- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.87 | -9.38 | 40.32 | 0.1 | 11.11 | 25.0 | 0.12 | -14.29 | 33.33 | 0.34 | 6.25 | 13.33 | 11.49 | 22.61 | -10.92 | 13.79 | -5.42 | -4.98 | 39.08 | 17.24 | -19.23 | 105 | 1.94 | 1.94 |
| 23Q3 (19) | 0.96 | 24.68 | -4.0 | 0.09 | 0.0 | -10.0 | 0.14 | 7.69 | 0.0 | 0.32 | -5.88 | -13.51 | 9.38 | -19.79 | -6.25 | 14.58 | -13.62 | 4.17 | 33.33 | -24.51 | -9.91 | 103 | 0.0 | -8.04 |
| 23Q2 (18) | 0.77 | 5.48 | -54.97 | 0.09 | 12.5 | -25.0 | 0.13 | 8.33 | -23.53 | 0.34 | 6.25 | -32.0 | 11.69 | 6.66 | 66.56 | 16.88 | 2.71 | 69.82 | 44.16 | 0.73 | 51.01 | 103 | 0.0 | -8.04 |
| 23Q1 (17) | 0.73 | 17.74 | -58.52 | 0.08 | 0.0 | -27.27 | 0.12 | 33.33 | -20.0 | 0.32 | 6.67 | -31.91 | 10.96 | -15.07 | 75.34 | 16.44 | 13.24 | 92.88 | 43.84 | -9.41 | 64.15 | 103 | 0.0 | -8.04 |
| 22Q4 (16) | 0.62 | -38.0 | -60.76 | 0.08 | -20.0 | -11.11 | 0.09 | -35.71 | -35.71 | 0.3 | -18.92 | -31.82 | 12.90 | 29.03 | 126.52 | 14.52 | 3.69 | 63.82 | 48.39 | 30.78 | 73.75 | 103 | -8.04 | -8.04 |
| 22Q3 (15) | 1.0 | -41.52 | -31.97 | 0.1 | -16.67 | 0.0 | 0.14 | -17.65 | -12.5 | 0.37 | -26.0 | -21.28 | 10.00 | 42.5 | 47.0 | 14.00 | 40.82 | 28.63 | 37.00 | 26.54 | 15.72 | 112 | 0.0 | -6.67 |
| 22Q2 (14) | 1.71 | -2.84 | 16.33 | 0.12 | 9.09 | 50.0 | 0.17 | 13.33 | 41.67 | 0.5 | 6.38 | 28.21 | 7.02 | 12.28 | 28.95 | 9.94 | 16.65 | 21.78 | 29.24 | 9.49 | 10.21 | 112 | 0.0 | -6.67 |
| 22Q1 (13) | 1.76 | 11.39 | 37.5 | 0.11 | 22.22 | 37.5 | 0.15 | 7.14 | 36.36 | 0.47 | 6.82 | 20.51 | 6.25 | 9.72 | 0.0 | 8.52 | -3.81 | -0.83 | 26.70 | -4.11 | -12.35 | 112 | 0.0 | -6.67 |
| 21Q4 (12) | 1.58 | 7.48 | 26.4 | 0.09 | -10.0 | 0.0 | 0.14 | -12.5 | 16.67 | 0.44 | -6.38 | 10.0 | 5.70 | -16.27 | -20.89 | 8.86 | -18.59 | -7.7 | 27.85 | -12.9 | -12.97 | 112 | -6.67 | -6.67 |
| 21Q3 (11) | 1.47 | 0.0 | 24.58 | 0.1 | 25.0 | 11.11 | 0.16 | 33.33 | 45.45 | 0.47 | 20.51 | 17.5 | 6.80 | 25.0 | -10.81 | 10.88 | 33.33 | 16.76 | 31.97 | 20.51 | -5.68 | 120 | 0.0 | -1.64 |
| 21Q2 (10) | 1.47 | 14.84 | 47.0 | 0.08 | 0.0 | -11.11 | 0.12 | 9.09 | 0.0 | 0.39 | 0.0 | -2.5 | 5.44 | -12.93 | -39.53 | 8.16 | -5.01 | -31.97 | 26.53 | -12.93 | -33.67 | 120 | 0.0 | -1.64 |
| 21Q1 (9) | 1.28 | 2.4 | 25.49 | 0.08 | -11.11 | -11.11 | 0.11 | -8.33 | 0.0 | 0.39 | -2.5 | -2.5 | 6.25 | -13.19 | -29.17 | 8.59 | -10.48 | -20.31 | 30.47 | -4.79 | -22.3 | 120 | 0.0 | -1.64 |
| 20Q4 (8) | 1.25 | 5.93 | -8.76 | 0.09 | 0.0 | -18.18 | 0.12 | 9.09 | 9.09 | 0.4 | 0.0 | -4.76 | 7.20 | -5.6 | -10.33 | 9.60 | 2.98 | 19.56 | 32.00 | -5.6 | 4.38 | 120 | -1.64 | -1.64 |
