.18 | -48.91 | 1.22 | -52.53 | -13.48 | 6.25 | -20.99 | -6.72 | 10.25 | -31.53 | -2.57 | 0.85 | 8.34 | 69.35 | 4.35 | 80.33 | 82.58 | 7.13 | 56.26 | 90.7 | 14333 | 0.0 | -36.44 |
| 22Q4 (16) | 328.07 | -7.61 | -5.89 | 2.57 | 67.97 | 54.82 | 7.91 | -1.49 | -5.61 | 14.97 | 10.32 | -1.06 | 0.78 | 81.81 | 64.52 | 2.41 | 6.62 | 0.3 | 4.56 | 19.4 | 5.14 | 14333 | -36.44 | -36.44 |
| 22Q3 (15) | 355.09 | 22.4 | -1.83 | 1.53 | 5.52 | 12.5 | 8.03 | 13.26 | 4.42 | 13.57 | 14.32 | 9.26 | 0.43 | -13.79 | 14.6 | 2.26 | -7.47 | 6.37 | 3.82 | -6.6 | 11.3 | 22551 | 0.0 | 29.22 |
| 22Q2 (14) | 290.11 | 3.11 | -19.72 | 1.45 | 2.84 | 18.85 | 7.09 | 5.82 | -5.97 | 11.87 | 12.83 | -13.99 | 0.50 | -0.27 | 48.05 | 2.44 | 2.63 | 17.13 | 4.09 | 9.43 | 7.15 | 22551 | 0.0 | 29.22 |
| 22Q1 (13) | 281.35 | -19.3 | 11.62 | 1.41 | -15.06 | 41.0 | 6.7 | -20.05 | 3.4 | 10.52 | -30.47 | -20.84 | 0.50 | 5.25 | 26.33 | 2.38 | -0.93 | -7.37 | 3.74 | -13.84 | -29.08 | 22551 | 0.0 | 29.22 |
| 21Q4 (12) | 348.62 | -3.62 | -7.93 | 1.66 | 22.06 | 48.21 | 8.38 | 8.97 | -5.95 | 15.13 | 21.82 | 21.04 | 0.48 | 26.64 | 60.97 | 2.40 | 13.06 | 2.15 | 4.34 | 26.39 | 31.46 | 22551 | 29.22 | 29.22 |
| 21Q3 (11) | 361.71 | 0.09 | 10.76 | 1.36 | 11.48 | 33.33 | 7.69 | 1.99 | 15.29 | 12.42 | -10.0 | -22.86 | 0.38 | 11.37 | 20.38 | 2.13 | 1.9 | 4.09 | 3.43 | -10.08 | -30.35 | 17452 | 0.0 | -32.39 |
| 21Q2 (10) | 361.38 | 43.36 | 6.45 | 1.22 | 22.0 | 19.61 | 7.54 | 16.36 | 1.07 | 13.8 | 3.84 | 12.38 | 0.34 | -14.9 | 12.36 | 2.09 | -18.84 | -5.06 | 3.82 | -27.57 | 5.56 | 17452 | 0.0 | -32.39 |
| 21Q1 (9) | 252.07 | -33.43 | 11.35 | 1.0 | -10.71 | 47.06 | 6.48 | -27.27 | 12.11 | 13.29 | 6.32 | 24.44 | 0.40 | 34.11 | 32.07 | 2.57 | 9.24 | 0.68 | 5.27 | 59.7 | 11.76 | 17452 | 0.0 | -27.27 |
| 20Q4 (8) | 378.63 | 15.95 | 11.35 | 1.12 | 9.8 | -1.75 | 8.91 | 33.58 | 29.69 | 12.5 | -22.36 | -14.5 | 0.30 | -5.3 | -11.76 | 2.35 | 15.21 | 16.48 | 3.30 | -33.04 | -23.21 | 17452 | -32.39 | -27.27 |
| 20Q3 (7) | 326.56 | -3.8 | -0.89 | 1.02 | 0.0 | -21.54 | 6.67 | -10.59 | -5.92 | 16.1 | 31.11 | 30.15 | 0.31 | 3.95 | -20.83 | 2.04 | -7.06 | -5.08 | 4.93 | 36.29 | 31.32 | 25811 | 0.0 | 7.56 |
| 20Q2 (6) | 339.47 | 49.96 | 45.48 | 1.02 | 50.0 | -7.27 | 7.46 | 29.07 | 15.84 | 12.28 | 14.98 | 13.49 | 0.30 | 0.03 | -36.26 | 2.20 | -13.93 | -20.38 | 3.62 | -23.32 | -21.99 | 25811 | 7.56 | 7.56 |
