玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)38.8343.623.581.38103.28104.82-1.9893.97-102.7-6.4381.02-108.63-2.3266.71-116.29-0.8472.09-109.620.1566.6725.05.22121.88-93.41138.506.32120.96-68.18-153.17-74.42168.18695.7620.9215.53-63.23-83.07
23Q3 (19)27.04-15.21-14.05-42.08-1470.68-173.6-32.85-1497.87-365.96-33.87-1720.97-270.57-6.97-1144.64-300.57-3.01-1906.67-234.440.09-35.71-18.18-23.86-421.13-4318.52130.2710.4394.75128.23-1.69-41.85-28.237.2576.5842.23136.32199.72
23Q2 (18)31.89-1.09-18.853.07127.1498.72.35117.12-46.95-1.8686.17-183.41-0.5675.86-191.8-0.1586.61-136.590.1455.56-6.677.43220.03-20.02117.974.0626.13130.4358.97908.7-30.43-269.57-126.2117.87-28.9735.69
23Q1 (17)32.242.61-49.12-11.3360.43-133.84-13.73-118.72-131.54-13.45-118.05-138.57-2.32-116.29-135.91-1.12-112.83-126.480.09-25.0-25.0-6.19-107.82-113.09113.3780.8769.2682.05309.96.9717.95-87.1-22.9525.16-72.5746.36
22Q4 (16)31.42-0.13-18.71-28.63-86.1520.873.351140.43-87.8674.50915.1-83.1914.24918.39-67.58.731070.0-65.530.129.09100.079.1714761.11-87.0762.68-6.2953.93-39.09-117.73-558.24139.09215.4231.1891.73551.0364.95
22Q3 (15)31.46-19.95-52.36-15.38-1897.4-224.47-7.05-259.14-29.83-9.14-509.87-368.72-1.74-385.25-770.0-0.90-319.51-1185.710.11-26.67120.0-0.54-105.81-120.066.89-28.48-46.98220.511467.18164.62-120.51-203.77-823.0814.096.99-67.2
22Q2 (14)39.30-37.98-57.55-0.77-102.3-101.824.43-89.82-71.462.23-93.6-47.90.61-90.56-24.690.41-90.31-33.870.1525.015.389.29-80.35-51.7493.5339.64125.48-16.13-121.03-105.93116.13398.51167.5213.17-23.39-48.99
22Q1 (13)63.3763.96-30.1233.48192.61202.4443.53-92.8334.0334.87-92.13236.216.46-85.25288.894.23-83.3281.550.12100.033.3347.28-92.28488.566.9864.4945.0176.701391.61223.9123.30-78.03-85.6117.19-69.09-60.05
21Q4 (12)38.65-41.47-52.19-36.15-662.66-1285.06604.1911226.892212.25443.0922822.561849.3643.8122005.01029.1225.3336285.71791.90.0620.0-50.0612.1422571.851842.6840.72-67.733.27-5.94-107.1343.58106.03536.21-4.0655.6129.45111.85
21Q3 (11)66.04-28.66-17.86-4.74-111.23-129.24-5.43-134.9951.78-1.95-145.5689.28-0.20-124.6991.3-0.07-111.2995.680.05-61.54-44.442.70-85.97387.23126.17204.17237.2683.33-69.36158.8216.67109.69-93.142.9666.385.35
21Q2 (10)92.572.077.6642.22281.3928.1715.52183.4431.194.28116.72-37.520.81123.68-30.770.62126.61-27.060.1344.448.3319.25258.18-7.5941.48-10.24.62272.00539.38-1.62-172.00-206.242.5325.82-40.00
21Q1 (9)90.6912.185.5311.07524.14-78.6-18.60-171.18-154.85-25.60-212.63-216.68-3.42-188.14-185.93-2.33-182.04-186.940.09-25.0-25.0-12.17-138.62-129.7346.1917.14-7.04-61.90-488.1-141.0161.9046.49405.8243.0363.920
20Q4 (8)80.840.55-10.0-2.61-116.185.5426.13332.06195.8522.73224.96179.843.88268.7179.842.84275.31194.670.1233.339.0931.513452.13261.9239.435.4-26.87-10.5392.57-115.98110.53-54.26223.6826.25-35.63-27.04
