玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)34.80-16.954.5-6.60-132.34-288.03-18.63-168.85-863.52-12.74-159.84-551.77-3.32-147.5-396.43-1.49-141.85-366.070.13-18.75-31.58-13.81-145.09-394.46112.2012.19-7.2935.29-52.94-76.4764.71158.82229.4128.9231.3449.07
23Q3 (19)41.9018.5638.2420.4174.891738.7427.06157.22174.7221.2997.5115.276.99113.11168.853.56111.9171.760.166.6723.0830.63133.28103.39100.01-6.13-5.1475.00-31.52500.025.00362.5-73.3322.02-13.0-15.34
23Q2 (18)35.341.58124.111.6785.24279.5410.5273.03305.4710.78300.74350.123.28256.52323.131.68242.86354.550.15-6.25-11.7613.1345.081542.86106.541.98-3.46109.521.7-13.95-9.52065.0825.316.1219.33
23Q1 (17)34.794.4795.786.3079.49129.226.08149.18148.522.69-4.61125.230.92-17.86143.190.49-12.5147.120.16-15.7960.09.0592.96220.35104.47-13.688.38107.69-28.21-36.870.00100.0100.023.8522.94-34.1
22Q4 (16)33.309.8615.873.51216.22-70.72.44-75.23-77.492.82-71.49-71.971.12-56.92-71.860.56-57.25-71.720.1946.150.04.69-68.86-64.97121.0214.7928.81150.001100.034.48-50.00-153.33-333.3319.40-25.41-11.7
22Q3 (15)30.3192.28.721.11117.08377.59.85292.385284.219.89329.47510.492.60276.87504.651.31298.48445.830.13-23.538.3315.061754.95348.21105.43-4.47-13.1512.50-90.18093.75443.75026.0122.63-9.34
22Q2 (14)15.77-11.25-32.14-6.5069.85-185.19-5.1259.14-218.24-4.3159.57-157.31-1.4730.99-156.54-0.6636.54-151.560.1770.00.0-0.9187.9-113.58110.3614.49-0.92127.27-25.39-32.12-27.2761.3663.6421.21-41.394.64
22Q1 (13)17.77-38.17-24.32-21.56-279.97-155.75-12.53-215.59-47.07-10.66-205.96-26.9-2.13-153.52-48.95-1.04-152.53-52.940.10-47.3711.11-7.52-156.16-137.9796.392.6-10.09170.5952.9470.59-70.59-511.76036.1964.72-18.73
21Q4 (12)28.743.081.0211.983095.0688.1610.845805.26726.5910.06520.99770.673.98825.581343.751.98725.01750.00.1958.3358.3313.39298.51302.193.95-22.611.89111.540211.54-11.540-105.7721.97-23.42-12.89
21Q3 (11)27.8819.97-4.32-0.40-105.24-103.51-0.19-104.39-102.361.62-78.46-79.040.43-83.46-82.080.24-81.25-82.730.12-29.41-29.413.36-49.85-69.76121.398.9854.40.00-100.0-100.00.00100.0100.028.6941.5444.17
21Q2 (10)23.24-1.02-19.457.63190.51323.894.33150.82146.027.52189.52213.332.60281.82381.481.28288.24265.710.1788.8930.776.70312.035.51111.393.940.54187.5087.587.5-75.000020.27-54.48-23.25
21Q1 (9)23.48-17.47-16.74-8.43-654.61-527.92-8.52-392.49-295.41-8.40-460.0-328.26-1.43-346.87-276.54-0.68-466.67-233.330.09-25.0-30.77-3.16-194.89-136.49107.2127.6842.47100.00200.0100.0-0.00-100.0-100.044.5376.5770.22
20Q4 (8)28.45-2.375.881.52-86.68-73.84-1.73-121.49-54.46-1.50-119.4-23.97-0.32-113.3311.11-0.12-108.6329.410.12-29.41-29.413.33-70.0387.0883.976.814.14-100.00-170.080.0200.00566.67-66.6725.2226.7314.79
