玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)35.058.5118.5322.213.4532.688.47-72.54-18.328.28-64.86-15.341.91-76.68-26.821.31-72.71-24.280.15-25.0-11.7610.32-67.9-15.4839.14-36.26-14.19262.71277.2661.67-162.71-635.89-166.268.27-0.243.89
23Q3 (19)32.30-7.12.0221.47-10.9547.5630.8415.9-9.2423.5612.73-12.198.1915.0342.934.8010.643.280.20-4.7666.6732.1515.15-11.861.41-27.1-5.5169.64-23.1862.4930.36224.75-46.868.293.62-25.05
23Q2 (18)34.77-1.287.2224.112.3819.4226.6111.158.5220.9015.0246.467.1245.688.364.3428.7893.750.2116.6740.027.928.685.5284.2474.162.9590.65-8.310.369.35442.28-47.648.00-6.87-13.51
23Q1 (17)35.2219.1125.3423.5540.6854.0223.94130.86-14.3818.1785.79-17.564.8987.36-7.913.3794.83.370.185.8820.025.69110.4-14.3748.376.05-23.3698.85-39.1780.551.72102.82-96.198.597.91-8.71
22Q4 (16)29.57-6.610.6216.7415.0531.610.37-69.48-9.119.78-63.55-0.612.61-54.45-38.441.73-48.36-28.510.1741.67-29.1712.21-66.5-3.5545.61-29.82-31.77162.50279.1744.96-61.11-206.94-441.277.96-28.0326.35
22Q3 (15)31.66-2.379.714.55-27.93-25.833.9838.5876.6126.8388.0283.645.7351.59-20.973.3549.55-15.40.12-20.0-55.5636.4537.7680.5364.99-20.58-29.1442.86-47.83-58.0157.14220.02865.7111.0619.5754.69
22Q2 (14)32.4315.412.0120.1932.05-15.9824.52-12.315.1714.27-35.25-14.043.78-28.81-58.092.24-31.29-56.590.150.0-51.6126.46-11.819.6281.8329.666.5482.1450.04-27.2117.86-60.54239.09.25-1.736.63
22Q1 (13)28.105.13-9.1215.2920.2-34.0427.96145.0519.1322.04123.9822.315.3125.24-49.433.2634.71-44.180.15-37.5-53.1230.00136.9723.5663.11-5.59-14.154.75-51.16-44.5345.25500.83395.679.4149.3754.01
21Q4 (12)26.73-7.38-11.2312.72-35.14-41.2511.41-40.7-35.329.84-32.65-27.544.24-41.52-51.652.42-38.89-49.270.24-11.11-31.4312.66-37.3-31.3166.85-27.12-23.95112.109.83-8.6-11.29-446.4550.156.30-11.891.78
21Q3 (11)28.86-9.22-12.9919.61-18.39-19.7319.24-9.63-6.9614.61-11.99-18.067.25-19.62-27.643.96-23.26-30.650.27-12.9-15.6220.19-8.73-6.3591.7219.4112.97102.07-9.55-13.48-2.0783.9288.57.155.61-0.14
21Q2 (10)31.792.815.9324.033.6714.0521.29-9.299.5716.60-7.8812.939.02-14.124.765.16-11.6410.970.31-3.130.022.12-8.98.6476.814.558.24112.8514.334.4-12.85-1092.45-48.176.7710.80
21Q1 (9)30.922.69-11.5323.187.07-1.723.4733.05-0.1318.0232.70.010.5019.7364.845.8422.4333.330.32-8.5733.3324.2831.74-2.4173.47-16.4274.5598.71-19.52-1.961.29105.72291.596.11-1.290
20Q4 (8)30.11-9.23-7.3521.65-11.3821.9717.64-14.763.3313.58-23.8454.328.77-12.48181.994.77-16.46119.820.359.3745.8318.43-14.5250.4587.908.2671.91122.653.96-25.49-22.65-26.0264.956.19-13.55-36.9
