玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)46.595.262.627.29-50.589.3-6.36-120.9222.34-4.59-118.87-35.4-0.45-113.01-36.36-0.39-113.64-39.290.08-33.330.0-5.42-117.625.4510.13-49.95-13.42-109.09-324.42-38.84209.09306.8817.0936.9017.37-7.91
23Q3 (19)44.26-11.67-5.6314.75-3.781791.0330.407.92-19.9424.32-15.38-16.913.46-11.9638.42.86-15.6341.580.120.071.4330.807.58-21.0520.24-5.68-6.7748.61-11.112525.051.3913.41-47.6431.44-4.12-34.49
23Q2 (18)50.116.147.5315.333028.57-31.6228.17379.08-12.4328.74433.218.133.93754.35-20.123.39707.14-17.110.1250.0-20.028.63314.93-12.6621.4696.52-18.0954.69392.19-21.9945.31-49.0251.5632.79-30.4128.29
23Q1 (17)47.213.992.450.49-92.65-97.375.88171.79-78.065.39259.0-73.80.46239.39-87.60.42250.0-87.20.080.0-50.06.90194.91-74.910.92-6.67-24.4811.11114.14-83.9588.89-50.22188.8947.1217.5968.77
22Q4 (16)45.40-3.2-4.16.67755.13-70.86-8.19-121.57-150.81-3.39-111.58-115.86-0.33-113.2-109.04-0.28-113.86-108.640.0814.29-46.67-7.27-118.64-143.6111.70-46.11-1.85-78.57-4342.86-156.31178.5781.94526.5940.07-16.562.75
22Q3 (15)46.900.64-3.40.78-96.52-96.4437.9718.0395.2229.2710.1296.442.50-49.199.652.02-50.611.510.07-53.33-46.1539.0119.0192.6421.71-17.1469.341.85-97.36-98.3698.15228.29852.4747.9987.7575.59
22Q2 (14)46.601.13-7.1222.4220.2813.0632.1720.0457.6226.5829.2263.274.9232.61120.634.0924.7110.820.15-6.2525.032.7819.2452.4726.2081.1968.8170.101.26-28.2729.90-2.841215.4625.56-8.45-16.69
22Q1 (13)46.08-2.66-7.3418.64-18.5712.7626.8066.2549.7220.57-3.7429.213.711.6464.893.281.2364.00.166.6723.0827.4964.9148.4314.4621.313.3669.23-50.38-25.030.77173.5300.027.9213.4-16.98
21Q4 (12)47.34-2.49-3.0122.894.3311.0116.12-17.1219.8521.3743.4250.713.6560.0980.693.2462.8186.210.1515.3825.016.67-17.6817.8111.92-7.029.96139.5323.43-8.03-41.86-220.9319.0724.62-9.92-12.91
21Q3 (11)48.55-3.23-0.5521.9410.6417.0119.45-4.79.9514.90-8.489.722.282.2411.221.992.5819.880.138.338.3320.25-5.818.1712.82-17.4-40.46113.0415.677.53-13.04-673.91-154.3527.33-10.92-6.05
21Q2 (10)50.170.88-0.5419.8319.9613.8320.4114.0257.4816.282.2634.322.23-0.8942.951.94-3.048.090.12-7.699.0921.5016.0952.0515.5210.94-39.897.735.87-25.962.27-70.45106.3130.68-8.77-4.13
21Q1 (9)49.731.885.2716.53-19.8432.9817.9033.0916.9215.9212.2735.372.2511.3933.932.0014.9434.230.138.330.018.5230.8812.6513.9929.064.0992.31-39.1612.827.69114.87-57.6933.6318.96-5.21
20Q4 (8)48.81-0.02-1.6720.629.97-4.5813.45-23.971.5914.184.424.962.02-1.46-4.721.744.82-1.690.120.0-7.6914.15-24.41-1.810.84-49.65-12.58151.7244.32-7.78-51.72-908.6219.8328.27-2.820
