玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)31.6922.455.56-0.7793.3384.22-4.8335.1760.73-3.8936.2362.92-1.5323.8855.65-1.0224.4456.030.2717.3922.73-0.1195.2298.5744.370.27-2.116.67-89.22-58.1283.33252.7838.4216.95-16.21-0.24
23Q3 (19)25.887.25-28.57-11.559.62-329.62-7.4521.58-156.65-6.1017.34-156.17-2.0116.25-147.41-1.3517.68-150.560.230.0-4.17-2.3048.55-113.3844.251.12-8.88154.5515.09305.25-54.55-59.09-188.1720.23-0.315.34
23Q2 (18)24.13-1.99-23.45-12.7826.76-1827.03-9.5045.43-313.0-7.3847.13-270.44-2.4037.17-243.71-1.6437.4-251.850.2321.05-4.17-4.4763.03-153.6643.761.79-41.32134.2934.29772.86-34.290-140.5220.29-11.5128.66
23Q1 (17)24.62-17.99-3.15-17.45-257.58-401.44-17.41-41.54-7669.57-13.96-33.08-3977.78-3.82-10.72-3038.46-2.62-12.93-2720.00.19-13.64-24.0-12.09-57.42-397.7842.99-5.14-7.23100.00151.28106.67-0.00-100.0-100.022.9334.9649.28
22Q4 (16)30.02-17.1469.41-4.88-197.0255.23-12.30-193.54-8.85-10.49-196.59-19.34-3.45-181.37-17.35-2.32-186.89-17.170.22-8.33-4.35-7.68-144.68-2.5445.32-6.6720.0539.804.35-58.8660.20-2.681746.2616.99-3.1425.48
22Q3 (15)36.2314.9437.035.03579.7361.7413.15194.84274.6410.86150.81286.484.24153.89278.572.67147.22270.830.240.0-4.017.19106.36163.2548.56-34.89-15.538.14147.88-57.161.86-26.89456.7817.5411.2253.32
22Q2 (14)31.5224.0-1.250.74121.26-95.564.461839.13-72.074.331102.78-70.161.671184.62-82.961.08980.0-82.50.24-4.0-42.868.33105.17-52.4574.5860.9436.8215.38101.03-85.2584.62-94.712053.2115.772.6793.02
22Q1 (13)25.4243.45-23.27-3.4868.07-120.140.23102.04-98.690.36104.1-97.560.13104.42-98.830.10105.05-98.510.258.7-44.444.06154.21-78.7846.3422.75-27.61-1500.00-1650.56-1624.921600.0048966.6797820.015.3613.4477.78
21Q4 (12)17.72-32.98-52.29-10.90-450.48-148.14-11.30-421.94-150.72-8.79-412.81-143.73-2.94-362.5-118.04-1.98-375.0-120.840.23-8.0-51.06-7.49-214.7-131.4837.75-34.31-44.1196.748.83-4.833.26-70.65298.3713.5418.3670.53
21Q3 (11)26.44-17.17-28.233.11-81.35-86.283.51-78.02-84.872.81-80.63-84.71.12-88.57-93.850.72-88.33-92.740.25-40.48-53.76.53-62.73-73.5657.475.43-24.6688.89-14.8-9.0211.11356.48382.7211.4440.0248.76
21Q2 (10)31.92-3.65-9.8116.68-3.47-0.8915.97-9.05-7.8514.51-1.49-5.789.80-11.63-21.166.17-7.91-9.260.42-6.67-4.5517.52-8.42-9.6954.51-14.84-41.26104.336.077.45-4.33-365.13-249.468.17-5.44-21.67
21Q1 (9)33.13-10.811.8117.28-23.67166.6717.56-21.18170.5714.73-26.72183.8211.09-31.96258.96.70-29.47272.220.45-4.2632.3519.13-19.59103.7364.01-5.23-11.6198.37-3.22-1.631.63199.408.648.82-28.24
20Q4 (8)37.140.8120.2322.64-0.09225.2922.28-3.97228.6120.109.42270.1716.30-10.54382.259.50-4.23365.690.47-12.9627.0323.79-3.68154.4467.54-11.46-8.9101.644.04-0.11-1.64-171.426.37.943.25-20.12
