- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.71 | 3.92 | 6.61 | 0.31 | 3.33 | 6.9 | 0.5 | -1.96 | -3.85 | 1.3 | 2.36 | 9.24 | 8.36 | -0.57 | 0.27 | 13.48 | -5.66 | -9.81 | 35.04 | -1.5 | 2.47 | 616 | 3.36 | 3.53 |
| 23Q3 (19) | 3.57 | 13.69 | 0.0 | 0.3 | 3.45 | 0.0 | 0.51 | -1.92 | 2.0 | 1.27 | -10.56 | 0.0 | 8.40 | -9.01 | 0.0 | 14.29 | -13.74 | 2.0 | 35.57 | -21.34 | 0.0 | 596 | 0.34 | 1.19 |
| 23Q2 (18) | 3.14 | 4.32 | -8.72 | 0.29 | 3.57 | 7.41 | 0.52 | 8.33 | 13.04 | 1.42 | 10.94 | 10.08 | 9.24 | -0.72 | 17.67 | 16.56 | 3.85 | 23.84 | 45.22 | 6.34 | 20.59 | 594 | -3.41 | 5.13 |
| 23Q1 (17) | 3.01 | -13.51 | -15.69 | 0.28 | -3.45 | -6.67 | 0.48 | -7.69 | 4.35 | 1.28 | 7.56 | -8.57 | 9.30 | 11.63 | 10.7 | 15.95 | 6.72 | 23.76 | 42.52 | 24.36 | 8.44 | 615 | 3.36 | 9.43 |
| 22Q4 (16) | 3.48 | -2.52 | -8.9 | 0.29 | -3.33 | -17.14 | 0.52 | 4.0 | 8.33 | 1.19 | -6.3 | -0.83 | 8.33 | -0.83 | -9.05 | 14.94 | 6.69 | 18.92 | 34.20 | -3.88 | 8.86 | 595 | 1.02 | 7.01 |
| 22Q3 (15) | 3.57 | 3.78 | 3.78 | 0.3 | 11.11 | -18.92 | 0.5 | 8.7 | 13.64 | 1.27 | -1.55 | 11.4 | 8.40 | 7.07 | -21.87 | 14.01 | 4.74 | 9.5 | 35.57 | -5.14 | 7.35 | 589 | 4.25 | 8.27 |
| 22Q2 (14) | 3.44 | -3.64 | 12.42 | 0.27 | -10.0 | -12.9 | 0.46 | 0.0 | 0.0 | 1.29 | -7.86 | 20.56 | 7.85 | -6.6 | -22.52 | 13.37 | 3.78 | -11.05 | 37.50 | -4.37 | 7.24 | 565 | 0.53 | 4.63 |
| 22Q1 (13) | 3.57 | -6.54 | 33.21 | 0.3 | -14.29 | 20.0 | 0.46 | -4.17 | 4.55 | 1.4 | 16.67 | 27.27 | 8.40 | -8.28 | -9.92 | 12.89 | 2.54 | -21.52 | 39.22 | 24.84 | -4.46 | 562 | 1.08 | 7.05 |
| 21Q4 (12) | 3.82 | 11.05 | 45.8 | 0.35 | -5.41 | 52.17 | 0.48 | 9.09 | 9.09 | 1.2 | 5.26 | 16.5 | 9.16 | -14.82 | 4.37 | 12.57 | -1.76 | -25.18 | 31.41 | -5.21 | -20.09 | 556 | 2.21 | 8.59 |
| 21Q3 (11) | 3.44 | 12.42 | 12.79 | 0.37 | 19.35 | 37.04 | 0.44 | -4.35 | -4.35 | 1.14 | 6.54 | 9.62 | 10.76 | 6.17 | 21.5 | 12.79 | -14.91 | -15.19 | 33.14 | -5.23 | -2.81 | 544 | 0.74 | 7.51 |
| 21Q2 (10) | 3.06 | 14.18 | -2.55 | 0.31 | 24.0 | 10.71 | 0.46 | 4.55 | 0.0 | 1.07 | -2.73 | -4.46 | 10.13 | 8.6 | 13.61 | 15.03 | -8.44 | 2.61 | 34.97 | -14.81 | -1.97 | 540 | 2.86 | 10.43 |
| 21Q1 (9) | 2.68 | 2.29 | 7.63 | 0.25 | 8.7 | 4.17 | 0.44 | 0.0 | -13.73 | 1.1 | 6.8 | -0.9 | 9.33 | 6.26 | -3.22 | 16.42 | -2.24 | -19.84 | 41.04 | 4.41 | -7.93 | 525 | 2.54 | 8.7 |
| 20Q4 (8) | 2.62 | -14.1 | 2.34 | 0.23 | -14.81 | 4.55 | 0.44 | -4.35 | -13.73 | 1.03 | -0.96 | -6.36 | 8.78 | -0.83 | 2.15 | 16.79 | 11.35 | -15.7 | 39.31 | 15.29 | -8.51 | 512 | 1.19 | 4.92 |
