玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
20Q2 (20)-12.52-836.47-383.26-24.61-206.48-469.68-29.96-342.54-709.73-28.56-252.59-776.07-14.48-214.1-756.8-4.81-196.91-688.520.17-19.05-19.05-19.71-1616.15-664.76215.5822.7550.0982.15-31.14-29.5817.85196.89207.090.00-100.0-100.0
20Q1 (19)1.7055.96-82.65-8.03-12.31-458.48-6.7744.19-376.33-8.1013.74-540.22-4.6118.55-526.85-1.6221.74-430.610.21-8.7-12.51.30126.92-84.39175.625.5722.89119.30102.3732.55-18.42-144.88-330.2620.4911.5423.66
19Q4 (18)1.09136.58-90.98-7.1532.23-264.75-12.13-4.48-349.08-9.390.32-345.17-5.66-11.64-341.88-2.07-6.15-299.040.234.55-8.0-4.83-19.26-146.85166.355.8614.8558.95-35.4-34.541.05345.05273.1618.378.898.0
19Q3 (17)-2.98-167.42-125.65-10.55-144.21-382.09-11.61-213.78-427.97-9.42-188.96-458.17-5.07-200.0-425.0-1.95-219.67-374.650.224.76-12.0-4.05-216.05-143.97157.149.4110.9591.26-21.78-13.679.22155.34261.4116.87-12.27-1.92
19Q2 (16)4.42-54.9-43.48-4.32-292.86-2157.14-3.70-251.02-178.56-3.26-277.17-187.63-1.69-256.48-182.44-0.61-224.49-161.620.21-12.5-12.53.49-58.1-68.1143.630.511.27116.6729.632379.17-16.67-308.33-117.4919.2316.057.19
19Q1 (15)9.80-18.940.12.24-48.3985.122.45-49.69340.21.84-51.96383.081.08-53.85408.570.49-52.88590.00.24-4.00.08.33-19.268.97142.91-1.3310.190.000.0173.648.00-27.27-96.416.57-2.59-10.63
18Q4 (14)12.094.0404.3416.0404.8737.5703.8345.6302.3450.001.0446.4800.250.0010.3111.940144.842.27090.00-14.86011.00292.5017.01-1.10
18Q3 (13)11.6248.5903.741680.9503.54-24.8402.63-29.301.56-23.900.71-28.2800.254.1709.21-15.810141.639.720105.712146.430-5.71-106.0017.20-4.120
18Q2 (12)7.82-20.1200.21-82.6404.71561.7603.72672.3102.05685.7100.991090.000.240.0010.94121.910129.08-0.5504.71103.85095.29-57.12017.94-3.240
18Q1 (11)9.79001.2100-1.0200-0.6500-0.3500-0.10000.24004.9300129.8000-122.2200222.220018.5400
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2019 (10)3.27-68.62-4.7506.4919.38-6.050-4.900-11.290-4.1200.90-7.220.90-89.9166.3514.8578.49-1.5721.516.190.1215.2317.730.51
2018 (9)10.42-12.292.48-22.745.44-2.983.11130.372.45135.585.54165.072.64103.080.971.048.9121.06144.8418.4379.75-66.6520.2500.11017.64-1.4
2017 (8)11.88-15.573.21-48.065.6012.391.35-76.921.04-77.542.09-77.741.30-74.850.96-11.117.36-33.33122.3025.87239.13125.99-139.1300.00017.89-4.79
2016 (7)14.07-21.756.18-41.754.986.485.85-45.834.63-47.219.39-47.925.17-48.961.08-5.2611.04-29.4197.1625.22105.817.61-5.5800.00018.7914.78
2015 (6)17.98-6.510.61-15.124.68-6.7910.80-12.348.77-13.5118.03-20.0410.13-20.611.14-8.815.64-10.4277.59-6.0898.33-3.021.7900.00016.3710.83
2014 (5)19.238.6412.5013.535.02-3.7112.329.3210.1410.4622.559.1512.7612.131.251.6317.465.0582.6113.91101.393.76-1.3900.00014.773.58
2013 (4)17.70011.0105.22011.2709.18020.66011.3801.23016.62072.52097.7102.2900.00014.260

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