- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.45 | 11.36 | -34.14 | 0.04 | 0.0 | 0.0 | 0.14 | -6.67 | 0.0 | 0 | 0 | 0 | 1.63 | -10.2 | 51.84 | 5.71 | -16.19 | 51.84 | 0.00 | 0 | 0 | 434 | 2.84 | 2.84 |
| 23Q3 (19) | 2.2 | -13.39 | -53.78 | 0.04 | 0.0 | 0.0 | 0.15 | 7.14 | 15.38 | 0 | 0 | 0 | 1.82 | 15.45 | 116.36 | 6.82 | 23.7 | 149.65 | 0.00 | 0 | 0 | 422 | 0.0 | -3.21 |
| 23Q2 (18) | 2.54 | -5.58 | -47.63 | 0.04 | 0.0 | 0.0 | 0.14 | 7.69 | 16.67 | 0 | 0 | 0 | 1.57 | 5.91 | 90.94 | 5.51 | 14.05 | 122.77 | 0.00 | 0 | 0 | 422 | 0.0 | -3.21 |
| 23Q1 (17) | 2.69 | -27.69 | -40.75 | 0.04 | 0.0 | 0.0 | 0.13 | -7.14 | 8.33 | 0 | 0 | 0 | 1.49 | 38.29 | 68.77 | 4.83 | 28.41 | 82.84 | 0.00 | 0 | 0 | 422 | 0.0 | -3.21 |
| 22Q4 (16) | 3.72 | -21.85 | -16.96 | 0.04 | 0.0 | 0.0 | 0.14 | 7.69 | 27.27 | 0 | 0 | 0 | 1.08 | 27.96 | 20.43 | 3.76 | 37.8 | 53.27 | 0.00 | 0 | 0 | 422 | -3.21 | -3.21 |
| 22Q3 (15) | 4.76 | -1.86 | 3.93 | 0.04 | 0.0 | 0.0 | 0.13 | 8.33 | 8.33 | 0 | 0 | 0 | 0.84 | 1.89 | -3.78 | 2.73 | 10.38 | 4.24 | 0.00 | 0 | 0 | 436 | 0.0 | 4.81 |
| 22Q2 (14) | 4.85 | 6.83 | 26.96 | 0.04 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0 | 0 | 0 | 0.82 | -6.39 | -21.24 | 2.47 | -6.39 | -21.24 | 0.00 | 0 | 0 | 436 | 0.0 | 4.81 |
| 22Q1 (13) | 4.54 | 1.34 | 44.13 | 0.04 | 0.0 | 33.33 | 0.12 | 9.09 | 0.0 | 0 | 0 | 0 | 0.88 | -1.32 | -7.49 | 2.64 | 7.65 | -30.62 | 0.00 | 0 | 0 | 436 | 0.0 | 4.81 |
| 21Q4 (12) | 4.48 | -2.18 | 31.38 | 0.04 | 0.0 | 0.0 | 0.11 | -8.33 | -15.38 | 0 | 0 | 0 | 0.89 | 2.23 | -23.88 | 2.46 | -6.29 | -35.59 | 0.00 | 0 | 0 | 436 | 4.81 | 4.81 |
| 21Q3 (11) | 4.58 | 19.9 | 36.31 | 0.04 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0 | 0 | 0 | 0.87 | -16.59 | -26.64 | 2.62 | -16.59 | -26.64 | 0.00 | 0 | 0 | 416 | 0.0 | 0.0 |
| 21Q2 (10) | 3.82 | 21.27 | 23.23 | 0.04 | 33.33 | 0.0 | 0.12 | 0.0 | 0.0 | 0 | 0 | 0 | 1.05 | 9.95 | -18.85 | 3.14 | -17.54 | -18.85 | 0.00 | 0 | 0 | 416 | 0.0 | 0.0 |
| 21Q1 (9) | 3.15 | -7.62 | 23.05 | 0.03 | -25.0 | 0.0 | 0.12 | -7.69 | 0.0 | 0 | 0 | 0 | 0.95 | -18.81 | -18.73 | 3.81 | -0.07 | -18.73 | 0.00 | 0 | 0 | 416 | 0.0 | 0.0 |
| 20Q4 (8) | 3.41 | 1.49 | 40.91 | 0.04 | 0.0 | 0.0 | 0.13 | 8.33 | 18.18 | 0 | 0 | 0 | 1.17 | -1.47 | -29.03 | 3.81 | 6.74 | -16.13 | 0.00 | 0 | 0 | 416 | 0.0 | 0.0 |
