玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)1.95-15.2214.040.17-19.05-26.090.13-43.48-18.750.18-35.71-10.08.72-4.52-35.186.67-33.33-28.759.23-24.18-21.081250.052.44
23Q3 (19)2.3-8.045.570.215.05.00.2315.09.520.28-26.3212.09.1314.13-27.8710.0025.0-24.7612.17-19.91-23.061250.052.44
23Q2 (18)2.524.3843.680.211.110.00.25.260.00.3858.3372.738.00-10.67-30.48.00-15.37-30.415.2027.320.221250.052.44
23Q1 (17)2.0117.54-4.740.18-21.740.00.1918.75-9.520.2420.041.188.96-33.424.989.451.03-5.0211.942.0948.212552.4452.44
22Q4 (16)1.718.23-10.940.2315.053.330.16-23.81-20.00.2-20.025.013.456.2672.169.36-29.6-10.1811.70-26.0840.35820.00.0
22Q3 (15)1.58-9.2-32.480.20.025.00.215.0-8.70.2513.6431.5812.6610.1385.1313.2915.6335.2215.8225.1494.87820.00.0
22Q2 (14)1.74-17.54-18.690.211.1142.860.2-4.7625.00.2229.4157.1411.4934.7475.711.4915.4953.7412.6456.9393.27820.00.0
22Q1 (13)2.119.913.440.1820.050.00.215.016.670.176.2513.338.539.1932.239.95-4.452.848.06-3.32-0.09820.00.0
21Q4 (12)1.92-17.9519.250.15-6.257.140.2-13.0433.330.16-15.7914.297.8114.26-10.1610.425.9811.818.332.63-4.17820.00.0
21Q3 (11)2.349.3518.780.1614.2933.330.2343.7553.330.1935.7135.716.844.5212.259.8331.4629.098.1224.1114.26820.00.0
21Q2 (10)2.1415.0538.060.1416.6716.670.16-11.110.00.14-6.67-12.56.541.4-15.57.48-22.74-27.576.54-18.88-36.62820.00.0
21Q1 (9)1.8615.5351.220.12-14.299.090.1820.020.00.157.14-16.676.45-25.81-27.869.683.87-20.658.06-7.26-44.89820.00.0
20Q4 (8)1.61-18.2711.810.1416.67-12.50.150.00.00.140.00.08.7042.75-21.749.3222.36-10.568.7022.36-10.56820.00.0
20Q3 (7)1.9727.127.920.120.0-20.00.15-6.25-16.670.14-12.5-12.56.09-21.32-37.467.61-26.24-34.867.11-31.15-31.6820.00.0
20Q2 (6)1.5526.028.390.129.09-7.690.166.676.670.16-11.11-5.887.74-13.43-14.8410.32-15.35-1.5910.32-29.46-13.17820.00.0
20Q1 (5)1.23-14.582.50.11-31.25-21.430.150.0-11.760.1828.5728.578.94-19.51-23.3412.2017.07-13.9214.6350.5225.44820.00.0
19Q4 (4)1.44-6.490.00.166.670.00.15-16.670.00.14-12.50.011.1114.070.010.42-10.880.09.72-6.420.0820.00.0
19Q3 (3)1.547.690.00.1515.380.00.1820.00.00.16-5.880.09.747.140.011.6911.430.010.39-12.610.0820.00.0
19Q2 (2)1.4319.170.00.13-7.140.00.15-11.760.00.1721.430.09.09-22.080.010.49-25.960.011.891.90.0820.00.0
19Q1 (1)1.20.00.00.140.00.00.170.00.00.140.00.011.670.00.014.170.00.011.670.00.0820.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)8.7522.550.76-6.170.75-5.061.0828.578.69-23.448.57-22.5312.344.9112552.44
2022 (9)7.14-13.660.8142.110.793.950.8431.2511.3464.611.0620.411.7652.02820.0
2021 (8)8.2729.830.5716.330.7626.670.643.236.89-10.49.19-2.437.74-20.49820.0
2020 (7)6.3713.750.49-15.520.6-7.690.623.337.69-25.739.42-18.859.73-9.16820.0
2019 (6)5.68.530.58-7.940.65-5.80.6-14.2910.36-15.1711.61-13.210.71-21.02820.0
2018 (5)5.163.820.63-7.350.69-8.00.7-7.8912.21-10.7613.37-11.3913.57-11.29820.0
2017 (4)4.97-3.680.68-9.330.752.740.76-13.6413.68-5.8715.096.6715.29-10.3382-19.61
2016 (3)5.169.090.75-2.60.73-2.670.88-26.6714.53-10.7114.15-10.7817.05-32.78102-18.4
2015 (2)4.73-33.00.77-10.470.75-6.251.2-11.1116.2833.6415.8639.9325.3732.681250.0
2014 (1)7.06-7.470.86-3.370.86.671.3528.5712.18011.33019.1201250.0

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