- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 11.09 | 18.61 | 18.1 | 1.86 | 25.68 | 19.23 | 3.02 | 69.66 | 94.84 | 0 | 0 | 0 | 16.77 | 5.96 | 0.95 | 27.23 | 43.04 | 64.97 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 9.35 | -7.7 | 6.13 | 1.48 | -34.51 | -41.04 | 1.78 | -1.11 | 14.1 | 0 | 0 | 0 | 15.83 | -29.05 | -44.44 | 19.04 | 7.14 | 7.51 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 10.13 | -2.6 | -5.06 | 2.26 | 44.87 | 32.16 | 1.8 | -7.22 | 11.8 | 0 | 0 | 0 | 22.31 | 48.73 | 39.21 | 17.77 | -4.74 | 17.76 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 10.4 | 10.76 | -3.53 | 1.56 | 0.0 | -22.39 | 1.94 | 25.16 | 16.17 | 0 | 0 | 0 | 15.00 | -9.71 | -19.55 | 18.65 | 13.01 | 20.41 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 9.39 | 6.58 | -4.48 | 1.56 | -37.85 | -14.29 | 1.55 | -0.64 | -5.49 | 0 | 0 | 0 | 16.61 | -41.69 | -10.27 | 16.51 | -6.78 | -1.06 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 8.81 | -17.43 | 11.8 | 2.51 | 46.78 | 105.74 | 1.56 | -3.11 | 4.7 | 0 | 0 | 0 | 28.49 | 77.77 | 84.02 | 17.71 | 17.35 | -6.35 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 10.67 | -1.02 | 36.97 | 1.71 | -14.93 | -9.04 | 1.61 | -3.59 | 18.38 | 0 | 0 | 0 | 16.03 | -14.05 | -33.59 | 15.09 | -2.6 | -13.57 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 10.78 | 9.66 | 7.8 | 2.01 | 10.44 | 35.81 | 1.67 | 1.83 | 5.03 | 0 | 0 | 0 | 18.65 | 0.71 | 25.98 | 15.49 | -7.14 | -2.57 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 9.83 | 24.75 | 3.58 | 1.82 | 49.18 | 11.66 | 1.64 | 10.07 | 50.46 | 0 | 0 | 0 | 18.51 | 19.59 | 7.79 | 16.68 | -11.77 | 45.25 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 7.88 | 1.16 | -25.66 | 1.22 | -35.11 | -39.0 | 1.49 | 9.56 | 19.2 | 0 | 0 | 0 | 15.48 | -35.85 | -17.94 | 18.91 | 8.31 | 60.35 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 7.79 | -22.1 | -0.89 | 1.88 | 27.03 | 34.29 | 1.36 | -14.47 | 1.49 | 0 | 0 | 0 | 24.13 | 63.06 | 35.49 | 17.46 | 9.8 | 2.4 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 10.0 | 5.37 | 15.07 | 1.48 | -9.2 | 15.62 | 1.59 | 45.87 | 2.58 | 0 | 0 | 0 | 14.80 | -13.83 | 0.48 | 15.90 | 38.43 | -10.86 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 9.49 | -10.47 | -12.29 | 1.63 | -18.5 | -5.23 | 1.09 | -12.8 | -37.36 | 0 | 0 | 0 | 17.18 | -8.97 | 8.05 | 11.49 | -2.6 | -28.58 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 10.6 | 34.86 | -23.3 | 2.0 | 42.86 | 41.84 | 1.25 | -6.72 | -23.31 | 0 | 0 | 0 | 18.87 | 5.93 | 84.93 | 11.79 | -30.83 | -0.02 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 7.86 | -9.55 | 2.08 | 1.4 | 9.38 | 0.72 | 1.34 | -13.55 | 6.35 | 0 | 0 | 0 | 17.81 | 20.92 | -1.33 | 17.05 | -4.42 | 4.18 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 8.69 | -19.69 | -34.42 | 1.28 | -25.58 | -22.42 | 1.55 | -10.92 | 4.03 | 0 | 0 | 0 | 14.73 | -7.34 | 18.28 | 17.84 | 10.91 | 58.61 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 10.82 | -21.71 | 0.0 | 1.72 | 21.99 | 0.0 | 1.74 | 6.75 | 0.0 | 0 | 0 | 0.0 | 15.90 | 55.81 | 0.0 | 16.08 | 36.35 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 13.82 | 79.48 | 0.0 | 1.41 | 1.44 | 0.0 | 1.63 | 29.37 | 0.0 | 0 | 0 | 0.0 | 10.20 | -43.48 | 0.0 | 11.79 | -27.92 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 7.7 | -41.89 | 0.0 | 1.39 | -15.76 | 0.0 | 1.26 | -15.44 | 0.0 | 0 | 0 | 0.0 | 18.05 | 44.96 | 0.0 | 16.36 | 45.52 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 13.25 | 0.0 | 0.0 | 1.65 | 0.0 | 0.0 | 1.49 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 12.45 | 0.0 | 0.0 | 11.25 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 40.98 | 3.38 | 7.16 | -7.97 | 8.54 | 33.86 | 0 | 0 | 17.47 | -10.98 | 20.84 | 29.48 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 39.64 | 11.63 | 7.78 | 21.37 | 6.38 | 4.93 | 0 | 0 | 19.63 | 8.73 | 16.09 | -6.0 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 35.51 | -3.08 | 6.41 | 1.58 | 6.08 | 16.48 | 0 | 0 | 18.05 | 4.82 | 17.12 | 20.18 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 36.64 | -19.63 | 6.31 | 2.1 | 5.22 | -14.71 | 0 | 0 | 17.22 | 27.04 | 14.25 | 6.13 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 45.59 | -8.03 | 6.18 | -37.0 | 6.12 | 11.68 | 0 | 0 | 13.56 | -31.5 | 13.42 | 21.43 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 49.57 | -2.88 | 9.81 | 1.66 | 5.48 | -11.61 | 0 | 0 | 19.79 | 4.67 | 11.06 | -8.99 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 51.04 | 47.39 | 9.65 | 47.78 | 6.2 | 3.51 | 0 | 0 | 18.91 | 0.27 | 12.15 | -29.77 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 34.63 | -1.87 | 6.53 | -0.91 | 5.99 | 39.63 | 0 | 0 | 18.86 | 0.98 | 17.30 | 42.29 | 0.00 | 0 | 545 | 0.0 |
| 2015 (2) | 35.29 | -35.26 | 6.59 | -43.24 | 4.29 | -2.28 | 0 | 0 | 18.67 | -12.32 | 12.16 | 50.94 | 0.00 | 0 | 545 | 0.0 |
| 2014 (1) | 54.51 | 31.29 | 11.61 | 20.56 | 4.39 | 7.6 | 0 | 0 | 21.30 | 0 | 8.05 | 0 | 0.00 | 0 | 545 | 0.0 |
