玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)25.14-17.4153.01-5.01-284.8745.9-4.62-168.444.15-7.74-328.32-21.7-1.77-298.88-22.92-1.06-251.43-21.840.15-11.760.05.03-67.321.4153.814.261.2110.00167.14-42.38-10.00-116.4589.036.469.00.89
23Q3 (19)30.4430.4848.22.71228.44204.636.75175.5173.973.3950.67242.420.8956.14270.830.7042.86233.330.176.256.2515.3936.0722.9251.61-2.577.7941.18149.41162.8560.78-66.84-63.2833.450.21-6.01
23Q2 (18)23.3312.06733.21-2.1170.4189.892.45375.28116.212.25174.01112.510.57182.61113.190.49275.0118.010.166.676.6711.315.41262.7352.97-10.465.27-83.33-110.64-160.46183.33126.83584.5233.38-7.05-1.36
23Q1 (17)20.8226.72-26.97-7.1323.0-212.11-0.8981.54-108.12-3.0452.2-138.53-0.6952.08-135.94-0.2867.82-122.950.150.00.010.73116.33-43.1759.1611.27-4.44783.33310.321247.33-683.33-651.67-1732.4135.91-0.640.84
22Q4 (16)16.43-20.01-46.36-9.26-257.53-229.15-4.82-224.23-149.95-6.36-742.42-182.28-1.44-700.0-181.36-0.87-514.29-177.680.15-6.257.144.96-60.38-72.1753.1711.05-17.83190.91391.39156.86-90.91-154.92-454.0736.141.551.01
22Q3 (15)20.54633.57-36.13-2.5987.6-117.523.88125.68-76.880.99105.5-92.580.24105.56-93.980.21107.72-91.360.166.67-11.1112.52280.14-42.4147.88-4.85-26.81-65.52-147.53-174.35165.52537.441293.8335.595.1725.67
22Q2 (14)2.80-90.18-92.33-20.88-428.3-204.71-15.11-237.86-171.11-17.99-328.01-204.9-4.32-325.0-192.9-2.72-322.95-196.110.150.0-6.25-6.95-136.81-126.2950.32-18.72-28.25137.84137.0847.14-37.84-190.39-698.5333.84-4.9735.09
22Q1 (13)28.51-6.92-43.296.36-11.3-76.310.9613.58-63.227.892.07-65.241.928.47-59.921.228.93-60.00.157.1415.3818.885.95-46.5861.91-4.33-5.2158.14-21.78-35.1441.8663.04329.0735.61-0.4857.92
21Q4 (12)30.63-4.76-41.527.17-51.49-72.669.65-42.49-66.757.73-42.1-68.551.77-55.64-70.11.12-53.91-71.930.14-22.22-12.517.82-18.03-46.2364.71-1.0921.4174.32-15.66-18.1425.68116.22160.1835.7826.3485.87
21Q3 (11)32.16-11.87-34.0814.78-25.88-38.3916.78-21.04-38.813.35-22.16-38.763.99-14.19-21.152.43-14.13-30.570.1812.512.521.74-17.78-34.9165.42-6.7241.5488.12-5.930.4911.8887.84-3.5228.3213.0548.74
21Q2 (10)36.49-27.41-24.419.94-25.68-13.6821.25-28.69-19.3217.15-24.45-26.144.65-2.92-4.522.83-7.21-12.650.1623.0814.2926.44-25.18-20.4870.137.3850.9893.684.517.636.32-35.2-47.4825.0511.090
21Q1 (9)50.27-4.032.7226.832.2923.6429.802.6917.1422.70-7.6511.334.79-19.0933.433.05-23.5623.480.13-18.758.3335.346.645.4365.3122.5311.5389.63-1.274.579.76-1.14-31.7122.5517.140
20Q4 (8)52.387.36-5.8426.239.34-8.0629.025.84-4.3224.5812.752.675.9217.011.283.9914.01.270.160.00.033.14-0.78-10.4853.3015.3242.3690.793.53-3.799.87-19.8275.1619.251.10
