- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 16.02 | -11.74 | -28.55 | 0.72 | -1.37 | 14.29 | 0.6 | -26.83 | -9.09 | 0.37 | -5.13 | -39.34 | 4.49 | 11.74 | 59.94 | 3.75 | -17.1 | 27.23 | 2.31 | 7.49 | -15.11 | 1400 | 0.0 | 0.0 |
| 23Q3 (19) | 18.15 | 10.27 | 14.37 | 0.73 | 1.39 | 19.67 | 0.82 | 9.33 | 0.0 | 0.39 | -15.22 | -31.58 | 4.02 | -8.05 | 4.64 | 4.52 | -0.85 | -12.56 | 2.15 | -23.11 | -40.17 | 1400 | 0.0 | -1.27 |
| 23Q2 (18) | 16.46 | 3.85 | 35.47 | 0.72 | 5.88 | 7.46 | 0.75 | 20.97 | -8.54 | 0.46 | -33.33 | -23.33 | 4.37 | 1.96 | -20.68 | 4.56 | 16.48 | -32.49 | 2.79 | -35.8 | -43.41 | 1400 | 0.0 | -1.27 |
| 23Q1 (17) | 15.85 | -29.3 | 29.39 | 0.68 | 7.94 | 11.48 | 0.62 | -6.06 | 10.71 | 0.69 | 13.11 | 27.78 | 4.29 | 52.68 | -13.84 | 3.91 | 32.88 | -14.43 | 4.35 | 60.0 | -1.24 | 1400 | 0.0 | -1.27 |
| 22Q4 (16) | 22.42 | 41.27 | 27.6 | 0.63 | 3.28 | 75.0 | 0.66 | -19.51 | 8.2 | 0.61 | 7.02 | 10.91 | 2.81 | -26.89 | 37.14 | 2.94 | -43.03 | -15.21 | 2.72 | -24.25 | -13.08 | 1400 | -1.27 | -1.27 |
| 22Q3 (15) | 15.87 | 30.62 | 39.46 | 0.61 | -8.96 | 0.0 | 0.82 | 0.0 | 67.35 | 0.57 | -5.0 | 5.56 | 3.84 | -30.3 | -28.29 | 5.17 | -23.44 | 20.0 | 3.59 | -27.27 | -24.31 | 1418 | 0.0 | -5.66 |
| 22Q2 (14) | 12.15 | -0.82 | -4.63 | 0.67 | 9.84 | 24.07 | 0.82 | 46.43 | 82.22 | 0.6 | 11.11 | 11.11 | 5.51 | 10.74 | 30.1 | 6.75 | 47.63 | 91.07 | 4.94 | 12.03 | 16.51 | 1418 | 0.0 | -5.66 |
| 22Q1 (13) | 12.25 | -30.28 | -11.62 | 0.61 | 69.44 | 15.09 | 0.56 | -8.2 | 9.8 | 0.54 | -1.82 | 5.88 | 4.98 | 143.03 | 30.22 | 4.57 | 31.67 | 24.24 | 4.41 | 40.82 | 19.8 | 1418 | 0.0 | -5.66 |
| 21Q4 (12) | 17.57 | 54.39 | 6.61 | 0.36 | -40.98 | -34.55 | 0.61 | 24.49 | 8.93 | 0.55 | 1.85 | 10.0 | 2.05 | -61.78 | -38.61 | 3.47 | -19.37 | 2.17 | 3.13 | -34.03 | 3.18 | 1418 | -5.66 | -5.66 |
| 21Q3 (11) | 11.38 | -10.68 | -12.06 | 0.61 | 12.96 | 32.61 | 0.49 | 8.89 | 22.5 | 0.54 | 0.0 | 1.89 | 5.36 | 26.46 | 50.79 | 4.31 | 21.9 | 39.29 | 4.75 | 11.95 | 15.85 | 1503 | 0.0 | -5.11 |
| 21Q2 (10) | 12.74 | -8.08 | -11.28 | 0.54 | 1.89 | 8.0 | 0.45 | -11.76 | -10.0 | 0.54 | 5.88 | 14.89 | 4.24 | 10.84 | 21.73 | 3.53 | -4.01 | 1.44 | 4.24 | 15.19 | 29.5 | 1503 | 0.0 | -5.11 |
| 21Q1 (9) | 13.86 | -15.9 | 41.14 | 0.53 | -3.64 | 8.16 | 0.51 | -8.93 | -5.56 | 0.51 | 2.0 | 10.87 | 3.82 | 14.58 | -23.36 | 3.68 | 8.29 | -33.08 | 3.68 | 21.28 | -21.45 | 1503 | 0.0 | -7.85 |
| 20Q4 (8) | 16.48 | 27.36 | -5.83 | 0.55 | 19.57 | -14.06 | 0.56 | 40.0 | -11.11 | 0.5 | -5.66 | -5.66 | 3.34 | -6.12 | -8.74 | 3.40 | 9.93 | -5.61 | 3.03 | -25.93 | 0.18 | 1503 | -5.11 | -7.85 |
