- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 14.91 | -42.81 | -10.29 | 0.21 | -65.0 | 40.0 | 1.1 | -0.9 | -9.09 | 0 | 0 | 0 | 1.41 | -38.8 | 56.06 | 7.38 | 73.27 | 1.34 | 0.00 | 0 | 0 | 1157 | 0.0 | 0.0 |
| 23Q3 (19) | 26.07 | 21.71 | 65.84 | 0.6 | 57.89 | 200.0 | 1.11 | 3.74 | 32.14 | 0 | 0 | 0 | 2.30 | 29.73 | 80.9 | 4.26 | -14.77 | -20.32 | 0.00 | 0 | 0 | 1157 | 0.0 | 2.12 |
| 23Q2 (18) | 21.42 | 46.11 | 29.27 | 0.38 | 192.31 | 58.33 | 1.07 | -4.46 | -14.4 | 0 | 0 | 0 | 1.77 | 100.06 | 22.48 | 5.00 | -34.61 | -33.78 | 0.00 | 0 | 0 | 1157 | 0.0 | 2.12 |
| 23Q1 (17) | 14.66 | -11.79 | 3.6 | 0.13 | -13.33 | -35.0 | 1.12 | -7.44 | 0.0 | 0 | 0 | 0 | 0.89 | -1.75 | -37.26 | 7.64 | 4.94 | -3.48 | 0.00 | 0 | 0 | 1157 | 0.0 | 2.12 |
| 22Q4 (16) | 16.62 | 5.73 | -12.39 | 0.15 | -25.0 | -37.5 | 1.21 | 44.05 | 8.04 | 0 | 0 | 0 | 0.90 | -29.06 | -28.66 | 7.28 | 36.25 | 23.31 | 0.00 | 0 | 0 | 1157 | 2.12 | 2.12 |
| 22Q3 (15) | 15.72 | -5.13 | 19.73 | 0.2 | -16.67 | 5.26 | 0.84 | -32.8 | -18.45 | 0 | 0 | -100.0 | 1.27 | -12.16 | -12.08 | 5.34 | -29.17 | -31.88 | 0.00 | 0 | -100.0 | 1133 | 0.0 | 22.09 |
| 22Q2 (14) | 16.57 | 17.1 | 51.6 | 0.24 | 20.0 | 71.43 | 1.25 | 11.61 | 50.6 | 0 | 0 | 0 | 1.45 | 2.47 | 13.08 | 7.54 | -4.69 | -0.66 | 0.00 | 0 | 0 | 1133 | 0.0 | 22.09 |
| 22Q1 (13) | 14.15 | -25.41 | -1.87 | 0.2 | -16.67 | 33.33 | 1.12 | 0.0 | 3.7 | 0 | 0 | 0 | 1.41 | 11.72 | 35.88 | 7.92 | 34.06 | 5.68 | 0.00 | 0 | 0 | 1133 | 0.0 | 22.09 |
| 21Q4 (12) | 18.97 | 44.48 | -1.76 | 0.24 | 26.32 | -25.0 | 1.12 | 8.74 | 15.46 | 0 | -100.0 | 0 | 1.27 | -12.57 | -23.66 | 5.90 | -24.74 | 17.53 | 0.00 | -100.0 | 0 | 1133 | 22.09 | 22.09 |
| 21Q3 (11) | 13.13 | 20.13 | -16.63 | 0.19 | 35.71 | -20.83 | 1.03 | 24.1 | 33.77 | 0.01 | 0 | 0 | 1.45 | 12.97 | -5.04 | 7.84 | 3.3 | 60.46 | 0.08 | 0 | 0 | 928 | 0.0 | 5.94 |
| 21Q2 (10) | 10.93 | -24.2 | -34.31 | 0.14 | -6.67 | -33.33 | 0.83 | -23.15 | 6.41 | 0 | 0 | -100.0 | 1.28 | 23.14 | 1.49 | 7.59 | 1.39 | 62.0 | 0.00 | 0 | -100.0 | 928 | 0.0 | 5.94 |
| 21Q1 (9) | 14.42 | -25.32 | 11.01 | 0.15 | -53.12 | 0.0 | 1.08 | 11.34 | 17.39 | 0 | 0 | 0 | 1.04 | -37.23 | -9.92 | 7.49 | 49.1 | 5.75 | 0.00 | 0 | 0 | 928 | 0.0 | 5.57 |
| 20Q4 (8) | 19.31 | 22.6 | 28.65 | 0.32 | 33.33 | 18.52 | 0.97 | 25.97 | 29.33 | 0 | 0 | -100.0 | 1.66 | 8.75 | -7.87 | 5.02 | 2.75 | 0.53 | 0.00 | 0 | -100.0 | 928 | 5.94 | 5.57 |
| 20Q3 (7) | 15.75 | -5.35 | 0.96 | 0.24 | 14.29 | -20.0 | 0.77 | -1.28 | -29.36 | 0 | -100.0 | 0 | 1.52 | 20.74 | -20.76 | 4.89 | 4.3 | -30.03 | 0.00 | -100.0 | 0 | 876 | 0.0 | -0.34 |
