- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.7 | 2.17 | -10.65 | 0.24 | -7.69 | -4.0 | 0.37 | 8.82 | 12.12 | 0.24 | 26.32 | 14.29 | 5.11 | -9.66 | 7.44 | 7.87 | 6.51 | 25.48 | 5.11 | 23.63 | 27.9 | 1578 | 0.0 | 0.0 |
| 23Q3 (19) | 4.6 | -18.87 | -17.27 | 0.26 | 8.33 | -13.33 | 0.34 | -15.0 | -10.53 | 0.19 | -20.83 | -20.83 | 5.65 | 33.53 | 4.75 | 7.39 | 4.77 | 8.15 | 4.13 | -2.42 | -4.31 | 1578 | 0.0 | -20.74 |
| 23Q2 (18) | 5.67 | 37.62 | -5.81 | 0.24 | -7.69 | -25.0 | 0.4 | 14.29 | 14.29 | 0.24 | 0.0 | 4.35 | 4.23 | -32.93 | -20.37 | 7.05 | -16.96 | 21.34 | 4.23 | -27.34 | 10.79 | 1578 | 0.0 | -20.74 |
| 23Q1 (17) | 4.12 | -21.67 | -27.85 | 0.26 | 4.0 | -16.13 | 0.35 | 6.06 | 0.0 | 0.24 | 14.29 | 4.35 | 6.31 | 32.78 | 16.24 | 8.50 | 35.41 | 38.59 | 5.83 | 45.91 | 44.62 | 1578 | 0.0 | -20.74 |
| 22Q4 (16) | 5.26 | -5.4 | -35.46 | 0.25 | -16.67 | -21.88 | 0.33 | -13.16 | -15.38 | 0.21 | -12.5 | -36.36 | 4.75 | -11.91 | 21.05 | 6.27 | -8.2 | 31.11 | 3.99 | -7.51 | -1.4 | 1578 | -20.74 | -20.74 |
| 22Q3 (15) | 5.56 | -7.64 | -20.57 | 0.3 | -6.25 | 11.11 | 0.38 | 8.57 | 22.58 | 0.24 | 4.35 | -27.27 | 5.40 | 1.51 | 39.89 | 6.83 | 17.55 | 54.33 | 4.32 | 12.98 | -8.44 | 1991 | 0.0 | -17.59 |
| 22Q2 (14) | 6.02 | 5.43 | -24.18 | 0.32 | 3.23 | 6.67 | 0.35 | 0.0 | 9.38 | 0.23 | 0.0 | -20.69 | 5.32 | -2.09 | 40.69 | 5.81 | -5.15 | 44.26 | 3.82 | -5.15 | 4.61 | 1991 | 0.0 | -17.59 |
| 22Q1 (13) | 5.71 | -29.94 | -22.52 | 0.31 | -3.12 | 0.0 | 0.35 | -10.26 | -2.78 | 0.23 | -30.3 | -17.86 | 5.43 | 38.27 | 29.07 | 6.13 | 28.09 | 25.49 | 4.03 | -0.52 | 6.02 | 1991 | 0.0 | -17.59 |
| 21Q4 (12) | 8.15 | 16.43 | -19.47 | 0.32 | 18.52 | 60.0 | 0.39 | 25.81 | 2.63 | 0.33 | 0.0 | 0.0 | 3.93 | 1.8 | 98.67 | 4.79 | 8.05 | 27.44 | 4.05 | -14.11 | 24.17 | 1991 | -17.59 | -17.59 |
| 21Q3 (11) | 7.0 | -11.84 | -6.91 | 0.27 | -10.0 | 22.73 | 0.31 | -3.12 | -3.12 | 0.33 | 13.79 | 13.79 | 3.86 | 2.09 | 31.84 | 4.43 | 9.88 | 4.07 | 4.71 | 29.07 | 22.25 | 2416 | 0.0 | 16.38 |
| 21Q2 (10) | 7.94 | 7.73 | 0.89 | 0.3 | -3.23 | 36.36 | 0.32 | -11.11 | -3.03 | 0.29 | 3.57 | -12.12 | 3.78 | -10.17 | 35.16 | 4.03 | -17.49 | -3.89 | 3.65 | -3.86 | -12.9 | 2416 | 0.0 | 16.38 |
| 21Q1 (9) | 7.37 | -27.17 | 89.46 | 0.31 | 55.0 | 158.33 | 0.36 | -5.26 | 56.52 | 0.28 | -15.15 | 0.0 | 4.21 | 112.84 | 36.35 | 4.88 | 30.09 | -17.39 | 3.80 | 16.51 | -47.22 | 2416 | 0.0 | 24.54 |
| 20Q4 (8) | 10.12 | 34.57 | 43.14 | 0.2 | -9.09 | 25.0 | 0.38 | 18.75 | 26.67 | 0.33 | 13.79 | -5.71 | 1.98 | -32.45 | -12.67 | 3.75 | -11.76 | -11.51 | 3.26 | -15.44 | -34.13 | 2416 | 16.38 | 24.54 |
