- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.85 | 25.0 | 608.33 | 0.36 | 63.64 | 1700.0 | 0.27 | 8.0 | 92.86 | 0 | 0 | 0 | 42.35 | 30.91 | 154.12 | 31.76 | -13.6 | -72.77 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 0.68 | 33.33 | 300.0 | 0.22 | 175.0 | 633.33 | 0.25 | 0.0 | 66.67 | 0 | 0 | 0 | 32.35 | 106.25 | 83.33 | 36.76 | -25.0 | -58.33 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 0.51 | 59.38 | 410.0 | 0.08 | 33.33 | 100.0 | 0.25 | 19.05 | 25.0 | 0 | 0 | 0 | 15.69 | -16.34 | -60.78 | 49.02 | -25.3 | -75.49 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 0.32 | 166.67 | 100.0 | 0.06 | 200.0 | -14.29 | 0.21 | 50.0 | 16.67 | 0 | 0 | 0 | 18.75 | 12.5 | -57.14 | 65.62 | -43.75 | -41.67 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 0.12 | -29.41 | -33.33 | 0.02 | -33.33 | -83.33 | 0.14 | -6.67 | -39.13 | 0 | 0 | 0 | 16.67 | -5.56 | -75.0 | 116.67 | 32.22 | -8.7 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 0.17 | 70.0 | -15.0 | 0.03 | -25.0 | -76.92 | 0.15 | -25.0 | -40.0 | 0 | 0 | 0 | 17.65 | -55.88 | -72.85 | 88.24 | -55.88 | -29.41 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 0.1 | -37.5 | 0.0 | 0.04 | -42.86 | -50.0 | 0.2 | 11.11 | -16.67 | 0 | 0 | 0 | 40.00 | -8.57 | -50.0 | 200.00 | 77.78 | -16.67 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 0.16 | -11.11 | -33.33 | 0.07 | -41.67 | -36.36 | 0.18 | -21.74 | -28.0 | 0 | 0 | 0 | 43.75 | -34.37 | -4.55 | 112.50 | -11.96 | 8.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 0.18 | -10.0 | -53.85 | 0.12 | -7.69 | 0.0 | 0.23 | -8.0 | -17.86 | 0 | 0 | 0 | 66.67 | 2.56 | 116.67 | 127.78 | 2.22 | 77.98 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 0.2 | 100.0 | -16.67 | 0.13 | 62.5 | 85.71 | 0.25 | 4.17 | -21.88 | 0 | 0 | 0 | 65.00 | -18.75 | 122.86 | 125.00 | -47.92 | -6.25 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 0.1 | -58.33 | 0.0 | 0.08 | -27.27 | 100.0 | 0.24 | -4.0 | -14.29 | 0 | 0 | 0 | 80.00 | 74.55 | 100.0 | 240.00 | 130.4 | -14.29 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 0.24 | -38.46 | -59.32 | 0.11 | -8.33 | -75.56 | 0.25 | -10.71 | -32.43 | 0 | 0 | 0 | 45.83 | 48.96 | -39.91 | 104.17 | 45.09 | 66.1 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 0.39 | 62.5 | -84.34 | 0.12 | 71.43 | -93.62 | 0.28 | -12.5 | -51.72 | 0 | 0 | 0 | 30.77 | 5.49 | -59.25 | 71.79 | -46.15 | 208.22 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 0.24 | 140.0 | -92.48 | 0.07 | 75.0 | -96.15 | 0.32 | 14.29 | -50.0 | 0 | 0 | 0 | 29.17 | -27.08 | -48.88 | 133.33 | -52.38 | 564.58 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 0.1 | -83.05 | -98.23 | 0.04 | -91.11 | -98.64 | 0.28 | -24.32 | -52.54 | 0 | 0 | 0 | 40.00 | -47.56 | -23.53 | 280.00 | 346.49 | 2576.61 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 0.59 | -76.31 | -87.15 | 0.45 | -76.06 | -78.67 | 0.37 | -36.21 | -41.27 | 0 | 0 | 0 | 76.27 | 1.02 | 65.92 | 62.71 | 169.23 | 356.9 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 2.49 | -21.94 | 0.0 | 1.88 | 3.3 | 0.0 | 0.58 | -9.38 | 0.0 | 0 | 0 | 0.0 | 75.50 | 32.34 | 0.0 | 23.29 | 16.1 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 3.19 | -43.44 | 0.0 | 1.82 | -38.31 | 0.0 | 0.64 | 8.47 | 0.0 | 0 | 0 | 0.0 | 57.05 | 9.08 | 0.0 | 20.06 | 91.79 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 5.64 | 22.88 | 0.0 | 2.95 | 39.81 | 0.0 | 0.59 | -6.35 | 0.0 | 0 | 0 | 0.0 | 52.30 | 13.78 | 0.0 | 10.46 | -23.78 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 4.59 | 0.0 | 0.0 | 2.11 | 0.0 | 0.0 | 0.63 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 45.97 | 0.0 | 0.0 | 13.73 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.36 | 337.04 | 0.72 | 350.0 | 0.99 | 50.0 | 0 | 0 | 30.51 | 2.97 | 41.95 | -65.68 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 0.54 | -23.94 | 0.16 | -63.64 | 0.66 | -31.25 | 0 | 0 | 29.63 | -52.19 | 122.22 | -9.61 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 0.71 | -46.62 | 0.44 | -36.23 | 0.96 | -22.58 | 0 | 0 | 61.97 | 19.45 | 135.21 | 45.02 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 1.33 | -91.64 | 0.69 | -92.13 | 1.24 | -48.97 | 0 | 0 | 51.88 | -5.94 | 93.23 | 510.04 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 15.9 | 18.75 | 8.77 | 77.17 | 2.43 | 9.95 | 0 | 0 | 55.16 | 49.2 | 15.28 | -7.4 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 13.39 | 114.58 | 4.95 | 57.64 | 2.21 | 137.63 | 0 | 0 | 36.97 | -26.54 | 16.50 | 10.74 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 6.24 | -58.06 | 3.14 | -70.52 | 0.93 | -29.55 | 0 | 0 | 50.32 | -29.69 | 14.90 | 68.01 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 14.88 | -36.63 | 10.65 | -9.05 | 1.32 | 20.0 | 0 | 0 | 71.57 | 43.51 | 8.87 | 89.35 | 0.00 | 0 | 233 | 0.0 |
| 2015 (2) | 23.48 | 24.1 | 11.71 | -0.93 | 1.1 | 46.67 | 0 | 0 | 49.87 | -20.17 | 4.68 | 18.18 | 0.00 | 0 | 233 | 0.0 |
| 2014 (1) | 18.92 | 124.97 | 11.82 | 493.97 | 0.75 | 108.33 | 0 | 0 | 62.47 | 0 | 3.96 | 0 | 0.00 | 0 | 233 | 0.0 |