| 20Q3 (7) | 3.36 | 8.39 | 25.84 | 0.04 | 0.0 | 0.0 | 0.12 | 0.0 | 9.09 | 0 | 0 | 0 | 1.19 | -7.74 | -20.54 | 3.57 | -7.74 | -13.31 | 0.00 | 0 | 0 | 416 | 0.0 | -5.45 |
| 20Q2 (6) | 3.1 | 21.09 | 8.77 | 0.04 | 33.33 | 0.0 | 0.12 | 0.0 | 9.09 | 0 | 0 | 0 | 1.29 | 10.11 | -8.06 | 3.87 | -17.42 | 0.29 | 0.00 | 0 | 0 | 416 | 0.0 | -5.45 |
| 20Q1 (5) | 2.56 | 5.79 | -7.25 | 0.03 | -25.0 | 0.0 | 0.12 | 9.09 | 0.0 | 0 | 0 | 0 | 1.17 | -29.1 | 7.81 | 4.69 | 3.12 | 7.81 | 0.00 | 0 | 0 | 416 | 0.0 | -5.45 |
| 19Q4 (4) | 2.42 | -9.36 | 0.0 | 0.04 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0 | 0 | 0.0 | 1.65 | 10.33 | 0.0 | 4.55 | 10.33 | 0.0 | 0.00 | 0 | 0.0 | 416 | -5.45 | 0.0 |
| 19Q3 (3) | 2.67 | -6.32 | 0.0 | 0.04 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0 | 0 | 0.0 | 1.50 | 6.74 | 0.0 | 4.12 | 6.74 | 0.0 | 0.00 | 0 | 0.0 | 440 | 0.0 | 0.0 |
| 19Q2 (2) | 2.85 | 3.26 | 0.0 | 0.04 | 33.33 | 0.0 | 0.11 | -8.33 | 0.0 | 0 | 0 | 0.0 | 1.40 | 29.12 | 0.0 | 3.86 | -11.23 | 0.0 | 0.00 | 0 | 0.0 | 440 | 0.0 | 0.0 |
| 19Q1 (1) | 2.76 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.09 | 0.0 | 0.0 | 4.35 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 440 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 9.88 | -44.74 | 0.16 | 0.0 | 0.55 | 7.84 | 0 | 0 | 1.62 | 80.97 | 5.57 | 95.17 | 0.00 | 0 | 434 | 2.84 |
| 2022 (9) | 17.88 | 11.54 | 0.16 | 0.0 | 0.51 | 8.51 | 0 | 0 | 0.89 | -10.35 | 2.85 | -2.72 | 0.00 | 0 | 422 | -3.21 |
| 2021 (8) | 16.03 | 28.96 | 0.16 | 14.29 | 0.47 | -2.08 | 0 | 0 | 1.00 | -11.38 | 2.93 | -24.07 | 0.00 | 0 | 436 | 4.81 |
| 2020 (7) | 12.43 | 16.17 | 0.14 | -12.5 | 0.48 | 6.67 | 0 | 0 | 1.13 | -24.68 | 3.86 | -8.18 | 0.00 | 0 | 416 | 0.0 |
| 2019 (6) | 10.7 | -27.11 | 0.16 | -5.88 | 0.45 | -15.09 | 0 | 0 | 1.50 | 29.13 | 4.21 | 16.49 | 0.00 | 0 | 416 | -5.45 |
| 2018 (5) | 14.68 | 13.45 | 0.17 | 70.0 | 0.53 | 3.92 | 0 | 0 | 1.16 | 49.85 | 3.61 | -8.4 | 0.00 | 0 | 440 | -0.9 |
| 2017 (4) | 12.94 | 11.07 | 0.1 | -79.59 | 0.51 | 6.25 | 0 | 0 | 0.77 | -81.63 | 3.94 | -4.34 | 0.00 | 0 | 444 | 1.83 |
| 2016 (3) | 11.65 | 33.91 | 0.49 | 22.5 | 0.48 | -14.29 | 0 | 0 | 4.21 | -8.52 | 4.12 | -35.99 | 0.00 | 0 | 436 | -2.02 |
| 2015 (2) | 8.7 | 17.25 | 0.4 | -45.95 | 0.56 | 0.0 | 0 | 0 | 4.60 | -53.9 | 6.44 | -14.71 | 0.00 | 0 | 445 | 7.49 |
| 2014 (1) | 7.42 | -0.67 | 0.74 | 155.17 | 0.56 | -3.45 | 0 | 0 | 9.97 | 0 | 7.55 | 0 | 0.00 | 0 | 414 | 10.99 |
