- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.29 | 3.79 | 6.82 | 0.05 | 0.0 | -54.55 | 0.18 | 5.88 | 5.88 | 0 | 0 | 0 | 1.52 | -3.65 | -57.45 | 5.47 | 2.02 | -0.88 | 0.00 | 0 | 0 | 479 | 0.0 | 0.0 |
| 23Q3 (19) | 3.17 | -2.16 | 8.93 | 0.05 | -16.67 | 0.0 | 0.17 | -5.56 | 0.0 | 0 | 0 | 0 | 1.58 | -14.83 | -8.2 | 5.36 | -3.47 | -8.2 | 0.00 | 0 | 0 | 479 | 0.0 | -16.11 |
| 23Q2 (18) | 3.24 | 0.93 | -2.41 | 0.06 | 50.0 | 20.0 | 0.18 | 5.88 | -5.26 | 0 | 0 | 0 | 1.85 | 48.61 | 22.96 | 5.56 | 4.9 | -2.92 | 0.00 | 0 | 0 | 479 | 0.0 | -16.11 |
| 23Q1 (17) | 3.21 | 4.22 | 11.85 | 0.04 | -63.64 | -33.33 | 0.17 | 0.0 | -5.56 | 0 | 0 | 0 | 1.25 | -65.11 | -40.39 | 5.30 | -4.05 | -15.56 | 0.00 | 0 | 0 | 479 | 0.0 | -16.11 |
| 22Q4 (16) | 3.08 | 5.84 | -29.03 | 0.11 | 120.0 | 175.0 | 0.17 | 0.0 | -5.56 | 0 | 0 | 0 | 3.57 | 107.86 | 287.5 | 5.52 | -5.52 | 33.08 | 0.00 | 0 | 0 | 479 | -16.11 | -16.11 |
| 22Q3 (15) | 2.91 | -12.35 | -23.82 | 0.05 | 0.0 | 66.67 | 0.17 | -10.53 | -5.56 | 0 | 0 | 0 | 1.72 | 14.09 | 118.79 | 5.84 | 2.08 | 23.98 | 0.00 | 0 | 0 | 571 | 0.0 | -11.75 |
| 22Q2 (14) | 3.32 | 15.68 | -24.2 | 0.05 | -16.67 | 66.67 | 0.19 | 5.56 | 0.0 | 0 | 0 | 0 | 1.51 | -27.96 | 119.88 | 5.72 | -8.75 | 31.93 | 0.00 | 0 | 0 | 571 | 0.0 | -11.75 |
| 22Q1 (13) | 2.87 | -33.87 | -14.84 | 0.06 | 50.0 | 200.0 | 0.18 | 0.0 | 5.88 | 0 | 0 | 0 | 2.09 | 126.83 | 252.26 | 6.27 | 51.22 | 24.33 | 0.00 | 0 | 0 | 571 | 0.0 | -11.75 |
| 21Q4 (12) | 4.34 | 13.61 | 8.5 | 0.04 | 33.33 | 0.0 | 0.18 | 0.0 | 0.0 | 0 | 0 | 0 | 0.92 | 17.36 | -7.83 | 4.15 | -11.98 | -7.83 | 0.00 | 0 | 0 | 571 | -11.75 | -11.75 |
| 21Q3 (11) | 3.82 | -12.79 | -14.35 | 0.03 | 0.0 | -25.0 | 0.18 | -5.26 | 5.88 | 0 | 0 | 0 | 0.79 | 14.66 | -12.43 | 4.71 | 8.62 | 23.62 | 0.00 | 0 | 0 | 647 | 0.0 | 25.15 |
| 21Q2 (10) | 4.38 | 29.97 | 5.8 | 0.03 | 50.0 | -25.0 | 0.19 | 11.76 | 18.75 | 0 | 0 | 0 | 0.68 | 15.41 | -29.11 | 4.34 | -14.01 | 12.24 | 0.00 | 0 | 0 | 647 | 0.0 | 25.15 |
| 21Q1 (9) | 3.37 | -15.75 | 35.34 | 0.02 | -50.0 | -33.33 | 0.17 | -5.56 | 21.43 | 0 | 0 | 0 | 0.59 | -40.65 | -50.74 | 5.04 | 12.1 | -10.28 | 0.00 | 0 | 0 | 647 | 0.0 | 10.41 |
| 20Q4 (8) | 4.0 | -10.31 | -0.99 | 0.04 | 0.0 | -20.0 | 0.18 | 5.88 | 5.88 | 0 | 0 | 0 | 1.00 | 11.5 | -19.2 | 4.50 | 18.06 | 6.94 | 0.00 | 0 | 0 | 647 | 25.15 | 10.41 |
