- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.84 | 2.86 | -13.09 | 0.4 | -24.53 | -16.67 | 0.64 | -11.11 | -37.25 | 0.27 | -22.86 | -18.18 | 5.85 | -26.62 | -4.12 | 9.36 | -13.58 | -27.81 | 3.95 | -25.0 | -5.86 | 390 | 0.0 | 0.0 |
| 23Q3 (19) | 6.65 | -4.59 | -16.46 | 0.53 | 12.77 | -32.05 | 0.72 | -15.29 | -24.21 | 0.35 | 0.0 | 16.67 | 7.97 | 18.19 | -18.67 | 10.83 | -11.22 | -9.28 | 5.26 | 4.81 | 39.65 | 390 | 0.0 | 0.0 |
| 23Q2 (18) | 6.97 | 4.97 | -4.65 | 0.47 | -28.79 | 0.0 | 0.85 | -20.56 | -25.44 | 0.35 | 9.38 | 34.62 | 6.74 | -32.16 | 4.88 | 12.20 | -24.32 | -21.8 | 5.02 | 4.2 | 41.18 | 390 | 0.0 | 0.0 |
| 23Q1 (17) | 6.64 | -15.63 | -4.6 | 0.66 | 37.5 | 22.22 | 1.07 | 4.9 | 2.88 | 0.32 | -3.03 | 10.34 | 9.94 | 62.97 | 28.11 | 16.11 | 24.33 | 7.84 | 4.82 | 14.93 | 15.66 | 390 | 0.0 | 0.0 |
| 22Q4 (16) | 7.87 | -1.13 | 1.68 | 0.48 | -38.46 | 23.08 | 1.02 | 7.37 | -6.42 | 0.33 | 10.0 | 191.67 | 6.10 | -37.76 | 21.04 | 12.96 | 8.6 | -7.97 | 4.19 | 11.26 | 190.15 | 390 | 0.0 | 1672.73 |
| 22Q3 (15) | 7.96 | 8.89 | 12.91 | 0.78 | 65.96 | 122.86 | 0.95 | -16.67 | 35.71 | 0.3 | 15.38 | -25.0 | 9.80 | 52.41 | 97.38 | 11.93 | -23.47 | 20.2 | 3.77 | 5.96 | -33.57 | 390 | 0.0 | 1672.73 |
| 22Q2 (14) | 7.31 | 5.03 | 9.92 | 0.47 | -12.96 | 176.47 | 1.14 | 9.62 | 54.05 | 0.26 | -10.34 | -36.59 | 6.43 | -17.13 | 151.51 | 15.60 | 4.37 | 40.14 | 3.56 | -14.64 | -42.31 | 390 | 0.0 | 1672.73 |
| 22Q1 (13) | 6.96 | -10.08 | 21.68 | 0.54 | 38.46 | 100.0 | 1.04 | -4.59 | 96.23 | 0.29 | 180.56 | -21.62 | 7.76 | 53.98 | 64.37 | 14.94 | 6.11 | 61.27 | 4.17 | 189.58 | -35.59 | 390 | 1672.73 | 1672.73 |
| 21Q4 (12) | 7.74 | 9.79 | 31.86 | 0.39 | 11.43 | 116.67 | 1.09 | 55.71 | 55.71 | -0.36 | -190.0 | -181.82 | 5.04 | 1.5 | 64.32 | 14.08 | 41.83 | 18.09 | -4.65 | -181.98 | -162.05 | 22 | 0.0 | 0.0 |
| 21Q3 (11) | 7.05 | 6.02 | 173.26 | 0.35 | 105.88 | 775.0 | 0.7 | -5.41 | 70.73 | 0.4 | -2.44 | 0 | 4.96 | 94.2 | 220.21 | 9.93 | -10.77 | -37.52 | 5.67 | -7.97 | 0 | 22 | 0.0 | 0.0 |
| 21Q2 (10) | 6.65 | 16.26 | 0 | 0.17 | -37.04 | 0 | 0.74 | 39.62 | 722.22 | 0.41 | 10.81 | 0 | 2.56 | -45.84 | 0 | 11.13 | 20.1 | -98.15 | 6.17 | -4.69 | 0 | 22 | 0.0 | 0.0 |
| 21Q1 (9) | 5.72 | -2.56 | 57100.0 | 0.27 | 50.0 | 0 | 0.53 | -24.29 | 783.33 | 0.37 | -15.91 | 0 | 4.72 | 53.93 | 0 | 9.27 | -22.3 | -98.46 | 6.47 | -13.7 | 0 | 22 | 0.0 | 0.0 |
| 20Q4 (8) | 5.87 | 127.52 | 0 | 0.18 | 350.0 | 0 | 0.7 | 70.73 | 1066.67 | 0.44 | 0 | 0 | 3.07 | 97.79 | 0 | 11.93 | -24.96 | -98.01 | 7.50 | 0 | 0 | 22 | 0.0 | 0.0 |
