玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)84.73-6.56-3.91-8.0283.9188.35-13.04-189.2582.227.04-53.68139.40.49-39.51128.650.45-39.19136.00.0620.0-14.29-6.44-133.1190.2513.879.04-47.2461.40118.01-34.6938.60-91.24526.8229.96-40.74-34.2
23Q3 (19)90.68-1.1919.44-49.84-55.728.4814.61191.03128.9815.20194.82130.150.81175.0110.920.74187.06113.430.05-16.67-54.5519.45289.2144.8212.7235.32-65.84-340.84-270.84-346.73440.84543.021255.7950.562.29-23.07
23Q2 (18)91.777.9654.44-32.0160.834.16-16.0581.2542.88-16.0380.6542.95-1.0882.1881.05-0.8581.1979.910.060.0-60.0-10.2886.7753.469.40-74.18-69.47199.51109.1467.78-99.51-2260.73-426.2449.43-48.9927.79
23Q1 (17)85.00-3.6163.34-81.73-18.7163.06-85.62-16.7160.15-82.86-363.6861.43-6.06-254.3953.67-4.52-261.650.760.06-14.2950.0-77.70-17.6758.5236.4038.46-3.9695.391.48-7.354.61-25.23255.7296.90112.83-20.31
22Q4 (16)88.1816.1556.07-68.851.2172.51-73.36-45.568.56-17.8764.5692.34-1.7176.9594.04-1.2577.3193.170.07-36.36-12.5-66.03-52.1469.5126.29-29.4-42.6494.00-31.95-12.426.16116.15184.0445.53-30.72-57.74
22Q3 (15)75.9227.77193.58-69.69-108.6590.88-50.42-79.4393.37-50.42-79.4393.37-7.42-30.1875.92-5.51-30.2670.30.11-26.67450.0-43.40-96.4793.7837.2420.95-53.66138.1416.1737.55-38.14-101.71-8799.7665.7269.91-85.77
22Q2 (14)59.4214.18202.39-33.4084.994.67-28.1086.9295.49-28.1086.9295.49-5.7056.4269.6-4.2353.9265.470.15275.0650.0-22.0988.2196.0130.79-18.76-43.98118.9115.4918.25-18.91-539.36-3309.9438.68-68.19-87.87
22Q1 (13)52.04-7.89130.37-221.2411.6865.35-214.847.9469.28-214.847.9469.28-13.0854.4332.3-9.1849.8130.770.04-50.0100.0-187.3013.5270.6837.90-17.3-24.79102.96-4.0712.69-2.9659.64-134.24121.6012.86-68.58
21Q4 (12)56.50118.4816.49-250.5067.21-10.28-233.3769.3218.15-233.3769.3218.0-28.706.88-53.89-18.291.4-31.390.08300.060.0-216.5868.9619.3345.83-42.9811.48107.336.8734.65-7.33-1609.88-136.12107.74-76.6733.74
21Q3 (11)25.8631.6356.8-763.89-21.94-88.67-760.72-22.07-65.1-760.72-22.07-64.77-30.82-64.37-108.53-18.55-51.43-63.290.020.00.0-697.83-25.96-64.6380.3746.23188.06100.43-0.1314.35-0.4322.71-103.52461.8044.76182.07
21Q2 (10)19.65-13.01-54.19-626.441.9-270.59-623.1710.9-292.7-623.1710.9-291.91-18.752.95-141.0-12.257.62-110.840.020.0-50.0-554.0213.27-345.2554.969.0769.79100.5510.06-5.82-0.55-106.4291.8319.00-17.590
21Q1 (9)22.59-53.42143.7-638.55-181.1398.44-699.42-145.398.3-699.42-145.7698.3-19.32-3.59-40.61-13.264.74-28.360.02-60.00-638.78-137.9297.4650.3922.5749.3591.3614.61-8.018.64-57.421161.2387.07380.47-97.67
20Q4 (8)48.50581.63-31.05-227.1443.9-418.47-285.1338.12-552.02-284.6038.36-547.41-18.65-26.18-334.73-13.92-22.54-347.590.05150.0-28.57-268.4936.66-1013.1441.1147.3531.6479.71-9.24-20.2920.2966.63080.56-50.7944.04