| 20Q3 (7) | 4.46 | 7.73 | 9.85 | 0.04 | 0.0 | 0.0 | 0.17 | 6.25 | -5.56 | 0 | 0 | 0 | 0.90 | -7.17 | -8.97 | 3.81 | -1.37 | -14.03 | 0.00 | 0 | 0 | 517 | 0.0 | -11.77 |
| 20Q2 (6) | 4.14 | 66.27 | 5.61 | 0.04 | 33.33 | -33.33 | 0.16 | 14.29 | -11.11 | 0 | 0 | 0 | 0.97 | -19.81 | -36.88 | 3.86 | -31.26 | -15.83 | 0.00 | 0 | 0 | 517 | -11.77 | -11.77 |
| 20Q1 (5) | 2.49 | -38.37 | -24.55 | 0.03 | -40.0 | -40.0 | 0.14 | -17.65 | -17.65 | 0 | 0 | 0 | 1.20 | -2.65 | -20.48 | 5.62 | 33.62 | 9.14 | 0.00 | 0 | 0 | 586 | 0.0 | 0.0 |
| 19Q4 (4) | 4.04 | -0.49 | 0.0 | 0.05 | 25.0 | 0.0 | 0.17 | -5.56 | 0.0 | 0 | 0 | 0.0 | 1.24 | 25.62 | 0.0 | 4.21 | -5.09 | 0.0 | 0.00 | 0 | 0.0 | 586 | 0.0 | 0.0 |
| 19Q3 (3) | 4.06 | 3.57 | 0.0 | 0.04 | -33.33 | 0.0 | 0.18 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.99 | -35.63 | 0.0 | 4.43 | -3.45 | 0.0 | 0.00 | 0 | 0.0 | 586 | 0.0 | 0.0 |
| 19Q2 (2) | 3.92 | 18.79 | 0.0 | 0.06 | 20.0 | 0.0 | 0.18 | 5.88 | 0.0 | 0 | 0 | 0.0 | 1.53 | 1.02 | 0.0 | 4.59 | -10.86 | 0.0 | 0.00 | 0 | 0.0 | 586 | 0.0 | 0.0 |
| 19Q1 (1) | 3.3 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.52 | 0.0 | 0.0 | 5.15 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 586 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 12.91 | 5.99 | 0.2 | -25.93 | 0.7 | -1.41 | 0 | 0 | 1.55 | -30.11 | 5.42 | -6.98 | 0.00 | 0 | 479 | 0.0 |
| 2022 (9) | 12.18 | -23.54 | 0.27 | 125.0 | 0.71 | -1.39 | 0 | 0 | 2.22 | 194.27 | 5.83 | 28.97 | 0.00 | 0 | 479 | -16.11 |
| 2021 (8) | 15.93 | 5.5 | 0.12 | -25.0 | 0.72 | 10.77 | 0 | 0 | 0.75 | -28.91 | 4.52 | 5.0 | 0.00 | 0 | 571 | -11.75 |
| 2020 (7) | 15.1 | -1.37 | 0.16 | -20.0 | 0.65 | -8.45 | 0 | 0 | 1.06 | -18.89 | 4.30 | -7.18 | 0.00 | 0 | 647 | 25.15 |
| 2019 (6) | 15.31 | 21.03 | 0.2 | 66.67 | 0.71 | 4.41 | 0 | 0 | 1.31 | 37.71 | 4.64 | -13.73 | 0.00 | 0 | 517 | -11.77 |
| 2018 (5) | 12.65 | 43.26 | 0.12 | 33.33 | 0.68 | 11.48 | 0 | 0 | 0.95 | -6.93 | 5.38 | -22.19 | 0.00 | 0 | 586 | 29.65 |
| 2017 (4) | 8.83 | 64.13 | 0.09 | 28.57 | 0.61 | -3.17 | 0 | 0 | 1.02 | -21.66 | 6.91 | -41.01 | 0.00 | 0 | 452 | 0.0 |
| 2016 (3) | 5.38 | 76.39 | 0.07 | 40.0 | 0.63 | 10.53 | 0 | 0 | 1.30 | -20.63 | 11.71 | -37.34 | 0.00 | 0 | 452 | 19.58 |
| 2015 (2) | 3.05 | -41.68 | 0.05 | -16.67 | 0.57 | 42.5 | 0 | 0 | 1.64 | 42.9 | 18.69 | 144.35 | 0.00 | 0 | 378 | 84.39 |
| 2014 (1) | 5.23 | -31.27 | 0.06 | -45.45 | 0.4 | -31.03 | 0 | 0 | 1.15 | 0 | 7.65 | 0 | 0.00 | 0 | 205 | -38.44 |
