- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.97 | -14.35 | -46.61 | 0.42 | -12.5 | 2.44 | 0.21 | 16.67 | -36.36 | 0 | 0 | 0 | 21.32 | 2.16 | 91.88 | 10.66 | 36.21 | 19.2 | 0.00 | 0 | 0 | 200 | 0.0 | 0.0 |
| 23Q3 (19) | 2.3 | -16.97 | 15.58 | 0.48 | 20.0 | 17.07 | 0.18 | -18.18 | 5.88 | 0 | 0 | 0 | 20.87 | 44.52 | 1.29 | 7.83 | -1.46 | -8.39 | 0.00 | 0 | 0 | 200 | 0.0 | 0.0 |
| 23Q2 (18) | 2.77 | -23.27 | 42.78 | 0.4 | -4.76 | -9.09 | 0.22 | -18.52 | 15.79 | 0 | 0 | 0 | 14.44 | 24.12 | -36.33 | 7.94 | 6.19 | -18.91 | 0.00 | 0 | 0 | 200 | 0.0 | 0.0 |
| 23Q1 (17) | 3.61 | -2.17 | 39.92 | 0.42 | 2.44 | 5.0 | 0.27 | -18.18 | 17.39 | 0 | 0 | 0 | 11.63 | 4.71 | -24.96 | 7.48 | -16.37 | -16.1 | 0.00 | 0 | 0 | 200 | 0.0 | 0.0 |
| 22Q4 (16) | 3.69 | 85.43 | 21.38 | 0.41 | 0.0 | 10.81 | 0.33 | 94.12 | 17.86 | 0 | 0 | 0 | 11.11 | -46.07 | -8.71 | 8.94 | 4.69 | -2.9 | 0.00 | 0 | 0 | 200 | 0.0 | 0.0 |
| 22Q3 (15) | 1.99 | 2.58 | -1.97 | 0.41 | -6.82 | -8.89 | 0.17 | -10.53 | -15.0 | 0 | 0 | 0 | 20.60 | -9.16 | -7.06 | 8.54 | -12.77 | -13.29 | 0.00 | 0 | 0 | 200 | 0.0 | 0.0 |
| 22Q2 (14) | 1.94 | -24.81 | -14.54 | 0.44 | 10.0 | -4.35 | 0.19 | -17.39 | -9.52 | 0 | 0 | 0 | 22.68 | 46.29 | 11.92 | 9.79 | 9.86 | 5.87 | 0.00 | 0 | 0 | 200 | 0.0 | 0.0 |
| 22Q1 (13) | 2.58 | -15.13 | 35.79 | 0.4 | 8.11 | -21.57 | 0.23 | -17.86 | 27.78 | 0 | 0 | 0 | 15.50 | 27.38 | -42.24 | 8.91 | -3.21 | -5.9 | 0.00 | 0 | 0 | 200 | 0.0 | 0.0 |
| 21Q4 (12) | 3.04 | 49.75 | 11.76 | 0.37 | -17.78 | -21.28 | 0.28 | 40.0 | 0.0 | 0 | 0 | 0 | 12.17 | -45.1 | -29.56 | 9.21 | -6.51 | -10.53 | 0.00 | 0 | 0 | 200 | 0.0 | 0.0 |
| 21Q3 (11) | 2.03 | -10.57 | -7.31 | 0.45 | -2.17 | 4.65 | 0.2 | -4.76 | -4.76 | 0 | 0 | 0 | 22.17 | 9.39 | 12.9 | 9.85 | 6.5 | 2.74 | 0.00 | 0 | 0 | 200 | 0.0 | 0.0 |
| 21Q2 (10) | 2.27 | 19.47 | 22.7 | 0.46 | -9.8 | 2.22 | 0.21 | 16.67 | 5.0 | 0 | 0 | 0 | 20.26 | -24.51 | -16.69 | 9.25 | -2.35 | -14.43 | 0.00 | 0 | 0 | 200 | 0.0 | 0.0 |
| 21Q1 (9) | 1.9 | -30.15 | 18.01 | 0.51 | 8.51 | 10.87 | 0.18 | -35.71 | -14.29 | 0 | 0 | 0 | 26.84 | 55.34 | -6.05 | 9.47 | -7.97 | -27.37 | 0.00 | 0 | 0 | 200 | 0.0 | 0.0 |
| 20Q4 (8) | 2.72 | 24.2 | -33.33 | 0.47 | 9.3 | -25.4 | 0.28 | 33.33 | -12.5 | 0 | 0 | 0 | 17.28 | -12.0 | 11.9 | 10.29 | 7.35 | 31.25 | 0.00 | 0 | 0 | 200 | 0.0 | 0.0 |
