玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)26.03-29.65-14.093.58-71.34-57.737.10-46.25-25.656.22-40.02-21.561.98-48.97-22.661.37-46.06-24.730.21-12.5-8.711.17-32.224.4952.7514.1328.1350.52-46.73-43.0149.48778.35335.4613.5010.474.17
23Q3 (19)37.004.9115.4112.49-12.5414.813.21-13.49-11.8210.37-17.04-14.793.88-35.55-22.862.54-32.98-24.630.24-20.0-14.2916.48-7.983.7846.22-26.0816.3194.841.5630.215.63-10.45-79.5512.2221.115.89
23Q2 (18)35.272.231.6714.28132.2-1.7915.27105.24-12.5412.50124.82-11.916.02260.48-11.733.79226.72-10.190.3050.00.017.9154.26-4.8962.538.564.3293.3813.0411.926.29-63.82-62.6910.09-29.097.11
23Q1 (17)34.5013.8617.636.15-27.39-26.177.44-22.09-27.635.56-29.89-32.931.67-34.77-54.251.16-36.26-50.430.20-13.04-28.5711.618.61-1.0257.6039.91-9.6582.61-6.81.8517.3953.04-7.9314.239.833.49
22Q4 (16)30.30-5.491.28.47-22.1514.39.55-36.257.427.93-34.846.872.56-49.11-6.911.82-45.99-1.620.23-17.86-8.010.69-32.681.6241.173.6-15.9588.6421.76.6811.36-58.75-32.8112.9612.3122.38
22Q3 (15)32.06-7.58-17.9610.88-25.17-27.6114.98-14.2-7.6412.17-14.24-10.255.03-26.25-10.973.37-20.14-4.530.28-6.677.6915.88-15.67-10.3839.74-33.7-18.0172.83-12.71-21.527.5563.35281.5311.5422.51-5.18
22Q2 (14)34.6918.27-8.1314.5474.55-5.5217.4669.84-3.3814.1971.17-5.966.8286.85-4.884.2280.34-1.40.307.147.1418.8360.53-2.9459.94-5.98-17.3483.432.86-2.0716.86-10.7213.929.42-11.63-4.37
22Q1 (13)29.33-2.04-22.438.3312.42-42.5910.2815.64-36.548.2911.73-32.333.6532.73-12.892.3426.49-14.60.2812.027.2711.7311.5-35.1263.7530.162.5981.11-2.38-9.418.8911.6980.310.660.66-15.19
21Q4 (12)29.94-23.39-23.457.41-50.7-40.628.89-45.19-39.857.42-45.28-36.532.75-51.33-23.611.85-47.59-26.880.25-3.8513.6410.52-40.63-37.0848.981.059.883.09-10.45-1.516.91134.238.1110.59-12.98-26.66
21Q3 (11)39.083.5-3.3215.03-2.34-31.8716.22-10.24-30.2713.56-10.14-26.545.65-21.2-39.773.53-17.52-43.430.26-7.14-23.5317.72-8.66-27.5848.47-33.1521.1792.788.9-2.027.22-51.2341.8912.1723.5524.69
21Q2 (10)37.76-0.13-3.2315.396.06-19.8418.0711.54-9.6515.0923.18-8.047.1771.12-6.644.2856.2-13.540.2827.27-6.6719.407.3-9.0572.5116.6917.1285.20-4.83-11.1214.8041.31284.899.85-21.640
21Q1 (9)37.81-3.322.2214.5116.27-10.616.209.61-6.3612.254.79-10.394.1916.39-5.632.748.3-9.270.220.00.018.088.13-5.9862.1439.328.289.526.12-4.4810.48-33.0366.8112.57-12.952.11
20Q4 (8)39.11-3.2414.0612.48-43.4319.3114.78-36.4634.2411.69-36.6726.383.60-61.6222.872.53-59.4622.820.22-35.290.016.72-31.6729.3144.6111.52-2.8184.36-10.91-11.7215.64207.41201.6814.4447.950