| 20Q3 (7) | 7.52 | -4.45 | 44.34 | 0.22 | 0.0 | 10.0 | 0.32 | -3.03 | 0.0 | 0.29 | -12.12 | -14.71 | 2.93 | 4.65 | -23.79 | 4.26 | 1.48 | -30.72 | 3.86 | -8.03 | -40.91 | 2076 | 0.0 | 7.01 |
| 20Q2 (6) | 7.87 | 102.31 | 33.39 | 0.22 | 83.33 | 15.79 | 0.33 | 43.48 | -2.94 | 0.33 | 17.86 | 10.0 | 2.80 | -9.38 | -13.19 | 4.19 | -29.08 | -27.24 | 4.19 | -41.75 | -17.53 | 2076 | 7.01 | 7.01 |
| 20Q1 (5) | 3.89 | -44.98 | -9.32 | 0.12 | -25.0 | -25.0 | 0.23 | -23.33 | -23.33 | 0.28 | -20.0 | -3.45 | 3.08 | 36.31 | -17.29 | 5.91 | 39.34 | -15.45 | 7.20 | 45.4 | 6.48 | 1940 | 0.0 | 0.0 |
| 19Q4 (4) | 7.07 | 35.7 | 0.0 | 0.16 | -20.0 | 0.0 | 0.3 | -6.25 | 0.0 | 0.35 | 2.94 | 0.0 | 2.26 | -41.05 | 0.0 | 4.24 | -30.91 | 0.0 | 4.95 | -24.14 | 0.0 | 1940 | 0.0 | 0.0 |
| 19Q3 (3) | 5.21 | -11.69 | 0.0 | 0.2 | 5.26 | 0.0 | 0.32 | -5.88 | 0.0 | 0.34 | 13.33 | 0.0 | 3.84 | 19.2 | 0.0 | 6.14 | 6.58 | 0.0 | 6.53 | 28.34 | 0.0 | 1940 | 0.0 | 0.0 |
| 19Q2 (2) | 5.9 | 37.53 | 0.0 | 0.19 | 18.75 | 0.0 | 0.34 | 13.33 | 0.0 | 0.3 | 3.45 | 0.0 | 3.22 | -13.65 | 0.0 | 5.76 | -17.59 | 0.0 | 5.08 | -24.78 | 0.0 | 1940 | 0.0 | 0.0 |
| 19Q1 (1) | 4.29 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 3.73 | 0.0 | 0.0 | 6.99 | 0.0 | 0.0 | 6.76 | 0.0 | 0.0 | 1940 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 19.09 | -15.38 | 1.0 | -15.25 | 1.45 | 3.57 | 0.9 | -2.17 | 5.24 | 0.15 | 7.60 | 22.4 | 4.71 | 15.61 | 1578 | 0.0 |
| 2022 (9) | 22.56 | -25.94 | 1.18 | -1.67 | 1.4 | 1.45 | 0.92 | -25.2 | 5.23 | 32.77 | 6.21 | 36.97 | 4.08 | 0.99 | 1578 | -20.74 |
| 2021 (8) | 30.46 | 3.57 | 1.2 | 57.89 | 1.38 | 9.52 | 1.23 | 0.0 | 3.94 | 52.45 | 4.53 | 5.75 | 4.04 | -3.45 | 1991 | -17.59 |
| 2020 (7) | 29.41 | 30.89 | 0.76 | 7.04 | 1.26 | -0.79 | 1.23 | -3.91 | 2.58 | -18.22 | 4.28 | -24.2 | 4.18 | -26.58 | 2416 | 16.38 |
| 2019 (6) | 22.47 | -7.87 | 0.71 | -1.39 | 1.27 | -6.62 | 1.28 | 13.27 | 3.16 | 7.04 | 5.65 | 1.36 | 5.70 | 22.95 | 2076 | 7.01 |
| 2018 (5) | 24.39 | -3.06 | 0.72 | -5.26 | 1.36 | 7.09 | 1.13 | 0.0 | 2.95 | -2.27 | 5.58 | 10.47 | 4.63 | 3.16 | 1940 | 12.92 |
| 2017 (4) | 25.16 | 2.4 | 0.76 | 1.33 | 1.27 | -9.29 | 1.13 | 28.41 | 3.02 | -1.04 | 5.05 | -11.41 | 4.49 | 25.4 | 1718 | -3.48 |
| 2016 (3) | 24.57 | 13.8 | 0.75 | 20.97 | 1.4 | 2.94 | 0.88 | -4.35 | 3.05 | 6.3 | 5.70 | -9.54 | 3.58 | -15.95 | 1780 | 2.48 |
| 2015 (2) | 21.59 | -10.34 | 0.62 | -15.07 | 1.36 | 9.68 | 0.92 | -19.3 | 2.87 | -5.27 | 6.30 | 22.33 | 4.26 | -9.99 | 1737 | -7.9 |
| 2014 (1) | 24.08 | 14.07 | 0.73 | 0.0 | 1.24 | -5.34 | 1.14 | 2.7 | 3.03 | 0 | 5.15 | 0 | 4.73 | 0 | 1886 | 10.88 |