| 20Q3 (7) | 2.58 | 0 | 25700.0 | 0.04 | 0 | 0 | 0.41 | 355.56 | 583.33 | 0 | 0 | 0 | 1.55 | 0 | 0 | 15.89 | -97.35 | -97.35 | 0.00 | 0 | 0 | 22 | 0.0 | 0.0 |
| 20Q2 (6) | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.09 | 50.0 | 28.57 | 0 | 0 | 0 | 0.00 | 0 | 0 | 600.00 | 0.0 | -14.29 | 0.00 | 0 | 0 | 22 | 0.0 | 0.0 |
| 20Q1 (5) | 0.01 | 0 | 0.0 | 0 | 0 | 0 | 0.06 | 0.0 | -14.29 | 0 | 0 | 0 | 0.00 | 0 | 0 | 600.00 | 0.0 | -14.29 | 0.00 | 0 | 0 | 22 | 0.0 | 0.0 |
| 19Q4 (4) | 0 | -100.0 | 0.0 | 0 | 0 | 0.0 | 0.06 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 600.00 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 22 | 0.0 | 0.0 |
| 19Q3 (3) | 0.01 | 0 | 0.0 | 0 | 0 | 0.0 | 0.06 | -14.29 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 600.00 | -14.29 | 0.0 | 0.00 | 0 | 0.0 | 22 | 0.0 | 0.0 |
| 19Q2 (2) | 0 | -100.0 | 0.0 | 0 | 0 | 0.0 | 0.07 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 700.00 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 22 | 0.0 | 0.0 |
| 19Q1 (1) | 0.01 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 700.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 22 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 27.11 | -9.96 | 2.05 | -9.69 | 3.28 | -20.96 | 1.28 | 8.47 | 7.56 | 0.3 | 12.10 | -12.22 | 4.72 | 20.48 | 390 | 0.0 |
| 2022 (9) | 30.11 | 10.86 | 2.27 | 92.37 | 4.15 | 35.62 | 1.18 | 43.9 | 7.54 | 73.53 | 13.78 | 22.33 | 3.92 | 29.8 | 390 | 1672.73 |
| 2021 (8) | 27.16 | 221.42 | 1.18 | 436.36 | 3.06 | 142.86 | 0.82 | 86.36 | 4.34 | 66.87 | 11.27 | -24.44 | 3.02 | -42.02 | 22 | 0.0 |
| 2020 (7) | 8.45 | 42150.0 | 0.22 | 2100.0 | 1.26 | 366.67 | 0.44 | 0 | 2.60 | -94.79 | 14.91 | -98.9 | 5.21 | 0 | 22 | 0.0 |
| 2019 (6) | 0.02 | -71.43 | 0.01 | -50.0 | 0.27 | -25.0 | 0 | 0 | 50.00 | 75.0 | 1350.00 | 162.5 | 0.00 | 0 | 22 | 0.0 |
| 2018 (5) | 0.07 | -72.0 | 0.02 | -71.43 | 0.36 | 12.5 | 0 | 0 | 28.57 | 2.04 | 514.29 | 301.79 | 0.00 | 0 | 22 | 0.0 |
| 2017 (4) | 0.25 | -76.19 | 0.07 | -56.25 | 0.32 | 6.67 | 0 | 0 | 28.00 | 83.75 | 128.00 | 348.0 | 0.00 | 0 | 22 | 0.0 |
| 2016 (3) | 1.05 | -29.05 | 0.16 | -36.0 | 0.3 | -52.38 | 0.01 | -90.0 | 15.24 | -9.79 | 28.57 | -32.88 | 0.95 | -85.9 | 22 | -46.34 |
| 2015 (2) | 1.48 | -41.04 | 0.25 | 4.17 | 0.63 | -50.39 | 0.1 | 42.86 | 16.89 | 76.66 | 42.57 | -15.87 | 6.76 | 142.28 | 41 | -91.65 |
| 2014 (1) | 2.51 | -59.52 | 0.24 | -38.46 | 1.27 | 7.63 | 0.07 | -46.15 | 9.56 | 0 | 50.60 | 0 | 2.79 | 0 | 491 | -19.24 |
