- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.66 | -16.52 | 79.68 | 0.35 | -7.89 | 45.83 | 0.21 | -27.59 | 23.53 | 0.1 | -16.67 | -16.67 | 6.18 | 10.33 | -18.84 | 3.71 | -13.26 | -31.25 | 1.77 | -0.18 | -53.62 | 0 | 0 | 0 |
| 23Q3 (19) | 6.78 | 31.14 | 73.4 | 0.38 | 26.67 | 35.71 | 0.29 | 3.57 | 0.0 | 0.12 | 0.0 | 0.0 | 5.60 | -3.41 | -21.73 | 4.28 | -21.02 | -42.33 | 1.77 | -23.75 | -42.33 | 0 | 0 | 0 |
| 23Q2 (18) | 5.17 | 27.03 | 41.26 | 0.3 | 76.47 | -11.76 | 0.28 | 100.0 | -34.88 | 0.12 | -14.29 | -25.0 | 5.80 | 38.92 | -37.54 | 5.42 | 57.45 | -53.9 | 2.32 | -32.52 | -46.91 | 0 | 0 | 0 |
| 23Q1 (17) | 4.07 | 29.21 | 17.97 | 0.17 | -29.17 | -37.04 | 0.14 | -17.65 | -26.32 | 0.14 | 16.67 | 7.69 | 4.18 | -45.18 | -46.63 | 3.44 | -36.26 | -37.54 | 3.44 | -9.71 | -8.71 | 0 | 0 | 0 |
| 22Q4 (16) | 3.15 | -19.44 | 18.42 | 0.24 | -14.29 | 9.09 | 0.17 | -41.38 | 0.0 | 0.12 | 0.0 | -20.0 | 7.62 | 6.39 | -7.88 | 5.40 | -27.24 | -15.56 | 3.81 | 24.13 | -32.44 | 0 | 0 | 0 |
| 22Q3 (15) | 3.91 | 6.83 | 33.9 | 0.28 | -17.65 | 12.0 | 0.29 | -32.56 | 123.08 | 0.12 | -25.0 | -25.0 | 7.16 | -22.91 | -16.36 | 7.42 | -36.87 | 66.59 | 3.07 | -29.8 | -43.99 | 0 | 0 | 0 |
| 22Q2 (14) | 3.66 | 6.09 | 47.58 | 0.34 | 25.93 | 61.9 | 0.43 | 126.32 | 230.77 | 0.16 | 23.08 | -5.88 | 9.29 | 18.7 | 9.71 | 11.75 | 113.33 | 124.13 | 4.37 | 16.02 | -36.23 | 0 | 0 | 0 |
| 22Q1 (13) | 3.45 | 29.7 | 44.96 | 0.27 | 22.73 | 42.11 | 0.19 | 11.76 | 46.15 | 0.13 | -13.33 | -13.33 | 7.83 | -5.38 | -1.97 | 5.51 | -13.83 | 0.82 | 3.77 | -33.18 | -40.21 | 0 | 0 | 0 |
| 21Q4 (12) | 2.66 | -8.9 | -18.65 | 0.22 | -12.0 | -56.0 | 0.17 | 30.77 | 6.25 | 0.15 | -6.25 | 0.0 | 8.27 | -3.4 | -45.91 | 6.39 | 43.55 | 30.62 | 5.64 | 2.91 | 22.93 | 0 | 0 | 0 |
| 21Q3 (11) | 2.92 | 17.74 | -45.22 | 0.25 | 19.05 | 8.7 | 0.13 | 0.0 | -56.67 | 0.16 | -5.88 | -63.64 | 8.56 | 1.11 | 98.41 | 4.45 | -15.07 | -20.9 | 5.48 | -20.06 | -33.62 | 0 | 0 | 0 |
| 21Q2 (10) | 2.48 | 4.2 | 463.64 | 0.21 | 10.53 | 600.0 | 0.13 | 0.0 | 333.33 | 0.17 | 13.33 | 466.67 | 8.47 | 6.07 | 24.19 | 5.24 | -4.03 | -23.12 | 6.85 | 8.76 | 0.54 | 0 | 0 | 0 |
| 21Q1 (9) | 2.38 | -27.22 | 561.11 | 0.19 | -62.0 | 533.33 | 0.13 | -18.75 | 333.33 | 0.15 | 0.0 | 400.0 | 7.98 | -47.79 | -4.2 | 5.46 | 11.63 | -34.45 | 6.30 | 37.39 | -24.37 | 0 | 0 | 0 |
| 20Q4 (8) | 3.27 | -38.65 | 678.57 | 0.5 | 117.39 | 900.0 | 0.16 | -46.67 | 128.57 | 0.15 | -65.91 | 275.0 | 15.29 | 254.34 | 28.44 | 4.89 | -13.07 | -70.64 | 4.59 | -44.43 | -51.83 | 0 | 0 | -100.0 |
