- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 8.56 | 12.34 | -1.83 | 0.45 | 12.5 | 9.76 | 0.43 | 4.88 | -18.87 | 0.31 | 14.81 | 34.78 | 5.26 | 0.15 | 11.81 | 5.02 | -6.64 | -17.35 | 3.62 | 2.21 | 37.3 | 1013 | 0.0 | 0.0 |
| 23Q3 (19) | 7.62 | -12.31 | -23.49 | 0.4 | -9.09 | -21.57 | 0.41 | 7.89 | 17.14 | 0.27 | 8.0 | 28.57 | 5.25 | 3.67 | 2.52 | 5.38 | 23.05 | 53.12 | 3.54 | 23.17 | 68.05 | 1013 | 0.0 | 9.51 |
| 23Q2 (18) | 8.69 | 11.55 | 5.46 | 0.44 | 7.32 | 0.0 | 0.38 | -11.63 | 72.73 | 0.25 | 13.64 | 25.0 | 5.06 | -3.8 | -5.18 | 4.37 | -20.78 | 63.78 | 2.88 | 1.87 | 18.53 | 1013 | 0.0 | 9.51 |
| 23Q1 (17) | 7.79 | -10.67 | -9.94 | 0.41 | 0.0 | -21.15 | 0.43 | -18.87 | 16.22 | 0.22 | -4.35 | 22.22 | 5.26 | 11.94 | -12.45 | 5.52 | -9.18 | 29.05 | 2.82 | 7.07 | 35.72 | 1013 | 0.0 | 9.51 |
| 22Q4 (16) | 8.72 | -12.45 | -19.11 | 0.41 | -19.61 | -41.43 | 0.53 | 51.43 | 76.67 | 0.23 | 9.52 | 15.0 | 4.70 | -8.18 | -27.59 | 6.08 | 72.96 | 118.4 | 2.64 | 25.1 | 42.17 | 1013 | 9.51 | 9.51 |
| 22Q3 (15) | 9.96 | 20.87 | 51.37 | 0.51 | 15.91 | 30.77 | 0.35 | 59.09 | 94.44 | 0.21 | 5.0 | 75.0 | 5.12 | -4.11 | -13.61 | 3.51 | 31.62 | 28.46 | 2.11 | -13.13 | 15.61 | 925 | 0.0 | 114.62 |
| 22Q2 (14) | 8.24 | -4.74 | 42.56 | 0.44 | -15.38 | 15.79 | 0.22 | -40.54 | 46.67 | 0.2 | 11.11 | 81.82 | 5.34 | -11.17 | -18.78 | 2.67 | -37.58 | 2.88 | 2.43 | 16.64 | 27.54 | 925 | 0.0 | 114.62 |
| 22Q1 (13) | 8.65 | -19.76 | 113.58 | 0.52 | -25.71 | 23.81 | 0.37 | 23.33 | 117.65 | 0.18 | -10.0 | 38.46 | 6.01 | -7.42 | -42.03 | 4.28 | 53.7 | 1.9 | 2.08 | 12.16 | -35.17 | 925 | 0.0 | 114.62 |
| 21Q4 (12) | 10.78 | 63.83 | 223.72 | 0.7 | 79.49 | 89.19 | 0.3 | 66.67 | 57.89 | 0.2 | 66.67 | 17.65 | 6.49 | 9.56 | -41.56 | 2.78 | 1.73 | -51.23 | 1.86 | 1.73 | -63.66 | 925 | 114.62 | 114.62 |
| 21Q3 (11) | 6.58 | 13.84 | 120.07 | 0.39 | 2.63 | 11.43 | 0.18 | 20.0 | 28.57 | 0.12 | 9.09 | -20.0 | 5.93 | -9.85 | -49.37 | 2.74 | 5.41 | -41.58 | 1.82 | -4.17 | -63.65 | 431 | 0.0 | 30.21 |
| 21Q2 (10) | 5.78 | 42.72 | 151.3 | 0.38 | -9.52 | 31.03 | 0.15 | -11.76 | 15.38 | 0.11 | -15.38 | -8.33 | 6.57 | -36.6 | -47.86 | 2.60 | -38.17 | -54.09 | 1.90 | -40.71 | -63.52 | 431 | 0.0 | 30.21 |
| 21Q1 (9) | 4.05 | 21.62 | 171.81 | 0.42 | 13.51 | 61.54 | 0.17 | -10.53 | 21.43 | 0.13 | -23.53 | 30.0 | 10.37 | -6.67 | -40.57 | 4.20 | -26.43 | -55.33 | 3.21 | -37.12 | -52.17 | 431 | 0.0 | 30.21 |
| 20Q4 (8) | 3.33 | 11.37 | 37.6 | 0.37 | 5.71 | 131.25 | 0.19 | 35.71 | -5.0 | 0.17 | 13.33 | 88.89 | 11.11 | -5.08 | 68.06 | 5.71 | 21.86 | -30.96 | 5.11 | 1.76 | 37.27 | 431 | 30.21 | 26.02 |
