- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.16 | -15.28 | -34.3 | 0.09 | -30.77 | -47.06 | 0.12 | -14.29 | -40.0 | 0 | 0 | 0 | 2.85 | -18.28 | -19.42 | 3.80 | 1.18 | -8.67 | 0.00 | 0 | 0 | 111 | -1.77 | -1.77 |
| 23Q3 (19) | 3.73 | 3.32 | 2.47 | 0.13 | 8.33 | -35.0 | 0.14 | -17.65 | 27.27 | 0 | 0 | 0 | 3.49 | 4.85 | -36.57 | 3.75 | -20.3 | 24.2 | 0.00 | 0 | 0 | 113 | 0.0 | -3.42 |
| 23Q2 (18) | 3.61 | 32.23 | -35.07 | 0.12 | 20.0 | -52.0 | 0.17 | 54.55 | 54.55 | 0 | 0 | 0 | 3.32 | -9.25 | -26.07 | 4.71 | 16.87 | 138.03 | 0.00 | 0 | 0 | 113 | 0.0 | -3.42 |
| 23Q1 (17) | 2.73 | -43.24 | -36.21 | 0.1 | -41.18 | -58.33 | 0.11 | -45.0 | -21.43 | 0 | 0 | 0 | 3.66 | 3.64 | -34.68 | 4.03 | -3.1 | 23.18 | 0.00 | 0 | 0 | 113 | 0.0 | -3.42 |
| 22Q4 (16) | 4.81 | 32.14 | 9.07 | 0.17 | -15.0 | -15.0 | 0.2 | 81.82 | 42.86 | 0 | 0 | 0 | 3.53 | -35.68 | -22.07 | 4.16 | 37.59 | 30.98 | 0.00 | 0 | 0 | 113 | -3.42 | -3.42 |
| 22Q3 (15) | 3.64 | -34.53 | -32.47 | 0.2 | -20.0 | -4.76 | 0.11 | 0.0 | -15.38 | 0 | 0 | 0 | 5.49 | 22.2 | 41.03 | 3.02 | 52.75 | 25.3 | 0.00 | 0 | 0 | 117 | 0.0 | 3.54 |
| 22Q2 (14) | 5.56 | 29.91 | 71.6 | 0.25 | 4.17 | 150.0 | 0.11 | -21.43 | -8.33 | 0 | 0 | 0 | 4.50 | -19.81 | 45.68 | 1.98 | -39.52 | -46.58 | 0.00 | 0 | 0 | 117 | 0.0 | 3.54 |
| 22Q1 (13) | 4.28 | -2.95 | 1.18 | 0.24 | 20.0 | 20.0 | 0.14 | 0.0 | 0.0 | 0 | 0 | 0 | 5.61 | 23.64 | 18.6 | 3.27 | 3.04 | -1.17 | 0.00 | 0 | 0 | 117 | 0.0 | 3.54 |
| 21Q4 (12) | 4.41 | -18.18 | 10.8 | 0.2 | -4.76 | 42.86 | 0.14 | 7.69 | 7.69 | 0 | 0 | 0 | 4.54 | 16.4 | 28.93 | 3.17 | 31.62 | -2.81 | 0.00 | 0 | 0 | 117 | 3.54 | 3.54 |
| 21Q3 (11) | 5.39 | 66.36 | 28.03 | 0.21 | 110.0 | 31.25 | 0.13 | 8.33 | -7.14 | 0 | 0 | 0 | 3.90 | 26.23 | 2.52 | 2.41 | -34.88 | -27.47 | 0.00 | 0 | 0 | 113 | 0.0 | 0.0 |
| 21Q2 (10) | 3.24 | -23.4 | 24.14 | 0.1 | -50.0 | 25.0 | 0.12 | -14.29 | -14.29 | 0 | 0 | 0 | 3.09 | -34.72 | 0.69 | 3.70 | 11.9 | -30.95 | 0.00 | 0 | 0 | 113 | 0.0 | 0.0 |
| 21Q1 (9) | 4.23 | 6.28 | 12.2 | 0.2 | 42.86 | 53.85 | 0.14 | 7.69 | 16.67 | 0 | 0 | 0 | 4.73 | 34.41 | 37.12 | 3.31 | 1.33 | 3.98 | 0.00 | 0 | 0 | 113 | 0.0 | 0.0 |
| 20Q4 (8) | 3.98 | -5.46 | -15.14 | 0.14 | -12.5 | 0.0 | 0.13 | -7.14 | -7.14 | 0 | 0 | 0 | 3.52 | -7.44 | 17.84 | 3.27 | -1.78 | 9.42 | 0.00 | 0 | 0 | 113 | 0.0 | 0.0 |
