玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)28.55-7.21-1.3813.71-11.490.1513.30-11.571.5310.86-11.642.743.76-20.17-8.071.70-7.16.250.157.147.1431.27-11.14-3.84114.33-31.61-31.1103.040.0-1.41-3.07-1.0831.977.41-7.720.27
23Q3 (19)30.77-4.20.4915.49-2.098.0215.04-4.3310.1812.29-4.3611.424.716.816.871.833.9821.190.147.697.6935.19-5.381.21167.17-5.76-4.63103.042.41-1.93-3.04-370.7840.08.03-6.74-0.5
23Q2 (18)32.122.95-0.0915.823.815.7515.723.1513.2612.853.2114.224.414.2620.491.761.7323.940.130.08.3337.191.971.86177.3917.76-4.65100.620.67-6.65-0.64-1196.1391.728.612.87-1.03
23Q1 (17)31.207.774.2415.2411.3210.615.2416.3414.8512.4517.7915.814.233.4220.171.738.1222.70.13-7.140.036.4712.155.1150.64-9.22-3.9899.94-4.37-3.80.06101.3101.518.3713.262.2
22Q4 (16)28.95-5.456.2813.69-4.5321.4713.10-4.0325.8410.57-4.1727.664.091.4932.361.605.9632.230.147.690.032.52-6.479.64165.94-5.330.22104.51-0.52-3.44-4.5110.8645.197.39-8.43-1.2
22Q3 (15)30.62-4.76-1.114.34-4.1411.2513.65-1.66-28.2311.03-1.96-32.74.0310.11-25.511.516.34-24.50.138.338.3334.77-4.77-15.99175.28-5.79-1.77105.06-2.5355.07-5.0635.04-115.698.07-7.24-5.28
22Q2 (14)32.157.420.514.968.5613.4213.884.612.8511.254.6510.293.663.9821.191.420.7115.450.12-7.699.0936.515.221.9186.0518.590.91107.793.750.54-7.79-100.3-7.968.706.23-1.58
22Q1 (13)29.939.881.0113.7822.2720.3513.2727.4724.7210.7529.8321.743.5213.9232.331.4116.5322.610.13-7.148.3334.7016.996.21156.89-5.249.81103.89-4.01-3.47-3.8952.7448.998.199.49-2.5
21Q4 (12)27.24-12.02-2.0511.27-12.573.1110.41-45.275.268.28-49.48-1.93.09-42.888.041.21-39.50.00.1416.677.6929.66-28.34-1.17165.57-7.217.43108.2359.75-2.1-8.23-125.5122.017.48-12.216.55
21Q3 (11)30.96-3.22-8.2412.89-2.27-7.8619.0254.6344.4216.3960.6946.865.4179.1470.132.0062.657.480.129.099.0941.3915.5212.84178.44-3.2215.1167.75-36.81-36.2532.25547.02613.698.52-3.62-2.85
21Q2 (10)31.997.96-9.4313.1915.2-17.0412.3015.6-17.5110.2015.52-15.563.0213.53-8.211.236.96-10.870.11-8.330.035.839.67-2.79184.3729.043.4107.21-0.380.54-7.215.36-9.28.845.24-2.96
21Q1 (9)29.636.54-14.3911.454.76-25.2110.647.58-23.518.834.62-21.652.66-6.99-12.791.15-4.96-23.840.12-7.69-7.6932.678.86-8.0142.88-7.296.34107.62-2.65-2.17-7.6227.7423.838.4019.660
20Q4 (8)27.81-17.58-12.3810.93-21.87-18.379.89-24.91-17.388.44-24.37-16.522.86-10.06-7.141.21-4.72-27.980.1318.18-18.7530.01-18.18-8.0154.12-0.5871.21110.554.02-1.2-10.55-68.0411.017.02-19.95-6.77
