- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 27.81 | 2.17 | -19.97 | 1.23 | -2.38 | -10.22 | 0.97 | -17.09 | 11.49 | 1.58 | -7.6 | -13.19 | 4.42 | -4.45 | 12.19 | 3.49 | -18.85 | 39.32 | 5.68 | -9.56 | 8.48 | 1890 | 0.0 | 0.0 |
| 23Q3 (19) | 27.22 | 16.97 | -11.19 | 1.26 | 10.53 | -0.79 | 1.17 | 19.39 | -26.42 | 1.71 | 13.25 | -2.84 | 4.63 | -5.51 | 11.71 | 4.30 | 2.06 | -17.14 | 6.28 | -3.19 | 9.4 | 1890 | 0.0 | -8.03 |
| 23Q2 (18) | 23.27 | -8.64 | -12.58 | 1.14 | 3.64 | -14.29 | 0.98 | -3.92 | -6.67 | 1.51 | -5.03 | -5.03 | 4.90 | 13.43 | -1.95 | 4.21 | 5.16 | 6.77 | 6.49 | 3.95 | 8.64 | 1890 | 0.0 | -8.03 |
| 23Q1 (17) | 25.47 | -26.71 | -12.65 | 1.1 | -19.71 | -5.17 | 1.02 | 17.24 | -7.27 | 1.59 | -12.64 | 3.92 | 4.32 | 9.55 | 8.57 | 4.00 | 59.96 | 6.16 | 6.24 | 19.19 | 18.98 | 1890 | 0.0 | -8.03 |
| 22Q4 (16) | 34.75 | 13.38 | 9.66 | 1.37 | 7.87 | -5.52 | 0.87 | -45.28 | -27.5 | 1.82 | 3.41 | 23.81 | 3.94 | -4.85 | -13.84 | 2.50 | -51.74 | -33.88 | 5.24 | -8.79 | 12.91 | 1890 | -8.03 | -8.03 |
| 22Q3 (15) | 30.65 | 15.14 | 9.31 | 1.27 | -4.51 | 4.1 | 1.59 | 51.43 | 17.78 | 1.76 | 10.69 | 14.29 | 4.14 | -17.07 | -4.77 | 5.19 | 31.52 | 7.75 | 5.74 | -3.86 | 4.55 | 2055 | 0.0 | 47.21 |
| 22Q2 (14) | 26.62 | -8.71 | 11.66 | 1.33 | 14.66 | -1.48 | 1.05 | -4.55 | -6.25 | 1.59 | 3.92 | 11.97 | 5.00 | 25.6 | -11.77 | 3.94 | 4.56 | -16.04 | 5.97 | 13.84 | 0.28 | 2055 | 0.0 | 47.21 |
| 22Q1 (13) | 29.16 | -7.98 | 9.13 | 1.16 | -20.0 | -7.94 | 1.1 | -8.33 | -7.56 | 1.53 | 4.08 | -3.16 | 3.98 | -13.06 | -15.64 | 3.77 | -0.38 | -15.3 | 5.25 | 13.11 | -11.27 | 2055 | 0.0 | 47.21 |
| 21Q4 (12) | 31.69 | 13.02 | 11.7 | 1.45 | 18.85 | 21.85 | 1.2 | -11.11 | 4.35 | 1.47 | -4.55 | 6.52 | 4.58 | 5.16 | 9.08 | 3.79 | -21.35 | -6.58 | 4.64 | -15.54 | -4.64 | 2055 | 47.21 | 47.21 |
| 21Q3 (11) | 28.04 | 17.62 | 3.58 | 1.22 | -9.63 | 14.02 | 1.35 | 20.54 | 33.66 | 1.54 | 8.45 | 42.59 | 4.35 | -23.17 | 10.07 | 4.81 | 2.48 | 29.04 | 5.49 | -7.79 | 37.66 | 1396 | 0.0 | -21.26 |
| 21Q2 (10) | 23.84 | -10.78 | -7.45 | 1.35 | 7.14 | 28.57 | 1.12 | -5.88 | 40.0 | 1.42 | -10.13 | 67.06 | 5.66 | 20.09 | 38.93 | 4.70 | 5.49 | 51.28 | 5.96 | 0.73 | 80.51 | 1396 | 0.0 | -21.26 |
| 21Q1 (9) | 26.72 | -5.82 | 13.41 | 1.26 | 5.88 | 16.67 | 1.19 | 3.48 | 27.96 | 1.58 | 14.49 | 25.4 | 4.72 | 12.42 | 2.87 | 4.45 | 9.87 | 12.82 | 5.91 | 21.56 | 10.57 | 1396 | 0.0 | -20.37 |
| 20Q4 (8) | 28.37 | 4.8 | -0.8 | 1.19 | 11.21 | -19.05 | 1.15 | 13.86 | 17.35 | 1.38 | 27.78 | 12.2 | 4.19 | 6.12 | -18.39 | 4.05 | 8.64 | 18.3 | 4.86 | 21.92 | 13.1 | 1396 | -21.26 | -20.37 |