20Q3 (7)-10.07-123.48-107.85-404.89-139.5297.46-460.75-190.3597.1-461.69-190.3597.1-14.78-89.97-4.67-11.36-95.52-9.760.02-50.00-423.88-240.6696.4127.90-13.81-30.5887.82-17.74-12.4912.18280.023448.21163.720-97.71
20Q2 (6)42.89182.98-54.7-169.0499.5942.86-158.6999.6145.58-159.0199.6145.48-7.7843.3817.06-5.8143.7618.850.040100.0-124.4399.547.9732.37-4.061.63106.767.55.2-6.76-1087.44-355.390.00-100.0-100.0
20Q1 (5)-51.69-173.49-150.85-40850.10-93143.78-5058.95-41067.50-93811.5-5140.34-41067.50-93320.15-5140.34-13.74-220.28-16.05-10.33-232.15-5.620.00-100.0-100.0-25100.00-103963.02-3543.5433.748.0419.7399.32-0.68-1.750.680163.4716583.1029549.744964.16
19Q4 (4)70.34-45.150.0-43.8199.730.0-43.7399.720.0-43.9699.720.0-4.2969.620.0-3.1169.950.00.0700.0-24.1299.80.031.23-22.290.0100.00-0.360.0-0.00100.00.055.93-99.220.0
19Q3 (3)128.2535.440.0-15951.10-5291.620.0-15888.10-5348.220.0-15907.90-5353.890.0-14.12-50.530.0-10.35-44.550.00.00-100.00.0-11800.00-4834.550.040.1926.190.0100.36-1.110.0-0.3675.520.07155.464018.010.0
19Q2 (2)94.69-6.850.0-295.8562.640.0-291.6262.790.0-291.6862.780.0-9.3820.780.0-7.1626.790.00.02100.00.0-239.1365.290.031.8513.020.0101.490.40.0-1.49-37.620.0173.76-46.940.0
19Q1 (1)101.650.00.0-791.830.00.0-783.680.00.0-783.680.00.0-11.840.00.0-9.780.00.00.010.00.0-688.890.00.028.180.00.0101.080.00.0-1.080.00.0327.460.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)88.0422.58-37.4804.48-36.64-19.330-12.220-3.460-2.7500.24-11.11-13.14013.87-47.24193.8276.04-93.8200.98-36.4251.69-6.92
2022 (9)71.8269.83-70.3707.08-78.96-63.910-47.700-16.770-12.6300.27145.45-55.34026.29-42.64110.109.67-10.1001.55-61.0655.53-75.52
2021 (8)42.2928.11-429.91033.649.57-428.170-428.170-68.810-47.7900.11-15.38-391.78045.8311.48100.3913.96-0.3903.97-0.67226.8788.38
2020 (7)33.01-58.64-307.91030.70-29.89-349.570-349.590-63.100-45.7300.1318.18-316.88041.1131.6488.09-12.6411.9104.0020.64120.43-21.97
2019 (6)79.820-277.80043.79-78.92-275.490-275.770-35.670-29.0400.111000.0-227.78031.23131.85100.83-0.7-0.8303.31480.62154.34-87.95
2018 (5)-8.230-4020.770207.69-85.92-3960.850-3963.100-35.070-32.0800.010-3765.38013.47120.1101.54-0.4-1.5400.5701280.63-82.21
2017 (4)106.4934.41-22044.0001475.0025.0-21618.500-21618.500-22.580-21.3200.000-20175.0006.1214.61101.951.47-1.9500.0007196.5832.3
2016 (3)79.230-15506.7001180.00144.14-15437.900-15437.900-34.070-30.4500.000-15580.0005.34-89.51100.47-0.58-0.4700.0005439.6972.28
2015 (2)-262.890-7436.820483.3318.55-7362.160-7362.160-79.070-63.1000.010.0-6458.33050.91293.13101.06-0.12-1.0600.0003157.5137.47
2014 (1)55.170-6465.050407.69763.35-6387.440-6387.440-47.420-44.0900.01-80.0-6015.38012.95253.83101.17-0.17-1.1700.0002296.89327.99

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