| 20Q2 (6) | 16.64 | 28.1 | -52.09 | 0.21 | 40.0 | -83.2 | 0.78 | -15.22 | -37.6 | 0.02 | 0 | 0 | 1.26 | 9.29 | -64.94 | 4.69 | -33.81 | 30.24 | 0.12 | 0 | 0 | 876 | -0.34 | -0.34 |
| 20Q1 (5) | 12.99 | -13.46 | 0.46 | 0.15 | -44.44 | -11.76 | 0.92 | 22.67 | -8.0 | 0 | -100.0 | -100.0 | 1.15 | -35.81 | -12.17 | 7.08 | 41.74 | -8.42 | 0.00 | -100.0 | -100.0 | 879 | 0.0 | 0.0 |
| 19Q4 (4) | 15.01 | -3.78 | 0.0 | 0.27 | -10.0 | 0.0 | 0.75 | -31.19 | 0.0 | 0.01 | 0 | 0.0 | 1.80 | -6.46 | 0.0 | 5.00 | -28.49 | 0.0 | 0.07 | 0 | 0.0 | 879 | 0.0 | 0.0 |
| 19Q3 (3) | 15.6 | -55.08 | 0.0 | 0.3 | -76.0 | 0.0 | 1.09 | -12.8 | 0.0 | 0 | 0 | 0.0 | 1.92 | -46.57 | 0.0 | 6.99 | 94.13 | 0.0 | 0.00 | 0 | 0.0 | 879 | 0.0 | 0.0 |
| 19Q2 (2) | 34.73 | 168.6 | 0.0 | 1.25 | 635.29 | 0.0 | 1.25 | 25.0 | 0.0 | 0 | -100.0 | 0.0 | 3.60 | 173.75 | 0.0 | 3.60 | -53.46 | 0.0 | 0.00 | -100.0 | 0.0 | 879 | 0.0 | 0.0 |
| 19Q1 (1) | 12.93 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 1.0 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 1.31 | 0.0 | 0.0 | 7.73 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 879 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 77.06 | 22.22 | 1.32 | 67.09 | 4.4 | -0.45 | 0 | 0 | 1.71 | 36.71 | 5.71 | -18.55 | 0.00 | 0 | 1157 | 0.0 |
| 2022 (9) | 63.05 | 9.75 | 0.79 | 8.22 | 4.42 | 8.6 | 0 | 0 | 1.25 | -1.39 | 7.01 | -1.05 | 0.00 | 0 | 1157 | 2.12 |
| 2021 (8) | 57.45 | -11.19 | 0.73 | -20.65 | 4.07 | 18.31 | 0.01 | -66.67 | 1.27 | -10.65 | 7.08 | 33.22 | 0.02 | -62.47 | 1133 | 22.09 |
| 2020 (7) | 64.69 | -17.35 | 0.92 | -53.54 | 3.44 | -15.89 | 0.03 | -25.0 | 1.42 | -43.78 | 5.32 | 1.76 | 0.05 | -9.26 | 928 | 5.94 |
| 2019 (6) | 78.27 | 32.19 | 1.98 | 108.42 | 4.09 | 5.41 | 0.04 | -33.33 | 2.53 | 57.67 | 5.23 | -20.26 | 0.05 | -49.57 | 876 | -0.34 |
| 2018 (5) | 59.21 | 3.44 | 0.95 | 75.93 | 3.88 | 0.0 | 0.06 | -45.45 | 1.60 | 70.07 | 6.55 | -3.33 | 0.10 | -47.27 | 879 | 24.15 |
| 2017 (4) | 57.24 | 111.3 | 0.54 | 80.0 | 3.88 | 28.05 | 0.11 | -15.38 | 0.94 | -14.81 | 6.78 | -39.4 | 0.19 | -59.95 | 708 | 48.43 |
| 2016 (3) | 27.09 | 42.06 | 0.3 | -25.0 | 3.03 | 0.0 | 0.13 | 160.0 | 1.11 | -47.2 | 11.18 | -29.61 | 0.48 | 83.03 | 477 | 14.11 |
| 2015 (2) | 19.07 | -69.77 | 0.4 | -81.57 | 3.03 | -13.43 | 0.05 | 0 | 2.10 | -39.03 | 15.89 | 186.36 | 0.26 | 0 | 418 | 23.3 |
| 2014 (1) | 63.08 | 139.85 | 2.17 | 456.41 | 3.5 | 40.0 | 0 | 0 | 3.44 | 0 | 5.55 | 0 | 0.00 | 0 | 339 | 1.5 |
