- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 9.44 | 4.54 | 3.17 | 0.14 | 0.0 | -6.67 | 0.3 | -21.05 | -23.08 | 0.34 | 9.68 | 100.0 | 1.48 | -4.34 | -9.53 | 3.18 | -24.48 | -25.44 | 3.60 | 4.91 | 93.86 | 400 | 0.0 | 0.76 |
| 23Q3 (19) | 9.03 | -9.88 | 10.93 | 0.14 | 0.0 | 7.69 | 0.38 | -9.52 | 15.15 | 0.31 | -3.12 | 47.62 | 1.55 | 10.96 | -2.92 | 4.21 | 0.4 | 3.8 | 3.43 | 7.5 | 33.07 | 400 | 1.01 | -1.23 |
| 23Q2 (18) | 10.02 | 21.01 | -0.5 | 0.14 | 16.67 | -26.32 | 0.42 | 10.53 | 13.51 | 0.32 | 28.0 | 45.45 | 1.40 | -3.59 | -25.95 | 4.19 | -8.67 | 14.08 | 3.19 | 5.77 | 46.18 | 396 | -1.49 | -1.98 |
| 23Q1 (17) | 8.28 | -9.51 | -25.27 | 0.12 | -20.0 | -33.33 | 0.38 | -2.56 | -15.56 | 0.25 | 47.06 | -10.71 | 1.45 | -11.59 | -10.79 | 4.59 | 7.67 | 13.0 | 3.02 | 62.51 | 19.48 | 402 | 1.26 | -1.23 |
| 22Q4 (16) | 9.15 | 12.41 | -18.16 | 0.15 | 15.38 | -25.0 | 0.39 | 18.18 | -27.78 | 0.17 | -19.05 | -15.0 | 1.64 | 2.65 | -8.36 | 4.26 | 5.14 | -11.75 | 1.86 | -27.98 | 3.86 | 397 | -1.98 | -12.17 |
| 22Q3 (15) | 8.14 | -19.17 | -26.0 | 0.13 | -31.58 | -23.53 | 0.33 | -10.81 | -31.25 | 0.21 | -4.55 | -25.0 | 1.60 | -15.36 | 3.34 | 4.05 | 10.34 | -7.09 | 2.58 | 18.09 | 1.35 | 405 | 0.25 | -7.32 |
| 22Q2 (14) | 10.07 | -9.12 | -0.79 | 0.19 | 5.56 | 18.75 | 0.37 | -17.78 | 2.78 | 0.22 | -21.43 | -4.35 | 1.89 | 16.14 | 19.69 | 3.67 | -9.53 | 3.59 | 2.18 | -13.55 | -3.59 | 404 | -0.74 | -13.68 |
| 22Q1 (13) | 11.08 | -0.89 | 16.02 | 0.18 | -10.0 | 20.0 | 0.45 | -16.67 | 25.0 | 0.28 | 40.0 | 64.71 | 1.62 | -9.19 | 3.43 | 4.06 | -15.91 | 7.74 | 2.53 | 41.26 | 41.96 | 407 | -9.96 | -14.68 |
| 21Q4 (12) | 11.18 | 1.64 | 21.13 | 0.2 | 17.65 | 33.33 | 0.54 | 12.5 | 31.71 | 0.2 | -28.57 | 53.85 | 1.79 | 15.75 | 10.08 | 4.83 | 10.69 | 8.74 | 1.79 | -29.72 | 27.01 | 452 | 3.43 | -7.0 |
| 21Q3 (11) | 11.0 | 8.37 | 38.19 | 0.17 | 6.25 | 30.77 | 0.48 | 33.33 | 6.67 | 0.28 | 21.74 | 211.11 | 1.55 | -1.96 | -5.37 | 4.36 | 23.03 | -22.81 | 2.55 | 12.33 | 125.13 | 437 | -6.62 | -11.0 |
| 21Q2 (10) | 10.15 | 6.28 | 19.98 | 0.16 | 6.67 | 6.67 | 0.36 | 0.0 | 0.0 | 0.23 | 35.29 | 15.0 | 1.58 | 0.36 | -11.09 | 3.55 | -5.91 | -16.65 | 2.27 | 27.3 | -4.15 | 468 | -1.89 | -4.68 |
| 21Q1 (9) | 9.55 | 3.47 | 36.62 | 0.15 | 0.0 | 25.0 | 0.36 | -12.2 | -2.7 | 0.17 | 30.77 | -19.05 | 1.57 | -3.35 | -8.51 | 3.77 | -15.14 | -28.78 | 1.78 | 26.39 | -40.75 | 477 | -1.85 | -2.85 |
| 20Q4 (8) | 9.23 | 15.95 | 20.5 | 0.15 | 15.38 | 15.38 | 0.41 | -8.89 | -2.38 | 0.13 | 44.44 | 44.44 | 1.63 | -0.49 | -4.24 | 4.44 | -21.43 | -18.99 | 1.41 | 24.57 | 19.87 | 486 | -1.02 | -0.21 |
