- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 10.4 | 9.13 | 11.95 | 0.79 | 2.6 | 16.18 | 0.97 | 4.3 | 76.36 | 0.62 | 16.98 | 29.17 | 7.60 | -5.99 | 3.78 | 9.33 | -4.42 | 57.54 | 5.96 | 7.2 | 15.38 | 861 | 0.0 | 0.0 |
| 24Q3 (19) | 9.53 | -1.75 | -13.28 | 0.77 | 4.05 | -9.41 | 0.93 | -9.71 | 3.33 | 0.53 | -8.62 | -10.17 | 8.08 | 5.91 | 4.47 | 9.76 | -8.1 | 19.16 | 5.56 | -6.99 | 3.59 | 861 | 0.0 | 11.96 |
| 24Q2 (18) | 9.7 | -0.1 | -13.93 | 0.74 | 5.71 | -13.95 | 1.03 | 14.44 | 11.96 | 0.58 | 18.37 | -20.55 | 7.63 | 5.82 | -0.03 | 10.62 | 14.56 | 30.08 | 5.98 | 18.49 | -7.69 | 861 | 0.0 | 11.96 |
| 24Q1 (17) | 9.71 | 4.52 | -7.52 | 0.7 | 2.94 | -7.89 | 0.9 | 63.64 | -6.25 | 0.49 | 2.08 | -2.0 | 7.21 | -1.51 | -0.4 | 9.27 | 56.56 | 1.38 | 5.05 | -2.33 | 5.97 | 861 | 0.0 | 11.96 |
| 23Q4 (16) | 9.29 | -15.47 | -3.13 | 0.68 | -20.0 | -9.33 | 0.55 | -38.89 | -35.29 | 0.48 | -18.64 | -5.88 | 7.32 | -5.36 | -6.41 | 5.92 | -27.71 | -33.2 | 5.17 | -3.76 | -2.84 | 861 | 11.96 | 11.96 |
| 23Q3 (15) | 10.99 | -2.48 | 8.81 | 0.85 | -1.16 | -4.49 | 0.9 | -2.17 | -2.17 | 0.59 | -19.18 | 1.72 | 7.73 | 1.36 | -12.23 | 8.19 | 0.32 | -10.1 | 5.37 | -17.12 | -6.51 | 769 | 0.0 | 9.08 |
| 23Q2 (14) | 11.27 | 7.33 | 7.95 | 0.86 | 13.16 | 3.61 | 0.92 | -4.17 | 15.0 | 0.73 | 46.0 | 46.0 | 7.63 | 5.43 | -4.02 | 8.16 | -10.71 | 6.53 | 6.48 | 36.02 | 35.25 | 769 | 0.0 | 9.08 |
| 23Q1 (13) | 10.5 | 9.49 | 17.45 | 0.76 | 1.33 | 1.33 | 0.96 | 12.94 | -2.04 | 0.5 | -1.96 | 42.86 | 7.24 | -7.45 | -13.72 | 9.14 | 3.15 | -16.59 | 4.76 | -10.46 | 21.63 | 769 | 0.0 | 9.08 |
| 22Q4 (12) | 9.59 | -5.05 | 18.69 | 0.75 | -15.73 | -12.79 | 0.85 | -7.61 | -10.53 | 0.51 | -12.07 | 59.38 | 7.82 | -11.25 | -26.52 | 8.86 | -2.7 | -24.61 | 5.32 | -7.39 | 34.28 | 769 | 9.08 | 9.08 |
| 22Q3 (11) | 10.1 | -3.26 | 19.1 | 0.89 | 7.23 | 23.61 | 0.92 | 15.0 | 12.2 | 0.58 | 16.0 | 123.08 | 8.81 | 10.84 | 3.78 | 9.11 | 18.87 | -5.8 | 5.74 | 19.9 | 87.3 | 705 | 0.0 | 7.63 |
| 22Q2 (10) | 10.44 | 16.78 | 20.14 | 0.83 | 10.67 | -10.75 | 0.8 | -18.37 | -9.09 | 0.5 | 42.86 | 100.0 | 7.95 | -5.23 | -25.71 | 7.66 | -30.1 | -24.33 | 4.79 | 22.33 | 66.48 | 705 | 0.0 | 7.63 |
| 22Q1 (9) | 8.94 | 10.64 | 14.18 | 0.75 | -12.79 | -8.54 | 0.98 | 3.16 | 15.29 | 0.35 | 9.38 | 75.0 | 8.39 | -21.18 | -19.89 | 10.96 | -6.77 | 0.98 | 3.91 | -1.15 | 53.27 | 705 | 0.0 | 7.63 |
| 21Q4 (8) | 8.08 | -4.72 | 23.93 | 0.86 | 19.44 | 32.31 | 0.95 | 15.85 | 79.25 | 0.32 | 23.08 | 18.52 | 10.64 | 25.36 | 6.76 | 11.76 | 21.59 | 44.64 | 3.96 | 29.17 | -4.36 | 705 | 7.63 | 7.63 |