| 20Q3 (7) | 4.21 | 61.3 | -1.86 | 0.16 | 100.0 | 23.08 | 0.14 | 0.0 | 27.27 | 0 | 0 | 0 | 3.80 | 23.99 | 25.42 | 3.33 | -38.0 | 29.69 | 0.00 | 0 | 0 | 113 | 0.0 | -4.24 |
| 20Q2 (6) | 2.61 | -30.77 | -46.41 | 0.08 | -38.46 | -38.46 | 0.14 | 16.67 | 27.27 | 0 | 0 | 0 | 3.07 | -11.11 | 14.82 | 5.36 | 68.52 | 137.48 | 0.00 | 0 | 0 | 113 | 0.0 | -4.24 |
| 20Q1 (5) | 3.77 | -19.62 | 15.64 | 0.13 | -7.14 | 0.0 | 0.12 | -14.29 | 9.09 | 0 | 0 | 0 | 3.45 | 15.52 | -13.53 | 3.18 | 6.63 | -5.67 | 0.00 | 0 | 0 | 113 | 0.0 | -4.24 |
| 19Q4 (4) | 4.69 | 9.32 | 0.0 | 0.14 | 7.69 | 0.0 | 0.14 | 27.27 | 0.0 | 0 | 0 | 0.0 | 2.99 | -1.49 | 0.0 | 2.99 | 16.42 | 0.0 | 0.00 | 0 | 0.0 | 113 | -4.24 | 0.0 |
| 19Q3 (3) | 4.29 | -11.91 | 0.0 | 0.13 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0 | 0 | 0.0 | 3.03 | 13.52 | 0.0 | 2.56 | 13.52 | 0.0 | 0.00 | 0 | 0.0 | 118 | 0.0 | 0.0 |
| 19Q2 (2) | 4.87 | 49.39 | 0.0 | 0.13 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0 | 0 | 0.0 | 2.67 | -33.06 | 0.0 | 2.26 | -33.06 | 0.0 | 0.00 | 0 | 0.0 | 118 | 0.0 | 0.0 |
| 19Q1 (1) | 3.26 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.99 | 0.0 | 0.0 | 3.37 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 118 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.23 | -27.67 | 0.44 | -48.84 | 0.54 | -1.82 | 0 | 0 | 3.33 | -29.27 | 4.08 | 35.73 | 0.00 | 0 | 111 | -1.77 |
| 2022 (9) | 18.29 | 5.84 | 0.86 | 21.13 | 0.55 | 3.77 | 0 | 0 | 4.70 | 14.44 | 3.01 | -1.96 | 0.00 | 0 | 113 | -3.42 |
| 2021 (8) | 17.28 | 18.52 | 0.71 | 39.22 | 0.53 | 1.92 | 0 | 0 | 4.11 | 17.46 | 3.07 | -14.0 | 0.00 | 0 | 117 | 3.54 |
| 2020 (7) | 14.58 | -14.79 | 0.51 | -3.77 | 0.52 | 10.64 | 0 | 0 | 3.50 | 12.92 | 3.57 | 29.84 | 0.00 | 0 | 113 | 0.0 |
| 2019 (6) | 17.11 | -7.86 | 0.53 | 15.22 | 0.47 | -6.0 | 0 | 0 | 3.10 | 25.05 | 2.75 | 2.02 | 0.00 | 0 | 113 | -4.24 |
| 2018 (5) | 18.57 | 22.74 | 0.46 | 24.32 | 0.5 | 16.28 | 0 | 0 | 2.48 | 1.29 | 2.69 | -5.26 | 0.00 | 0 | 118 | 12.38 |
| 2017 (4) | 15.13 | -9.13 | 0.37 | 0 | 0.43 | 0 | 0 | 0 | 2.45 | 0 | 2.84 | 0 | 0.00 | 0 | 105 | -1.87 |
| 2016 (3) | 16.65 | -23.31 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 107 | -94.95 |
| 2015 (2) | 21.71 | -74.6 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 2120 | 0.0 |
| 2014 (1) | 85.47 | -40.66 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 2120 | -0.93 |