| 20Q3 (7) | 5.33 | 1111.36 | 1266.67 | 0.23 | 666.67 | 360.0 | 0.3 | 900.0 | 500.0 | 0.44 | 1366.67 | 1000.0 | 4.32 | -36.71 | -66.34 | 5.63 | -17.45 | -56.1 | 8.26 | 21.08 | -19.51 | 0 | 0 | -100.0 |
| 20Q2 (6) | 0.44 | 22.22 | 33.33 | 0.03 | 0.0 | -57.14 | 0.03 | 0.0 | -50.0 | 0.03 | 0.0 | -40.0 | 6.82 | -18.18 | -67.86 | 6.82 | -18.18 | -62.5 | 6.82 | -18.18 | -55.0 | 0 | 0 | -100.0 |
| 20Q1 (5) | 0.36 | -14.29 | -7.69 | 0.03 | -40.0 | -50.0 | 0.03 | -57.14 | -50.0 | 0.03 | -25.0 | -40.0 | 8.33 | -30.0 | -45.83 | 8.33 | -50.0 | -45.83 | 8.33 | -12.5 | -35.0 | 0 | -100.0 | -100.0 |
| 19Q4 (4) | 0.42 | 7.69 | 0.0 | 0.05 | 0.0 | 0.0 | 0.07 | 40.0 | 0.0 | 0.04 | 0.0 | 0.0 | 11.90 | -7.14 | 0.0 | 16.67 | 30.0 | 0.0 | 9.52 | -7.14 | 0.0 | 102 | 0.0 | 0.0 |
| 19Q3 (3) | 0.39 | 18.18 | 0.0 | 0.05 | -28.57 | 0.0 | 0.05 | -16.67 | 0.0 | 0.04 | -20.0 | 0.0 | 12.82 | -39.56 | 0.0 | 12.82 | -29.49 | 0.0 | 10.26 | -32.31 | 0.0 | 102 | 0.0 | 0.0 |
| 19Q2 (2) | 0.33 | -15.38 | 0.0 | 0.07 | 16.67 | 0.0 | 0.06 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 21.21 | 37.88 | 0.0 | 18.18 | 18.18 | 0.0 | 15.15 | 18.18 | 0.0 | 102 | 0.0 | 0.0 |
| 19Q1 (1) | 0.39 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 15.38 | 0.0 | 0.0 | 15.38 | 0.0 | 0.0 | 12.82 | 0.0 | 0.0 | 102 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21.68 | 53.0 | 1.19 | 5.31 | 0.91 | -15.74 | 0.48 | -7.69 | 5.49 | -31.17 | 4.20 | -44.93 | 2.21 | -39.67 | 0 | 0 |
| 2022 (9) | 14.17 | 35.73 | 1.13 | 29.89 | 1.08 | 96.36 | 0.52 | -17.46 | 7.97 | -4.3 | 7.62 | 44.67 | 3.67 | -39.19 | 0 | 0 |
| 2021 (8) | 10.44 | 10.95 | 0.87 | 11.54 | 0.55 | 5.77 | 0.63 | -3.08 | 8.33 | 0.53 | 5.27 | -4.67 | 6.03 | -12.64 | 0 | 0 |
| 2020 (7) | 9.41 | 515.03 | 0.78 | 239.13 | 0.52 | 108.0 | 0.65 | 261.11 | 8.29 | -44.86 | 5.53 | -66.18 | 6.91 | -41.29 | 0 | 0 |
| 2019 (6) | 1.53 | 6.25 | 0.23 | -14.81 | 0.25 | -3.85 | 0.18 | -37.93 | 15.03 | -19.83 | 16.34 | -9.5 | 11.76 | -41.58 | 102 | 0.0 |
| 2018 (5) | 1.44 | -25.77 | 0.27 | -12.9 | 0.26 | 4.0 | 0.29 | -35.56 | 18.75 | 17.34 | 18.06 | 40.11 | 20.14 | -13.18 | 102 | 0.0 |
| 2017 (4) | 1.94 | -16.74 | 0.31 | -6.06 | 0.25 | -7.41 | 0.45 | 9.76 | 15.98 | 12.82 | 12.89 | 11.21 | 23.20 | 31.82 | 102 | 0.0 |
| 2016 (3) | 2.33 | -4.51 | 0.33 | 0.0 | 0.27 | -3.57 | 0.41 | -6.82 | 14.16 | 4.72 | 11.59 | 0.98 | 17.60 | -2.42 | 102 | 0.0 |
| 2015 (2) | 2.44 | -16.15 | 0.33 | -10.81 | 0.28 | 3.7 | 0.44 | -10.2 | 13.52 | 6.37 | 11.48 | 23.68 | 18.03 | 7.09 | 102 | 0.0 |
| 2014 (1) | 2.91 | -16.86 | 0.37 | -15.91 | 0.27 | -10.0 | 0.49 | -20.97 | 12.71 | 0 | 9.28 | 0 | 16.84 | 0 | 102 | -9.73 |