| 20Q3 (7) | 27.07 | 5.09 | 39.61 | 1.07 | 1.9 | 12.63 | 1.01 | 26.25 | 3.06 | 1.08 | 27.06 | -7.69 | 3.95 | -3.03 | -19.32 | 3.73 | 20.14 | -26.18 | 3.99 | 20.91 | -33.88 | 1773 | 0.0 | 1.14 |
| 20Q2 (6) | 25.76 | 9.34 | 19.93 | 1.05 | -2.78 | -19.23 | 0.8 | -13.98 | 2.56 | 0.85 | -32.54 | -28.57 | 4.08 | -11.08 | -32.65 | 3.11 | -21.33 | -14.48 | 3.30 | -38.3 | -40.44 | 1773 | 1.14 | 1.14 |
| 20Q1 (5) | 23.56 | -17.62 | -2.08 | 1.08 | -26.53 | 2.86 | 0.93 | -5.1 | -7.92 | 1.26 | 2.44 | 18.87 | 4.58 | -10.81 | 5.04 | 3.95 | 15.2 | -5.97 | 5.35 | 24.35 | 21.39 | 1753 | 0.0 | 0.0 |
| 19Q4 (4) | 28.6 | 47.5 | 0.0 | 1.47 | 54.74 | 0.0 | 0.98 | 0.0 | 0.0 | 1.23 | 5.13 | 0.0 | 5.14 | 4.91 | 0.0 | 3.43 | -32.2 | 0.0 | 4.30 | -28.73 | 0.0 | 1753 | 0.0 | 0.0 |
| 19Q3 (3) | 19.39 | -9.73 | 0.0 | 0.95 | -26.92 | 0.0 | 0.98 | 25.64 | 0.0 | 1.17 | -1.68 | 0.0 | 4.90 | -19.05 | 0.0 | 5.05 | 39.18 | 0.0 | 6.03 | 8.92 | 0.0 | 1753 | 0.0 | 0.0 |
| 19Q2 (2) | 21.48 | -10.72 | 0.0 | 1.3 | 23.81 | 0.0 | 0.78 | -22.77 | 0.0 | 1.19 | 12.26 | 0.0 | 6.05 | 38.68 | 0.0 | 3.63 | -13.5 | 0.0 | 5.54 | 25.75 | 0.0 | 1753 | 0.0 | 0.0 |
| 19Q1 (1) | 24.06 | 0.0 | 0.0 | 1.05 | 0.0 | 0.0 | 1.01 | 0.0 | 0.0 | 1.06 | 0.0 | 0.0 | 4.36 | 0.0 | 0.0 | 4.20 | 0.0 | 0.0 | 4.41 | 0.0 | 0.0 | 1753 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 103.76 | -14.38 | 4.73 | -7.8 | 4.14 | -10.2 | 6.38 | -4.92 | 4.56 | 7.68 | 3.99 | 4.88 | 6.15 | 11.05 | 1890 | 0.0 |
| 2022 (9) | 121.18 | 9.87 | 5.13 | -2.47 | 4.61 | -5.34 | 6.71 | 11.65 | 4.23 | -11.24 | 3.80 | -13.85 | 5.54 | 1.61 | 1890 | -8.03 |
| 2021 (8) | 110.29 | 5.28 | 5.26 | 19.82 | 4.87 | 25.19 | 6.01 | 31.51 | 4.77 | 13.81 | 4.42 | 18.92 | 5.45 | 24.92 | 2055 | 47.21 |
| 2020 (7) | 104.76 | 12.01 | 4.39 | -7.97 | 3.89 | 3.73 | 4.57 | -1.51 | 4.19 | -17.83 | 3.71 | -7.39 | 4.36 | -12.07 | 1396 | -21.26 |
| 2019 (6) | 93.53 | 31.92 | 4.77 | 61.15 | 3.75 | 23.76 | 4.64 | 13.73 | 5.10 | 22.16 | 4.01 | -6.18 | 4.96 | -13.79 | 1773 | 1.14 |
| 2018 (5) | 70.9 | -5.54 | 2.96 | 9.63 | 3.03 | 11.81 | 4.08 | 7.94 | 4.17 | 16.06 | 4.27 | 18.37 | 5.75 | 14.27 | 1753 | 22.33 |
| 2017 (4) | 75.06 | -1.53 | 2.7 | -21.51 | 2.71 | 5.86 | 3.78 | -10.85 | 3.60 | -20.29 | 3.61 | 7.51 | 5.04 | -9.46 | 1433 | -5.72 |
| 2016 (3) | 76.23 | -28.46 | 3.44 | -19.81 | 2.56 | 7.11 | 4.24 | -2.75 | 4.51 | 12.08 | 3.36 | 49.72 | 5.56 | 35.93 | 1520 | 7.5 |
| 2015 (2) | 106.55 | -32.44 | 4.29 | -18.44 | 2.39 | -19.53 | 4.36 | -28.29 | 4.03 | 20.71 | 2.24 | 19.1 | 4.09 | 6.14 | 1414 | -12.01 |
| 2014 (1) | 157.7 | 2.64 | 5.26 | 37.34 | 2.97 | 6.45 | 6.08 | 12.59 | 3.34 | 0 | 1.88 | 0 | 3.86 | 0 | 1607 | -5.58 |