20Q3 (7)33.1710.533.9524.4315.9529.0520.686.4314.5117.8321.2927.5410.0238.5987.295.7122.853.910.323.2323.0821.565.8910.7981.1914.42105.49117.979.1412.02-17.97-107.28-306.187.160-30.42
20Q2 (6)30.01-14.13-2.8821.07-10.6429.2619.43-17.32-0.8214.70-18.42-4.987.2313.537.194.656.1627.050.3129.1734.7820.36-18.17-4.3270.9668.5938.14108.097.3730.42-8.67-1183.24-150.650.000-100.0
20Q1 (5)34.957.5412.8123.5832.8564.6623.50117.5926.9618.02104.7719.426.37104.8258.464.38101.8450.520.240.026.3224.88103.120.8942.09-17.685.78100.68-38.8430.56-0.6898.95-102.950.00-100.0-100.0
19Q4 (4)32.501.850.017.75-6.230.010.80-40.20.08.80-37.050.03.11-41.870.02.17-41.510.00.24-7.690.012.25-37.050.051.1329.410.0164.6256.320.0-64.62-1360.310.09.81-4.660.0
19Q3 (3)31.913.270.018.9316.130.018.06-7.810.013.98-9.630.05.351.520.03.711.370.00.2613.040.019.46-8.550.039.51-23.090.0105.3127.060.0-4.42-125.850.010.299.820.0
19Q2 (2)30.90-0.260.016.3013.830.019.595.830.015.472.520.05.2731.090.03.6625.770.00.2321.050.021.283.40.051.3729.10.082.887.490.017.12-25.230.09.37-21.790.0
19Q1 (1)30.980.00.014.320.00.018.510.00.015.090.00.04.020.00.02.910.00.00.190.00.020.580.00.039.790.00.077.110.00.022.890.00.011.980.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)34.2012.522.8135.451.05-29.3923.47-0.1318.444.6521.5825.2515.3736.740.8230.1624.96-2.3539.14-14.1997.1935.612.81-90.070.68162.518.27-11.17
2022 (9)30.402.2516.84-16.81.49101.6723.5022.417.6217.4717.23-45.9211.24-38.140.63-47.525.5626.9745.61-31.7771.67-32.0728.3300.2609.3141.27
2021 (8)29.73-6.2120.24-10.360.74-7.4119.20-3.1315.00-4.4631.860.9818.17-1.681.202.5620.13-3.0366.85-23.95105.50-7.46-5.4000.0006.59-6.26
2020 (7)31.700.2222.5832.590.80-40.4719.8219.5415.7019.1231.5579.9818.4851.851.1728.5720.7614.3887.9071.91114.0111.02-13.8800.0007.03-31.55
2019 (6)31.634.8717.037.171.3489.5116.58-6.713.18-0.6817.53-10.1912.17-8.220.91-9.018.15-2.5251.1328.86102.6914.95-2.6900.00010.27-6.38
2018 (5)30.165.9715.8942.90.71-27.9417.77137.5713.27119.719.52173.7713.26173.971.0026.5818.62115.2639.68-30.4889.33-39.8310.6700.00010.97-20.91
2017 (4)28.46-7.5411.12-26.360.9837.57.48-48.526.04-49.57.13-47.424.84-50.150.79-2.478.65-43.9857.0840.25148.4643.2-48.4600.00013.872.21
2016 (3)30.7815.8915.1037.020.713.6814.535.1411.966.0313.564.079.713.410.81-2.4115.445.3240.704.23103.6730.13-4.0800.00013.5711.5
2015 (2)26.56-3.2111.02-29.270.6947.5413.82-16.4411.28-17.1213.03-44.399.39-41.280.83-29.0614.66-14.1739.05-0.2379.67-15.3720.33246.460.00012.1710.74
2014 (1)27.44015.5800.47-14.516.54013.61023.43015.9901.177.3417.0816.4339.14-28.7594.13-1.135.8722.510.00010.992.42

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