玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)13.17-24.53-28.358.56-23.64-38.818.34-47.51-31.647.25-44.4-26.251.94-47.71-48.41.48-42.41-45.590.200.0-28.5711.82-37.85-18.628.79-12.28-18.44102.9446.75-10.4-2.94-110.1180.259.96-8.7922.21
23Q3 (19)17.45-2.35-6.2311.21-12.15-14.1715.89-15.25-22.313.04-14.66-17.263.71-32.91-37.442.57-26.78-36.070.20-13.04-20.019.02-10.91-17.2332.82-42.22-20.0770.152.789.9529.10-8.32-19.610.922.065.41
23Q2 (18)17.879.36-3.9212.7613.22-0.3118.7546.26-13.8315.2855.44-5.915.5384.95-8.293.5171.22-14.60.239.52-8.021.3535.04-12.1856.80-3.093.868.25-22.0915.6231.75156.24-23.3410.701.13-4.97
23Q1 (17)16.34-11.17.0811.27-19.449.3112.825.08-17.189.830.0-20.532.99-20.48-33.72.05-24.63-35.940.21-25.0-19.2315.818.88-15.7758.6166.0348.3887.61-23.7532.2612.39183.19-62.5910.5829.8212.91
22Q4 (16)18.38-1.2413.4613.997.1224.0212.20-40.345.089.83-37.634.693.76-36.5913.942.72-32.3420.350.2812.016.6714.52-36.811.1835.30-14.03-16.73114.8980.0818.21-14.89-141.14-631.218.15-21.33-28.26
22Q3 (15)18.610.0510.8413.062.037.6720.45-6.0257.3115.76-2.9651.545.93-1.6626.984.02-2.1926.810.250.0-16.6722.98-5.4751.9841.06-24.96-18.5563.808.08-31.7736.20-12.58457.4710.36-7.9914.35
22Q2 (14)18.6021.89-3.8312.8024.15-10.3621.7640.5765.8516.2431.2940.736.0333.730.244.1128.4428.840.25-3.85-10.7124.3129.5259.154.7238.5322.0959.03-10.89-45.6341.4125.03583.1111.2620.174.26
22Q1 (13)15.26-5.81.2610.31-8.6-6.5315.4833.3334.8412.3731.7435.934.5136.6724.933.2041.5928.510.268.33-3.718.7730.837.7139.50-6.82-12.1866.24-31.85-31.4133.121081.32675.039.37-17.52-3.0
21Q4 (12)16.20-3.51-9.4511.28-7.01-18.3811.61-10.6927.869.39-9.7124.873.30-29.34-1.492.26-28.71-2.590.24-20.0-22.5814.35-5.0931.8942.39-15.91-5.897.203.95-36.062.80-56.82105.3911.3625.3930.13
21Q3 (11)16.79-13.19-12.2812.13-15.06-17.3713.00-0.9115.9710.40-9.8811.714.670.8610.143.17-0.6312.010.307.140.015.12-1.0516.6750.4112.4714.5493.51-13.88-28.846.49175.76121.249.06-16.117.86
21Q2 (10)19.3428.337.6214.2829.474.6913.1214.29-0.9111.5426.8115.174.6328.259.463.1928.1110.00.283.7-3.4515.2812.110.5344.82-0.36-19.62108.5712.415.42-8.57-300.57-187.1410.8011.80
21Q1 (9)15.07-15.76-1.1211.03-20.196.0611.4826.43-16.819.1021.01-19.043.617.76-0.822.497.33-7.780.27-12.912.513.6325.28-16.8444.98-0.0423.4496.58-36.4626.844.27108.22-82.759.6610.650
20Q4 (8)17.89-6.5323.2913.82-5.8629.649.08-19.013.647.52-19.2316.773.35-20.9941.952.32-18.0234.880.313.3314.8110.88-16.053.9245.002.2533.73152.0015.6713.19-52.00-70.05-58.268.733.930
