- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 24.85 | -6.47 | 2.86 | 5.62 | 39.8 | 11.73 | 1.23 | -28.07 | -35.26 | 0.13 | -7.14 | 225.0 | 22.62 | 49.48 | 8.63 | 4.95 | -23.09 | -37.06 | 0.52 | -0.72 | 215.98 | 1764 | 0.0 | 0.0 |
| 23Q3 (19) | 26.57 | -2.57 | -16.24 | 4.02 | -9.87 | -24.86 | 1.71 | 11.04 | -27.23 | 0.14 | 27.27 | -6.67 | 15.13 | -7.49 | -10.3 | 6.44 | 13.96 | -13.13 | 0.53 | 30.63 | 11.42 | 1764 | 0.0 | 29.14 |
| 23Q2 (18) | 27.27 | 38.57 | -13.73 | 4.46 | -5.31 | 3.48 | 1.54 | 4.76 | 10.0 | 0.11 | -8.33 | -21.43 | 16.35 | -31.66 | 19.95 | 5.65 | -24.4 | 27.51 | 0.40 | -33.85 | -8.92 | 1764 | 0.0 | 29.14 |
| 23Q1 (17) | 19.68 | -18.54 | -32.63 | 4.71 | -6.36 | 10.3 | 1.47 | -22.63 | 3.52 | 0.12 | 200.0 | 9.09 | 23.93 | 14.95 | 63.72 | 7.47 | -5.02 | 53.65 | 0.61 | 268.29 | 61.92 | 1764 | 0.0 | 29.14 |
| 22Q4 (16) | 24.16 | -23.83 | -30.55 | 5.03 | -5.98 | -5.45 | 1.9 | -19.15 | 33.8 | 0.04 | -73.33 | -63.64 | 20.82 | 23.44 | 36.15 | 7.86 | 6.15 | 92.67 | 0.17 | -64.99 | -47.64 | 1764 | 29.14 | 29.14 |
| 22Q3 (15) | 31.72 | 0.35 | -4.97 | 5.35 | 24.13 | 32.43 | 2.35 | 67.86 | 25.67 | 0.15 | 7.14 | 25.0 | 16.87 | 23.7 | 39.36 | 7.41 | 67.28 | 32.25 | 0.47 | 6.77 | 31.54 | 1366 | 0.0 | -5.07 |
| 22Q2 (14) | 31.61 | 8.22 | 6.15 | 4.31 | 0.94 | 1.41 | 1.4 | -1.41 | -7.28 | 0.14 | 27.27 | 16.67 | 13.63 | -6.73 | -4.46 | 4.43 | -8.89 | -12.65 | 0.44 | 17.61 | 9.91 | 1366 | 0.0 | -5.07 |
| 22Q1 (13) | 29.21 | -16.04 | 10.14 | 4.27 | -19.74 | 8.65 | 1.42 | 0.0 | -3.4 | 0.11 | 0.0 | -8.33 | 14.62 | -4.4 | -1.35 | 4.86 | 19.1 | -12.3 | 0.38 | 19.1 | -16.78 | 1366 | 0.0 | -5.07 |
| 21Q4 (12) | 34.79 | 4.22 | 19.39 | 5.32 | 31.68 | 31.36 | 1.42 | -24.06 | -12.88 | 0.11 | -8.33 | -21.43 | 15.29 | 26.35 | 10.03 | 4.08 | -27.14 | -27.03 | 0.32 | -12.05 | -34.19 | 1366 | -5.07 | -5.07 |
| 21Q3 (11) | 33.38 | 12.09 | -3.11 | 4.04 | -4.94 | 4.12 | 1.87 | 23.84 | 2.19 | 0.12 | 0.0 | 9.09 | 12.10 | -15.19 | 7.46 | 5.60 | 10.48 | 5.46 | 0.36 | -10.78 | 12.59 | 1439 | 0.0 | 5.34 |
| 21Q2 (10) | 29.78 | 12.29 | 4.34 | 4.25 | 8.14 | 16.44 | 1.51 | 2.72 | 2.72 | 0.12 | 0.0 | 20.0 | 14.27 | -3.7 | 11.59 | 5.07 | -8.52 | -1.56 | 0.40 | -10.95 | 15.0 | 1439 | 0.0 | 5.34 |
| 21Q1 (9) | 26.52 | -8.99 | 19.3 | 3.93 | -2.96 | 4.24 | 1.47 | -9.82 | -4.55 | 0.12 | -14.29 | 50.0 | 14.82 | 6.62 | -12.62 | 5.54 | -0.91 | -19.99 | 0.45 | -5.82 | 25.74 | 1439 | 0.0 | -5.39 |
| 20Q4 (8) | 29.14 | -15.41 | 8.73 | 4.05 | 4.38 | 1.5 | 1.63 | -10.93 | 3.16 | 0.14 | 27.27 | 40.0 | 13.90 | 23.4 | -6.65 | 5.59 | 5.3 | -5.12 | 0.48 | 50.46 | 28.76 | 1439 | 5.34 | -5.39 |
