- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.09 | 6.47 | -4.55 | 0.34 | -17.07 | -20.93 | 0.89 | 4.71 | -25.21 | 0.19 | 11.76 | -24.0 | 5.58 | -22.11 | -17.17 | 14.61 | -1.66 | -21.65 | 3.12 | 4.97 | -20.38 | 827 | 0.0 | 0.0 |
| 23Q3 (19) | 5.72 | -11.73 | -24.34 | 0.41 | 0.0 | -8.89 | 0.85 | -9.57 | -14.14 | 0.17 | -15.0 | -26.09 | 7.17 | 13.29 | 20.42 | 14.86 | 2.44 | 13.48 | 2.97 | -3.71 | -2.31 | 827 | 0.0 | 0.0 |
| 23Q2 (18) | 6.48 | 11.15 | -25.0 | 0.41 | 10.81 | -10.87 | 0.94 | 6.82 | -3.09 | 0.2 | 5.26 | -9.09 | 6.33 | -0.3 | 18.84 | 14.51 | -3.9 | 29.21 | 3.09 | -5.3 | 21.21 | 827 | 0.0 | 0.0 |
| 23Q1 (17) | 5.83 | -8.62 | -29.33 | 0.37 | -13.95 | -19.57 | 0.88 | -26.05 | -7.37 | 0.19 | -24.0 | -9.52 | 6.35 | -5.84 | 13.82 | 15.09 | -19.07 | 31.08 | 3.26 | -16.83 | 28.03 | 827 | 0.0 | 0.0 |
| 22Q4 (16) | 6.38 | -15.61 | -29.74 | 0.43 | -4.44 | -6.52 | 1.19 | 20.2 | 0.85 | 0.25 | 8.7 | 19.05 | 6.74 | 13.23 | 33.04 | 18.65 | 42.43 | 43.53 | 3.92 | 28.8 | 69.43 | 827 | 0.0 | 0.0 |
| 22Q3 (15) | 7.56 | -12.5 | -13.1 | 0.45 | -2.17 | -15.09 | 0.99 | 2.06 | 3.12 | 0.23 | 4.55 | 0.0 | 5.95 | 11.8 | -2.29 | 13.10 | 16.64 | 18.68 | 3.04 | 19.48 | 15.08 | 827 | 0.0 | -0.48 |
| 22Q2 (14) | 8.64 | 4.73 | 4.73 | 0.46 | 0.0 | -2.13 | 0.97 | 2.11 | 3.19 | 0.22 | 4.76 | -8.33 | 5.32 | -4.51 | -6.55 | 11.23 | -2.5 | -1.47 | 2.55 | 0.03 | -12.47 | 827 | 0.0 | -0.48 |
| 22Q1 (13) | 8.25 | -9.14 | 9.42 | 0.46 | 0.0 | -2.13 | 0.95 | -19.49 | 3.26 | 0.21 | 0.0 | 0.0 | 5.58 | 10.06 | -10.55 | 11.52 | -11.39 | -5.63 | 2.55 | 10.06 | -8.61 | 827 | 0.0 | -0.48 |
| 21Q4 (12) | 9.08 | 4.37 | 25.41 | 0.46 | -13.21 | 6.98 | 1.18 | 22.92 | 51.28 | 0.21 | -8.7 | -4.55 | 5.07 | -16.84 | -14.7 | 13.00 | 17.77 | 20.63 | 2.31 | -12.52 | -23.89 | 827 | -0.48 | -0.48 |
| 21Q3 (11) | 8.7 | 5.45 | 34.47 | 0.53 | 12.77 | 20.45 | 0.96 | 2.13 | 21.52 | 0.23 | -4.17 | 35.29 | 6.09 | 6.93 | -10.42 | 11.03 | -3.15 | -9.63 | 2.64 | -9.12 | 0.62 | 831 | 0.0 | -7.87 |
| 21Q2 (10) | 8.25 | 9.42 | 17.69 | 0.47 | 0.0 | -7.84 | 0.94 | 2.17 | 27.03 | 0.24 | 14.29 | 50.0 | 5.70 | -8.61 | -21.69 | 11.39 | -6.62 | 7.93 | 2.91 | 4.45 | 27.45 | 831 | 0.0 | -7.87 |
| 21Q1 (9) | 7.54 | 4.14 | 25.04 | 0.47 | 9.3 | 20.51 | 0.92 | 17.95 | 3.37 | 0.21 | -4.55 | 40.0 | 6.23 | 4.95 | -3.62 | 12.20 | 13.26 | -17.33 | 2.79 | -8.34 | 11.96 | 831 | 0.0 | 240.57 |
| 20Q4 (8) | 7.24 | 11.9 | -2.16 | 0.43 | -2.27 | -4.44 | 0.78 | -1.27 | -14.29 | 0.22 | 29.41 | 15.79 | 5.94 | -12.67 | -2.33 | 10.77 | -11.77 | -12.39 | 3.04 | 15.65 | 18.35 | 831 | -7.87 | 240.57 |