20Q3 (7)36.844.1-1.6822.6634.6456.0623.2033.8759.5618.3719.2957.9518.2246.58134.799.9245.88103.280.5422.7328.5724.7027.3245.3876.28-17.829.6697.700.61-2.32.30-20.5907.69-26.27-37.07
20Q2 (6)35.3919.44-8.3216.83159.7241.3117.33167.0342.6315.40196.7269.2312.43302.27138.126.80277.7896.530.4429.4115.7919.40106.629.1692.8028.1456.2697.10-2.9-0.442.90017.3910.43-13.37-14.01
20Q1 (5)29.63-4.08-21.786.48-6.9298.776.49-4.28302.815.19-4.42300.393.09-8.58428.721.80-11.76405.080.34-8.1141.679.390.43565.9672.42-2.3268.54100.00-1.720.00.00100.0012.0421.13-43.18
19Q4 (4)30.89-17.560.06.96-52.070.06.78-53.370.05.43-53.310.03.38-56.440.02.04-58.20.00.37-11.90.09.35-44.970.074.1426.020.0101.751.750.0-1.7500.09.94-18.660.0
19Q3 (3)37.47-2.930.014.5221.910.014.5419.670.011.6327.80.07.7648.660.04.8841.040.00.4210.530.016.9913.120.058.83-0.940.0100.002.530.00.00-100.00.012.220.740.0
19Q2 (2)38.601.90.011.91465.340.012.15479.690.09.10451.350.05.22655.320.03.46686.440.00.3858.330.015.02965.250.059.3938.210.097.53-2.470.02.4700.012.13-42.760.0
19Q1 (1)37.880.00.0-3.260.00.0-3.200.00.0-2.590.00.0-0.940.00.0-0.590.00.00.240.00.01.410.00.042.970.00.0100.000.00.0-0.000.00.021.190.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)26.87-12.96-9.9703.7924.82-9.320-7.450-9.720-6.5600.90-11.76-4.25044.37-2.1106.830-6.8301.54254.6419.8621.02
2022 (9)30.876.16-0.5003.0383.221.79-81.941.61-81.622.31-88.631.75-86.941.02-33.335.86-51.6145.3220.05-27.870127.8700.44-42.5216.4167.79
2021 (8)29.08-18.0610.04-46.711.6628.359.91-47.878.76-45.8920.31-58.3413.40-53.291.53-13.5612.11-41.8937.75-44.11101.332.23-1.3300.7645.849.788.07
2020 (7)35.49-0.8918.84112.881.29-38.8519.01114.5616.19133.2948.75225.028.69219.131.7737.2120.8476.9167.54-8.999.12-0.480.88115.930.52-38.169.05-29.79
2019 (6)35.819.718.8516.62.1155.258.869.656.943.7415.00-7.248.99-11.081.29-14.011.7815.1574.1422.8199.596.030.41-93.250.84-24.712.89-0.08
2018 (5)32.64-4.287.59-25.371.363.488.0832.896.6925.5216.1711.5210.118.941.50-13.7910.2328.0460.37-2.5593.93-43.856.0701.11012.9011.3
2017 (4)34.100.6810.1719.791.31-13.996.08-23.435.33-23.3114.50-15.59.28-21.491.742.357.99-22.261.9523.55167.2856.37-67.2800.00011.59-3.9
2016 (3)33.871.328.49-9.871.53-12.697.94-19.396.95-18.3317.16-30.5811.82-23.691.70-6.0810.27-18.4350.1427.78106.9811.6-6.9800.00012.06-2.9
2015 (2)33.4331.29.42142.161.75-7.079.8598.598.51106.0524.7242.7315.49101.691.811.1212.5952.6139.24-62.595.8622.494.73-78.220.00012.4215.21
2014 (1)25.4803.8901.88-30.24.9604.13017.3207.6801.7915.488.2527.51104.64-39.7378.264.3521.74-13.040.00010.78-12.43

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