20Q3 (7)80.40-6.4923.6916.21-50.79119.03-11.26-195.1892.87-18.19-365.5587.69-2.30-296.5878.38-1.62-290.5975.60.09-25.080.0-0.94-104.5199.3537.41-5.65-40.02-141.67-151.24-360.11241.67236.94420.5140.780-40.98
20Q2 (6)85.980.0523.8432.94-36.34125.5711.83-65.11-97.166.85-68.78-98.341.17-70.6-98.020.85-68.28-97.350.120.050.020.83-49.12-95.1739.65-20.21-28.31276.4783.12995.69-176.47-233.33-234.850.000-100.0
20Q1 (5)85.94-4.32-7.651.74386.65643.3933.91224.39377.6121.94177.061713.223.98181.89637.042.68189.33688.240.129.09-36.8440.94310.38206.4449.69-7.84-64.24150.98129.2750.98-52.94-255.0400.00-100.0-100.0
19Q4 (4)89.8238.180.0-18.0578.80.0-27.2682.730.0-28.4780.730.0-4.8654.320.0-3.0054.820.00.11120.00.0-19.4686.450.053.92-13.550.065.8520.910.034.15-26.450.035.98-47.920.0
19Q3 (3)65.00-6.380.0-85.1633.880.0-157.88-137.910.0-147.76-135.770.0-10.64-118.050.0-6.64-120.710.00.05-37.50.0-143.66-133.330.062.3712.760.054.46276.450.046.43-64.520.069.09-40.20.0
19Q2 (2)69.43-25.350.0-128.80-1950.570.0416.415764.930.0413.0734038.020.058.9610818.520.032.069329.410.00.08-57.890.0430.973125.820.055.31-60.20.0-30.87-130.870.0130.8700.0115.5481.320.0
19Q1 (1)93.010.00.06.960.00.07.100.00.01.210.00.00.540.00.00.340.00.00.190.00.013.360.00.0138.960.00.0100.000.00.00.000.00.063.720.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)33.33-15.79-8.8003.3122.23-8.760-11.650-12.140-5.5700.52-3.7-1.780138.50120.96100.350-0.70021.3733.523.11-34.07
2022 (9)39.58-43.67-5.6702.71-41.7626.97-85.5224.53-81.4820.31-58.3213.49-61.310.54107.6932.33-83.2562.6853.93-21.090121.0922.6216.01223.5135.05-16.49
2021 (8)70.27-15.852.29-90.964.655.62186.24983.42132.481181.2448.73625.1534.87631.030.26-40.91193.02673.6340.723.271.25-99.1598.7504.951104.2441.9721.3
2020 (7)83.51-0.4925.3204.40-32.6417.19-71.0410.34-81.936.72-86.64.77-83.130.44-10.224.95-63.5139.43-26.87146.810-46.8100.41-36.3734.60-48.73
2019 (6)83.92-7.24-38.4506.54299.759.36266.6557.23473.4550.15187.3928.28221.730.49-43.6868.37252.653.92-56.04-64.880164.5800.65-46.2167.4865.55
2018 (5)90.477.2917.11269.551.6443.3816.19409.129.98724.7917.45823.288.79638.660.871.1619.39264.47122.6551.64105.04-29.03-5.7601.20040.76-12.34
2017 (4)84.322.164.6301.140.243.1801.2101.8901.1900.861.185.32080.88-0.04148.0097.33-44.0000.00046.50-14.13
2016 (3)82.54-1.48-13.2801.1423.06-17.700-20.110-28.580-16.9900.85-22.02-14.08080.9153.3575.0055.6525.00-51.750.00054.1533.97
2015 (2)83.78-0.3112.2800.92-56.0125.50023.31046.32025.5101.0987.9330.52052.76-59.8348.19-39.2451.81150.430.00040.42-27.92
2014 (1)84.040-6.9302.10-9.61-8.760-10.160-11.540-5.6900.58-3.33-4.200131.33109.6279.31-44.0220.6900.00056.08-6.69

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