| 20Q3 (7) | 2.99 | 30.0 | 25.63 | 0.35 | 20.69 | 9.38 | 0.14 | 7.69 | -12.5 | 0.15 | 25.0 | 15.38 | 11.71 | -7.16 | -12.94 | 4.68 | -17.16 | -30.35 | 5.02 | -3.85 | -8.16 | 331 | 0.0 | -3.22 |
| 20Q2 (6) | 2.3 | 54.36 | -16.06 | 0.29 | 11.54 | -9.38 | 0.13 | -7.14 | -27.78 | 0.12 | 20.0 | -14.29 | 12.61 | -27.74 | 7.96 | 5.65 | -39.84 | -13.96 | 5.22 | -22.26 | 2.11 | 331 | 0.0 | -3.22 |
| 20Q1 (5) | 1.49 | -38.43 | -38.17 | 0.26 | 62.5 | 8.33 | 0.14 | -30.0 | -17.65 | 0.1 | 11.11 | -9.09 | 17.45 | 163.93 | 75.22 | 9.40 | 13.69 | 33.2 | 6.71 | 80.46 | 47.04 | 331 | -3.22 | -3.22 |
| 19Q4 (4) | 2.42 | 1.68 | 0.0 | 0.16 | -50.0 | 0.0 | 0.2 | 25.0 | 0.0 | 0.09 | -30.77 | 0.0 | 6.61 | -50.83 | 0.0 | 8.26 | 22.93 | 0.0 | 3.72 | -31.91 | 0.0 | 342 | 0.0 | 0.0 |
| 19Q3 (3) | 2.38 | -13.14 | 0.0 | 0.32 | 0.0 | 0.0 | 0.16 | -11.11 | 0.0 | 0.13 | -7.14 | 0.0 | 13.45 | 15.13 | 0.0 | 6.72 | 2.33 | 0.0 | 5.46 | 6.9 | 0.0 | 342 | 0.0 | 0.0 |
| 19Q2 (2) | 2.74 | 13.69 | 0.0 | 0.32 | 33.33 | 0.0 | 0.18 | 5.88 | 0.0 | 0.14 | 27.27 | 0.0 | 11.68 | 17.27 | 0.0 | 6.57 | -6.87 | 0.0 | 5.11 | 11.94 | 0.0 | 342 | 0.0 | 0.0 |
| 19Q1 (1) | 2.41 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 9.96 | 0.0 | 0.0 | 7.05 | 0.0 | 0.0 | 4.56 | 0.0 | 0.0 | 342 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 32.65 | -8.21 | 1.7 | -9.57 | 1.65 | 12.24 | 1.05 | 28.05 | 5.21 | -1.49 | 5.05 | 22.28 | 3.22 | 39.5 | 1013 | 0.0 |
| 2022 (9) | 35.57 | 30.82 | 1.88 | -1.05 | 1.47 | 86.08 | 0.82 | 46.43 | 5.29 | -24.36 | 4.13 | 42.24 | 2.31 | 11.93 | 1013 | 9.51 |
| 2021 (8) | 27.19 | 169.21 | 1.9 | 49.61 | 0.79 | 29.51 | 0.56 | 5.66 | 6.99 | -44.43 | 2.91 | -51.89 | 2.06 | -60.75 | 925 | 114.62 |
| 2020 (7) | 10.1 | 1.51 | 1.27 | 23.3 | 0.61 | -14.08 | 0.53 | 12.77 | 12.57 | 21.47 | 6.04 | -15.36 | 5.25 | 11.09 | 431 | 30.21 |
| 2019 (6) | 9.95 | -4.88 | 1.03 | -14.17 | 0.71 | -6.58 | 0.47 | -14.55 | 10.35 | -9.77 | 7.14 | -1.79 | 4.72 | -10.17 | 331 | -3.22 |
| 2018 (5) | 10.46 | 8.39 | 1.2 | -6.98 | 0.76 | -39.68 | 0.55 | 1.85 | 11.47 | -14.18 | 7.27 | -44.35 | 5.26 | -6.04 | 342 | -0.87 |
| 2017 (4) | 9.65 | -5.21 | 1.29 | 32.99 | 1.26 | -3.08 | 0.54 | 1.89 | 13.37 | 40.29 | 13.06 | 2.25 | 5.60 | 7.48 | 345 | 0.58 |
| 2016 (3) | 10.18 | -12.69 | 0.97 | -19.83 | 1.3 | 4.84 | 0.53 | -1.85 | 9.53 | -8.18 | 12.77 | 20.08 | 5.21 | 12.42 | 343 | -7.8 |
| 2015 (2) | 11.66 | -4.82 | 1.21 | -11.68 | 1.24 | 20.39 | 0.54 | 260.0 | 10.38 | -7.21 | 10.63 | 26.48 | 4.63 | 278.22 | 372 | -11.85 |
| 2014 (1) | 12.25 | -10.19 | 1.37 | 8.73 | 1.03 | 0.98 | 0.15 | 15.38 | 11.18 | 0 | 8.41 | 0 | 1.22 | 0 | 422 | 1.44 |
