- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.03 | 1.51 | 19.58 | 0.88 | 20.55 | 12.82 | 0.36 | 12.5 | 2.86 | 0.84 | -3.45 | -4.55 | 21.84 | 18.75 | -5.66 | 8.93 | 10.83 | -13.99 | 20.84 | -4.89 | -20.18 | 442 | 0.0 | 0.0 |
| 23Q3 (19) | 3.97 | -8.31 | -11.58 | 0.73 | -20.65 | -5.19 | 0.32 | 3.23 | 6.67 | 0.87 | 2.35 | -20.18 | 18.39 | -13.46 | 7.22 | 8.06 | 12.59 | 20.64 | 21.91 | 11.63 | -9.73 | 442 | 0.0 | -17.54 |
| 23Q2 (18) | 4.33 | 10.74 | -15.43 | 0.92 | 29.58 | -29.23 | 0.31 | 6.9 | 6.9 | 0.85 | -7.61 | -21.3 | 21.25 | 17.01 | -16.32 | 7.16 | -3.47 | 26.4 | 19.63 | -16.57 | -6.94 | 442 | 0.0 | -17.54 |
| 23Q1 (17) | 3.91 | 16.02 | -30.43 | 0.71 | -8.97 | -19.32 | 0.29 | -17.14 | 0.0 | 0.92 | 4.55 | -14.02 | 18.16 | -21.55 | 15.97 | 7.42 | -28.59 | 43.73 | 23.53 | -9.89 | 23.58 | 442 | 0.0 | -17.54 |
| 22Q4 (16) | 3.37 | -24.94 | -51.09 | 0.78 | 1.3 | -58.95 | 0.35 | 16.67 | 9.38 | 0.88 | -19.27 | -7.37 | 23.15 | 34.96 | -16.07 | 10.39 | 55.44 | 123.62 | 26.11 | 7.57 | 89.39 | 442 | -17.54 | -17.54 |
| 22Q3 (15) | 4.49 | -12.3 | -40.92 | 0.77 | -40.77 | -57.69 | 0.3 | 3.45 | -3.23 | 1.09 | 0.93 | 3.81 | 17.15 | -32.46 | -28.39 | 6.68 | 17.96 | 63.8 | 24.28 | 15.09 | 75.71 | 536 | 0.0 | -3.42 |
| 22Q2 (14) | 5.12 | -8.9 | -27.38 | 1.3 | 47.73 | -24.86 | 0.29 | 0.0 | -3.33 | 1.08 | 0.93 | 0.93 | 25.39 | 62.15 | 3.47 | 5.66 | 9.77 | 33.11 | 21.09 | 10.79 | 38.98 | 536 | 0.0 | -3.42 |
| 22Q1 (13) | 5.62 | -18.43 | -24.36 | 0.88 | -53.68 | -60.36 | 0.29 | -9.38 | -12.12 | 1.07 | 12.63 | -3.6 | 15.66 | -43.22 | -47.59 | 5.16 | 11.1 | 16.18 | 19.04 | 38.08 | 27.44 | 536 | 0.0 | -3.42 |
| 21Q4 (12) | 6.89 | -9.34 | -9.34 | 1.9 | 4.4 | 63.79 | 0.32 | 3.23 | -5.88 | 0.95 | -9.52 | -21.49 | 27.58 | 15.15 | 80.67 | 4.64 | 13.86 | 3.82 | 13.79 | -0.2 | -13.4 | 536 | -3.42 | -3.42 |
| 21Q3 (11) | 7.6 | 7.8 | -14.99 | 1.82 | 5.2 | 55.56 | 0.31 | 3.33 | -55.07 | 1.05 | -1.87 | -13.93 | 23.95 | -2.41 | 82.98 | 4.08 | -4.14 | -47.15 | 13.82 | -8.97 | 1.24 | 555 | 0.0 | -9.17 |
| 21Q2 (10) | 7.05 | -5.11 | -14.02 | 1.73 | -22.07 | 6.13 | 0.3 | -9.09 | -33.33 | 1.07 | -3.6 | -8.55 | 24.54 | -17.87 | 23.45 | 4.26 | -4.19 | -22.46 | 15.18 | 1.59 | 6.37 | 555 | 0.0 | -9.17 |
| 21Q1 (9) | 7.43 | -2.24 | -3.76 | 2.22 | 91.38 | 122.0 | 0.33 | -2.94 | -26.67 | 1.11 | -8.26 | -5.13 | 29.88 | 95.76 | 130.66 | 4.44 | -0.72 | -23.8 | 14.94 | -6.17 | -1.43 | 555 | 0.0 | -3.14 |
| 20Q4 (8) | 7.6 | -14.99 | -10.17 | 1.16 | -0.85 | -21.09 | 0.34 | -50.72 | -30.61 | 1.21 | -0.82 | 11.01 | 15.26 | 16.63 | -12.16 | 4.47 | -42.04 | -22.76 | 15.92 | 16.67 | 23.57 | 555 | -9.17 | -3.14 |