20Q3 (7)48.791.08-6.1423.993.85-20.927.424.1-17.9521.80-6.12-19.565.063.9-23.83.508.02-24.890.1614.29-5.8833.400.45-15.7246.22-0.530.5387.690.75-2.8912.312.2535.3819.040-1.04
20Q2 (6)48.27-1.374.8923.106.452.3526.343.54-0.6823.2213.888.254.8735.6519.363.2431.1711.340.1416.677.6933.25-0.81-2.4946.45-20.68-11.4287.041.541.7112.04-15.74-21.760.000-100.0
20Q1 (5)48.94-12.0325.3621.70-23.9489.6925.44-16.1253.5320.39-14.8361.73.59-32.52103.982.47-37.3175.180.12-25.09.0933.52-9.4527.3158.5656.4180.8585.71-9.1726.0514.29153.57-52.380.000-100.0
19Q4 (4)55.637.020.028.53-5.930.030.33-9.250.023.94-11.660.05.32-19.880.03.94-15.450.00.16-5.880.037.02-6.590.037.445.730.094.374.50.05.63-38.030.00.00-100.00.0
19Q3 (3)51.9812.950.030.3334.380.033.4226.020.027.1026.340.06.6462.750.04.6660.140.00.1730.770.039.6316.220.035.41-32.480.090.305.520.09.09-40.910.019.24-8.940.0
19Q2 (2)46.0217.880.022.5797.290.026.5260.050.021.4570.10.04.08131.820.02.91106.380.00.1318.180.034.1029.510.052.4461.950.085.5825.850.015.38-48.720.021.13-21.80.0
19Q1 (1)39.040.00.011.440.00.016.570.00.012.610.00.01.760.00.01.410.00.00.110.00.026.330.00.032.380.00.068.000.00.030.000.00.027.020.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)25.0945.11-2.6707.239.681.170-1.040-1.000-0.1500.638.6210.8141.3153.811.2-227.270324.2403.65-11.9234.72-1.62
2022 (9)17.29-52.18-6.3106.5941.09-0.990-3.610-3.340-1.8900.58-15.947.65-68.7253.17-17.83641.38623.77-541.3804.1418.0835.2924.83
2021 (8)36.16-27.3516.41-31.64.67-16.6118.52-32.0114.63-35.4716.09-11.410.28-18.610.6925.4524.46-26.6164.7121.4188.620.5311.38-5.63.513934.6528.2738.85
2020 (7)49.771.0623.99-2.285.60-17.9427.24-2.1922.671.9818.165.7712.63-4.970.55-6.7833.33-5.2353.3042.3688.150.0912.061.070.09-13.8620.36-4.59
2019 (6)49.253.6824.552.166.8322.5327.857.3222.235.9617.171.9613.29-4.390.59-10.6135.1710.7437.4455.3588.07-4.911.9361.440.10-11.2121.341.86
2018 (5)47.50-1.8624.03-5.545.57-11.1925.950.7820.98-1.1816.847.413.907.090.668.231.76-1.2424.1025.6592.61-6.27.39482.360.11020.950.24
2017 (4)48.40-2.0825.44-6.716.2718.0725.75-9.7821.23-11.2815.68-17.2112.98-16.420.61-6.1532.16-5.4119.18-14.4598.733.321.27-71.420.00020.902.45
2016 (3)49.43-5.2727.27-10.745.3117.0528.54-13.5923.93-14.1418.94-18.4715.53-17.740.65-4.4134.00-9.6522.424.5795.563.414.44-40.120.00020.401.04
2015 (2)52.189.4630.5512.154.54-8.833.039.727.8711.7523.2310.218.8812.650.681.4937.636.6621.44-13.4192.412.117.41-21.990.00020.190.7
2014 (1)47.67027.2404.98-6.9130.11024.94021.08016.7600.676.3535.28-4.7324.76-9.3490.50-0.099.50-1.370.00020.055.03

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