玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)6.78-14.5-36.280.23-14.81-20.690.15-16.67-25.00.080.0-11.113.39-0.3724.462.21-2.5317.71.1816.9639.51220.00.0
23Q3 (19)7.931.02-36.460.270.0-6.90.18-5.26-28.00.080.0-11.113.40-1.0146.522.27-6.2213.311.01-1.0139.891220.0-6.87
23Q2 (18)7.85-28.57-27.310.273.850.00.190.0-9.520.080.0-11.113.4445.3837.582.4240.024.481.0240.022.291220.0-6.87
23Q1 (17)10.993.29-9.470.26-10.34-10.340.19-5.0-13.640.08-11.110.02.37-13.2-0.961.73-8.03-4.60.73-13.9410.461220.0-6.87
22Q4 (16)10.64-14.743.80.290.03.570.2-20.00.00.090.012.52.7317.29-0.221.88-6.17-3.670.8517.298.38122-6.87-6.87
22Q3 (15)12.4815.5611.730.297.4120.830.2519.050.00.090.012.52.32-7.058.152.003.02-10.50.72-13.460.691310.04.8
22Q2 (14)10.8-11.041.030.27-6.9-6.90.21-4.550.00.0912.512.52.504.66-7.841.947.3-1.020.8326.4611.351310.04.8
22Q1 (13)12.1418.4424.260.293.573.570.2210.015.790.080.0-11.112.39-12.55-16.651.81-7.13-6.820.66-15.57-28.461310.04.8
21Q4 (12)10.25-8.2410.330.2816.67-3.450.2-20.033.330.080.0-20.02.7327.14-12.491.95-12.8220.850.788.98-27.491314.84.8
21Q3 (11)11.174.4910.810.24-17.240.00.2519.0547.060.080.0-11.112.15-20.8-9.762.2413.9332.710.72-4.3-19.791250.0-10.07
21Q2 (10)10.699.422.690.293.5711.540.2110.5310.530.08-11.11-11.112.71-5.348.621.961.017.630.75-18.76-13.441250.0-10.07
21Q1 (9)9.775.1735.690.28-3.4521.740.1926.6726.670.09-10.00.02.87-8.19-10.281.9420.44-6.650.92-14.42-26.311250.0-7.41
20Q4 (8)9.29-7.8411.390.2920.830.00.15-11.76-6.250.111.110.03.1231.11-10.231.61-4.26-15.841.0820.56-10.23125-10.07-7.41
20Q3 (7)10.08-3.1714.160.24-7.69-27.270.17-10.53-19.050.090.0-18.182.38-4.67-36.291.69-7.6-29.090.893.27-28.331390.02.96
20Q2 (6)10.4144.5836.440.2613.04-10.340.1926.6726.670.090.0-18.182.50-21.81-34.291.83-12.39-7.160.86-30.84-40.031392.962.96
20Q1 (5)7.2-13.677.620.23-20.69-17.860.15-6.25-6.250.09-10.0-18.183.19-8.13-23.682.088.59-12.891.254.25-23.981350.00.0
19Q4 (4)8.34-5.550.00.29-12.120.00.16-23.810.00.1-9.090.03.48-6.960.01.92-19.330.01.20-3.750.01350.00.0
19Q3 (3)8.8315.730.00.3313.790.00.2140.00.00.110.00.03.74-1.670.02.3820.970.01.25-13.590.01350.00.0
19Q2 (2)7.6314.050.00.293.570.00.15-6.250.00.110.00.03.80-9.190.01.97-17.80.01.44-12.320.01350.00.0
19Q1 (1)6.690.00.00.280.00.00.160.00.00.110.00.04.190.00.02.390.00.01.640.00.01350.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)33.54-27.21.03-8.850.72-18.180.33-2.943.0725.22.1512.380.9833.321220.0
2022 (9)46.0710.031.133.670.883.530.340.02.45-5.781.91-5.910.74-9.12122-6.87
2021 (8)41.8713.221.096.860.8528.790.34-8.112.60-5.622.0313.750.81-18.841314.8
2020 (7)36.9817.41.02-14.290.66-2.940.37-11.92.76-26.991.78-17.321.00-24.96125-10.07
2019 (6)31.52.411.19-2.460.6815.250.42-4.553.78-4.752.1612.551.33-6.791392.96
2018 (5)30.7613.81.22-1.610.5911.320.447.323.97-13.541.92-2.181.43-5.7135-8.16
2017 (4)27.0314.581.2412.730.53-7.020.4110.814.59-1.621.96-18.851.52-3.2914711.36
2016 (3)23.595.411.1-10.570.57-3.390.37-5.134.66-15.162.42-8.351.57-9.99132-3.65
2015 (2)22.38-4.931.23-6.820.590.00.392.635.50-1.992.645.181.747.95137-36.57
2014 (1)23.549.031.32-3.650.59-1.670.38-25.495.6102.5101.6102160.0

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