20Q3 (7)48.82-3.21-3.1718.757.63-16.8917.6936.5-23.0213.5812.05-22.622.0531.41-31.211.6626.72-28.450.129.09-7.6918.7232.39-21.6421.53-16.49-20.47105.13-20.367.01-5.1385.75-392.3129.09-9.095.32
20Q2 (6)50.446.770.1217.4240.14-21.0312.96-15.35-53.3812.123.06-47.11.56-7.14-59.481.31-12.08-58.410.11-15.38-21.4314.14-13.99-50.825.7891.82-12.52132.0061.3368.67-36.00-298.0-277.4332.00-9.8117.22
20Q1 (5)47.24-4.83-0.5912.43-42.4818.2715.3115.6313.7411.76-12.9513.621.68-20.7527.271.49-15.8229.570.130.018.1816.4414.0912.1413.448.39-11.6481.82-50.276.3618.18128.18-21.2135.480-0.62
19Q4 (4)49.64-1.550.021.61-4.210.013.24-42.380.013.51-23.020.02.12-28.860.01.77-23.710.00.130.00.014.41-39.680.012.40-54.190.0164.5267.450.0-64.52-3777.420.00.00-100.00.0
19Q3 (3)50.420.080.022.562.270.022.98-17.340.017.55-23.40.02.98-22.60.02.32-26.350.00.13-7.140.023.89-16.880.027.07-8.140.098.2525.540.01.75-91.350.027.621.170.0
19Q2 (2)50.386.020.022.06109.90.027.80106.540.022.91121.350.03.85191.670.03.15173.910.00.1427.270.028.7496.040.029.4793.750.078.261.740.020.29-12.080.027.30-23.530.0
19Q1 (1)47.520.00.010.510.00.013.460.00.010.350.00.01.320.00.01.150.00.00.110.00.014.660.00.015.210.00.076.920.00.023.080.00.035.700.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)47.021.6410.64-28.590.77-0.5717.26-27.8715.86-18.877.27-32.56.55-31.980.41-16.3318.06-26.8510.13-13.4261.94-0.6238.061.020.00035.9510.55
2022 (9)46.26-5.314.90-27.210.783.5623.9330.2719.5513.0710.773.369.632.880.49-9.2624.6929.1311.70-1.8562.33-44.237.6700.00032.5212.96
2021 (8)48.850.1420.4718.530.75-20.9618.3723.0417.2933.8210.4244.929.3645.340.548.019.1220.9411.929.96111.70-2.94-11.7000.00028.79-7.75
2020 (7)48.78-1.6717.27-12.250.95-2.6614.93-24.5612.92-21.467.19-28.746.44-27.720.50-7.4115.81-24.1710.84-12.58115.0815.72-15.8700.00031.218.48
2019 (6)49.61-1.1919.68-2.330.987.0619.79-14.3316.45-13.610.09-21.848.91-20.660.54-8.4720.85-13.2712.40-12.5599.4513.940.55-95.680.00028.778.89
2018 (5)50.21-3.1620.15-22.620.9111.9323.102.9919.04-3.412.91-5.5611.23-1.40.591.7224.043.014.18-9.6287.28-24.9912.7200.00026.427.75
2017 (4)51.852.9826.047.560.8255.3522.43-10.6719.71-6.5413.67-21.3511.39-20.070.58-14.7123.34-8.9315.69-35.72116.3620.56-15.9100.00024.525.87
2016 (3)50.354.224.217.840.52-4.6425.110.3621.09-0.3317.38-0.5714.25-3.060.68-1.4525.630.1224.4124.5496.527.553.48-66.030.00023.166.24
2015 (2)48.322.9422.457.570.55-18.9325.0211.521.1617.6217.4814.6214.7013.340.69-4.1725.6010.9219.607.5289.74-3.5810.2648.080.00021.80-5.67
2014 (1)46.94020.8700.68-19.6922.44017.99015.25012.9700.7212.523.084.4318.238.1393.074.416.93-36.20.00023.11-10.6

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