- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.98 | -15.02 | 11.24 | 0.09 | 0.0 | 0.0 | 0.19 | -9.52 | 0.0 | 0.02 | 0.0 | 0.0 | 4.55 | 17.68 | -10.1 | 9.60 | 6.47 | -10.1 | 1.01 | 17.68 | -10.1 | 403 | 0.0 | 0.0 |
| 23Q3 (19) | 2.33 | 3.56 | 8.88 | 0.09 | 12.5 | -18.18 | 0.21 | 0.0 | 10.53 | 0.02 | 0.0 | 0.0 | 3.86 | 8.64 | -24.85 | 9.01 | -3.43 | 1.51 | 0.86 | -3.43 | -8.15 | 403 | 0.0 | -18.42 |
| 23Q2 (18) | 2.25 | 30.06 | -3.85 | 0.08 | -11.11 | -27.27 | 0.21 | 5.0 | 0.0 | 0.02 | 0.0 | 0.0 | 3.56 | -31.65 | -24.36 | 9.33 | -19.27 | 4.0 | 0.89 | -23.11 | 4.0 | 403 | 0.0 | -18.42 |
| 23Q1 (17) | 1.73 | -2.81 | -9.9 | 0.09 | 0.0 | 0.0 | 0.2 | 5.26 | 5.26 | 0.02 | 0.0 | 100.0 | 5.20 | 2.89 | 10.98 | 11.56 | 8.31 | 16.82 | 1.16 | 2.89 | 121.97 | 403 | 0.0 | -18.42 |
| 22Q4 (16) | 1.78 | -16.82 | -25.21 | 0.09 | -18.18 | -18.18 | 0.19 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 5.06 | -1.63 | 9.4 | 10.67 | 20.22 | 33.71 | 1.12 | 20.22 | 33.71 | 403 | -18.42 | -18.42 |
| 22Q3 (15) | 2.14 | -8.55 | -13.36 | 0.11 | 0.0 | 22.22 | 0.19 | -9.52 | -5.0 | 0.02 | 0.0 | -33.33 | 5.14 | 9.35 | 41.07 | 8.88 | -1.07 | 9.65 | 0.93 | 9.35 | -23.05 | 494 | 0.0 | 3.56 |
| 22Q2 (14) | 2.34 | 21.88 | -4.1 | 0.11 | 22.22 | 10.0 | 0.21 | 10.53 | 16.67 | 0.02 | 100.0 | 0.0 | 4.70 | 0.28 | 14.7 | 8.97 | -9.31 | 21.65 | 0.85 | 64.1 | 4.27 | 494 | 0.0 | 3.56 |
| 22Q1 (13) | 1.92 | -19.33 | 28.0 | 0.09 | -18.18 | 12.5 | 0.19 | 0.0 | 11.76 | 0.01 | -50.0 | -50.0 | 4.69 | 1.42 | -12.11 | 9.90 | 23.96 | -12.68 | 0.52 | -38.02 | -60.94 | 494 | 0.0 | 3.56 |
| 21Q4 (12) | 2.38 | -3.64 | 41.67 | 0.11 | 22.22 | 37.5 | 0.19 | -5.0 | 11.76 | 0.02 | -33.33 | -33.33 | 4.62 | 26.84 | -2.94 | 7.98 | -1.41 | -21.11 | 0.84 | -30.81 | -52.94 | 494 | 3.56 | 3.56 |
| 21Q3 (11) | 2.47 | 1.23 | 18.18 | 0.09 | -10.0 | 0.0 | 0.2 | 11.11 | 11.11 | 0.03 | 50.0 | 0.0 | 3.64 | -11.09 | -15.38 | 8.10 | 9.76 | -5.98 | 1.21 | 48.18 | -15.38 | 477 | 0.0 | -6.47 |
| 21Q2 (10) | 2.44 | 62.67 | -0.41 | 0.1 | 25.0 | -16.67 | 0.18 | 5.88 | -5.26 | 0.02 | 0.0 | -33.33 | 4.10 | -23.16 | -16.33 | 7.38 | -34.91 | -4.87 | 0.82 | -38.52 | -33.06 | 477 | 0.0 | -6.47 |
| 21Q1 (9) | 1.5 | -10.71 | 18.11 | 0.08 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.02 | -33.33 | 0.0 | 5.33 | 12.0 | -15.33 | 11.33 | 12.0 | -15.33 | 1.33 | -25.33 | -15.33 | 477 | 0.0 | -24.64 |
| 20Q4 (8) | 1.68 | -19.62 | -14.72 | 0.08 | -11.11 | -20.0 | 0.17 | -5.56 | -10.53 | 0.03 | 0.0 | 50.0 | 4.76 | 10.58 | -6.19 | 10.12 | 17.49 | 4.92 | 1.79 | 24.4 | 75.89 | 477 | -6.47 | -24.64 |
