- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.52 | -15.18 | 12.82 | 0.17 | 6.25 | -10.53 | 0.08 | -60.0 | -50.0 | 0 | 0 | 0 | 4.83 | 25.27 | -20.69 | 2.27 | -52.84 | -55.68 | 0.00 | 0 | 0 | 232 | 0.0 | 0.0 |
| 23Q3 (19) | 4.15 | 18.91 | 25.0 | 0.16 | -15.79 | 0.0 | 0.2 | 25.0 | -25.93 | 0 | 0 | 0 | 3.86 | -29.18 | -20.0 | 4.82 | 5.12 | -40.74 | 0.00 | 0 | 0 | 232 | 0.0 | -4.92 |
| 23Q2 (18) | 3.49 | 17.11 | -25.59 | 0.19 | 26.67 | 35.71 | 0.16 | -27.27 | -30.43 | 0 | 0 | 0 | 5.44 | 8.16 | 82.38 | 4.58 | -37.9 | -6.52 | 0.00 | 0 | 0 | 232 | 0.0 | -4.92 |
| 23Q1 (17) | 2.98 | -4.49 | -40.76 | 0.15 | -21.05 | -11.76 | 0.22 | 37.5 | -8.33 | 0 | 0 | 0 | 5.03 | -17.34 | 48.93 | 7.38 | 43.96 | 54.73 | 0.00 | 0 | 0 | 232 | 0.0 | -4.92 |
| 22Q4 (16) | 3.12 | -6.02 | -34.18 | 0.19 | 18.75 | 0.0 | 0.16 | -40.74 | -33.33 | 0 | 0 | 0 | 6.09 | 26.36 | 51.92 | 5.13 | -36.94 | 1.28 | 0.00 | 0 | 0 | 232 | -4.92 | -4.92 |
| 22Q3 (15) | 3.32 | -29.21 | -32.66 | 0.16 | 14.29 | -5.88 | 0.27 | 17.39 | 8.0 | 0 | 0 | 0 | 4.82 | 61.45 | 39.76 | 8.13 | 65.83 | 60.37 | 0.00 | 0 | 0 | 244 | 0.0 | -30.09 |
| 22Q2 (14) | 4.69 | -6.76 | -13.31 | 0.14 | -17.65 | -12.5 | 0.23 | -4.17 | -8.0 | 0 | 0 | 0 | 2.99 | -11.68 | 0.93 | 4.90 | 2.78 | 6.12 | 0.00 | 0 | 0 | 244 | 0.0 | -30.09 |
| 22Q1 (13) | 5.03 | 6.12 | -4.37 | 0.17 | -10.53 | -5.56 | 0.24 | 0.0 | -4.0 | 0 | 0 | 0 | 3.38 | -15.68 | -1.24 | 4.77 | -5.77 | 0.39 | 0.00 | 0 | 0 | 244 | 0.0 | -30.09 |
| 21Q4 (12) | 4.74 | -3.85 | -7.24 | 0.19 | 11.76 | 18.75 | 0.24 | -4.0 | -7.69 | 0 | 0 | 0 | 4.01 | 16.24 | 28.02 | 5.06 | -0.15 | -0.49 | 0.00 | 0 | 0 | 244 | -30.09 | -30.09 |
| 21Q3 (11) | 4.93 | -8.87 | -2.95 | 0.17 | 6.25 | 0.0 | 0.25 | 0.0 | 0.0 | 0 | 0 | 0 | 3.45 | 16.59 | 3.04 | 5.07 | 9.74 | 3.04 | 0.00 | 0 | 0 | 349 | 0.0 | -15.7 |
| 21Q2 (10) | 5.41 | 2.85 | 10.63 | 0.16 | -11.11 | 0.0 | 0.25 | 0.0 | 19.05 | 0 | 0 | 0 | 2.96 | -13.58 | -9.61 | 4.62 | -2.77 | 7.6 | 0.00 | 0 | 0 | 349 | 0.0 | 0 |
| 21Q1 (9) | 5.26 | 2.94 | 56.55 | 0.18 | 12.5 | 20.0 | 0.25 | -3.85 | 8.7 | 0 | 0 | 0 | 3.42 | 9.29 | -23.35 | 4.75 | -6.59 | -30.57 | 0.00 | 0 | 0 | 349 | 0.0 | 0 |
| 20Q4 (8) | 5.11 | 0.59 | 9.19 | 0.16 | -5.88 | -11.11 | 0.26 | 4.0 | -7.14 | 0 | 0 | 0 | 3.13 | -6.43 | -18.59 | 5.09 | 3.39 | -14.96 | 0.00 | 0 | 0 | 349 | -15.7 | 0 |