| 20Q3 (7) | 8.94 | 9.02 | -20.95 | 1.17 | -28.22 | -52.24 | 0.69 | 53.33 | 43.75 | 1.22 | 4.27 | 14.02 | 13.09 | -34.16 | -39.58 | 7.72 | 40.64 | 81.86 | 13.65 | -4.36 | 44.25 | 611 | 0.0 | 6.63 |
| 20Q2 (6) | 8.2 | 6.22 | -10.77 | 1.63 | 63.0 | 0.0 | 0.45 | 0.0 | 2.27 | 1.17 | 0.0 | 15.84 | 19.88 | 53.46 | 12.07 | 5.49 | -5.85 | 14.62 | 14.27 | -5.85 | 29.83 | 611 | 6.63 | 6.63 |
| 20Q1 (5) | 7.72 | -8.75 | -5.39 | 1.0 | -31.97 | -1.96 | 0.45 | -8.16 | 9.76 | 1.17 | 7.34 | 28.57 | 12.95 | -25.45 | 3.63 | 5.83 | 0.64 | 16.01 | 15.16 | 17.63 | 35.9 | 573 | 0.0 | 0.0 |
| 19Q4 (4) | 8.46 | -25.2 | 0.0 | 1.47 | -40.0 | 0.0 | 0.49 | 2.08 | 0.0 | 1.09 | 1.87 | 0.0 | 17.38 | -19.79 | 0.0 | 5.79 | 36.47 | 0.0 | 12.88 | 36.19 | 0.0 | 573 | 0.0 | 0.0 |
| 19Q3 (3) | 11.31 | 23.07 | 0.0 | 2.45 | 50.31 | 0.0 | 0.48 | 9.09 | 0.0 | 1.07 | 5.94 | 0.0 | 21.66 | 22.13 | 0.0 | 4.24 | -11.36 | 0.0 | 9.46 | -13.92 | 0.0 | 573 | 0.0 | 0.0 |
| 19Q2 (2) | 9.19 | 12.62 | 0.0 | 1.63 | 59.8 | 0.0 | 0.44 | 7.32 | 0.0 | 1.01 | 10.99 | 0.0 | 17.74 | 41.89 | 0.0 | 4.79 | -4.71 | 0.0 | 10.99 | -1.45 | 0.0 | 573 | 0.0 | 0.0 |
| 19Q1 (1) | 8.16 | 0.0 | 0.0 | 1.02 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 0.91 | 0.0 | 0.0 | 12.50 | 0.0 | 0.0 | 5.02 | 0.0 | 0.0 | 11.15 | 0.0 | 0.0 | 573 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 16.24 | -12.69 | 3.24 | -13.14 | 1.28 | 4.07 | 3.49 | -15.09 | 19.95 | -0.51 | 7.88 | 19.19 | 21.49 | -2.75 | 442 | 0.0 |
| 2022 (9) | 18.6 | -35.82 | 3.73 | -51.43 | 1.23 | -2.38 | 4.11 | -1.91 | 20.05 | -24.33 | 6.61 | 52.1 | 22.10 | 52.83 | 442 | -17.54 |
| 2021 (8) | 28.98 | -10.72 | 7.68 | 54.84 | 1.26 | -34.72 | 4.19 | -12.16 | 26.50 | 73.43 | 4.35 | -26.88 | 14.46 | -1.61 | 536 | -3.42 |
| 2020 (7) | 32.46 | -12.55 | 4.96 | -24.27 | 1.93 | 5.46 | 4.77 | 17.2 | 15.28 | -13.4 | 5.95 | 20.61 | 14.70 | 34.02 | 555 | -9.17 |
| 2019 (6) | 37.12 | 254.88 | 6.55 | 72.37 | 1.83 | 25.34 | 4.07 | -8.13 | 17.65 | -51.43 | 4.93 | -64.68 | 10.96 | -74.11 | 611 | 6.63 |
| 2018 (5) | 10.46 | 21.49 | 3.8 | 37.18 | 1.46 | -4.58 | 4.43 | -18.27 | 36.33 | 12.92 | 13.96 | -21.45 | 42.35 | -32.72 | 573 | -23.19 |
| 2017 (4) | 8.61 | -10.68 | 2.77 | 25.34 | 1.53 | -19.47 | 5.42 | -6.87 | 32.17 | 40.33 | 17.77 | -9.84 | 62.95 | 4.27 | 746 | -10.23 |
| 2016 (3) | 9.64 | -22.2 | 2.21 | -13.33 | 1.9 | -2.06 | 5.82 | -0.34 | 22.93 | 11.39 | 19.71 | 25.88 | 60.37 | 28.09 | 831 | -9.28 |
| 2015 (2) | 12.39 | -15.94 | 2.55 | 15.38 | 1.94 | 8.99 | 5.84 | 16.33 | 20.58 | 37.27 | 15.66 | 29.66 | 47.13 | 38.4 | 916 | 14.79 |
| 2014 (1) | 14.74 | 22.53 | 2.21 | 33.94 | 1.78 | 21.92 | 5.02 | 23.65 | 14.99 | 0 | 12.08 | 0 | 34.06 | 0 | 798 | 85.58 |