20Q3 (7)29.141.01-0.2411.41533.89-8.358.05357.39-30.727.73222.08-20.82.40344.44-33.521.39297.14-30.50.1730.77-15.011.1174.96-22.9578.62-0.817.43142.8642.8631.87-42.860-414.2919.90-24.6518.66
20Q2 (6)28.852.33.631.80-8.63-86.091.76-59.63-87.682.40-34.78-81.80.54-33.33-88.750.35-31.37-86.490.130.0-31.586.35-26.67-63.079.265.33-18.46100.00100.011.54-0.00-100.0-100.026.410.9645.99
20Q1 (5)28.204.9525.01.97-66.09132.144.36489.29913.953.68404.133988.890.81325.03950.00.51400.0750.00.13-23.530.08.66386.5281.9375.252.28-7.1350.00110.0106.2550.00-91.67-93.7526.1619.07-4.53
19Q4 (4)26.87-8.010.05.81-53.330.0-1.12-109.640.0-1.21-112.40.0-0.36-109.970.0-0.17-108.50.00.17-15.00.01.78-87.660.073.570.530.0-500.00-561.540.0600.007300.00.021.9731.010.0
19Q3 (3)29.214.920.012.45-3.790.011.62-18.680.09.76-26.00.03.61-24.790.02.00-22.780.00.205.260.014.42-15.970.073.18-24.710.0108.3320.830.0-8.33-180.560.016.77-7.30.0
19Q2 (2)27.8423.40.012.94311.090.014.293223.260.013.1914555.560.04.8023900.00.02.594216.670.00.1946.150.017.16260.50.097.2019.960.089.66111.210.010.34-98.710.018.09-33.980.0
19Q1 (1)22.560.00.0-6.130.00.00.430.00.00.090.00.00.020.00.00.060.00.00.130.00.04.760.00.081.030.00.0-800.000.00.0800.000.00.027.400.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)36.8547.228.5702.31-28.447.3806.2707.7803.961880.00.570.010.83235.29112.20-7.29114.75-82.07-16.3900.21-1.8724.822.48
2022 (9)25.03-4.61-4.1503.2321.3-0.6800.0000.0000.20-93.380.57-1.723.23-54.51121.0228.81640.00375.43-540.0000.21-8.8724.22-7.27
2021 (8)26.24-8.575.157.292.66-19.383.847.564.8839.035.3759.353.0245.190.587.417.10-5.5993.9511.89134.62-1.63-34.6200.23026.128.65
2020 (7)28.706.024.80-37.53.3029.913.57-51.363.51-45.073.37-57.662.08-57.110.54-26.037.52-28.0483.9714.14136.8431.77-36.8400.00024.0418.48
2019 (6)27.07-11.17.688.322.5492.97.34-27.476.39-26.727.96-15.054.85-16.230.7312.3110.45-14.2773.576.24103.8547.32-3.8500.00020.29-15.28
2018 (5)30.45-12.077.09-49.611.3232.0210.12-22.578.72-22.359.37-25.935.79-30.320.65-10.9612.19-16.7369.2514.2970.49-34.4829.5100.21023.9510.11
2017 (4)34.6352.8214.0701.00-50.0813.07011.23012.6508.3100.7382.514.64060.5931.15107.5911.44-7.5900.00021.75-45.67
2016 (3)22.66-15.51-18.5102.0065.67-19.310-16.610-9.310-6.5800.40-27.27-16.33046.2037.596.55-65.243.4500.00040.0356.98
2015 (2)26.82-32.51-4.9901.2184.23-1.820-2.210-1.790-1.1400.55-31.250.80-96.4733.60-40.2277.78229.6-177.7800.00025.5027.95
2014 (1)39.74017.5900.66-16.4520.86016.96024.37013.7900.80-15.7922.6716.3856.19-51.2684.287.4715.72-24.640.00019.9315.67

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