玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)40.741.88.937.877.51-20.510.49-87.47-94.04-3.11-240.72-152.27-0.57-235.71-148.72-0.09-121.95-111.540.090.00.013.73-16.02-32.9699.12-0.65-17.421200.00500.0950.0-1100.00-1220.0-5033.3329.853.183.75
23Q3 (19)40.025.625.767.32-3.17-44.83.91-49.81-71.42.21-59.67-74.120.42-59.22-80.910.41-41.43-66.120.090.0-18.1816.35-17.22-30.6699.77-6.15-17.93200.00100.0107.14-83.330-2516.6728.930.3148.36
23Q2 (18)37.896.7311.547.56281.8233.817.79472.73185.355.48321.86178.171.03357.5145.240.70775.094.440.0912.50.019.7548.1652.63106.313.85-21.23100.00200.0-50.00.00-100.0100.028.84-6.7313.32
23Q1 (17)35.50-5.086.291.98-80.0-36.54-2.09-125.43-226.67-2.47-141.51-368.48-0.40-134.19-335.290.08-89.74-69.230.08-11.110.013.33-34.910.6102.37-14.71-23.82-100.00-187.5-140.0166.67877.78266.6730.927.4711.18
22Q4 (16)37.40-1.163.989.90-25.3447.548.22-39.8781.865.95-30.33105.881.17-46.8291.80.78-35.5473.330.09-18.180.020.48-13.1539.99120.03-1.27-7.84114.2918.37-27.27-21.43-721.4362.528.7747.543.34
22Q3 (15)37.8411.3917.4413.26134.69114.2213.67400.73150.838.54333.5104.82.20423.81165.061.21236.11124.070.1122.2222.2223.5882.2347.1121.57-9.93-5.9696.55-51.72-22.763.45103.45127.5919.50-23.38-35.3
22Q2 (14)33.971.71-10.615.6581.09-35.062.7365.45-43.121.97114.13-47.330.42147.06-44.00.3638.46-41.940.0912.50.012.94-2.34-18.72134.970.4414.46200.00-20.014.29-100.000.0-33.3325.45-8.49-2.6
22Q1 (13)33.40-7.14-9.973.12-53.5224.81.65-63.5136.590.92-68.17122.280.17-72.13127.870.26-42.22285.710.08-11.1114.2913.25-9.43115.8134.383.1811.04250.0059.09316.67-100.00-75.0-350.027.81-0.11-23.72
21Q4 (12)35.9711.64-9.656.718.4277.984.52-17.06159.162.89-30.7141.940.61-26.51159.80.45-16.67209.760.090.028.5714.63-8.73740.8130.240.7415.64157.1425.71253.57-57.14-357.14-228.5727.84-7.63-29.47
21Q3 (11)32.22-15.21-24.566.19-28.85-42.25.4513.54-51.774.1711.5-52.510.8310.67-46.790.54-12.9-41.30.090.00.016.030.69-12.16129.289.6340.66125.00-28.5725.0-12.5083.33-287.530.1415.354.04
21Q2 (10)38.002.43-7.098.70448.0-19.824.80206.43-55.763.74190.56-60.470.75222.95-56.90.62542.86-45.130.0928.57-18.1815.92159.28-8.92117.92-2.5637.31175.00191.6775.0-75.00-287.5026.13-28.330
21Q1 (9)37.10-6.811.31-2.5033.69-198.81-4.5140.97-229.6-4.1340.06-248.03-0.6140.2-252.5-0.1465.85-138.890.070.0-30.06.14252.87-49.55121.027.45134.460.0035.0-20.040.00-10.060.036.46-7.630
20Q4 (8)39.81-6.79-13.51-3.77-135.2-122.26-7.64-167.61-147.1-6.89-178.47-151.53-1.02-165.38-141.63-0.41-144.57-123.160.07-22.22-46.151.74-90.47-92.3112.6322.54131.1344.44-55.56-57.3344.44566.671166.6739.4736.2431.22