20Q3 (7)33.74-4.478.8413.99-12.010.5813.17-11.670.311.16-7.627.623.18-3.34-3.641.27-7.97-25.290.110.0-31.2536.68-0.499.99155.02-13.0664.36106.28-0.340.32-6.284.98-5.048.77-3.739.22
20Q2 (6)35.322.057.3615.903.856.9314.917.198.7512.087.1912.583.297.877.171.38-8.61-18.820.11-15.38-26.6736.863.82.9178.3032.762.4106.64-3.06-1.71-6.6133.9822.69.11011.64
20Q1 (5)34.619.048.0515.3114.343.8713.9116.211.1611.2711.474.263.05-0.972.011.51-10.12-15.640.13-18.75-18.7535.518.860.28134.3649.2679.08110.01-1.692.62-10.0115.59-39.040.00-100.0-100.0
19Q4 (4)31.742.390.013.39-3.740.011.97-8.830.010.11-2.510.03.08-6.670.01.68-1.180.00.160.00.032.62-2.190.090.02-4.560.0111.895.620.0-11.86-98.360.07.53-6.230.0
19Q3 (3)31.00-5.780.013.91-6.460.013.13-4.230.010.37-3.360.03.307.490.01.700.00.00.166.670.033.35-6.90.094.32-14.090.0105.94-2.360.0-5.9829.980.08.03-1.590.0
19Q2 (2)32.902.720.014.870.880.013.71-0.290.010.73-0.740.03.072.680.01.70-5.030.00.15-6.250.035.821.160.0109.7946.330.0108.501.210.0-8.54-18.590.08.160.870.0
19Q1 (1)32.030.00.014.740.00.013.750.00.010.810.00.02.990.00.01.790.00.00.160.00.035.410.00.075.030.00.0107.200.00.0-7.200.00.08.090.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)30.560.6915.005.8612.44-6.7714.759.5812.0510.6514.55-2.356.5310.680.510.034.850.9114.33-31.1101.69-3.42-1.69046.180.278.070.12
2022 (9)30.351.8114.1716.7213.34-2.0713.463.6210.890.6514.908.365.905.360.514.0834.54-0.32165.940.22105.2912.61-5.28046.05-3.598.06-2.54
2021 (8)29.81-8.6112.14-12.5413.63-7.012.991.3310.821.8813.7513.085.60-4.270.49-5.7734.650.35165.577.4393.50-13.666.50047.76-7.338.27-1.78
2020 (7)32.622.2613.88-2.3914.65-8.1912.82-2.3610.621.1412.16-0.165.85-17.140.52-18.7534.530.73154.1271.21108.300.01-8.29051.5436.848.425.91
2019 (6)31.90-1.314.22-0.4215.9634.6713.13-4.1610.50-3.4912.18-6.677.06-6.240.64-4.4834.2811.6290.0226.27108.293.88-8.30037.67-10.087.95-8.09
2018 (5)32.32-16.7914.28-7.5111.858.7313.70-4.210.88-7.7213.05-14.547.53-10.990.67-2.930.7115.4171.29-19.34104.25-3.48-4.25041.8908.657.19
2017 (4)38.84-3.9615.44-3.0810.908.8614.30-2.1911.79-2.4815.27-3.428.46-3.090.69-1.4326.612.6288.383.77108.00-0.88-8.0100.0008.077.6
2016 (3)40.442.1715.930.710.0114.0714.622.0212.091.9415.810.198.73-4.380.70-6.6725.936.1885.17-3.64108.96-1.34-8.9600.0007.503.73
2015 (2)39.58-1.9615.82-1.08.78-4.1114.33-3.511.86-3.4215.780.839.13-6.070.75-2.624.42-7.5488.3929.62110.442.6-10.4400.0007.23-0.41
2014 (1)40.37015.9809.15-4.4814.85012.28015.6509.7200.77-6.126.41-4.4868.1910.07107.641.21-7.6400.0007.26-1.76

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