| 20Q3 (7) | 12.94 | -9.89 | -11.13 | 0.46 | -8.0 | -16.36 | 0.4 | -20.0 | -42.86 | 0.53 | 12.77 | 8.16 | 3.55 | 2.1 | -5.89 | 3.09 | -11.22 | -35.7 | 4.10 | 25.14 | 21.7 | 1584 | 0.0 | -2.88 |
| 20Q2 (6) | 14.36 | 46.23 | 10.55 | 0.5 | 2.04 | 2.04 | 0.5 | -7.41 | -19.35 | 0.47 | 2.17 | -9.62 | 3.48 | -30.22 | -7.69 | 3.48 | -36.68 | -27.05 | 3.27 | -30.13 | -18.24 | 1584 | -2.88 | -2.88 |
| 20Q1 (5) | 9.82 | -43.89 | -12.87 | 0.49 | -23.44 | -16.95 | 0.54 | -14.29 | 0.0 | 0.46 | -13.21 | -6.12 | 4.99 | 36.44 | -4.69 | 5.50 | 52.75 | 14.77 | 4.68 | 54.67 | 7.74 | 1631 | 0.0 | 0.0 |
| 19Q4 (4) | 17.5 | 20.19 | 0.0 | 0.64 | 16.36 | 0.0 | 0.63 | -10.0 | 0.0 | 0.53 | 8.16 | 0.0 | 3.66 | -3.19 | 0.0 | 3.60 | -25.12 | 0.0 | 3.03 | -10.01 | 0.0 | 1631 | 0.0 | 0.0 |
| 19Q3 (3) | 14.56 | 12.09 | 0.0 | 0.55 | 12.24 | 0.0 | 0.7 | 12.9 | 0.0 | 0.49 | -5.77 | 0.0 | 3.78 | 0.14 | 0.0 | 4.81 | 0.73 | 0.0 | 3.37 | -15.93 | 0.0 | 1631 | 0.0 | 0.0 |
| 19Q2 (2) | 12.99 | 15.26 | 0.0 | 0.49 | -16.95 | 0.0 | 0.62 | 14.81 | 0.0 | 0.52 | 6.12 | 0.0 | 3.77 | -27.95 | 0.0 | 4.77 | -0.39 | 0.0 | 4.00 | -7.93 | 0.0 | 1631 | 0.0 | 0.0 |
| 19Q1 (1) | 11.27 | 0.0 | 0.0 | 0.59 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 5.24 | 0.0 | 0.0 | 4.79 | 0.0 | 0.0 | 4.35 | 0.0 | 0.0 | 1631 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 66.48 | 6.03 | 2.84 | 12.25 | 2.79 | -2.11 | 1.91 | -17.67 | 4.27 | 5.87 | 4.20 | -7.67 | 2.87 | -22.35 | 1400 | 0.0 |
| 2022 (9) | 62.7 | 12.89 | 2.53 | 24.02 | 2.85 | 37.68 | 2.32 | 8.41 | 4.04 | 9.86 | 4.55 | 21.96 | 3.70 | -3.97 | 1400 | -1.27 |
| 2021 (8) | 55.54 | 3.64 | 2.04 | 2.0 | 2.07 | 3.5 | 2.14 | 8.63 | 3.67 | -1.58 | 3.73 | -0.13 | 3.85 | 4.82 | 1418 | -5.66 |
| 2020 (7) | 53.59 | -4.85 | 2.0 | -11.89 | 2.0 | -19.35 | 1.97 | -2.48 | 3.73 | -7.41 | 3.73 | -15.25 | 3.68 | 2.49 | 1503 | -5.11 |
| 2019 (6) | 56.32 | -10.05 | 2.27 | -3.4 | 2.48 | 14.81 | 2.02 | 6.88 | 4.03 | 7.38 | 4.40 | 27.64 | 3.59 | 18.81 | 1584 | -2.88 |
| 2018 (5) | 62.61 | -11.67 | 2.35 | 7.31 | 2.16 | 30.12 | 1.89 | 21.15 | 3.75 | 21.48 | 3.45 | 47.31 | 3.02 | 37.16 | 1631 | 7.3 |
| 2017 (4) | 70.88 | 21.64 | 2.19 | 4.78 | 1.66 | -19.02 | 1.56 | -3.11 | 3.09 | -13.86 | 2.34 | -33.43 | 2.20 | -20.34 | 1520 | 4.47 |
| 2016 (3) | 58.27 | 15.07 | 2.09 | 2.45 | 2.05 | -9.69 | 1.61 | 8.05 | 3.59 | -10.96 | 3.52 | -21.52 | 2.76 | -6.1 | 1455 | -8.66 |
| 2015 (2) | 50.64 | -2.78 | 2.04 | -20.31 | 2.27 | 6.57 | 1.49 | -14.37 | 4.03 | -18.03 | 4.48 | 9.62 | 2.94 | -11.92 | 1593 | 35.81 |
| 2014 (1) | 52.09 | -27.19 | 2.56 | 34.74 | 2.13 | -10.88 | 1.74 | 39.2 | 4.91 | 0 | 4.09 | 0 | 3.34 | 0 | 1173 | -31.24 |
