- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q2 (20) | 1.49 | 28.45 | 0.0 | 0.25 | 38.89 | -37.5 | 0.19 | -5.0 | -34.48 | 0.14 | 0.0 | -30.0 | 16.78 | 8.13 | -37.5 | 12.75 | -26.04 | -34.48 | 9.40 | -22.15 | -30.0 | 300 | 0.0 | -25.0 |
| 23Q1 (19) | 1.16 | -41.71 | -23.68 | 0.18 | -28.0 | -41.94 | 0.2 | 0.0 | -28.57 | 0.14 | -22.22 | -22.22 | 15.52 | 23.52 | -23.92 | 17.24 | 71.55 | -6.4 | 12.07 | 33.43 | 1.92 | 300 | 0.0 | -25.0 |
| 22Q4 (18) | 1.99 | 20.61 | -38.39 | 0.25 | -30.56 | -30.56 | 0.2 | -23.08 | -25.93 | 0.18 | -25.0 | -14.29 | 12.56 | -42.42 | 12.72 | 10.05 | -36.22 | 20.23 | 9.05 | -37.81 | 39.12 | 300 | -25.0 | -25.0 |
| 22Q3 (17) | 1.65 | 10.74 | -34.0 | 0.36 | -10.0 | -7.69 | 0.26 | -10.34 | 36.84 | 0.24 | 20.0 | -7.69 | 21.82 | -18.73 | 39.86 | 15.76 | -19.04 | 107.34 | 14.55 | 8.36 | 39.86 | 400 | 0.0 | 6.95 |
| 22Q2 (16) | 1.49 | -1.97 | -53.44 | 0.4 | 29.03 | 14.29 | 0.29 | 3.57 | 11.54 | 0.2 | 11.11 | 17.65 | 26.85 | 31.63 | 145.45 | 19.46 | 5.66 | 139.55 | 13.42 | 13.35 | 152.66 | 400 | 0.0 | 6.95 |
| 22Q1 (15) | 1.52 | -52.94 | -23.23 | 0.31 | -13.89 | -8.82 | 0.28 | 3.7 | 40.0 | 0.18 | -14.29 | 20.0 | 20.39 | 82.99 | 18.77 | 18.42 | 120.37 | 82.37 | 11.84 | 82.14 | 56.32 | 400 | 0.0 | 6.95 |
| 21Q4 (14) | 3.23 | 29.2 | 12.54 | 0.36 | -7.69 | 56.52 | 0.27 | 42.11 | 58.82 | 0.21 | -19.23 | 133.33 | 11.15 | -28.55 | 39.08 | 8.36 | 9.99 | 41.12 | 6.50 | -37.49 | 107.33 | 400 | 6.95 | 6.95 |
| 21Q3 (13) | 2.5 | -21.88 | -8.42 | 0.39 | 11.43 | 0.0 | 0.19 | -26.92 | -9.52 | 0.26 | 52.94 | 188.89 | 15.60 | 42.63 | 9.2 | 7.60 | -6.46 | -1.2 | 10.40 | 95.76 | 215.47 | 374 | 0.0 | -8.11 |
| 21Q2 (12) | 3.2 | 61.62 | 40.97 | 0.35 | 2.94 | 105.88 | 0.26 | 30.0 | 62.5 | 0.17 | 13.33 | -5.56 | 10.94 | -36.31 | 46.05 | 8.12 | -19.56 | 15.27 | 5.31 | -29.88 | -33.0 | 374 | 0.0 | -8.11 |
| 21Q1 (11) | 1.98 | -31.01 | 73.68 | 0.34 | 47.83 | 41.67 | 0.2 | 17.65 | 17.65 | 0.15 | 66.67 | 66.67 | 17.17 | 114.27 | -18.43 | 10.10 | 70.53 | -32.26 | 7.58 | 141.58 | -4.04 | 374 | 0.0 | -17.98 |
| 20Q4 (10) | 2.87 | 5.13 | -1.71 | 0.23 | -41.03 | 43.75 | 0.17 | -19.05 | -10.53 | 0.09 | 0.0 | -55.0 | 8.01 | -43.9 | 46.25 | 5.92 | -23.0 | -8.97 | 3.14 | -4.88 | -54.22 | 374 | -8.11 | -17.98 |
| 20Q3 (9) | 2.73 | 20.26 | -18.51 | 0.39 | 129.41 | 2.63 | 0.21 | 31.25 | 10.53 | 0.09 | -50.0 | -57.14 | 14.29 | 90.76 | 25.94 | 7.69 | 9.13 | 35.63 | 3.30 | -58.42 | -47.41 | 407 | 0.0 | -10.75 |
| 20Q2 (8) | 2.27 | 99.12 | -29.5 | 0.17 | -29.17 | -45.16 | 0.16 | -5.88 | -20.0 | 0.18 | 100.0 | 0.0 | 7.49 | -64.43 | -22.21 | 7.05 | -52.73 | 13.48 | 7.93 | 0.44 | 41.85 | 407 | -10.75 | -10.75 |