| 20Q1 (5) | 226.38 | -33.43 | -23.1 | 0.68 | -40.35 | -26.09 | 5.78 | -15.87 | -22.1 | 10.68 | -26.95 | 19.2 | 0.30 | -10.4 | -3.89 | 2.55 | 26.38 | 1.29 | 4.72 | 9.73 | 55.0 | 23997 | 0.0 | 0.0 |
| 19Q4 (4) | 340.05 | 3.2 | 0.0 | 1.14 | -12.31 | 0.0 | 6.87 | -3.1 | 0.0 | 14.62 | 18.19 | 0.0 | 0.34 | -15.03 | 0.0 | 2.02 | -6.11 | 0.0 | 4.30 | 14.52 | 0.0 | 23997 | 0.0 | 0.0 |
| 19Q3 (3) | 329.49 | 41.21 | 0.0 | 1.3 | 18.18 | 0.0 | 7.09 | 10.09 | 0.0 | 12.37 | 14.33 | 0.0 | 0.39 | -16.31 | 0.0 | 2.15 | -22.03 | 0.0 | 3.75 | -19.04 | 0.0 | 23997 | 0.0 | 0.0 |
| 19Q2 (2) | 233.34 | -20.73 | 0.0 | 1.1 | 19.57 | 0.0 | 6.44 | -13.21 | 0.0 | 10.82 | 20.76 | 0.0 | 0.47 | 50.84 | 0.0 | 2.76 | 9.49 | 0.0 | 4.64 | 52.34 | 0.0 | 23997 | 0.0 | 0.0 |
| 19Q1 (1) | 294.37 | 0.0 | 0.0 | 0.92 | 0.0 | 0.0 | 7.42 | 0.0 | 0.0 | 8.96 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 2.52 | 0.0 | 0.0 | 3.04 | 0.0 | 0.0 | 23997 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 713.45 | -43.13 | 6.04 | -13.22 | 26.87 | -9.62 | 34.81 | -31.65 | 0.85 | 52.61 | 3.77 | 58.93 | 4.88 | 20.19 | 14333 | 0.0 |
| 2022 (9) | 1254.61 | -5.23 | 6.96 | 32.57 | 29.73 | -1.2 | 50.93 | -6.79 | 0.55 | 39.88 | 2.37 | 4.25 | 4.06 | -1.65 | 14333 | -36.44 |
| 2021 (8) | 1323.78 | 4.15 | 5.25 | 36.72 | 30.09 | 4.41 | 54.64 | 5.97 | 0.40 | 31.27 | 2.27 | 0.25 | 4.13 | 1.75 | 22551 | 29.22 |
| 2020 (7) | 1271.05 | 6.17 | 3.84 | -13.71 | 28.82 | 3.59 | 51.56 | 10.24 | 0.30 | -18.72 | 2.27 | -2.42 | 4.06 | 3.84 | 17452 | -32.39 |
| 2019 (6) | 1197.24 | -6.79 | 4.45 | -3.05 | 27.82 | -19.13 | 46.77 | 50.24 | 0.37 | 4.01 | 2.32 | -13.24 | 3.91 | 61.18 | 25811 | 7.56 |
| 2018 (5) | 1284.44 | -1.81 | 4.59 | -32.7 | 34.4 | 3.96 | 31.13 | 74.11 | 0.36 | -31.46 | 2.68 | 5.88 | 2.42 | 77.32 | 23997 | 5.79 |
| 2017 (4) | 1308.16 | 64.84 | 6.82 | 19.02 | 33.09 | 12.02 | 17.88 | 13.6 | 0.52 | -27.79 | 2.53 | -32.04 | 1.37 | -31.09 | 22684 | 17.59 |
| 2016 (3) | 793.61 | -15.28 | 5.73 | 9.35 | 29.54 | -2.38 | 15.74 | 0.64 | 0.72 | 29.08 | 3.72 | 15.23 | 1.98 | 18.8 | 19290 | -17.24 |
| 2015 (2) | 936.79 | 23.32 | 5.24 | 21.58 | 30.26 | 23.86 | 15.64 | 54.39 | 0.56 | -1.41 | 3.23 | 0.44 | 1.67 | 25.2 | 23308 | 21.59 |
| 2014 (1) | 759.63 | -5.44 | 4.31 | -15.66 | 24.43 | 7.53 | 10.13 | 13.69 | 0.57 | 0 | 3.22 | 0 | 1.33 | 0 | 19169 | -13.38 |