| 20Q3 (7) | 3.05 | -2.87 | 24.49 | 0.27 | -3.57 | 22.73 | 0.46 | 0.0 | 2.22 | 1.04 | -7.14 | -6.31 | 8.85 | -0.73 | -1.42 | 15.08 | 2.95 | -17.89 | 34.10 | -4.4 | -24.74 | 506 | 3.48 | 1.81 |
| 20Q2 (6) | 3.14 | 26.1 | 30.83 | 0.28 | 16.67 | 16.67 | 0.46 | -9.8 | 9.52 | 1.12 | 0.9 | 7.69 | 8.92 | -7.48 | -10.83 | 14.65 | -28.48 | -16.29 | 35.67 | -19.99 | -17.69 | 489 | 1.24 | 1.66 |
| 20Q1 (5) | 2.49 | -2.73 | 13.7 | 0.24 | 9.09 | 14.29 | 0.51 | 0.0 | 27.5 | 1.11 | 0.91 | 4.72 | 9.64 | 12.16 | 0.52 | 20.48 | 2.81 | 12.14 | 44.58 | 3.75 | -7.9 | 483 | -1.02 | -0.21 |
| 19Q4 (4) | 2.56 | 4.49 | 0.0 | 0.22 | 0.0 | 0.0 | 0.51 | 13.33 | 0.0 | 1.1 | -0.9 | 0.0 | 8.59 | -4.3 | 0.0 | 19.92 | 8.46 | 0.0 | 42.97 | -5.16 | 0.0 | 488 | -1.81 | 0.0 |
| 19Q3 (3) | 2.45 | 2.08 | 0.0 | 0.22 | -8.33 | 0.0 | 0.45 | 7.14 | 0.0 | 1.11 | 6.73 | 0.0 | 8.98 | -10.2 | 0.0 | 18.37 | 4.96 | 0.0 | 45.31 | 4.55 | 0.0 | 497 | 3.33 | 0.0 |
| 19Q2 (2) | 2.4 | 9.59 | 0.0 | 0.24 | 14.29 | 0.0 | 0.42 | 5.0 | 0.0 | 1.04 | -1.89 | 0.0 | 10.00 | 4.29 | 0.0 | 17.50 | -4.19 | 0.0 | 43.33 | -10.47 | 0.0 | 481 | -0.62 | 0.0 |
| 19Q1 (1) | 2.19 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 1.06 | 0.0 | 0.0 | 9.59 | 0.0 | 0.0 | 18.26 | 0.0 | 0.0 | 48.40 | 0.0 | 0.0 | 484 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.42 | -4.62 | 1.18 | 1.72 | 2.01 | 3.61 | 5.27 | 2.33 | 8.79 | 6.65 | 14.98 | 8.63 | 39.27 | 7.29 | 616 | 3.53 |
| 2022 (9) | 14.07 | 8.23 | 1.16 | -9.38 | 1.94 | 6.59 | 5.15 | 14.19 | 8.24 | -16.27 | 13.79 | -1.51 | 36.60 | 5.51 | 595 | 7.01 |
| 2021 (8) | 13.0 | 14.94 | 1.28 | 25.49 | 1.82 | -2.15 | 4.51 | 5.13 | 9.85 | 9.18 | 14.00 | -14.87 | 34.69 | -8.54 | 556 | 8.59 |
| 2020 (7) | 11.31 | 17.94 | 1.02 | 14.61 | 1.86 | 5.08 | 4.29 | -0.46 | 9.02 | -2.82 | 16.45 | -10.9 | 37.93 | -15.6 | 512 | 4.92 |
| 2019 (6) | 9.59 | 12.96 | 0.89 | 9.88 | 1.77 | 14.19 | 4.31 | 9.11 | 9.28 | -2.73 | 18.46 | 1.1 | 44.94 | -3.4 | 488 | 4.27 |
| 2018 (5) | 8.49 | 7.88 | 0.81 | 6.58 | 1.55 | 2.65 | 3.95 | 7.92 | 9.54 | -1.2 | 18.26 | -4.85 | 46.53 | 0.04 | 468 | 1.08 |
| 2017 (4) | 7.87 | 9.31 | 0.76 | 1.33 | 1.51 | -2.58 | 3.66 | -10.29 | 9.66 | -7.29 | 19.19 | -10.87 | 46.51 | -17.93 | 463 | 1.31 |
| 2016 (3) | 7.2 | -13.25 | 0.75 | -7.41 | 1.55 | -1.9 | 4.08 | -0.97 | 10.42 | 6.74 | 21.53 | 13.09 | 56.67 | 14.16 | 457 | -8.78 |
| 2015 (2) | 8.3 | -4.05 | 0.81 | -12.9 | 1.58 | -3.07 | 4.12 | 0.49 | 9.76 | -9.23 | 19.04 | 1.02 | 49.64 | 4.73 | 501 | 0.0 |
| 2014 (1) | 8.65 | -8.85 | 0.93 | 2.2 | 1.63 | -9.44 | 4.1 | -13.5 | 10.75 | 0 | 18.84 | 0 | 47.40 | 0 | 501 | -15.37 |