| 21Q3 (7) | 8.48 | -2.42 | 32.5 | 0.72 | -22.58 | 5.88 | 0.82 | -6.82 | 46.43 | 0.26 | 4.0 | -7.14 | 8.49 | -20.66 | -20.09 | 9.67 | -4.51 | 10.51 | 3.07 | 6.58 | -29.92 | 655 | 0.0 | 16.76 |
| 21Q2 (6) | 8.69 | 10.98 | 29.32 | 0.93 | 13.41 | 14.81 | 0.88 | 3.53 | 44.26 | 0.25 | 25.0 | -3.85 | 10.70 | 2.19 | -11.21 | 10.13 | -6.72 | 11.56 | 2.88 | 12.63 | -25.64 | 655 | 0.0 | 16.76 |
| 21Q1 (5) | 7.83 | 20.09 | 30.07 | 0.82 | 26.15 | 28.12 | 0.85 | 60.38 | 60.38 | 0.2 | -25.93 | -16.67 | 10.47 | 5.05 | -1.49 | 10.86 | 33.55 | 23.3 | 2.55 | -38.32 | -35.93 | 655 | 0.0 | 30.22 |
| 20Q4 (4) | 6.52 | 1.88 | 0.0 | 0.65 | -4.41 | 0.0 | 0.53 | -5.36 | 0.0 | 0.27 | -3.57 | 0.0 | 9.97 | -6.17 | 0.0 | 8.13 | -7.1 | 0.0 | 4.14 | -5.35 | 0.0 | 655 | 16.76 | 0.0 |
| 20Q3 (3) | 6.4 | -4.76 | 0.0 | 0.68 | -16.05 | 0.0 | 0.56 | -8.2 | 0.0 | 0.28 | 7.69 | 0.0 | 10.62 | -11.85 | 0.0 | 8.75 | -3.61 | 0.0 | 4.38 | 13.08 | 0.0 | 561 | 0.0 | 0.0 |
| 20Q2 (2) | 6.72 | 11.63 | 0.0 | 0.81 | 26.56 | 0.0 | 0.61 | 15.09 | 0.0 | 0.26 | 8.33 | 0.0 | 12.05 | 13.38 | 0.0 | 9.08 | 3.11 | 0.0 | 3.87 | -2.95 | 0.0 | 561 | 11.53 | 0.0 |
| 20Q1 (1) | 6.02 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 10.63 | 0.0 | 0.0 | 8.80 | 0.0 | 0.0 | 3.99 | 0.0 | 0.0 | 503 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 39.34 | -6.44 | 3.0 | -4.76 | 3.83 | 15.02 | 2.21 | -3.49 | 7.63 | 1.8 | 9.74 | 22.94 | 5.62 | 3.15 | 861 | 0.0 |
| 2023 (9) | 42.05 | 7.6 | 3.15 | -1.87 | 3.33 | -6.2 | 2.29 | 18.04 | 7.49 | -8.8 | 7.92 | -12.82 | 5.45 | 9.7 | 861 | 11.96 |
| 2022 (8) | 39.08 | 18.14 | 3.21 | -3.6 | 3.55 | 1.72 | 1.94 | 88.35 | 8.21 | -18.4 | 9.08 | -13.9 | 4.96 | 59.43 | 769 | 9.08 |
| 2021 (7) | 33.08 | 28.92 | 3.33 | 20.22 | 3.49 | 56.5 | 1.03 | -1.9 | 10.07 | -6.75 | 10.55 | 21.4 | 3.11 | -23.91 | 705 | 7.63 |
| 2020 (6) | 25.66 | 8.18 | 2.77 | 41.33 | 2.23 | -0.89 | 1.05 | 69.35 | 10.80 | 30.64 | 8.69 | -8.38 | 4.09 | 56.55 | 655 | 16.76 |
| 2019 (5) | 23.72 | 5.99 | 1.96 | 1.03 | 2.25 | -2.6 | 0.62 | -1.59 | 8.26 | -4.68 | 9.49 | -8.1 | 2.61 | -7.15 | 561 | 11.53 |
| 2018 (4) | 22.38 | 32.35 | 1.94 | 53.97 | 2.31 | 51.97 | 0.63 | 40.0 | 8.67 | 16.34 | 10.32 | 14.83 | 2.82 | 5.78 | 503 | 8.17 |
| 2017 (3) | 16.91 | 28.5 | 1.26 | 63.64 | 1.52 | 7.04 | 0.45 | 25.0 | 7.45 | 27.35 | 8.99 | -16.7 | 2.66 | -2.72 | 465 | 20.78 |
| 2016 (2) | 13.16 | 2.97 | 0.77 | 4.05 | 1.42 | 2.16 | 0.36 | 44.0 | 5.85 | 1.05 | 10.79 | -0.79 | 2.74 | 39.84 | 385 | 6.35 |
| 2015 (1) | 12.78 | -9.17 | 0.74 | -9.76 | 1.39 | -1.42 | 0.25 | -39.02 | 5.79 | 0 | 10.88 | 0 | 1.96 | 0 | 362 | -4.49 |