| 20Q3 (7) | 1.18 | 18.0 | -19.73 | 0.09 | 0.0 | -18.18 | 0.11 | -8.33 | 0.0 | 0.4 | 0.0 | -4.76 | 7.63 | -15.25 | 1.93 | 9.32 | -22.32 | 24.58 | 33.90 | -15.25 | 18.64 | 122 | 0.0 | -4.69 |
| 20Q2 (6) | 1.0 | -1.96 | -24.24 | 0.09 | 0.0 | -18.18 | 0.12 | 9.09 | 0.0 | 0.4 | 0.0 | -4.76 | 9.00 | 2.0 | 8.0 | 12.00 | 11.27 | 32.0 | 40.00 | 2.0 | 25.71 | 122 | 0.0 | -4.69 |
| 20Q1 (5) | 1.02 | -25.55 | -3.77 | 0.09 | -18.18 | -18.18 | 0.11 | 0.0 | 0.0 | 0.4 | -4.76 | -6.98 | 8.82 | 9.89 | -14.97 | 10.78 | 34.31 | 3.92 | 39.22 | 27.92 | -3.33 | 122 | 0.0 | -4.69 |
| 19Q4 (4) | 1.37 | -6.8 | 0.0 | 0.11 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 8.03 | 7.3 | 0.0 | 8.03 | 7.3 | 0.0 | 30.66 | 7.3 | 0.0 | 122 | -4.69 | 0.0 |
| 19Q3 (3) | 1.47 | 11.36 | 0.0 | 0.11 | 0.0 | 0.0 | 0.11 | -8.33 | 0.0 | 0.42 | 0.0 | 0.0 | 7.48 | -10.2 | 0.0 | 7.48 | -17.69 | 0.0 | 28.57 | -10.2 | 0.0 | 128 | 0.0 | 0.0 |
| 19Q2 (2) | 1.32 | 24.53 | 0.0 | 0.11 | 0.0 | 0.0 | 0.12 | 9.09 | 0.0 | 0.42 | -2.33 | 0.0 | 8.33 | -19.7 | 0.0 | 9.09 | -12.4 | 0.0 | 31.82 | -21.56 | 0.0 | 128 | 0.0 | 0.0 |
| 19Q1 (1) | 1.06 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 10.38 | 0.0 | 0.0 | 10.38 | 0.0 | 0.0 | 40.57 | 0.0 | 0.0 | 128 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3.34 | -34.38 | 0.35 | -12.5 | 0.5 | -10.71 | 1.32 | -19.51 | 10.48 | 33.35 | 14.97 | 36.07 | 39.52 | 22.66 | 105 | 1.94 |
| 2022 (9) | 5.09 | -12.24 | 0.4 | 14.29 | 0.56 | 7.69 | 1.64 | -3.53 | 7.86 | 30.23 | 11.00 | 22.71 | 32.22 | 9.93 | 103 | -8.04 |
| 2021 (8) | 5.8 | 30.34 | 0.35 | -2.78 | 0.52 | 13.04 | 1.7 | 6.25 | 6.03 | -25.41 | 8.97 | -13.27 | 29.31 | -18.48 | 112 | -6.67 |
| 2020 (7) | 4.45 | -14.75 | 0.36 | -16.28 | 0.46 | 2.22 | 1.6 | -4.76 | 8.09 | -1.79 | 10.34 | 19.91 | 35.96 | 11.72 | 120 | -1.64 |
| 2019 (6) | 5.22 | -5.61 | 0.43 | -17.31 | 0.45 | -2.17 | 1.68 | -17.65 | 8.24 | -12.4 | 8.62 | 3.64 | 32.18 | -12.76 | 122 | -4.69 |
| 2018 (5) | 5.53 | -35.85 | 0.52 | 8.33 | 0.46 | -19.3 | 2.04 | -8.93 | 9.40 | 68.87 | 8.32 | 25.8 | 36.89 | 41.96 | 128 | -18.99 |
| 2017 (4) | 8.62 | 16.17 | 0.48 | 0.0 | 0.57 | 16.33 | 2.24 | 9.27 | 5.57 | -13.92 | 6.61 | 0.13 | 25.99 | -5.94 | 158 | 7.48 |
| 2016 (3) | 7.42 | 20.26 | 0.48 | -2.04 | 0.49 | 6.52 | 2.05 | 10.22 | 6.47 | -18.54 | 6.60 | -11.42 | 27.63 | -8.35 | 147 | 2.08 |
| 2015 (2) | 6.17 | -15.94 | 0.49 | 0.0 | 0.46 | -9.8 | 1.86 | 0.0 | 7.94 | 18.96 | 7.46 | 7.3 | 30.15 | 18.96 | 144 | 10.77 |
| 2014 (1) | 7.34 | 13.1 | 0.49 | 13.95 | 0.51 | 6.25 | 1.86 | 18.47 | 6.68 | 0 | 6.95 | 0 | 25.34 | 0 | 130 | 4.0 |