| 20Q3 (7) | 5.08 | 3.89 | -10.09 | 0.17 | 6.25 | 6.25 | 0.25 | 19.05 | -21.88 | 0 | 0 | 0 | 3.35 | 2.28 | 18.17 | 4.92 | 14.6 | -13.11 | 0.00 | 0 | 0 | 414 | 0 | 0 |
| 20Q2 (6) | 4.89 | 45.54 | -18.64 | 0.16 | 6.67 | -11.11 | 0.21 | -8.7 | -44.74 | 0 | 0 | 0 | 3.27 | -26.71 | 9.25 | 4.29 | -37.26 | -32.08 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 3.36 | -28.21 | -34.88 | 0.15 | -16.67 | -21.05 | 0.23 | -17.86 | -20.69 | 0 | 0 | 0 | 4.46 | 16.07 | 21.24 | 6.85 | 14.41 | 21.8 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 4.68 | -17.17 | 0.0 | 0.18 | 12.5 | 0.0 | 0.28 | -12.5 | 0.0 | 0 | 0 | 0.0 | 3.85 | 35.82 | 0.0 | 5.98 | 5.64 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 5.65 | -5.99 | 0.0 | 0.16 | -11.11 | 0.0 | 0.32 | -15.79 | 0.0 | 0 | 0 | 0.0 | 2.83 | -5.45 | 0.0 | 5.66 | -10.42 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 6.01 | 16.47 | 0.0 | 0.18 | -5.26 | 0.0 | 0.38 | 31.03 | 0.0 | 0 | 0 | 0.0 | 3.00 | -18.66 | 0.0 | 6.32 | 12.5 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 5.16 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.68 | 0.0 | 0.0 | 5.62 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 14.14 | -12.5 | 0.67 | 1.52 | 0.67 | -25.56 | 0 | 0 | 4.74 | 16.02 | 4.74 | -14.92 | 0.00 | 0 | 232 | 0.0 |
| 2022 (9) | 16.16 | -20.55 | 0.66 | -4.35 | 0.9 | -9.09 | 0 | 0 | 4.08 | 20.39 | 5.57 | 14.42 | 0.00 | 0 | 232 | -4.92 |
| 2021 (8) | 20.34 | 10.3 | 0.69 | 7.81 | 0.99 | 5.32 | 0 | 0 | 3.39 | -2.26 | 4.87 | -4.52 | 0.00 | 0 | 244 | -30.09 |
| 2020 (7) | 18.44 | -14.27 | 0.64 | -9.86 | 0.94 | -25.4 | 0 | 0 | 3.47 | 5.15 | 5.10 | -12.98 | 0.00 | 0 | 349 | -15.7 |
| 2019 (6) | 21.51 | -12.42 | 0.71 | 2.9 | 1.26 | -8.7 | 0 | 0 | 3.30 | 17.49 | 5.86 | 4.25 | 0.00 | 0 | 414 | 4500.0 |
| 2018 (5) | 24.56 | -17.06 | 0.69 | -4.17 | 1.38 | -53.54 | 0 | 0 | 2.81 | 15.54 | 5.62 | -43.98 | 0.00 | 0 | 9 | 0.0 |
| 2017 (4) | 29.61 | 29.87 | 0.72 | 2.86 | 2.97 | 165.18 | 0 | 0 | 2.43 | -20.8 | 10.03 | 104.19 | 0.00 | 0 | 9 | 0.0 |
| 2016 (3) | 22.8 | 30.58 | 0.7 | 22.81 | 1.12 | 20.43 | 0 | 0 | 3.07 | -5.96 | 4.91 | -7.78 | 0.00 | 0 | 9 | 0.0 |
| 2015 (2) | 17.46 | 115.82 | 0.57 | 235.29 | 0.93 | 138.46 | 0 | 0 | 3.26 | 55.36 | 5.33 | 10.49 | 0.00 | 0 | 9 | 0.0 |
| 2014 (1) | 8.09 | 154.4 | 0.17 | 6.25 | 0.39 | 95.0 | 0 | 0 | 2.10 | 0 | 4.82 | 0 | 0.00 | 0 | 9 | 0.0 |