20Q3 (7)42.714.435.0710.71-1.298.411.304.1532.638.78-7.1940.481.56-10.3448.570.92-18.5815.00.09-18.18-25.018.254.4116.4691.917.02119.36100.000.0-15.386.670136.6728.970-15.98
20Q2 (6)40.9011.69-6.4110.85328.8511.0510.85211.783.939.46239.0711.291.74335.052.631.13213.8931.40.1110.010.017.4843.63-8.4385.8866.3488.42100.0033.330.0-0.00-100.0-100.00.000-100.0
20Q1 (5)36.62-20.44-17.692.53-85.06-37.223.48-78.55-27.352.79-79.13-4.780.40-83.67-9.090.36-79.66-5.260.10-23.080.012.17-46.15-9.9251.635.9546.2675.00-28.0-6.2525.00700.025.00.00-100.0-100.0
19Q4 (4)46.0313.230.016.9471.460.016.2290.380.013.37113.920.02.45133.330.01.77121.250.00.138.330.022.6044.220.048.7316.30.0104.17-11.860.0-4.1777.080.030.08-12.760.0
19Q3 (3)40.65-6.980.09.881.130.08.52-18.390.06.25-26.470.01.05-7.890.00.80-6.980.00.1220.00.015.67-17.920.041.90-8.070.0118.1818.180.0-18.18-300.00.034.480.440.0
19Q2 (2)43.70-1.780.09.77142.430.010.44117.950.08.50190.10.01.14159.090.00.86126.320.00.100.00.019.0941.30.045.5829.120.0100.0025.00.09.09-54.550.034.33-10.480.0
19Q1 (1)44.490.00.04.030.00.04.790.00.02.930.00.00.440.00.00.380.00.00.100.00.013.510.00.035.300.00.080.000.00.020.000.00.038.350.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)38.647.846.33-24.829.9326.252.71-61.940.66-85.90.48-88.121.08-59.550.35-7.8915.89-11.8799.12-17.42237.50101.27-137.5000.12129.129.5818.6
2022 (9)35.830.258.4258.277.875.697.12130.424.68123.924.04155.72.6779.190.3811.7618.0331.51120.03-7.84118.00-31.48-18.0000.05-51.3224.94-15.91
2021 (8)35.74-11.055.32-5.677.4518.423.09-39.882.09-48.771.58-39.921.49-18.130.34-5.5613.715.71130.2415.64172.2254.41-72.2200.11-38.2929.66-7.72
2020 (7)40.18-8.145.64-46.896.29-1.775.14-50.394.08-49.52.63-53.451.82-52.970.36-18.1812.97-27.94112.63131.13111.549.43-11.5400.18-46.8732.14-5.53
2019 (6)43.74-1.8810.62-32.16.4022.3410.36-38.598.08-35.265.65-44.233.87-38.280.44-8.3318.00-22.8848.73-28.84101.929.76-1.9200.34-9.1434.028.07
2018 (5)44.587.2215.64178.795.23-14.6216.87221.9512.48258.6210.13322.086.27266.670.4817.0723.3483.0668.48-5.9692.86-15.227.1400.37031.48-0.63
2017 (4)41.58-4.025.61289.586.1331.925.249.623.480.582.4015.381.7120.420.415.1312.7529.5772.828.36109.52272.38-4.7600.00031.68-8.36
2016 (3)43.322.341.44-79.134.649.564.78-55.73.46-51.342.08-58.41.42-62.530.39-25.09.84-35.3167.2059.0929.41-54.8370.5989.710.00034.5720.12
2015 (2)42.33-5.246.90-34.034.24-8.1510.79-12.427.11-26.245.00-40.553.79-42.490.52-22.3915.21-12.7942.2466.0465.12-23.7737.21155.150.00028.788.52
2014 (1)44.67010.4604.626.9712.3209.6408.4106.5900.67-14.117.44-13.0225.44-32.8285.42-4.7314.5840.970.00026.527.37

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