| 20Q3 (7) | 7.96 | -5.91 | 16.89 | 0.13 | -13.33 | 18.18 | 0.45 | 25.0 | 25.0 | 0.09 | -55.0 | -25.0 | 1.63 | -7.89 | 1.11 | 5.65 | 32.85 | 6.94 | 1.13 | -52.17 | -35.84 | 491 | 0.0 | -2.96 |
| 20Q2 (6) | 8.46 | 21.03 | 12.35 | 0.15 | 25.0 | 25.0 | 0.36 | -2.7 | 2.86 | 0.2 | -4.76 | 81.82 | 1.77 | 3.28 | 11.26 | 4.26 | -19.61 | -8.45 | 2.36 | -21.31 | 61.83 | 491 | 0.0 | -3.91 |
| 20Q1 (5) | 6.99 | -8.75 | -2.51 | 0.12 | -7.69 | -7.69 | 0.37 | -11.9 | 5.71 | 0.21 | 133.33 | 90.91 | 1.72 | 1.16 | -5.32 | 5.29 | -3.46 | 8.44 | 3.00 | 155.7 | 95.83 | 491 | 0.82 | -7.88 |
| 19Q4 (4) | 7.66 | 12.48 | 0.0 | 0.13 | 18.18 | 0.0 | 0.42 | 16.67 | 0.0 | 0.09 | -25.0 | 0.0 | 1.70 | 5.07 | 0.0 | 5.48 | 3.72 | 0.0 | 1.17 | -33.32 | 0.0 | 487 | -3.75 | 0.0 |
| 19Q3 (3) | 6.81 | -9.56 | 0.0 | 0.11 | -8.33 | 0.0 | 0.36 | 2.86 | 0.0 | 0.12 | 9.09 | 0.0 | 1.62 | 1.36 | 0.0 | 5.29 | 13.73 | 0.0 | 1.76 | 20.62 | 0.0 | 506 | -0.98 | 0.0 |
| 19Q2 (2) | 7.53 | 5.02 | 0.0 | 0.12 | -7.69 | 0.0 | 0.35 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 1.59 | -12.11 | 0.0 | 4.65 | -4.78 | 0.0 | 1.46 | -4.78 | 0.0 | 511 | -4.13 | 0.0 |
| 19Q1 (1) | 7.17 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 1.81 | 0.0 | 0.0 | 4.88 | 0.0 | 0.0 | 1.53 | 0.0 | 0.0 | 533 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 36.76 | -4.37 | 0.54 | -16.92 | 1.48 | -3.9 | 1.22 | 37.08 | 1.47 | -13.13 | 4.03 | 0.5 | 3.32 | 43.34 | 400 | 0.76 |
| 2022 (9) | 38.44 | -8.21 | 0.65 | -2.99 | 1.54 | -12.0 | 0.89 | 0.0 | 1.69 | 5.7 | 4.01 | -4.12 | 2.32 | 8.95 | 397 | -12.17 |
| 2021 (8) | 41.88 | 28.27 | 0.67 | 21.82 | 1.75 | 10.06 | 0.89 | 41.27 | 1.60 | -5.03 | 4.18 | -14.19 | 2.13 | 10.14 | 452 | -7.0 |
| 2020 (7) | 32.65 | 11.93 | 0.55 | 14.58 | 1.59 | 7.43 | 0.63 | 46.51 | 1.68 | 2.37 | 4.87 | -4.02 | 1.93 | 30.9 | 486 | -0.21 |
| 2019 (6) | 29.17 | -17.51 | 0.48 | 0.0 | 1.48 | -9.76 | 0.43 | 0.0 | 1.65 | 21.22 | 5.07 | 9.39 | 1.47 | 21.22 | 487 | -7.06 |
| 2018 (5) | 35.36 | 24.59 | 0.48 | 2.13 | 1.64 | 18.84 | 0.43 | 2050.0 | 1.36 | -18.03 | 4.64 | -4.62 | 1.22 | 1625.59 | 524 | 3.15 |
| 2017 (4) | 28.38 | 24.91 | 0.47 | 14.63 | 1.38 | 22.12 | 0.02 | -33.33 | 1.66 | -8.23 | 4.86 | -2.23 | 0.07 | -46.63 | 508 | 3.89 |
| 2016 (3) | 22.72 | 17.17 | 0.41 | 17.14 | 1.13 | -0.88 | 0.03 | -25.0 | 1.80 | -0.03 | 4.97 | -15.41 | 0.13 | -35.99 | 489 | 1.03 |
| 2015 (2) | 19.39 | 3.36 | 0.35 | 2.94 | 1.14 | 9.62 | 0.04 | -42.86 | 1.81 | -0.4 | 5.88 | 6.05 | 0.21 | -44.71 | 484 | -13.26 |
| 2014 (1) | 18.76 | 10.03 | 0.34 | 17.24 | 1.04 | 2.97 | 0.07 | -22.22 | 1.81 | 0 | 5.54 | 0 | 0.37 | 0 | 558 | -1.76 |