| 20Q3 (7) | 6.47 | -7.7 | -6.77 | 0.44 | -13.73 | 0.0 | 0.79 | 6.76 | -4.82 | 0.17 | 6.25 | -5.56 | 6.80 | -6.52 | 7.26 | 12.21 | 15.67 | 2.09 | 2.63 | 15.12 | 1.31 | 902 | 0.0 | 269.67 |
| 20Q2 (6) | 7.01 | 16.25 | -11.27 | 0.51 | 30.77 | 6.25 | 0.74 | -16.85 | -12.94 | 0.16 | 6.67 | -15.79 | 7.28 | 12.49 | 19.74 | 10.56 | -28.48 | -1.89 | 2.28 | -8.25 | -5.1 | 902 | 269.67 | 269.67 |
| 20Q1 (5) | 6.03 | -18.51 | -12.74 | 0.39 | -13.33 | -9.3 | 0.89 | -2.2 | 3.49 | 0.15 | -21.05 | -21.05 | 6.47 | 6.36 | 3.93 | 14.76 | 20.02 | 18.59 | 2.49 | -3.12 | -9.53 | 244 | 0.0 | 0.0 |
| 19Q4 (4) | 7.4 | 6.63 | 0.0 | 0.45 | 2.27 | 0.0 | 0.91 | 9.64 | 0.0 | 0.19 | 5.56 | 0.0 | 6.08 | -4.08 | 0.0 | 12.30 | 2.82 | 0.0 | 2.57 | -1.01 | 0.0 | 244 | 0.0 | 0.0 |
| 19Q3 (3) | 6.94 | -12.15 | 0.0 | 0.44 | -8.33 | 0.0 | 0.83 | -2.35 | 0.0 | 0.18 | -5.26 | 0.0 | 6.34 | 4.35 | 0.0 | 11.96 | 11.15 | 0.0 | 2.59 | 7.84 | 0.0 | 244 | 0.0 | 0.0 |
| 19Q2 (2) | 7.9 | 14.33 | 0.0 | 0.48 | 11.63 | 0.0 | 0.85 | -1.16 | 0.0 | 0.19 | 0.0 | 0.0 | 6.08 | -2.36 | 0.0 | 10.76 | -13.55 | 0.0 | 2.41 | -12.53 | 0.0 | 244 | 0.0 | 0.0 |
| 19Q1 (1) | 6.91 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 0.86 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 6.22 | 0.0 | 0.0 | 12.45 | 0.0 | 0.0 | 2.75 | 0.0 | 0.0 | 244 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 24.12 | -21.74 | 1.53 | -15.47 | 3.55 | -13.41 | 0.74 | -17.78 | 6.34 | 8.01 | 14.72 | 10.64 | 3.07 | 5.06 | 827 | 0.0 |
| 2022 (9) | 30.82 | -8.19 | 1.81 | -6.22 | 4.1 | 2.5 | 0.9 | 1.12 | 5.87 | 2.15 | 13.30 | 11.65 | 2.92 | 10.15 | 827 | 0.0 |
| 2021 (8) | 33.57 | 25.45 | 1.93 | 9.66 | 4.0 | 25.0 | 0.89 | 28.99 | 5.75 | -12.59 | 11.92 | -0.36 | 2.65 | 2.82 | 827 | -0.48 |
| 2020 (7) | 26.76 | -8.17 | 1.76 | -2.76 | 3.2 | -7.25 | 0.69 | -8.0 | 6.58 | 5.89 | 11.96 | 1.0 | 2.58 | 0.18 | 831 | -7.87 |
| 2019 (6) | 29.14 | -0.38 | 1.81 | 4.02 | 3.45 | 7.81 | 0.75 | 4.17 | 6.21 | 4.42 | 11.84 | 8.22 | 2.57 | 4.56 | 902 | 269.67 |
| 2018 (5) | 29.25 | 319.05 | 1.74 | 185.25 | 3.2 | 251.65 | 0.72 | 80.0 | 5.95 | -31.93 | 10.94 | -16.09 | 2.46 | -57.05 | 244 | -17.01 |
| 2017 (4) | 6.98 | -7.18 | 0.61 | 5.17 | 0.91 | -8.08 | 0.4 | -11.11 | 8.74 | 13.31 | 13.04 | -0.97 | 5.73 | -4.23 | 294 | -0.34 |
| 2016 (3) | 7.52 | -1.44 | 0.58 | 0.0 | 0.99 | -3.88 | 0.45 | -18.18 | 7.71 | 1.46 | 13.16 | -2.48 | 5.98 | -16.99 | 295 | -30.75 |
| 2015 (2) | 7.63 | -8.73 | 0.58 | -14.71 | 1.03 | 1.98 | 0.55 | -9.84 | 7.60 | -6.55 | 13.50 | 11.74 | 7.21 | -1.21 | 426 | 15.76 |
| 2014 (1) | 8.36 | 27.05 | 0.68 | 51.11 | 1.01 | 10.99 | 0.61 | 52.5 | 8.13 | 0 | 12.08 | 0 | 7.30 | 0 | 368 | 196.77 |
