玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)48.917.287.3522.9225.5213.9221.77-9.93-0.9119.49-0.41-12.523.1313.0-3.992.6914.47-3.930.1416.6716.6728.14-9.55-2.5617.859.85-4.39105.2638.6414.22-5.26-121.86-167.1131.5320.312.77
23Q3 (19)45.594.8516.8418.2613.8449.4324.179.7139.1519.579.4538.42.7724.2256.52.3523.6863.190.129.0920.031.113.713.8716.25-23.92-1.2875.934.47.5624.07-11.73-18.1526.21-10.15-6.66
23Q2 (18)43.48-7.84-3.8716.04-10.24-27.7522.0311.04-5.2917.889.163.652.2314.95-9.351.9013.1-3.550.1110.00.030.007.22-5.9621.3635.45-36.572.73-21.04-24.4827.27159.09636.3629.177.1211.72
23Q1 (17)47.183.563.0417.87-11.18-13.9219.84-9.7-20.6716.38-26.48-22.411.94-40.49-47.711.68-40.0-43.430.10-16.67-28.5727.98-3.12-13.7515.77-15.53-10.392.11-0.0610.8710.5334.21-37.827.23-2.61-0.91
22Q4 (16)45.5616.76-4.020.1264.65-22.9121.9726.48-31.322.2857.57-18.513.2684.18-52.822.8094.44-45.950.1220.0-36.8428.885.71-23.3118.6713.43-47.3692.1630.5614.047.84-73.33-56.8627.96-0.4317.88
22Q3 (15)39.02-13.73-11.4212.22-44.95-44.4317.37-25.32-29.6814.14-18.03-29.581.77-28.05-63.051.44-26.9-60.220.10-9.09-44.4427.32-14.36-10.616.46-51.07-47.7370.59-26.7-20.4529.41694.12161.0328.087.5516.85
22Q2 (14)45.23-1.22-1.7422.206.94-18.7723.26-7.0-18.8717.25-18.29-26.532.46-33.69-60.451.97-33.67-57.360.11-21.43-45.031.90-1.66-4.8933.6491.350.5496.3015.911.833.70-78.11-14.8126.11-4.991.91
22Q1 (13)45.79-3.52-11.9820.76-20.46-36.1425.01-21.79-26.221.11-22.79-21.293.71-46.31-52.192.97-42.66-48.170.14-26.32-33.3332.44-13.86-15.8117.58-50.44-52.1983.082.81-13.016.92-6.92369.6227.4815.8522.73
21Q4 (12)47.467.740.0826.1018.69-7.931.9829.476.2827.3436.167.66.9144.26-6.755.1843.09-7.00.195.56-13.6437.6623.236.9935.4712.641.3480.81-8.93-14.4918.1861.36230.9123.72-1.2929.33
21Q3 (11)44.05-4.3-7.9221.99-19.54-16.8324.70-13.85-12.120.08-14.48-13.974.79-22.99-26.653.62-21.65-26.870.18-10.0-14.2930.56-8.88-12.7931.49-5.89-1.4488.73-6.17-6.4111.27159.1573.5224.03-6.2114.16
21Q2 (10)46.03-11.51-0.9327.33-15.9325.4828.67-15.417.6923.48-12.4522.936.22-19.85-10.764.62-19.37-9.940.20-4.76-25.9333.54-12.95-6.2133.46-9.0-15.194.57-0.975.914.3520.65-59.4225.6214.434.06
21Q1 (9)52.029.7032.5114.71033.8912.63026.825.5507.764.7205.732.8700.21-4.55038.539.46036.775.06095.501.0503.60-34.41022.3922.080
20Q4 (8)47.42-0.88028.347.19030.097.08025.418.8707.4113.4805.5712.5300.224.76035.200.46035.009.55094.51-0.3205.49-15.38018.34-12.870
20Q3 (7)47.842.97026.4421.4028.1015.35023.3422.206.53-6.3104.95-3.5100.21-22.22035.04-2.01031.95-18.93094.816.1806.49-39.39021.05-14.50
20Q2 (6)46.460021.780024.360019.10006.97005.13000.270035.760039.410089.290010.710024.6200
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)46.455.1919.06-0.526.70-10.7122.02-0.7718.46-2.649.95-17.98.48-12.40.46-9.829.28-3.4617.85-4.3986.600.3713.40-2.360.26-1.928.694.78
2022 (9)44.16-7.0319.16-29.437.5047.8622.19-25.8918.96-22.7112.12-53.229.68-49.580.51-34.6230.33-13.8118.67-47.3686.27-4.7713.7345.880.2649.0927.3814.42
2021 (8)47.500.6827.157.195.07-35.0429.949.3924.539.3125.9128.3319.2027.070.7816.4235.19-0.1735.471.3490.59-2.449.4124.790.18023.9311.35
2020 (7)47.1810.8625.3340.417.81-31.4627.3735.7622.4431.6120.1949.5615.1146.840.6711.6735.2510.9535.005.992.863.177.54-29.320.00021.49-21.68
2019 (6)42.568.0518.0432.2611.3931.720.1643.0817.0553.4713.5043.3110.2943.920.60-6.2531.7738.7333.058.9790.00-6.6410.67196.00.00027.44-10.76
2018 (5)39.391.8113.643.418.6515.2114.093.7611.11-0.549.42-9.257.15-5.920.64-5.8822.907.3630.33-8.4296.40-1.03.6036.940.00030.756.99
2017 (4)38.697.9513.1934.597.51-13.513.5897.6711.17222.8310.38205.297.60215.350.680.021.3332.5733.12-19.3297.37-32.412.6300.00028.740.81
2016 (3)35.8424.239.80347.498.68-9.366.87259.693.461721.053.401900.02.41904.170.687.9416.0926.7941.05-12.08144.0720.06-42.3700.00028.513.45
2015 (2)28.8513.272.19-47.239.5825.791.91-65.020.19-95.740.17-96.150.24-92.790.63-12.512.69-9.9446.6925.85120.0055.68-13.3300.00027.565.07
2014 (1)25.4704.1507.6105.4604.4604.4203.3300.72014.09037.10077.08022.9200.00026.230

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