| 20Q1 (7) | 1.14 | -60.96 | -59.72 | 0.24 | 50.0 | 9.09 | 0.17 | -10.53 | -26.09 | 0.09 | -55.0 | -52.63 | 21.05 | 284.21 | 170.81 | 14.91 | 129.18 | 83.49 | 7.89 | 15.26 | 17.59 | 456 | 0.0 | 0.0 |
| 19Q4 (6) | 2.92 | -12.84 | -20.65 | 0.16 | -57.89 | -57.89 | 0.19 | 0.0 | -24.0 | 0.2 | -4.76 | -25.93 | 5.48 | -51.69 | -46.94 | 6.51 | 14.73 | -4.22 | 6.85 | 9.26 | -6.65 | 456 | 0.0 | 0.0 |
| 19Q3 (5) | 3.35 | 4.04 | -19.66 | 0.38 | 22.58 | 22.58 | 0.19 | -5.0 | -32.14 | 0.21 | 16.67 | 16.67 | 11.34 | 17.82 | 52.59 | 5.67 | -8.69 | -15.53 | 6.27 | 12.14 | 45.22 | 456 | 0.0 | -15.24 |
| 19Q2 (4) | 3.22 | 13.78 | 0.0 | 0.31 | 40.91 | 0.0 | 0.2 | -13.04 | 0.0 | 0.18 | -5.26 | 0.0 | 9.63 | 23.84 | 0.0 | 6.21 | -23.58 | 0.0 | 5.59 | -16.74 | 0.0 | 456 | 0.0 | 0.0 |
| 19Q1 (3) | 2.83 | -23.1 | 0.0 | 0.22 | -42.11 | 0.0 | 0.23 | -8.0 | 0.0 | 0.19 | -29.63 | 0.0 | 7.77 | -24.72 | 0.0 | 8.13 | 19.63 | 0.0 | 6.71 | -8.49 | 0.0 | 456 | 0.0 | 0.0 |
| 18Q4 (2) | 3.68 | -11.75 | 0.0 | 0.38 | 22.58 | 0.0 | 0.25 | -10.71 | 0.0 | 0.27 | 50.0 | 0.0 | 10.33 | 38.9 | 0.0 | 6.79 | 1.17 | 0.0 | 7.34 | 69.97 | 0.0 | 456 | -15.24 | 0.0 |
| 18Q3 (1) | 4.17 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 7.43 | 0.0 | 0.0 | 6.71 | 0.0 | 0.0 | 4.32 | 0.0 | 0.0 | 538 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2022 (10) | 6.66 | -38.96 | 1.32 | -7.69 | 1.03 | 10.75 | 0.8 | 0.0 | 19.82 | 51.21 | 15.47 | 81.43 | 12.01 | 63.81 | 400 | 0.0 |
| 2021 (9) | 10.91 | 21.09 | 1.43 | 38.83 | 0.93 | 29.17 | 0.8 | 77.78 | 13.11 | 14.66 | 8.52 | 6.67 | 7.33 | 46.82 | 400 | 6.95 |
| 2020 (8) | 9.01 | -26.81 | 1.03 | -2.83 | 0.72 | -10.0 | 0.45 | -42.31 | 11.43 | 32.76 | 7.99 | 22.96 | 4.99 | -21.18 | 374 | -8.11 |
| 2019 (7) | 12.31 | -29.01 | 1.06 | -23.74 | 0.8 | -21.57 | 0.78 | -1.27 | 8.61 | 7.42 | 6.50 | 10.48 | 6.34 | 39.08 | 407 | -10.75 |
| 2018 (6) | 17.34 | 21.94 | 1.39 | 16.81 | 1.02 | 0.99 | 0.79 | 75.56 | 8.02 | -4.21 | 5.88 | -17.18 | 4.56 | 43.97 | 456 | -15.24 |
| 2017 (5) | 14.22 | 65.16 | 1.19 | 22.68 | 1.01 | 13.48 | 0.45 | 0.0 | 8.37 | -25.72 | 7.10 | -31.29 | 3.16 | -39.45 | 538 | 44.62 |
| 2016 (4) | 8.61 | 3.11 | 0.97 | -1.02 | 0.89 | 9.88 | 0.45 | 9.76 | 11.27 | -4.01 | 10.34 | 6.56 | 5.23 | 6.44 | 372 | 0.0 |
| 2015 (3) | 8.35 | 31.7 | 0.98 | 3.16 | 0.81 | 22.73 | 0.41 | 32.26 | 11.74 | -21.67 | 9.70 | -6.82 | 4.91 | 0.42 | 372 | 17.35 |
| 2014 (2) | 6.34 | 8.01 | 0.95 | 28.38 | 0.66 | -10.81 | 0.31 | -11.43 | 14.98 | 18.86 | 10.41 | -17.42 | 4.89 | -17.99 | 317 | -3.06 |
| 2013 (1) | 5.87 | 35.88 | 0.74 | 27.59 | 0.74 | 15.62 | 0.35 | 2.94 | 12.61 | 0 | 12.61 | 0 | 5.96 | 0 | 327 | 0 |
