- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.15 | -0.92 | -13.31 | 0.06 | 50.0 | 50.0 | 0.18 | -5.26 | -5.26 | 0.33 | 230.0 | 175.0 | 2.79 | 51.4 | 73.02 | 8.37 | -4.38 | 9.28 | 15.35 | 233.07 | 217.21 | 717 | -13.82 | -13.82 |
| 23Q3 (19) | 2.17 | -9.96 | -32.4 | 0.04 | -20.0 | -20.0 | 0.19 | 0.0 | -13.64 | 0.1 | 0.0 | 900.0 | 1.84 | -11.15 | 18.34 | 8.76 | 11.06 | 27.75 | 4.61 | 11.06 | 1379.26 | 832 | 0.0 | -6.83 |
| 23Q2 (18) | 2.41 | -3.6 | -26.75 | 0.05 | 0.0 | 25.0 | 0.19 | -5.0 | 0.0 | 0.1 | -9.09 | -9.09 | 2.07 | 3.73 | 70.64 | 7.88 | -1.45 | 36.51 | 4.15 | -5.7 | 24.1 | 832 | 0.0 | -6.83 |
| 23Q1 (17) | 2.5 | 0.81 | 5.04 | 0.05 | 25.0 | 25.0 | 0.2 | 5.26 | 5.26 | 0.11 | -8.33 | 10.0 | 2.00 | 24.0 | 19.0 | 8.00 | 4.42 | 0.21 | 4.40 | -9.07 | 4.72 | 832 | 0.0 | -6.83 |
| 22Q4 (16) | 2.48 | -22.74 | -26.84 | 0.04 | -20.0 | -20.0 | 0.19 | -13.64 | 11.76 | 0.12 | 1100.0 | 50.0 | 1.61 | 3.55 | 9.35 | 7.66 | 11.79 | 52.78 | 4.84 | 1453.23 | 105.04 | 832 | -6.83 | -6.83 |
| 22Q3 (15) | 3.21 | -2.43 | -13.24 | 0.05 | 25.0 | -16.67 | 0.22 | 15.79 | -4.35 | 0.01 | -90.91 | -88.89 | 1.56 | 28.12 | -3.95 | 6.85 | 18.68 | 10.25 | 0.31 | -90.68 | -87.19 | 893 | 0.0 | 10.25 |
| 22Q2 (14) | 3.29 | 38.24 | -24.71 | 0.04 | 0.0 | -20.0 | 0.19 | 0.0 | -9.52 | 0.11 | 10.0 | 37.5 | 1.22 | -27.66 | 6.26 | 5.78 | -27.66 | 20.18 | 3.34 | -20.43 | 82.64 | 893 | 0.0 | 10.25 |
| 22Q1 (13) | 2.38 | -29.79 | -50.1 | 0.04 | -20.0 | -20.0 | 0.19 | 11.76 | 5.56 | 0.1 | 25.0 | 0.0 | 1.68 | 13.95 | 60.34 | 7.98 | 59.19 | 111.55 | 4.20 | 78.05 | 100.42 | 893 | 0.0 | 10.25 |
| 21Q4 (12) | 3.39 | -8.38 | -33.0 | 0.05 | -16.67 | 0.0 | 0.17 | -26.09 | -19.05 | 0.08 | -11.11 | 260.0 | 1.47 | -9.05 | 49.26 | 5.01 | -19.33 | 20.83 | 2.36 | -2.98 | 338.82 | 893 | 10.25 | 10.25 |
| 21Q3 (11) | 3.7 | -15.33 | -10.84 | 0.06 | 20.0 | 20.0 | 0.23 | 9.52 | 43.75 | 0.09 | 12.5 | -35.71 | 1.62 | 41.73 | 34.59 | 6.22 | 29.36 | 61.23 | 2.43 | 32.87 | -27.9 | 810 | 0.0 | -6.03 |
| 21Q2 (10) | 4.37 | -8.39 | 90.83 | 0.05 | 0.0 | 25.0 | 0.21 | 16.67 | 31.25 | 0.08 | -20.0 | -50.0 | 1.14 | 9.15 | -34.5 | 4.81 | 27.35 | -31.22 | 1.83 | -12.68 | -73.8 | 810 | 0.0 | -6.03 |
| 21Q1 (9) | 4.77 | -5.73 | 114.86 | 0.05 | 0.0 | 0.0 | 0.18 | -14.29 | 0.0 | 0.1 | 300.0 | 0.0 | 1.05 | 6.08 | -53.46 | 3.77 | -9.07 | -53.46 | 2.10 | 312.16 | -53.46 | 810 | 0.0 | -6.03 |
| 20Q4 (8) | 5.06 | 21.93 | 90.23 | 0.05 | 0.0 | 0.0 | 0.21 | 31.25 | 16.67 | -0.05 | -135.71 | -183.33 | 0.99 | -17.98 | -47.43 | 4.15 | 7.65 | -38.67 | -0.99 | -129.29 | -143.81 | 810 | -6.03 | -6.03 |
