- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 20.2 | 126.46 | 182.12 | 0 | 0 | 0 | 0.42 | -16.0 | -17.65 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.08 | -62.91 | -70.81 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q3 (19) | 8.92 | 54.33 | 0.22 | 0 | 0 | 0 | 0.5 | -7.41 | -1.96 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.61 | -40.0 | -2.18 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q2 (18) | 5.78 | -13.08 | -8.25 | 0 | 0 | 0 | 0.54 | -6.9 | 5.88 | 0 | 0 | 0 | 0.00 | 0 | 0 | 9.34 | 7.12 | 15.41 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (17) | 6.65 | -7.12 | -39.16 | 0 | 0 | 0 | 0.58 | 13.73 | 9.43 | 0 | 0 | 0 | 0.00 | 0 | 0 | 8.72 | 22.45 | 79.87 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (16) | 7.16 | -19.55 | -5.29 | 0 | 0 | 0 | 0.51 | 0.0 | -7.27 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.12 | 24.3 | -2.09 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (15) | 8.9 | 41.27 | 51.88 | 0 | 0 | 0 | 0.51 | 0.0 | 27.5 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.73 | -29.21 | -16.05 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (14) | 6.3 | -42.36 | -8.96 | 0 | 0 | 0 | 0.51 | -3.77 | 15.91 | 0 | 0 | 0 | 0.00 | 0 | 0 | 8.10 | 66.95 | 27.32 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (13) | 10.93 | 44.58 | 81.26 | 0 | 0 | 0 | 0.53 | -3.64 | 23.26 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.85 | -33.35 | -32.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (12) | 7.56 | 29.01 | -4.3 | 0 | 0 | 0 | 0.55 | 37.5 | 17.02 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.28 | 6.58 | 22.28 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (11) | 5.86 | -15.32 | -20.81 | 0 | 0 | 0 | 0.4 | -9.09 | -25.93 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.83 | 7.35 | -6.46 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (10) | 6.92 | 14.76 | -13.39 | 0 | 0 | 0 | 0.44 | 2.33 | 7.32 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.36 | -10.83 | 23.91 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (9) | 6.03 | -23.67 | -17.51 | 0 | 0 | 0 | 0.43 | -8.51 | -4.44 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.13 | 19.86 | 15.84 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (8) | 7.9 | 6.76 | -24.18 | 0 | 0 | 0 | 0.47 | -12.96 | -21.67 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.95 | -18.47 | 3.32 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 21Q3 (7) | 7.4 | -7.38 | -33.75 | 0 | 0 | 0 | 0.54 | 31.71 | 12.5 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.30 | 42.21 | 69.81 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 21Q2 (6) | 7.99 | 9.3 | 34.74 | 0 | 0 | 0 | 0.41 | -8.89 | 7.89 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.13 | -16.64 | -19.92 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 21Q1 (5) | 7.31 | -29.85 | 37.92 | 0 | 0 | 0 | 0.45 | -25.0 | 25.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.16 | 6.91 | -9.37 | 0.00 | 0 | 0 | 0 | -100.0 | -100.0 |
| 20Q4 (4) | 10.42 | -6.71 | 0.0 | 0 | 0 | 0.0 | 0.6 | 25.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 5.76 | 34.0 | 0.0 | 0.00 | 0 | 0.0 | 51 | 0.0 | 0.0 |
| 20Q3 (3) | 11.17 | 88.36 | 0.0 | 0 | 0 | 0.0 | 0.48 | 26.32 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 4.30 | -32.94 | 0.0 | 0.00 | 0 | 0.0 | 51 | 0.0 | 0.0 |
| 20Q2 (2) | 5.93 | 11.89 | 0.0 | 0 | 0 | 0.0 | 0.38 | 5.56 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 6.41 | -5.66 | 0.0 | 0.00 | 0 | 0.0 | 51 | 0.0 | 0.0 |
| 20Q1 (1) | 5.3 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 6.79 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 51 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 41.56 | 24.88 | 0 | 0 | 2.03 | -1.93 | 0 | 0 | 0.00 | 0 | 4.88 | -21.47 | 0.00 | 0 | 0 | 0 |
| 2023 (9) | 33.28 | 26.25 | 0 | 0 | 2.07 | 13.74 | 0 | 0 | 0.00 | 0 | 6.22 | -9.91 | 0.00 | 0 | 0 | 0 |
| 2022 (8) | 26.36 | -13.86 | 0 | 0 | 1.82 | -2.67 | 0 | 0 | 0.00 | 0 | 6.90 | 12.98 | 0.00 | 0 | 0 | 0 |
| 2021 (7) | 30.6 | -6.79 | 0 | 0 | 1.87 | 2.75 | 0 | 0 | 0.00 | 0 | 6.11 | 10.24 | 0.00 | 0 | 0 | 0 |
| 2020 (6) | 32.83 | 63.41 | 0 | 0 | 1.82 | 21.33 | 0 | 0 | 0.00 | 0 | 5.54 | -25.75 | 0.00 | 0 | 51 | 0.0 |
| 2019 (5) | 20.09 | 2.71 | 0 | 0 | 1.5 | -1.96 | 0 | 0 | 0.00 | 0 | 7.47 | -4.55 | 0.00 | 0 | 51 | 0.0 |
| 2018 (4) | 19.56 | -12.48 | 0 | 0 | 1.53 | 23.39 | 0 | 0 | 0.00 | 0 | 7.82 | 40.99 | 0.00 | 0 | 51 | 0.0 |
| 2017 (3) | 22.35 | -5.82 | 0 | 0 | 1.24 | 0.81 | 0 | 0 | 0.00 | 0 | 5.55 | 7.04 | 0.00 | 0 | 51 | 0.0 |
| 2016 (2) | 23.73 | 70.23 | 0 | 0 | 1.23 | 41.38 | 0 | 0 | 0.00 | 0 | 5.18 | -16.95 | 0.00 | 0 | 51 | 0.0 |
| 2015 (1) | 13.94 | 120.92 | 0 | 0 | 0.87 | 47.46 | 0 | 0 | 0.00 | 0 | 6.24 | 0 | 0.00 | 0 | 51 | 59.38 |