| 20Q3 (7) | 2.09 | -14.69 | -29.63 | 0.09 | -25.0 | -25.0 | 0.18 | -5.26 | -10.0 | 0.03 | 0.0 | 0.0 | 4.31 | -12.08 | 6.58 | 8.61 | 11.06 | 27.89 | 1.44 | 17.22 | 42.11 | 510 | 0.0 | -19.43 |
| 20Q2 (6) | 2.45 | 92.91 | 11.36 | 0.12 | 50.0 | 9.09 | 0.19 | 11.76 | 0.0 | 0.03 | 50.0 | -40.0 | 4.90 | -22.24 | -2.04 | 7.76 | -42.06 | -10.2 | 1.22 | -22.24 | -46.12 | 510 | -19.43 | -19.43 |
| 20Q1 (5) | 1.27 | -35.53 | -34.54 | 0.08 | -20.0 | 0.0 | 0.17 | -10.53 | -39.29 | 0.02 | 0.0 | 0 | 6.30 | 24.09 | 52.76 | 13.39 | 38.79 | -7.26 | 1.57 | 55.12 | 0 | 633 | 0.0 | 0.0 |
| 19Q4 (4) | 1.97 | -33.67 | 0.0 | 0.1 | -16.67 | 0.0 | 0.19 | -5.0 | 0.0 | 0.02 | -33.33 | 0.0 | 5.08 | 25.63 | 0.0 | 9.64 | 43.22 | 0.0 | 1.02 | 0.51 | 0.0 | 633 | 0.0 | 0.0 |
| 19Q3 (3) | 2.97 | 35.0 | 0.0 | 0.12 | 9.09 | 0.0 | 0.2 | 5.26 | 0.0 | 0.03 | -40.0 | 0.0 | 4.04 | -19.19 | 0.0 | 6.73 | -22.03 | 0.0 | 1.01 | -55.56 | 0.0 | 633 | 0.0 | 0.0 |
| 19Q2 (2) | 2.2 | 13.4 | 0.0 | 0.11 | 37.5 | 0.0 | 0.19 | -32.14 | 0.0 | 0.05 | 0 | 0.0 | 5.00 | 21.25 | 0.0 | 8.64 | -40.16 | 0.0 | 2.27 | 0 | 0.0 | 633 | 0.0 | 0.0 |
| 19Q1 (1) | 1.94 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 4.12 | 0.0 | 0.0 | 14.43 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 633 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.28 | 1.22 | 0.34 | -12.82 | 0.82 | 5.13 | 0.08 | 14.29 | 4.11 | -13.87 | 9.90 | 3.86 | 0.97 | 12.91 | 403 | 0.0 |
| 2022 (9) | 8.18 | -7.05 | 0.39 | 2.63 | 0.78 | 4.0 | 0.07 | -22.22 | 4.77 | 10.41 | 9.54 | 11.88 | 0.86 | -16.33 | 403 | -18.42 |
| 2021 (8) | 8.8 | 17.49 | 0.38 | 2.7 | 0.75 | 7.14 | 0.09 | -18.18 | 4.32 | -12.59 | 8.52 | -8.81 | 1.02 | -30.36 | 494 | 3.56 |
| 2020 (7) | 7.49 | -17.42 | 0.37 | -11.9 | 0.7 | -18.6 | 0.11 | 10.0 | 4.94 | 6.68 | 9.35 | -1.43 | 1.47 | 33.2 | 477 | -6.47 |
| 2019 (6) | 9.07 | 4.25 | 0.42 | 13.51 | 0.86 | -2.27 | 0.1 | 25.0 | 4.63 | 8.88 | 9.48 | -6.26 | 1.10 | 19.9 | 510 | -19.43 |
| 2018 (5) | 8.7 | -10.86 | 0.37 | -17.78 | 0.88 | 10.0 | 0.08 | 0.0 | 4.25 | -7.76 | 10.11 | 23.4 | 0.92 | 12.18 | 633 | -6.64 |
| 2017 (4) | 9.76 | -1.11 | 0.45 | -4.26 | 0.8 | -4.76 | 0.08 | 60.0 | 4.61 | -3.18 | 8.20 | -3.69 | 0.82 | 61.8 | 678 | -6.48 |
| 2016 (3) | 9.87 | 6.59 | 0.47 | 0.0 | 0.84 | 0.0 | 0.05 | 25.0 | 4.76 | -6.18 | 8.51 | -6.18 | 0.51 | 17.27 | 725 | 6.93 |
| 2015 (2) | 9.26 | -2.53 | 0.47 | 4.44 | 0.84 | -8.7 | 0.04 | 0.0 | 5.08 | 7.15 | 9.07 | -6.33 | 0.43 | 2.59 | 678 | -10.79 |
| 2014 (1) | 9.5 | -3.26 | 0.45 | -19.64 | 0.92 | -16.36 | 0.04 | 0.0 | 4.74 | 0 | 9.68 | 0 | 0.42 | 0 | 760 | -18.8 |