20Q3 (7)19.146.513.9114.687.6212.5811.21-15.33-29.199.31-7.09-23.314.240.24-21.342.83-2.41-24.130.303.45-3.2312.96-14.74-27.5244.01-21.079.34131.4027.660.39-30.58-924.38-275.048.400-11.11
20Q2 (6)17.9717.9119.3213.6431.1528.0813.24-4.061.6910.02-10.85-8.664.2316.21-15.742.907.41-18.080.2920.83-9.3815.20-7.261.055.7653.0212.56102.9935.2526.27-2.99-112.05-116.190.000-100.0
20Q1 (5)15.245.0321.1410.40-2.4418.5913.8072.7259.1711.2474.5362.193.6454.2456.222.7056.9856.980.24-11.11-4.016.3956.5441.0536.448.295.8476.15-43.29-24.9424.77175.391809.170.000-100.0
19Q4 (4)14.51-21.230.010.66-18.250.07.99-49.530.06.44-46.950.02.36-56.220.01.72-53.890.00.27-12.90.010.47-41.440.033.65-16.40.0134.2963.910.0-32.86-288.080.00.00-100.00.0
19Q3 (3)18.4222.310.013.0422.440.015.8321.580.012.1410.670.05.397.370.03.735.370.00.31-3.130.017.8818.80.040.25-18.750.081.930.450.017.47-5.260.09.459.120.0
19Q2 (2)15.0619.710.010.6521.440.013.0250.170.010.9758.30.05.02115.450.03.54105.810.00.3228.00.015.0529.520.049.5443.890.081.56-19.60.018.441372.340.08.66-10.910.0
19Q1 (1)12.580.00.08.770.00.08.670.00.06.930.00.02.330.00.01.720.00.00.250.00.011.620.00.034.430.00.0101.450.00.0-1.450.00.09.720.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)16.31-8.1611.06-12.223.0012.7914.21-18.1911.55-14.3213.48-33.410.22-30.00.88-18.5217.21-14.2128.79-18.4477.737.1922.07-19.70.036.510.558.21
2022 (9)17.765.1512.603.112.6618.417.3740.6513.4832.8120.2423.4914.6027.961.08-3.5720.0637.435.30-16.7372.52-26.6327.482746.920.02-8.069.75-3.94
2021 (8)16.89-4.6812.22-8.332.2413.2512.356.0110.158.2116.397.9711.414.781.12-3.4514.607.0442.39-5.898.84-13.610.9700.03-3.5510.1518.85
2020 (7)17.7215.5113.3322.181.98-13.3211.65-0.69.38-0.2115.180.6610.89-2.331.16-2.5213.64-2.7145.0033.73114.4122.66-14.4100.0308.54-6.15
2019 (6)15.3410.7610.9116.812.28-10.6811.721.749.402.2915.081.6911.154.791.192.5914.02-0.5733.65-9.3593.2715.036.95-63.250.0009.104.72
2018 (5)13.85-9.489.34-16.682.56-20.1411.5219.639.1911.6614.83-3.2610.647.81.16-2.5214.109.5637.12-11.0781.09-30.2118.9100.0308.690.23
2017 (4)15.3010.0711.2119.513.20-25.79.63-12.378.23-4.1915.33-4.019.870.611.197.2112.87-17.3941.74-43.78116.1936.08-16.1900.0008.67-6.87
2016 (3)13.9011.119.3818.284.311.1810.9922.938.5923.7815.976.899.817.571.11-13.2815.5815.8474.2522.8185.39-3.8314.6126.780.0009.31-4.32
2015 (2)12.51-12.037.93-15.14.2610.448.94-12.186.94-9.414.94-8.99.12-8.711.280.013.45-5.6160.46-22.0688.79-3.1211.5337.910.0009.73-3.18
2014 (1)14.2209.3403.864.710.1807.66016.4009.9901.28-21.4714.2515.3877.5738.7291.640.48.36-4.20.00010.057.37

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