| 20Q3 (7) | 34.45 | 20.71 | -1.74 | 3.88 | 6.3 | -2.27 | 1.83 | 24.49 | 1.1 | 0.11 | 10.0 | -15.38 | 11.26 | -11.93 | -0.54 | 5.31 | 3.13 | 2.9 | 0.32 | -8.87 | -13.89 | 1366 | 0.0 | -10.19 |
| 20Q2 (6) | 28.54 | 28.39 | -3.97 | 3.65 | -3.18 | -5.19 | 1.47 | -4.55 | -10.91 | 0.1 | 25.0 | -16.67 | 12.79 | -24.59 | -1.28 | 5.15 | -25.65 | -7.23 | 0.35 | -2.64 | -13.22 | 1366 | -10.19 | -10.19 |
| 20Q1 (5) | 22.23 | -17.05 | -7.95 | 3.77 | -5.51 | -2.33 | 1.54 | -2.53 | 3.36 | 0.08 | -20.0 | -27.27 | 16.96 | 13.91 | 6.1 | 6.93 | 17.51 | 12.28 | 0.36 | -3.55 | -20.99 | 1521 | 0.0 | 0.0 |
| 19Q4 (4) | 26.8 | -23.56 | 0.0 | 3.99 | 0.5 | 0.0 | 1.58 | -12.71 | 0.0 | 0.1 | -23.08 | 0.0 | 14.89 | 31.48 | 0.0 | 5.90 | 14.2 | 0.0 | 0.37 | 0.63 | 0.0 | 1521 | 0.0 | 0.0 |
| 19Q3 (3) | 35.06 | 17.97 | 0.0 | 3.97 | 3.12 | 0.0 | 1.81 | 9.7 | 0.0 | 0.13 | 8.33 | 0.0 | 11.32 | -12.59 | 0.0 | 5.16 | -7.01 | 0.0 | 0.37 | -8.17 | 0.0 | 1521 | 0.0 | 0.0 |
| 19Q2 (2) | 29.72 | 23.06 | 0.0 | 3.85 | -0.26 | 0.0 | 1.65 | 10.74 | 0.0 | 0.12 | 9.09 | 0.0 | 12.95 | -18.95 | 0.0 | 5.55 | -10.02 | 0.0 | 0.40 | -11.35 | 0.0 | 1521 | 0.0 | 0.0 |
| 19Q1 (1) | 24.15 | 0.0 | 0.0 | 3.86 | 0.0 | 0.0 | 1.49 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 15.98 | 0.0 | 0.0 | 6.17 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 1521 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 98.38 | -15.71 | 18.81 | -0.74 | 5.95 | -15.84 | 0.5 | 13.64 | 19.12 | 17.76 | 6.05 | -0.16 | 0.51 | 34.81 | 1764 | 0.0 |
| 2022 (9) | 116.71 | -6.23 | 18.95 | 8.1 | 7.07 | 12.94 | 0.44 | -6.38 | 16.24 | 15.29 | 6.06 | 20.45 | 0.38 | -0.16 | 1764 | 29.14 |
| 2021 (8) | 124.47 | 8.84 | 17.53 | 14.2 | 6.26 | -3.25 | 0.47 | 11.9 | 14.08 | 4.93 | 5.03 | -11.1 | 0.38 | 2.82 | 1366 | -5.07 |
| 2020 (7) | 114.36 | -1.18 | 15.35 | -2.04 | 6.47 | -0.77 | 0.42 | -8.7 | 13.42 | -0.87 | 5.66 | 0.42 | 0.37 | -7.6 | 1439 | 5.34 |
| 2019 (6) | 115.73 | -1.86 | 15.67 | 0.71 | 6.52 | -3.41 | 0.46 | -24.59 | 13.54 | 2.61 | 5.63 | -1.58 | 0.40 | -23.16 | 1366 | -10.19 |
| 2018 (5) | 117.92 | -0.22 | 15.56 | -3.11 | 6.75 | 14.99 | 0.61 | 5.17 | 13.20 | -2.9 | 5.72 | 15.25 | 0.52 | 5.4 | 1521 | -5.76 |
| 2017 (4) | 118.18 | 60.14 | 16.06 | 70.13 | 5.87 | 103.11 | 0.58 | 3.57 | 13.59 | 6.24 | 4.97 | 26.84 | 0.49 | -35.32 | 1614 | 11.54 |
| 2016 (3) | 73.8 | 9.63 | 9.44 | 34.09 | 2.89 | 30.77 | 0.56 | 5.66 | 12.79 | 22.32 | 3.92 | 19.29 | 0.76 | -3.62 | 1447 | -5.18 |
| 2015 (2) | 67.32 | 2.15 | 7.04 | 11.75 | 2.21 | -3.07 | 0.53 | 1.92 | 10.46 | 9.39 | 3.28 | -5.11 | 0.79 | -0.23 | 1526 | -20.93 |
| 2014 (1) | 65.9 | 14.29 | 6.3 | 11.31 | 2.28 | -8.06 | 0.52 | -14.75 | 9.56 | 0 | 3.46 | 0 | 0.79 | 0 | 1930 | -1.28 |