20Q3 (7)40.423.597.322.0614.921.4123.2616.322.6118.4612.4923.649.3822.1442.346.2426.0648.220.3413.3321.4324.4714.7220.0740.00-35.39-2.9194.69-1.22-1.015.0932.317.049.7605.06
20Q2 (6)39.025.494.0319.2018.3-6.9820.0015.61-2.1516.4120.042.317.6872.97-1.294.9563.915.320.3036.363.4521.3310.92-2.661.9127.73-15.7195.862.28-5.243.85-38.76541.030.00-100.0-100.0
20Q1 (5)36.997.878.6716.2355.1618.0417.3057.1319.3913.6747.7817.244.4451.542.33.0246.68.630.220.0-8.3319.2348.7213.9948.475.6-17.2393.72-1.92-1.046.2821.1218.6312.3101.32
19Q4 (4)34.29-8.970.010.46-42.430.011.01-41.960.09.25-38.040.02.93-55.540.02.06-51.070.00.22-21.430.012.93-36.560.045.9011.410.095.56-0.10.05.1919.260.00.00-100.00.0
19Q3 (3)37.670.430.018.17-11.970.018.97-7.190.014.93-6.920.06.59-15.30.04.21-10.430.00.28-3.450.020.38-6.940.041.20-43.910.095.65-5.450.04.35598.550.09.299.040.0
19Q2 (2)37.5110.190.020.6450.110.020.4441.060.016.0437.560.07.7879.260.04.7069.060.00.2920.830.021.9029.820.073.4525.430.0101.166.820.0-0.87-116.470.08.52-29.880.0
19Q1 (1)34.040.00.013.750.00.014.490.00.011.660.00.04.340.00.02.780.00.00.240.00.016.870.00.058.560.00.094.710.00.05.290.00.012.150.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)33.525.579.83-8.813.04188.4411.37-15.029.17-15.7913.53-25.129.35-25.081.00-12.2814.811.3752.7528.1386.367.2213.49-30.630.16-38.1812.2211.09
2022 (9)31.75-12.3910.78-18.331.05-24.7413.38-10.7410.89-11.1718.07-8.612.48-7.421.143.6414.61-11.7241.17-15.9580.55-8.5219.4562.80.2569.1111.00-1.79
2021 (8)36.24-7.2913.20-27.431.40-1.8814.99-23.0112.26-21.3119.77-19.7313.48-20.571.100.9216.55-21.2748.989.888.05-5.6911.9582.350.153.9111.202.85
2020 (7)39.098.0718.1911.251.43-8.3619.4715.8915.5816.4424.639.2716.9713.131.09-1.821.0213.4444.61-2.8193.36-4.076.55144.990.14-0.7910.895.73
2019 (6)36.17-1.7916.35-10.121.56206.8316.80-12.6413.38-12.0322.54-18.8615.00-17.131.11-5.9318.53-6.9845.90-20.2297.332.852.67-50.20.1440.9310.300.39
2018 (5)36.83-15.2418.197.820.51105.3519.2311.5415.2110.0627.78-13.3518.10-13.481.18-21.8519.9212.6157.5312.7894.63-3.295.37150.140.10010.2620.85
2017 (4)43.456.1316.8725.520.25-37.4317.2427.6113.8224.532.06-3.5820.922.51.51-17.4917.6925.6451.01-12.3897.85-1.492.15304.750.0008.498.15
2016 (3)40.947.8213.4436.170.39-26.7713.5134.711.1032.7833.2522.7420.4129.671.83-1.6114.0829.8958.22-18.3699.340.860.53-64.760.0007.85-9.87
2015 (2)37.974.989.8726.540.54-9.9410.0325.228.3619.0927.098.7115.7412.591.86-4.6210.8421.871.31-8.7498.491.211.51-43.970.0008.719.56
2014 (1)36.1707.8000.60-15.018.0107.02024.92013.9801.955.418.90210.178.14-9.7497.31-15.162.6900.0007.95-2.33

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