| 20Q3 (7) | 2.19 | 18.38 | 8.42 | 0.43 | -4.44 | -31.75 | 0.21 | 5.0 | -30.0 | 0 | 0 | 0 | 19.63 | -19.28 | -37.04 | 9.59 | -11.3 | -35.43 | 0.00 | 0 | 0 | 200 | 0.0 | 0.0 |
| 20Q2 (6) | 1.85 | 14.91 | -30.71 | 0.45 | -2.17 | -11.76 | 0.2 | -4.76 | -37.5 | 0 | 0 | 0 | 24.32 | -14.86 | 27.34 | 10.81 | -17.12 | -9.8 | 0.00 | 0 | 0 | 200 | 0.0 | 0.0 |
| 20Q1 (5) | 1.61 | -60.54 | -57.96 | 0.46 | -26.98 | -20.69 | 0.21 | -34.38 | -25.0 | 0 | 0 | 0 | 28.57 | 85.03 | 88.67 | 13.04 | 66.3 | 78.42 | 0.00 | 0 | 0 | 200 | 0.0 | 0.0 |
| 19Q4 (4) | 4.08 | 101.98 | 0.0 | 0.63 | 0.0 | 0.0 | 0.32 | 6.67 | 0.0 | 0 | 0 | 0.0 | 15.44 | -50.49 | 0.0 | 7.84 | -47.19 | 0.0 | 0.00 | 0 | 0.0 | 200 | 0.0 | 0.0 |
| 19Q3 (3) | 2.02 | -24.34 | 0.0 | 0.63 | 23.53 | 0.0 | 0.3 | -6.25 | 0.0 | 0 | 0 | 0.0 | 31.19 | 63.28 | 0.0 | 14.85 | 23.92 | 0.0 | 0.00 | 0 | 0.0 | 200 | 0.0 | 0.0 |
| 19Q2 (2) | 2.67 | -30.29 | 0.0 | 0.51 | -12.07 | 0.0 | 0.32 | 14.29 | 0.0 | 0 | 0 | 0.0 | 19.10 | 26.13 | 0.0 | 11.99 | 63.94 | 0.0 | 0.00 | 0 | 0.0 | 200 | 0.0 | 0.0 |
| 19Q1 (1) | 3.83 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 15.14 | 0.0 | 0.0 | 7.31 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 200 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.64 | 4.31 | 1.72 | 2.99 | 0.88 | -4.35 | 0 | 0 | 16.17 | -1.27 | 8.27 | -8.3 | 0.00 | 0 | 200 | 0.0 |
| 2022 (9) | 10.2 | 10.39 | 1.67 | -7.22 | 0.92 | 4.55 | 0 | 0 | 16.37 | -15.95 | 9.02 | -5.29 | 0.00 | 0 | 200 | 0.0 |
| 2021 (8) | 9.24 | 10.39 | 1.8 | -0.55 | 0.88 | -2.22 | 0 | 0 | 19.48 | -9.92 | 9.52 | -11.43 | 0.00 | 0 | 200 | 0.0 |
| 2020 (7) | 8.37 | -33.57 | 1.81 | -22.98 | 0.9 | -26.23 | 0 | 0 | 21.62 | 15.95 | 10.75 | 11.05 | 0.00 | 0 | 200 | 0.0 |
| 2019 (6) | 12.6 | -0.87 | 2.35 | -12.64 | 1.22 | 8.93 | 0 | 0 | 18.65 | -11.88 | 9.68 | 9.88 | 0.00 | 0 | 200 | 0.0 |
| 2018 (5) | 12.71 | 0.24 | 2.69 | 4.26 | 1.12 | 10.89 | 0 | 0 | 21.16 | 4.02 | 8.81 | 10.63 | 0.00 | 0 | 200 | 0.0 |
| 2017 (4) | 12.68 | 4.71 | 2.58 | -2.64 | 1.01 | 2.02 | 0 | 0 | 20.35 | -7.02 | 7.97 | -2.57 | 0.00 | 0 | 200 | 0.0 |
| 2016 (3) | 12.11 | 15.44 | 2.65 | -0.38 | 0.99 | 11.24 | 0 | 0 | 21.88 | -13.7 | 8.18 | -3.64 | 0.00 | 0 | 200 | 0.0 |
| 2015 (2) | 10.49 | -0.19 | 2.66 | -3.62 | 0.89 | -9.18 | 0 | 0 | 25.36 | -3.44 | 8.48 | -9.01 | 0.00 | 0 | 200 | -9.5 |
| 2014 (1) | 10.51 | -5.66 | 2.76 | -4.17 | 0.98 | 4.26 | 0 | 0 | 26.26 | 0 | 9.32 | 0 | 0.00 | 0 | 221 | 0.0 |