| 20Q3 (7) | 4.15 | 81.22 | 39.26 | 0.05 | 25.0 | 0.0 | 0.16 | 0.0 | -11.11 | 0.14 | -12.5 | -26.32 | 1.20 | -31.02 | -28.19 | 3.86 | -44.82 | -36.17 | 3.37 | -51.72 | -47.09 | 862 | 0.0 | -13.28 |
| 20Q2 (6) | 2.29 | 3.15 | -31.44 | 0.04 | -20.0 | -33.33 | 0.16 | -11.11 | -33.33 | 0.16 | 60.0 | -5.88 | 1.75 | -22.45 | -2.77 | 6.99 | -13.83 | -2.77 | 6.99 | 55.11 | 37.27 | 862 | 0.0 | -13.28 |
| 20Q1 (5) | 2.22 | -16.54 | -35.65 | 0.05 | 0.0 | 0.0 | 0.18 | 0.0 | -28.0 | 0.1 | 66.67 | -16.67 | 2.25 | 19.82 | 55.41 | 8.11 | 19.82 | 11.89 | 4.50 | 99.7 | 29.5 | 862 | 0.0 | -13.28 |
| 19Q4 (4) | 2.66 | -10.74 | 0.0 | 0.05 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.06 | -68.42 | 0.0 | 1.88 | 12.03 | 0.0 | 6.77 | 12.03 | 0.0 | 2.26 | -64.62 | 0.0 | 862 | -13.28 | 0.0 |
| 19Q3 (3) | 2.98 | -10.78 | 0.0 | 0.05 | -16.67 | 0.0 | 0.18 | -25.0 | 0.0 | 0.19 | 11.76 | 0.0 | 1.68 | -6.6 | 0.0 | 6.04 | -15.94 | 0.0 | 6.38 | 25.27 | 0.0 | 994 | 0.0 | 0.0 |
| 19Q2 (2) | 3.34 | -3.19 | 0.0 | 0.06 | 20.0 | 0.0 | 0.24 | -4.0 | 0.0 | 0.17 | 41.67 | 0.0 | 1.80 | 23.95 | 0.0 | 7.19 | -0.84 | 0.0 | 5.09 | 46.33 | 0.0 | 994 | 0.0 | 0.0 |
| 19Q1 (1) | 3.45 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 1.45 | 0.0 | 0.0 | 7.25 | 0.0 | 0.0 | 3.48 | 0.0 | 0.0 | 994 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 9.23 | -18.82 | 0.2 | 11.11 | 0.77 | -3.75 | 0.64 | 82.86 | 2.17 | 36.87 | 8.34 | 18.57 | 6.93 | 125.25 | 717 | -13.82 |
| 2022 (9) | 11.37 | -29.94 | 0.18 | -10.0 | 0.8 | 1.27 | 0.35 | -2.78 | 1.58 | 28.47 | 7.04 | 44.55 | 3.08 | 38.78 | 832 | -6.83 |
| 2021 (8) | 16.23 | 18.38 | 0.2 | 5.26 | 0.79 | 12.86 | 0.36 | 2.86 | 1.23 | -11.08 | 4.87 | -4.67 | 2.22 | -13.11 | 893 | 10.25 |
| 2020 (7) | 13.71 | 10.48 | 0.19 | -13.64 | 0.7 | -16.67 | 0.35 | -35.19 | 1.39 | -21.83 | 5.11 | -24.57 | 2.55 | -41.33 | 810 | -6.03 |
| 2019 (6) | 12.41 | -26.61 | 0.22 | 15.79 | 0.84 | -28.21 | 0.54 | 22.73 | 1.77 | 57.78 | 6.77 | -2.17 | 4.35 | 67.23 | 862 | -13.28 |
| 2018 (5) | 16.91 | 12.96 | 0.19 | 5.56 | 1.17 | 17.0 | 0.44 | -12.0 | 1.12 | -6.55 | 6.92 | 3.58 | 2.60 | -22.1 | 994 | 3.22 |
| 2017 (4) | 14.97 | 5.5 | 0.18 | 5.88 | 1.0 | -5.66 | 0.5 | -33.33 | 1.20 | 0.37 | 6.68 | -10.58 | 3.34 | -36.81 | 963 | 1.58 |
| 2016 (3) | 14.19 | 0.92 | 0.17 | 54.55 | 1.06 | -9.4 | 0.75 | -14.77 | 1.20 | 53.13 | 7.47 | -10.23 | 5.29 | -15.55 | 948 | -9.89 |
| 2015 (2) | 14.06 | -6.2 | 0.11 | 0.0 | 1.17 | 9.35 | 0.88 | 57.14 | 0.78 | 6.61 | 8.32 | 16.58 | 6.26 | 67.54 | 1052 | -2.14 |
| 2014 (1) | 14.99 | -14.97 | 0.11 | 0.0 | 1.07 | -17.05 | 0.56 | 154.55 | 0.73 | 0 | 7.14 | 0 | 3.74 | 0 | 1075 | -16.86 |
